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      4 [3]On my Om
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      6 Technology & Change: Field Notes From The Present Future
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     10 
     11 [5] January 21, 2026
     12 
     13 Velocity Is the New Authority. Here’s Why
     14 
     15 Why does everyone feel overwhelmed by information? Why does it feel impossible
     16 to trust what passes through our streams? We tend to blame individual
     17 publications, specific platforms, or bad actors. The real answer has less to do
     18 with any single media entity and more with structural changes in the
     19 information ecosystem.
     20 
     21 I started my “information” life typing copy on an ill-tempered Remington. As
     22 a teenage reporter, I saw newspapers being typeset, one letter at a time. It
     23 was a messy, slow, and laborious process. So I don’t carry romantic
     24 notions about the old days. I’ve been quick to embrace any technology that,
     25 in Stephen Covey’s words, helps me keep “the main thing the main thing.” The
     26 main thing is telling a thoroughly reported, well-written story.
     27 
     28 The early 1990s Internet, followed by blogging at the turn of the century, and
     29 social media a decade later all helped me do that main thing. In the mid-2000s
     30 I embraced Dave Winer’s mantra of “sources going direct.” As far back as
     31 2009, I outlined the coming changes in my essays “[6]How Internet Content
     32 Distribution and Discovery Are Changing” and “[7]Amplification and the Changing
     33 Role of Media.”
     34 
     35 For the past decade and a half, the whole information ecosystem has become much
     36 larger, faster and noisier. It is hardly surprising that nothing works. And we
     37 feel a collective sense of overwhelming disappointment. 
     38 
     39 So, why does nothing work?
     40 
     41 Authority used to be the organizing principle of information, and
     42 thus the media. You earned attention by being right, by being first
     43 in discovery, or by being big enough to be the default. That world is gone. The
     44 new and current organizing principle of information is velocity.
     45 
     46 What matters now is how fast something moves through the network: how quickly
     47 it is clicked, shared, quoted, replied to, remixed, and replaced. In a system
     48 tuned for speed, authority is ornamental. The network rewards motion first and
     49 judgment later, if ever. Perhaps that’s why you feel you can’t discern between
     50 truths, half-truths, and lies.
     51 
     52 With so much coming at us all the time, it is difficult to give any single
     53 story or news event much weight. More content means already
     54 fragmented attention fractures even further. 
     55 
     56 Greenland, Iran, Venezuela, Epstein Files, Dodgers. On and on.
     57 
     58 Networks have always shaped how societies are organized. Roman roads didn’t
     59 just make travel easier; they mapped the reach of the state and the limits of
     60 power. Shipping routes determined where colonial empires flourished and where
     61 they faded. In the Victorian age, the railways didn’t just shorten journeys;
     62 they rearranged British society. 
     63 
     64 They created commuting and leisure, turned market towns into suburbs,
     65 standardized national time, and collapsed the meaning of distance. They also
     66 reordered authority: timetables mattered as much as parliaments. What looks
     67 like cultural choice is often the echo of infrastructure. Today’s mobile,
     68 cloud-linked world is another Victorian moment. Networks compress time and
     69 space, then quietly train us to live at their speed.
     70 
     71 That’s why we get all our information as memes. The meme has become
     72 the metastory, the layer where meaning is carried. You don’t need to read the
     73 thing; you just need the gist, compressed and passed along in
     74 a sentence, an image, or a joke. It has taken the role of the headline. The
     75 machine accelerates this dynamic. It demands constant material; stop feeding it
     76 and the whole structure shakes. The point of the internet now is mostly to hook
     77 attention and push it toward commerce, to keep the engine running. Anyone can
     78 get their cut.
     79 
     80 Velocity has taken over. 
     81 
     82 Algorithms on YouTube, Facebook, TikTok, Instagram, and Twitter do not optimize
     83 for truth or depth. They optimize for motion. A piece that moves fast is
     84 considered “good.” A piece that hesitates disappears. There are almost no
     85 second chances online because the stream does not look back. People are not
     86 failing the platforms. People are behaving exactly as the platforms reward. We
     87 might think we are better, but we have the same rat-reward brain. 
     88 
     89 We built machines that prize acceleration and then act puzzled that everything
     90 feels rushed and slightly manic. The networks of the past were slower and at a
     91 scale that was adaptable. I wrote about this years ago, and nothing since has
     92 disproved it. So when the author of “beliefs outrun facts” says nothing works,
     93 now you know why.
