om-co-i3epdl.txt (32141B)
1 [1]Skip to content 2 [2]Site Logo for om.co 3 4 [3]On my Om 5 6 Technology & Change: Field Notes From The Present Future 7 8 • [4]About Om 9 • Search 10 11 [5] January 21, 2026 12 13 Velocity Is the New Authority. Here’s Why 14 15 Why does everyone feel overwhelmed by information? Why does it feel impossible 16 to trust what passes through our streams? We tend to blame individual 17 publications, specific platforms, or bad actors. The real answer has less to do 18 with any single media entity and more with structural changes in the 19 information ecosystem. 20 21 I started my “information” life typing copy on an ill-tempered Remington. As 22 a teenage reporter, I saw newspapers being typeset, one letter at a time. It 23 was a messy, slow, and laborious process. So I don’t carry romantic 24 notions about the old days. I’ve been quick to embrace any technology that, 25 in Stephen Covey’s words, helps me keep “the main thing the main thing.” The 26 main thing is telling a thoroughly reported, well-written story. 27 28 The early 1990s Internet, followed by blogging at the turn of the century, and 29 social media a decade later all helped me do that main thing. In the mid-2000s 30 I embraced Dave Winer’s mantra of “sources going direct.” As far back as 31 2009, I outlined the coming changes in my essays “[6]How Internet Content 32 Distribution and Discovery Are Changing” and “[7]Amplification and the Changing 33 Role of Media.” 34 35 For the past decade and a half, the whole information ecosystem has become much 36 larger, faster and noisier. It is hardly surprising that nothing works. And we 37 feel a collective sense of overwhelming disappointment. 38 39 So, why does nothing work? 40 41 Authority used to be the organizing principle of information, and 42 thus the media. You earned attention by being right, by being first 43 in discovery, or by being big enough to be the default. That world is gone. The 44 new and current organizing principle of information is velocity. 45 46 What matters now is how fast something moves through the network: how quickly 47 it is clicked, shared, quoted, replied to, remixed, and replaced. In a system 48 tuned for speed, authority is ornamental. The network rewards motion first and 49 judgment later, if ever. Perhaps that’s why you feel you can’t discern between 50 truths, half-truths, and lies. 51 52 With so much coming at us all the time, it is difficult to give any single 53 story or news event much weight. More content means already 54 fragmented attention fractures even further. 55 56 Greenland, Iran, Venezuela, Epstein Files, Dodgers. On and on. 57 58 Networks have always shaped how societies are organized. Roman roads didn’t 59 just make travel easier; they mapped the reach of the state and the limits of 60 power. Shipping routes determined where colonial empires flourished and where 61 they faded. In the Victorian age, the railways didn’t just shorten journeys; 62 they rearranged British society. 63 64 They created commuting and leisure, turned market towns into suburbs, 65 standardized national time, and collapsed the meaning of distance. They also 66 reordered authority: timetables mattered as much as parliaments. What looks 67 like cultural choice is often the echo of infrastructure. Today’s mobile, 68 cloud-linked world is another Victorian moment. Networks compress time and 69 space, then quietly train us to live at their speed. 70 71 That’s why we get all our information as memes. The meme has become 72 the metastory, the layer where meaning is carried. You don’t need to read the 73 thing; you just need the gist, compressed and passed along in 74 a sentence, an image, or a joke. It has taken the role of the headline. The 75 machine accelerates this dynamic. It demands constant material; stop feeding it 76 and the whole structure shakes. The point of the internet now is mostly to hook 77 attention and push it toward commerce, to keep the engine running. Anyone can 78 get their cut. 79 80 Velocity has taken over. 81 82 Algorithms on YouTube, Facebook, TikTok, Instagram, and Twitter do not optimize 83 for truth or depth. They optimize for motion. A piece that moves fast is 84 considered “good.” A piece that hesitates disappears. There are almost no 85 second chances online because the stream does not look back. People are not 86 failing the platforms. People are behaving exactly as the platforms reward. We 87 might think we are better, but we have the same rat-reward brain. 