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     44 × close
     45 posted Dec 29 @ 11:21 AM by [31]Jason Kottke  ·  gift link
     46 
     47 [32]Thin Desires Are Eating Your Life. “A thick desire is one that changes you
     48 in the process of pursuing it. A thin desire is one that doesn’t.”
     49 
     50 [33]
     51 [thumb-4807]
     52 [34]
     53 Thin Desires Are Eating Your Life · joanwestenberg.com
     54 The defining experience of our age seems to be hunger.  We're hungry for more,
     55 but we have more than we need.  We're hungry for less, while more accumulates
     56 and multiplies. We're hungry and we don't have words to articulate why. We're
     57 hungry, and we're lacking and we're wanting. We are
     58 [35][ ] Share
     59 [36]Open post [37]Copy link [38]Translate
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     65 Comments  3
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     68 
     69 Jason Kottke reposted 2025-12-29T17:12:34Z
     70 [49]@adora.io[50]Bluesky
     71 
     72 "The business model of most consumer technology is to identify some thick
     73 desire, find the part of it that produces a neurological reward, and then
     74 deliver that reward without the rest of the package."
     75 
     76 Gonna be thinking about this one for a while.
     77 
     78 [51]https://bsky.app/profile/kottke.org/post/3mb5atkftcw2w
     79 
     80 "The business model of most consumer technology is to identify some thick
     81 desire, find the part of it that produces a neurological reward, and then
     82 deliver that reward without the rest of the package." Gonna be thinking about
     83 this one for a while. https://bsky.app/profile/kottke.org/post/3mb5atkftcw2w
     84 [52]Reply [53]Share
     85 C
     86 Chris Bredesen 2025-12-29T20:31:22Z
     87 
     88 What a superb article. Thank you for sharing!
     89 
     90 What a superb article. Thank you for sharing!
     91 [54]Reply [55]Share
     92 K
     93 Kelsey P. 2026-01-05T04:16:04Z
     94 
     95 I think I’ll be using this languaging for a while, thanks for pointing us to
     96 it! It brings to mind that we’re most fulfilled when our desires meet our own
     97 idiosyncrasies, not the fulfillment of others’ narratives or expectations. I
     98 was reminded of this the hard way a couple months ago when we pivoted from our
     99 usual family vacation style of low-dopamine, forest bathing/beach combing to
    100 the wildly expensive (for us), social currency of Legoland. I’d say it was a
    101 thin desire on my part to avoid depriving my kids of what culturally is
    102 relevant; it takes commitment and the courage to live your values with thick
    103 desires!
    104 
    105 I think I’ll be using this languaging for a while, thanks for pointing us to
    106 it! It brings to mind that we’re most fulfilled when our desires meet our own
    107 idiosyncrasies, not the fulfillment of others’ narratives or expectations. I
    108 was reminded of this the hard way a couple months ago when we pivoted from our
    109 usual family vacation style of low-dopamine, forest bathing/beach combing to
    110 the wildly expensive (for us), social currency of Legoland. I’d say it was a
    111 thin desire on my part to avoid depriving my kids of what culturally is
    112 relevant; it takes commitment and the courage to live your values with thick
    113 desires!
    114 [56]Reply [57]Share
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    201 [34] https://www.joanwestenberg.com/thin-desires-are-eating-your-life/
    202 [36] https://kottke.org/25/12/0048079-thin-desires-are-eating-y
    203 [37] https://kottke.org/25/12/0048079-thin-desires-are-eating-y
    204 [38] https://translate.google.com/translate?sl=auto&tl=en&u=https%3A%2F%2Fkottke.org%2F25%2F12%2F0048079-thin-desires-are-eating-y
    205 [39] https://bsky.app/intent/compose?text=Thin%20Desires%20Are%20Eating%20Your%20Life.%20%22A%20thick%20desire%20is%20one%20that%20changes%20you%20in%20the%20process%20of%20pursuing%20it.%20A%20thin%20desire%20is%20one%20that%20doesn%27t.%22%20https%3A%2F%2Fkottke.org%2F25%2F12%2F0048079-thin-desires-are-eating-y
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    217 [51] https://bsky.app/profile/kottke.org/post/3mb5atkftcw2w
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