     94 
     95 The fundamental network-level changes should give you a good idea of why we
     96 have a growing ambivalent relationship toward media as an organized information
     97 entity. I will get into technology media from startup perspective in a
     98 separate piece. For now, I will stick to the broader media ecosystem.
     99 
    100 Let’s use YouTube technology reviews as a case study, because they are
    101 universally understandable. Take the launch of a new phone: when
    102 the embargo lifts, dozens of polished video reviews appear on YouTube. They run
    103 about 20 minutes, share similar thumbnails, and use the same mood lighting. The
    104 reviewers had access to the phones before everyone else, so they had time to
    105 prepare their reviews.
    106 
    107 In the old days, before the current phase of content abundance, folks like Walt
    108 Mossberg, Ed Baig, David Pogue, and Steven Levy were often the first to get
    109 Apple products for review. Sure, these folks had big platforms, but that head
    110 start gave them a lot of clout, which meant many non-Apple
    111 companies offered them early access to their products. I never felt cheated
    112 or misled by their reviews, though I did notice what they omitted after using
    113 the product for a few months.
    114 
    115 These days, things are markedly different. For YouTubers, access is the
    116 currency of survival. Access, of course, means suggested talking points. Again,
    117 nothing new. What’s different is that every reviewer knows that if they paint
    118 outside the lines, they’ll lose access. If you don’t have the review out when
    119 the embargo lifts, it doesn’t matter if you have a better review; no one is
    120 going to notice.
    121 
    122 The system rewards whoever speaks first, not whoever lives with it long enough
    123 to understand it. The “review” at launch outperforms the review written two
    124 months later by orders of magnitude. The second, longer, more in-depth, more
    125 honest review might as well not exist. It’s not that people are less honest by
    126 nature. It’s that the structure pays a premium for compliance and levies a tax
    127 on independence. The result is a soft capture where creators don’t have to be
    128 told what to say. The incentives do the talking.
    129 
    130 People do what the network rewards. Writers write for the feed. Photographers
    131 shoot for the scroll. Newsrooms frame stories as conflict because conflict
    132 travels faster than nuance. Even our emotional lives adapt to latency and
    133 refresh cycles. The design of the network becomes the choreography of daily
    134 life.
    135 
    136 In older networks, the constraints were physical. The number of train lines
    137 limited where cities could grow. The number of printing presses limited how
    138 many voices could speak. In our case, the constraint is temporal: how fast
    139 something can be produced, clicked, shared, and replaced. When velocity becomes
    140 the scarcest resource, everything orients around it. This is why it’s wrong to
    141 think of “the algorithm” as some quirky technical layer that can be toggled on
    142 and off or worked around. The algorithm is the culture. It decides what gets
    143 amplified, who gets to make a living, and what counts as “success.”
    144 
    145 Once velocity is the prize, quality becomes risky. Thoughtfulness takes time.
    146 Reporting takes time. Living with a product or an idea takes time. Yet the
    147 window for relevance keeps shrinking, and the penalty for lateness is
    148 erasure. We get a culture optimized for first takes, not best takes. The
    149 network doesn’t ask if something is correct or durable, only if it moves. If it
    150 moves, the system will find a way to monetize it.
    151 
    152 The algorithm doesn’t care whether something is true; it cares whether it
    153 moves. Day-one content becomes advertising wearing the mask of criticism.
    154 
    155 All of this folds back into a larger point. When attention is fragmented and
    156 speed becomes the dominant value, media rearranges itself around that
    157 reality. Not because anyone wakes up wanting to mislead people, but because the
    158 context makes some paths survivable and others impossible.
    159 
    160 The YouTube algorithm is the real enforcer because it rewards velocity. Get
    161 into the algorithmic slip stream and you get the numbers and make money. So
    162 it is no surprise that most day-one reviews are, well, anything but. This goes
    163 back to my original premise that when velocity becomes the defining metric,
    164 authority is displaced.
    165 
    166 You don’t need to be right; you need to be first in the feed. Generalize this
    167 beyond YouTube tech reviews and you see the same pattern
    168 everywhere. I’m flabbergasted by how much good journalism goes unnoticed every
    169 day. We didn’t just put journalism, entertainment, politics, and
    170 private lives on networks. We let the networks rewrite what those things are
    171 forand how they work.
    172 
    173 None of what I am saying is new. Decades ago the media sage Marshall McLuhan
    174 summed it up in his timeless phrase, “The medium is the message.” The medium,
    175 the technology or channel of communication, influences society and individuals
    176 more profoundly than the content, altering our senses and habits and, in turn,
    177 our perception, interaction, and culture. The only difference is that network
    178 is like a hydra, and data is the fuel that adds velocity, the new metric of
    179 perceived reality.