88 89 We built machines that prize acceleration and then act puzzled that everything 90 feels rushed and slightly manic. The networks of the past were slower and at a 91 scale that was adaptable. I wrote about this years ago, and nothing since has 92 disproved it. So when the author of “beliefs outrun facts” says nothing works, 93 now you know why. 94 95 The fundamental network-level changes should give you a good idea of why we 96 have a growing ambivalent relationship toward media as an organized information 97 entity. I will get into technology media from startup perspective in a 98 separate piece. For now, I will stick to the broader media ecosystem. 99 100 Let’s use YouTube technology reviews as a case study, because they are 101 universally understandable. Take the launch of a new phone: when 102 the embargo lifts, dozens of polished video reviews appear on YouTube. They run 103 about 20 minutes, share similar thumbnails, and use the same mood lighting. The 104 reviewers had access to the phones before everyone else, so they had time to 105 prepare their reviews. 106 107 In the old days, before the current phase of content abundance, folks like Walt 108 Mossberg, Ed Baig, David Pogue, and Steven Levy were often the first to get 109 Apple products for review. Sure, these folks had big platforms, but that head 110 start gave them a lot of clout, which meant many non-Apple 111 companies offered them early access to their products. I never felt cheated 112 or misled by their reviews, though I did notice what they omitted after using 113 the product for a few months. 114 115 These days, things are markedly different. For YouTubers, access is the 116 currency of survival. Access, of course, means suggested talking points. Again, 117 nothing new. What’s different is that every reviewer knows that if they paint 118 outside the lines, they’ll lose access. If you don’t have the review out when 119 the embargo lifts, it doesn’t matter if you have a better review; no one is 120 going to notice. 121 122 The system rewards whoever speaks first, not whoever lives with it long enough 123 to understand it. The “review” at launch outperforms the review written two 124 months later by orders of magnitude. The second, longer, more in-depth, more 125 honest review might as well not exist. It’s not that people are less honest by 126 nature. It’s that the structure pays a premium for compliance and levies a tax 127 on independence. The result is a soft capture where creators don’t have to be 128 told what to say. The incentives do the talking. 129 130 People do what the network rewards. Writers write for the feed. Photographers 131 shoot for the scroll. Newsrooms frame stories as conflict because conflict 132 travels faster than nuance. Even our emotional lives adapt to latency and 133 refresh cycles. The design of the network becomes the choreography of daily 134 life. 135 136 In older networks, the constraints were physical. The number of train lines 137 limited where cities could grow. The number of printing presses limited how 138 many voices could speak. In our case, the constraint is temporal: how fast 139 something can be produced, clicked, shared, and replaced. When velocity becomes 140 the scarcest resource, everything orients around it. This is why it’s wrong to 141 think of “the algorithm” as some quirky technical layer that can be toggled on 142 and off or worked around. The algorithm is the culture. It decides what gets 143 amplified, who gets to make a living, and what counts as “success.” 144 145 Once velocity is the prize, quality becomes risky. Thoughtfulness takes time. 146 Reporting takes time. Living with a product or an idea takes time. Yet the 147 window for relevance keeps shrinking, and the penalty for lateness is 148 erasure. We get a culture optimized for first takes, not best takes. The 149 network doesn’t ask if something is correct or durable, only if it moves. If it 150 moves, the system will find a way to monetize it. 151 152 The algorithm doesn’t care whether something is true; it cares whether it 153 moves. Day-one content becomes advertising wearing the mask of criticism. 154 155 All of this folds back into a larger point. When attention is fragmented and 156 speed becomes the dominant value, media rearranges itself around that 157 reality. Not because anyone wakes up wanting to mislead people, but because the 158 context makes some paths survivable and others impossible. 