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      1 [1]Tom MacWright
      2 
      3 [email protected]
      4 
      5 [2]Tom MacWright
      6 
      7   • [3]Writing
      8   • [4]Reading
      9   • [5]Photos
     10   • [6]Projects
     11   • [7]Drawings
     12   • [8]Micro⇠
     13   • [9]About
     14 
     15 Maximization and buying stuff
     16 
     17 2024-12-29
     18 
     19 I’ve been revisiting the vintage 37signals blog post [10]A Rant Against
     20 Maximization. I am by nature, a bit of a maximizer: I put a lot of time into
     21 research about everything and have grown to be unfortunately picky. On the
     22 positive side, I don’t regret purchases very frequently and can be a good
     23 source of recommendations.
     24 
     25 But this year I decided to starting figuring out how to spend money more
     26 effectively – to figure out what it’s useful for that gives me joy and
     27 long-term satisfaction. Partly inspired by [11]Die With Zero and [12]Ramit
     28 Sethi’s philosophies.
     29 
     30 It has been a tough transition. I’m used to finding some price/quality local
     31 maximum, and nice stuff is always past that point. Leicas, luxury cars, fancy
     32 clothes, etc are usually 80% more expensive and 20% technically-better than the
     33 value-optimizing alternative.
     34 
     35 To be clear, I bought a fancy bicycle, no BMWs for this guy. But it followed
     36 the same diminishing-marginal-utility arc as other fancy stuff. I’ve spent a
     37 lot of time thinking about whether I would have been better off choosing a
     38 different point on the cost/value curve.
     39 
     40 But really: for most things there are a wide range of acceptable deals. We were
     41 not born to optimize cost/value ratios, and it’s not obvious that getting that
     42 optimization right will really bring joy, or getting it wrong (in minor ways)
     43 should make anyone that sad. And it’s a tragedy to [13]keep caring about
     44 inconsequential costs just because of psychology. I’m trying to avoid that
     45 tragedy.
     46 
     47 Anyway, the bike is awesome.
     48 
     49 Also, with the exception of sports cars and houses, people in the tech industry
     50 and my demographic in the US likes to keep its consumerism understated. For
     51 example, an average tech worker in San Francisco tends to look clean-cut middle
     52 class, but going up the stairs from the subway you’ll see a lot of [14]$500
     53 sneakers. There are acceptable categories of consumerism – you can buy a
     54 tremendously oversized house and get very little flack for it (maybe the home
     55 is a good investment, though I have my doubts), and a big car (bigger the
     56 better, to protect your family in crashes with other big cars, apologies to the
     57 pedestrians). Uncoincidentally, I guess, these are also the two purchases that
     58 in the US are usually financed, or in other words, leveraged.
     59 
     60 
     61 References:
     62 
     63 [1] https://macwright.com/
     64 [2] https://macwright.com/
     65 [3] https://macwright.com/writing/
     66 [4] https://macwright.com/reading/
     67 [5] https://macwright.com/photos/
     68 [6] https://macwright.com/projects/
     69 [7] https://macwright.com/drawings/
     70 [8] https://macwright.com/micro/
     71 [9] https://macwright.com/about/
     72 [10] https://signalvnoise.com/svn3/a-rant-against-maximization/
     73 [11] https://macwright.com/2021/09/11/die-with-zero
     74 [12] https://en.wikipedia.org/wiki/Ramit_Sethi
     75 [13] https://wggtb.substack.com/p/having-a-healthy-relationship-with
     76 [14] https://www.nordstrom.com/s/common-projects-original-achilles-sneaker-men/4976450