    180 
    181 The cost of all this isn’t abstract. It’s the review that took three months but
    182 no one will read. It’s the investigation that required patience. It’s the work
    183 of understanding something before declaring judgment. All of it still exists,
    184 still gets made. It just doesn’t travel. And in a system where only what
    185 travels matters, we’ve made expertise indistinguishable from noise.
    186 
    187 In the age of AI, will any of this matter when our idea of information will be
    188 entirely different?
    189 
    190 January 21, 2026. San Francisco
    191 
    192 Photo Courtesy of [8]Yousef Hussain via [9]Unsplash
    193 
    194 [10]My Essays, [11]Technology
    195 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
    196 [12] 29 comments
    197 
    198 Subscribe to discover Om’s fresh perspectives on the present and future.
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    205 [f962dea24b9cd8]
    206 
    207 Om Malik is a San Francisco based writer, photographer and investor. [26]Read
    208 More [27]
    209 
    210 29 thoughts on this post
    211 
    212  1. [141e0d] Michaela Barnes says:
    213     [28]January 21, 2026 at 10:30 am
    214 
    215     15 years old now, but seems relevant
    216 
    217     [29]https://www.amazon.com/Blur-Know-Whats-Information-Overload/dp/
    218     1608193012
    219 
    220     Loading...
    221     [30]Reply
    222      1. [f962de] Om Malik says:
    223         [31]January 21, 2026 at 10:44 am
    224 
    225         Thank you. It seems like we are seeing a progressive degradation.
    226 
    227         Loading...
    228         [32]Reply
    229  2. [bd4312] Peter says:
    230     [33]January 21, 2026 at 11:56 am
    231 
    232     OM,
    233     Thoughtful and well put. You’ve captured something many of us feel
    234     instinctively but struggle to articulate – that the system now rewards
    235     speed over understanding, and motion over meaning. When velocity becomes
    236     the metric, judgment and depth inevitably get crowded out. A sobering but
    237     important reflection.
    238     Best regards,
    239     Peter
    240     BTW, I really like your photographic style!
    241 
    242     Loading...
    243     [34]Reply
    244      1. [f962de] Om Malik says:
    245         [35]January 21, 2026 at 6:59 pm
    246 
    247         Peter,
    248 
    249         Thank you for the kind words on my photography. It is my sanity valve.
    250 
    251         On the post, thanks for reading. I am glad it caught your attention and
    252         you have felt this. It took me a long time to write this piece, because
    253         I hate writing about media as often as I end up doing. 🙂 I much prefer
    254         to write about the new and the novel.
    255 
    256         Loading...
    257         [36]Reply
    258          1. [0d16e6] JT says:
    259             [37]January 28, 2026 at 11:51 am
    260 
    261             @Peter, Late-stage newsrooms quietly valued speed over accuracy,
    262             even if they didn’t say it outright. That was 20 years ago. I think
    263             that spread like a virus.
    264 
    265             Loading...
    266             [38]Reply
    267  3. [5911a3] Harald Striepe says:
    268     [39]January 21, 2026 at 12:20 pm
    269 
    270     Very poignant.
    271     Thank you.
    272 
    273     Loading...
    274     [40]Reply
    275      1. [f962de] Om Malik says:
    276         [41]January 21, 2026 at 6:57 pm
    277 
    278         Thank you Harald.
    279 
    280         Loading...
    281         [42]Reply
    282  4. [51ebdd] SlicksSlack says:
    283     [43]January 21, 2026 at 12:20 pm
    284 
    285     2nd and 3rd last paragraphs are very slight rewrites of each other? Am I
    286     missing a point there? Everything else lands with more or less nodding
    287     agreement.
    288 
    289     Loading...
    290     [44]Reply
    291      1. [f962de] Om Malik says:
    292         [45]January 21, 2026 at 6:55 pm
    293 
    294         I should have deleted one of them, but damn, morning without coffee
    295         sucks. And I should not post without waiting and re-reading 🙂 Sorry
    296         about that.
    297 
    298         Loading...
    299         [46]Reply
    300  5. [23405c] Gideon Rosenblatt says:
    301     [47]January 21, 2026 at 1:47 pm
    302 
    303     Another thought-provoking post, Om. In one of your recent posts, you noted
    304     that for younger segments messages are becoming preferred to the feed. How
    305     do you think that maps to the velocity phenomenon your describing?
