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      1 [zoom-spin-]
      2 [spacer]
      3 ●
      4 ●  ●
      5 [1]Daring Fireball
      6 
      7 By John Gruber
      8 
      9   • [2]Archive
     10   • 
     11   • [3]The Talk Show
     12   • [4]Dithering
     13   • [5]Projects
     14   • [6]Contact
     15   • [7]Colophon
     16   • [8]Feeds / Social
     17   • [9]Sponsorship
     18 
     19 [10] Material Security
     20 
     21 [11]Material Security:
     22 Stop scaling headcount. Scale your workspace.
     23 
     24 [12]‘The Brand Age’
     25 
     26     Paul Graham:
     27 
     28         So when you have a world defined only by brand, it’s going to be a
     29         weird, bad world.
     30 
     31     Graham’s thoughtful essay focuses on the mechanical watch industry. But I
     32     disagree with his conclusion. I think the market for mechanical watches has
     33     never been more fun or vibrant than it is today. The action, for me at
     34     least, isn’t with the high-end luxury Swiss brands. It’s with the indies,
     35     from companies like [13]Baltic and [14]Halios.
     36 
     37     It’s also interesting to ponder Graham’s essay in the context of other
     38     industries. I think it’s self evident that the entire market for
     39     phones — the most popular and lucrative consumer devices in the world — is
     40     defined by a single brand, and every competitor just copies that one brand
     41     with varying degrees of shamelessness. That’s bad and weird.
     42 
     43     ★ Monday, 30 March 2026
     44 
     45 [15][                    ] [16][Search]
     46 [17]Display Preferences
     47 
     48 Copyright © 2002–2026 The Daring Fireball Company LLC.
     49 
     50 
     51 References:
     52 
     53 [1] https://daringfireball.net/
     54 [2] https://daringfireball.net/archive/
     55 [3] https://daringfireball.net/thetalkshow/
     56 [4] https://dithering.fm/
     57 [5] https://daringfireball.net/projects/
     58 [6] https://daringfireball.net/contact/
     59 [7] https://daringfireball.net/colophon/
     60 [8] https://daringfireball.net/feeds/
     61 [9] https://daringfireball.net/feeds/sponsors/
     62 [10] https://material.security/lp-cloud-office-security?utm_source=third-party&utm_medium=email&utm_campaign=20260330-daringfireball
     63 [11] https://material.security/lp-cloud-office-security?utm_source=third-party&utm_medium=email&utm_campaign=20260330-daringfireball
     64 [12] https://paulgraham.com/brandage.html
     65 [13] https://baltic-watches.com/en
     66 [14] https://halioswatches.com/
     67 [17] https://daringfireball.net/preferences/