159 160 The YouTube algorithm is the real enforcer because it rewards velocity. Get 161 into the algorithmic slip stream and you get the numbers and make money. So 162 it is no surprise that most day-one reviews are, well, anything but. This goes 163 back to my original premise that when velocity becomes the defining metric, 164 authority is displaced. 165 166 You don’t need to be right; you need to be first in the feed. Generalize this 167 beyond YouTube tech reviews and you see the same pattern 168 everywhere. I’m flabbergasted by how much good journalism goes unnoticed every 169 day. We didn’t just put journalism, entertainment, politics, and 170 private lives on networks. We let the networks rewrite what those things are 171 forand how they work. 172 173 None of what I am saying is new. Decades ago the media sage Marshall McLuhan 174 summed it up in his timeless phrase, “The medium is the message.” The medium, 175 the technology or channel of communication, influences society and individuals 176 more profoundly than the content, altering our senses and habits and, in turn, 177 our perception, interaction, and culture. The only difference is that network 178 is like a hydra, and data is the fuel that adds velocity, the new metric of 179 perceived reality. 180 181 The cost of all this isn’t abstract. It’s the review that took three months but 182 no one will read. It’s the investigation that required patience. It’s the work 183 of understanding something before declaring judgment. All of it still exists, 184 still gets made. It just doesn’t travel. And in a system where only what 185 travels matters, we’ve made expertise indistinguishable from noise. 186 187 In the age of AI, will any of this matter when our idea of information will be 188 entirely different? 189 190 January 21, 2026. San Francisco 191 192 Photo Courtesy of [8]Yousef Hussain via [9]Unsplash 193 194 [10]My Essays, [11]Technology 195 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 196 [12] 29 comments 197 198 Subscribe to discover Om’s fresh perspectives on the present and future. 199 200 Email address [13][ ] 201 202 SUBSCRIBE 203 204 ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 205 [f962dea24b9cd8] 206 207 Om Malik is a San Francisco based writer, photographer and investor. [26]Read 208 More [27] 209 210 29 thoughts on this post 211 212 1. [141e0d] Michaela Barnes says: 213 [28]January 21, 2026 at 10:30 am 214 215 15 years old now, but seems relevant 216 217 [29]https://www.amazon.com/Blur-Know-Whats-Information-Overload/dp/ 218 1608193012 219 220 Loading... 221 [30]Reply 222 1. [f962de] Om Malik says: 223 [31]January 21, 2026 at 10:44 am 224 225 Thank you. It seems like we are seeing a progressive degradation. 226 227 Loading... 228 [32]Reply 229 2. [bd4312] Peter says: 230 [33]January 21, 2026 at 11:56 am 231 232 OM, 233 Thoughtful and well put. You’ve captured something many of us feel 234 instinctively but struggle to articulate – that the system now rewards 235 speed over understanding, and motion over meaning. When velocity becomes 236 the metric, judgment and depth inevitably get crowded out. A sobering but 237 important reflection. 238 Best regards, 239 Peter 240 BTW, I really like your photographic style! 241 242 Loading... 243 [34]Reply 244 1. [f962de] Om Malik says: 245 [35]January 21, 2026 at 6:59 pm 246 247 Peter, 248 249 Thank you for the kind words on my photography. It is my sanity valve. 250 251 On the post, thanks for reading. I am glad it caught your attention and 252 you have felt this. It took me a long time to write this piece, because 253 I hate writing about media as often as I end up doing. 🙂 I much prefer 254 to write about the new and the novel. 255 256 Loading... 257 [36]Reply 258 1. [0d16e6] JT says: 259 [37]January 28, 2026 at 11:51 am 260 261 @Peter, Late-stage newsrooms quietly valued speed over accuracy, 262 even if they didn’t say it outright. That was 20 years ago. I think 263 that spread like a virus. 264 265 Loading... 266 [38]Reply 267 3. [5911a3] Harald Striepe says: 268 [39]January 21, 2026 at 12:20 pm 269 270 Very poignant. 271 Thank you. 272 273 Loading... 274 [40]Reply 275 1. [f962de] Om Malik says: 276 [41]January 21, 2026 at 6:57 pm 277 278 Thank you Harald. 279 280 Loading... 