    306 
    307     Loading...
    308     [48]Reply
    309      1. [f962de] Om Malik says:
    310         [49]January 21, 2026 at 6:57 pm
    311 
    312         Gideon
    313 
    314         Thanks for the comment. I am hoping to hang out with some young people
    315         soon and would love to update you how they think. My guess is that
    316         “messages” is a way to slowdown things for them. But I would answer
    317         when I am more educated myself.
    318 
    319         Loading...
    320         [50]Reply
    321  6. [a702e8] [51]Parveen K Chopra says:
    322     [52]January 21, 2026 at 2:48 pm
    323 
    324     Last para repeated, haha
    325 
    326     Loading...
    327     [53]Reply
    328      1. [f962de] Om Malik says:
    329         [54]January 21, 2026 at 6:55 pm
    330 
    331         Oops. Fixed. Thanks for the heads up!
    332 
    333         Loading...
    334         [55]Reply
    335  7. [c68329] [56]Eric Marcoullier says:
    336     [57]January 21, 2026 at 4:04 pm
    337 
    338     “Show me the incentive and I’ll show you the outcome.”
    339     — Charlie Munger
    340 
    341     All of us early folks (yay, Business 2.0; yay, IGN) really thought we were
    342     creating a new way to expand the availability of news and information.
    343 
    344     What we didn’t realize was that when news becomes a commodity, people stop
    345     paying and ads mean everything. We can no longer prioritize valuable
    346     information and nuanced framing.
    347 
    348     “If it bleeds, it leads” is an old TV adage but man does it feel relevant
    349     today,
    350 
    351     Loading...
    352     [58]Reply
    353      1. [f962de] Om Malik says:
    354         [59]January 21, 2026 at 6:54 pm
    355 
    356         The whole point is that we have undermined the value system around
    357         attention. Everything is marketing. Everyone is selling. So no ones to
    358         say anything that adds friction in the process of selling. 🙂
    359 
    360         Loading...
    361         [60]Reply
    362  8. [14ad96] Bob Mason says:
    363     [61]January 21, 2026 at 4:23 pm
    364 
    365     This feels intimately connected to this post from Nic Carter released today
    366     as well. And of course, I received both by way of email newsletters.
    367 
    368     [62]https://murmurationstwo.substack.com/p/
    369     the-for-you-page-is-killing-social
    370 
    371     Loading...
    372     [63]Reply
    373      1. [f962de] Om Malik says:
    374         [64]January 21, 2026 at 6:54 pm
    375 
    376         Thank you Bob for sharing this.
    377 
    378         Loading...
    379         [65]Reply
    380  9. [984d4e] Ike Nassi says:
    381     [66]January 21, 2026 at 7:39 pm
    382 
    383     Hmm…. Don’t see a photo.
    384 
    385     Loading...
    386     [67]Reply
    387 10. [f95f4a] MARKO BJELAC says:
    388     [68]January 22, 2026 at 1:09 am
    389 
    390     As often, a very interesting article.
    391 
    392     IMHO the point a bit too much drilled in. Also, a bit defeatist.
    393 
    394     For example,
    395 
    396         This is why it’s wrong to think of “the algorithm” as some quirky
    397         technical layer that can be toggled on and off or worked around.
    398 
    399     I agree with the “worked around” bit but social media algorithms actually
    400     are technical layers. They are just technology and all technology can be
    401     turned off, but their owners do not want that. So, we can use
    402     algorithm-free technology for getting information. I am using that as I
    403     read your newsletter. A long time ago I’ve abandoned Twitter. I still use
    404     Linkedin for networking. Every once in a while I try to scroll Linkedin’s
    405     feed but every time I do that I see low-grade info wasting my time so I
    406     just stop.
    407 
    408     I am a paying subscriber of one Substack. I follow several others for free.
    409     Although these also tend to have bias as again the incentive is to get as
    410     much subscribers as possible.
    411 
    412     I’m also subscribed to several [69]https://theconversation.com/ feeds.
    413     These are giving me unbiased (I currently feel) reports on the state of the
    414     world.
    415 
    416     As Eric commented, the incentive is the reason for this degradation, and it
    417     didn’t start with social media or the internet. If it bleeds it leads. The
    418     core problem is financing the journalists. Journalism is a public service
    419     and should be financed that way. Why can’t it be set up that way?
    420     Peer-reviewed like science (although that one is also being corrupted by
    421     financial incentives).