281 [42]Reply 282 4. [51ebdd] SlicksSlack says: 283 [43]January 21, 2026 at 12:20 pm 284 285 2nd and 3rd last paragraphs are very slight rewrites of each other? Am I 286 missing a point there? Everything else lands with more or less nodding 287 agreement. 288 289 Loading... 290 [44]Reply 291 1. [f962de] Om Malik says: 292 [45]January 21, 2026 at 6:55 pm 293 294 I should have deleted one of them, but damn, morning without coffee 295 sucks. And I should not post without waiting and re-reading 🙂 Sorry 296 about that. 297 298 Loading... 299 [46]Reply 300 5. [23405c] Gideon Rosenblatt says: 301 [47]January 21, 2026 at 1:47 pm 302 303 Another thought-provoking post, Om. In one of your recent posts, you noted 304 that for younger segments messages are becoming preferred to the feed. How 305 do you think that maps to the velocity phenomenon your describing? 306 307 Loading... 308 [48]Reply 309 1. [f962de] Om Malik says: 310 [49]January 21, 2026 at 6:57 pm 311 312 Gideon 313 314 Thanks for the comment. I am hoping to hang out with some young people 315 soon and would love to update you how they think. My guess is that 316 “messages” is a way to slowdown things for them. But I would answer 317 when I am more educated myself. 318 319 Loading... 320 [50]Reply 321 6. [a702e8] [51]Parveen K Chopra says: 322 [52]January 21, 2026 at 2:48 pm 323 324 Last para repeated, haha 325 326 Loading... 327 [53]Reply 328 1. [f962de] Om Malik says: 329 [54]January 21, 2026 at 6:55 pm 330 331 Oops. Fixed. Thanks for the heads up! 332 333 Loading... 334 [55]Reply 335 7. [c68329] [56]Eric Marcoullier says: 336 [57]January 21, 2026 at 4:04 pm 337 338 “Show me the incentive and I’ll show you the outcome.” 339 — Charlie Munger 340 341 All of us early folks (yay, Business 2.0; yay, IGN) really thought we were 342 creating a new way to expand the availability of news and information. 343 344 What we didn’t realize was that when news becomes a commodity, people stop 345 paying and ads mean everything. We can no longer prioritize valuable 346 information and nuanced framing. 347 348 “If it bleeds, it leads” is an old TV adage but man does it feel relevant 349 today, 350 351 Loading... 352 [58]Reply 353 1. [f962de] Om Malik says: 354 [59]January 21, 2026 at 6:54 pm 355 356 The whole point is that we have undermined the value system around 357 attention. Everything is marketing. Everyone is selling. So no ones to 358 say anything that adds friction in the process of selling. 🙂 359 360 Loading... 361 [60]Reply 362 8. [14ad96] Bob Mason says: 363 [61]January 21, 2026 at 4:23 pm 364 365 This feels intimately connected to this post from Nic Carter released today 366 as well. And of course, I received both by way of email newsletters. 367 368 [62]https://murmurationstwo.substack.com/p/ 369 the-for-you-page-is-killing-social 370 371 Loading... 372 [63]Reply 373 1. [f962de] Om Malik says: 374 [64]January 21, 2026 at 6:54 pm 375 376 Thank you Bob for sharing this. 377 378 Loading... 379 [65]Reply 380 9. [984d4e] Ike Nassi says: 381 [66]January 21, 2026 at 7:39 pm 382 383 Hmm…. Don’t see a photo. 384 385 Loading... 386 [67]Reply 387 10. [f95f4a] MARKO BJELAC says: 388 [68]January 22, 2026 at 1:09 am 389 390 As often, a very interesting article. 391 392 IMHO the point a bit too much drilled in. Also, a bit defeatist. 393 394 For example, 395 396 This is why it’s wrong to think of “the algorithm” as some quirky 397 technical layer that can be toggled on and off or worked around. 398 399 I agree with the “worked around” bit but social media algorithms actually 400 are technical layers. They are just technology and all technology can be 401 turned off, but their owners do not want that. So, we can use 402 algorithm-free technology for getting information. I am using that as I 403 read your newsletter. A long time ago I’ve abandoned Twitter. I still use 404 Linkedin for networking. Every once in a while I try to scroll Linkedin’s 405 feed but every time I do that I see low-grade info wasting my time so I 406 just stop. 407 408 I am a paying subscriber of one Substack. I follow several others for free. 409 Although these also tend to have bias as again the incentive is to get as 410 much subscribers as possible. 411 412 I’m also subscribed to several [69]https://theconversation.com/ feeds. 413 These are giving me unbiased (I currently feel) reports on the state of the 414 world. 