    422 
    423     So, looks dark but I see ways out. How to get there?
    424 
    425     Loading...
    426     [70]Reply
    427 11. [795954] Menachem Sharron says:
    428     [71]January 22, 2026 at 5:10 am
    429 
    430     Thank you dear Om.
    431     I enjoy reading your emails very much.
    432     Keep going.
    433     Rgds
    434     Menachem Sharron
    435 
    436     Loading...
    437     [72]Reply
    438      1. [f962de] Om Malik says:
    439         [73]January 22, 2026 at 7:18 am
    440 
    441         Thank you Menachem. Wishing you my best
    442 
    443         Loading...
    444         [74]Reply
    445 12. [4d7ec0] Priya Narasimhan says:
    446     [75]January 22, 2026 at 5:41 am
    447 
    448     Great writing, Om! Long time reader, first time commenting…
    449     You’ve articulated what we’re all feeling in daily life. I’ve been thinking
    450     technology is outpacing human adaptability and when it needs intervention,
    451     if at all…
    452 
    453     Loading...
    454     [76]Reply
    455      1. [f962de] Om Malik says:
    456         [77]January 22, 2026 at 7:21 am
    457 
    458         Thank you Priya for reading and commenting.
    459 
    460         We are at a point where human adaptability is going to redefine itself,
    461         and we will perhaps in time learn how to use tools that are only
    462         emerging that will help us figure out how to deal with so much chaos on
    463         the information front. But that would also mean that we might need to
    464         know what we want from our information flows. I am not sure, we are
    465         there yet.
    466 
    467         Loading...
    468         [78]Reply
    469 13. [41caa2] [79]Jamie Diamond says:
    470     [80]January 22, 2026 at 8:38 am
    471 
    472     As a career tech PR guy pitching countless startup stories over the years
    473     to various waves of media over the last (Om my gosh 4 decades) – Om, this
    474     is your most cutting story for me in your vast writing history. It’s not
    475     about me being able to do my job, its not even about the future of AI and
    476     storytelling – I have four little girls that we home school and what kind
    477     of connection will they have and what kind of culture of knowledge will
    478     they grow up in? When the snarky/lie/click-bait meme wins the velocity
    479     narrative race in January of 2026, what’s my now 4 year old going to be
    480     dealing with as she’s read Little Women today and being surrounded by what
    481     authority when she’s 18/28/38? And to totally go off the rails, it’s
    482     today’s velocity authority that pits us all against one another – I’d cite
    483     the book Hate Inc. as to why velocity authority focused on stirring up hate
    484     to drive profit is completely wrong for any culture to be addicted to. Who
    485     is creating the opposite and I’ll do free PR for YOU.
    486 
    487     Loading...
    488     [81]Reply
    489 14. [152fb9] Lee Doolan says:
    490     [82]January 22, 2026 at 4:33 pm
    491 
    492     “… The main thing is telling a thoroughly reported, well-written story….”
    493 
    494     That is exceedingly rare nowadays.
    495 
    496     Loading...
    497     [83]Reply
    498      1. [f962de] Om Malik says:
    499         [84]January 22, 2026 at 6:28 pm
    500 
    501         They are rare to find, but not rare as an entity
    502 
    503         Loading...
    504         [85]Reply
    505 15. [178c8c] [86]Andrew McLuhan says:
    506     [87]January 23, 2026 at 12:18 pm
    507 
    508     “For the ‘message’ of any medium or technology is the change of scale or
    509     pace or pattern that it introduces into human affairs.” (1964)
    510 
    511     Always nice to see someone get it.
    512 
    513     Loading...
    514     [88]Reply
    515      1. [f962de] Om Malik says:
    516         [89]January 23, 2026 at 4:13 pm
    517 
    518         I think it helps to have been old and have read things as they were
    519         meant to be read — in full long form. Thanks for stopping by!
    520 
    521         Loading...
    522         [90]Reply
    523 16. [02174e] [91]Arix Fïen says:
    524     [92]January 24, 2026 at 12:21 am
    525 
    526     This really resonates with me. I keep feeling that tension between wanting
    527     to slow down and understand something properly, and knowing the system
    528     barely rewards that anymore. When velocity becomes the signal of value,
    529     depth almost feels like a liability. It’s sobering to see how
    530     infrastructure quietly rewrites what authority, trust, and even “good work”
    531     look like.
    532 
    533     Loading...
    534     [93]Reply
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    581 January 25, 2026 The Joy of Neo-noir I’ve been enjoying Lawrence
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