415 416 As Eric commented, the incentive is the reason for this degradation, and it 417 didn’t start with social media or the internet. If it bleeds it leads. The 418 core problem is financing the journalists. Journalism is a public service 419 and should be financed that way. Why can’t it be set up that way? 420 Peer-reviewed like science (although that one is also being corrupted by 421 financial incentives). 422 423 So, looks dark but I see ways out. How to get there? 424 425 Loading... 426 [70]Reply 427 11. [795954] Menachem Sharron says: 428 [71]January 22, 2026 at 5:10 am 429 430 Thank you dear Om. 431 I enjoy reading your emails very much. 432 Keep going. 433 Rgds 434 Menachem Sharron 435 436 Loading... 437 [72]Reply 438 1. [f962de] Om Malik says: 439 [73]January 22, 2026 at 7:18 am 440 441 Thank you Menachem. Wishing you my best 442 443 Loading... 444 [74]Reply 445 12. [4d7ec0] Priya Narasimhan says: 446 [75]January 22, 2026 at 5:41 am 447 448 Great writing, Om! Long time reader, first time commenting… 449 You’ve articulated what we’re all feeling in daily life. I’ve been thinking 450 technology is outpacing human adaptability and when it needs intervention, 451 if at all… 452 453 Loading... 454 [76]Reply 455 1. [f962de] Om Malik says: 456 [77]January 22, 2026 at 7:21 am 457 458 Thank you Priya for reading and commenting. 459 460 We are at a point where human adaptability is going to redefine itself, 461 and we will perhaps in time learn how to use tools that are only 462 emerging that will help us figure out how to deal with so much chaos on 463 the information front. But that would also mean that we might need to 464 know what we want from our information flows. I am not sure, we are 465 there yet. 466 467 Loading... 468 [78]Reply 469 13. [41caa2] [79]Jamie Diamond says: 470 [80]January 22, 2026 at 8:38 am 471 472 As a career tech PR guy pitching countless startup stories over the years 473 to various waves of media over the last (Om my gosh 4 decades) – Om, this 474 is your most cutting story for me in your vast writing history. It’s not 475 about me being able to do my job, its not even about the future of AI and 476 storytelling – I have four little girls that we home school and what kind 477 of connection will they have and what kind of culture of knowledge will 478 they grow up in? When the snarky/lie/click-bait meme wins the velocity 479 narrative race in January of 2026, what’s my now 4 year old going to be 480 dealing with as she’s read Little Women today and being surrounded by what 481 authority when she’s 18/28/38? And to totally go off the rails, it’s 482 today’s velocity authority that pits us all against one another – I’d cite 483 the book Hate Inc. as to why velocity authority focused on stirring up hate 484 to drive profit is completely wrong for any culture to be addicted to. Who 485 is creating the opposite and I’ll do free PR for YOU. 486 487 Loading... 488 [81]Reply 489 14. [152fb9] Lee Doolan says: 490 [82]January 22, 2026 at 4:33 pm 491 492 “… The main thing is telling a thoroughly reported, well-written story….” 493 494 That is exceedingly rare nowadays. 495 496 Loading... 497 [83]Reply 498 1. [f962de] Om Malik says: 499 [84]January 22, 2026 at 6:28 pm 500 501 They are rare to find, but not rare as an entity 502 503 Loading... 504 [85]Reply 505 15. [178c8c] [86]Andrew McLuhan says: 506 [87]January 23, 2026 at 12:18 pm 507 508 “For the ‘message’ of any medium or technology is the change of scale or 509 pace or pattern that it introduces into human affairs.” (1964) 510 511 Always nice to see someone get it. 512 513 Loading... 514 [88]Reply 515 1. [f962de] Om Malik says: 516 [89]January 23, 2026 at 4:13 pm 517 518 I think it helps to have been old and have read things as they were 519 meant to be read — in full long form. Thanks for stopping by! 520 521 Loading... 522 [90]Reply 523 16. [02174e] [91]Arix Fïen says: 524 [92]January 24, 2026 at 12:21 am 525 526 This really resonates with me. I keep feeling that tension between wanting 527 to slow down and understand something properly, and knowing the system 528 barely rewards that anymore. When velocity becomes the signal of value, 529 depth almost feels like a liability. It’s sobering to see how 530 infrastructure quietly rewrites what authority, trust, and even “good work” 531 look like. 532 533 Loading... 534 [93]Reply 535 536 Leave a Reply [94]Cancel reply 537 538 Your email address will not be published. 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