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     11 [10][thumb] [11]Ben Werdmuller [12]
     12  
     13 
     14 [13]It turns out I'm still excited about the web
     15 
     16 Passion led us here
     17 
     18 I’m worried I’ve become cynical about technology as I’ve gotten older. But
     19 maybe technology really is worse.
     20 
     21 Someone asked me the other day: “what [in media and technology] are you excited
     22 about right now?”
     23 
     24 We both agreed that it was a surprisingly difficult question. And then came the
     25 follow-up:
     26 
     27 “Do you think it’s just because we’re older now, or is the web really less
     28 exciting?”
     29 
     30 And to be honest, I’m not sure.
     31 
     32 I used to be so excited. If you sneak a glance at my high school yearbook,
     33 you’ll see that I wanted to be a journalist. Telling stories was my first love.
     34 It’s still where my brain feels the most comfortable. I love the flow state of
     35 writing more than doing just about anything else. That’s why I keep writing
     36 here, and why my long-term plan is to pivot from a technology career to one
     37 where I get to write all the time.
     38 
     39 But in 1994 or so, I got distracted by the web: what an amazing medium for
     40 stories. Many of us share the experience of trying out a browser like NCSA
     41 Mosaic, discovering voices from all over the world, and getting stuck into
     42 writing our own HTML code without having to ask anyone for permission or buy a
     43 software license to get started. I vividly remember when we got the ability to
     44 add our own background images to web pages, for example. For a long time, I was
     45 a master at table-based layouts.
     46 
     47 In the UK, where I grew up, you were effectively forced to pick your university
     48 degree at 16. You were required to choose three or four A-level subjects to
     49 focus on for your last two years of high school; then you had to apply to do a
     50 particular degree at each university, knowing that each degree had subject
     51 requirements. If you wanted to study English at university, you needed to have
     52 chosen the English A-level; good luck getting in if you hadn’t.
     53 
     54 Specifically because I was distracted by the web, I put myself on the Computer
     55 Science track. Even then, I kept a Theater A-level, because I couldn’t imagine
     56 a world where there wasn’t some art and writing in my life. Most British
     57 universities correspondingly dismissed me for not being focused enough, but
     58 Edinburgh took me, so that’s where I went. Even while I was doing the degree, 
     59 [14]I built a satirical website that got over a million pageviews a day - in
     60 2001. I blogged, of course, and although I haven’t kept a consistent platform
     61 or domain for all that time, I’ve been writing consistently on the web since
     62 1998.
     63 
     64 It was a platform I got to approach with a sense of play; a sense of
     65 storytelling; a sense of magical discovery as I met new people and learned from
     66 their creativity.
     67 
     68 The web sits apart from the rest of technology; to me, it’s inherently more
     69 interesting. [15]Silicon Valley’s origins (including the venture capital
     70 ecosystem) lie in defense technology. In contrast, the web was created in
     71 service of academic learning and mutual discovery, and both built and shared in
     72 a spirit of free and open access. Tim Berners-Lee, Robert Cailliau, and CERN
     73 did a wonderful thing by building a prototype and setting it free. [16]As CERN
     74 points out on its page about the history of the web:
     75 
     76     An essential point was that the web should remain an open standard for all
     77     to use and that no-one should lock it up into a proprietary system.
     78 
     79 That ethos is how it succeeded; it’s why the web changed the world. And it’s
     80 why someone like me — over in Scotland, with no networks, wealth, or privilege
     81 to speak of — was able to break in and build something that got peoples’
     82 attention. It’s also why I was interested to begin with. “The internet is
     83 people,” I used to say; more than protocols and pipes, the web was a fabric of
     84 interconnectedness that we were all building together. Even in the beginning,
     85 some people saw the web and thought, “this is a way I can make a lot of money.”
     86 For me, it was always a way to build community at scale.
     87 
     88 And then Facebook — it always seems to be Facebook — became the first web
     89 company to reach a billion dollar valuation, in a year that happened to also
     90 see the launch of the iPhone. Building community at scale became finding
     91 customers at scale. There was a brief reprieve while global financial markets
     92 tumbled at the hands of terrible debt instruments that had been built on shaky
     93 foundations, and then the tech industry started investing in new startups in
     94 greater and greater numbers. Y Combinator, which had started a few years
     95 earlier, started investing in more and more startups, with higher and higher
     96 checks ([17]$6,000 per founder for the first cohort, compared to [18]half a
     97 million dollars per startup today). The number of billion-dollar-plus web
     98 startups grows by the hundreds every year.
     99 
    100 The web I loved was swamped by a mindset that was closer to Wall Street. It’s
    101 been about the money ever since.
    102 
    103 It’s so rare these days to find people who want to build that
    104 interconnectedness; who see it as a mission and a movement. People in tech talk
    105 excitedly about their [19]total Compensation (which has earned its own
    106 shorthand acronym, TC), and less so what exciting thing they got to build, and
    107 what it allowed people to do. Maybe they’ll give you a line about what they
    108 allow for the enterprise or increasing some company’s bottom line, but it’s
    109 usually devoid of the humanist idealism that enchanted me about the early web.
    110 
    111 I realized some time ago that the startups I personally founded in this era
    112 couldn’t have succeeded, because my focus was all wrong. I wanted to be paid to
    113 explore and build this wonderful platform, and was not laser focused on how to
    114 build investor value. I still want to be paid to build and explore, try and
    115 make new things happen, with a sense of play. That’s not, I’m afraid to say,
    116 how you build a venture-scale business.
    117 
    118 So, let’s return to the question. Given this disillusionment, and my lack of
    119 alignment with what the modern tech industry expects of us, what am I excited
    120 about?
    121 
    122 My cynicism has been tempered by the discovery that there are still movements
    123 out there that remind me of the web’s original promise — efforts that focus on
    124 reclaiming independence and fostering real community. Despite the
    125 commercialization of the web, these are still places where that original spirit
    126 of openness and community-building thrives.
    127 
    128 [20]The Indieweb is one. It’s an interdisciplinary group of people that
    129 advocates for everyone owning their own websites and publishing from their own
    130 domains. It’s happening! From the resurgence of personal blogs to new
    131 independent publications like [21]Platformer and [22]User Mag, many people see
    132 the value of owning their presence on the internet and their relationships with
    133 their community. Independence from sites like Facebook and Google is surging.
    134 
    135 The other is [23]the Fediverse: a way to have conversations on the web that
    136 isn’t owned by any single company or entity. The people who are building the
    137 Fediverse (through communities, platforms like [24]Mastodon, cultural
    138 explorations) are expanding a patchwork of conversations through open protocols
    139 and collaborative exploration, just like the web itself was grown decades ago.
    140 It’s phenomenally exciting, with a rapidly-developing center of gravity that’s
    141 even drawing in some of the companies who previously were committed to siloed,
    142 walled-garden models. I haven’t been this enthused about momentum on the web
    143 for twenty years.
    144 
    145 I was afraid I had become too cynical to find excitement in technology again.
    146 It wasn’t true.
    147 
    148 While I’ve grown more cynical about much of tech, movements like the Indieweb
    149 and the Fediverse remind me that the ideals I once loved, and that spirit of
    150 the early web, aren’t lost. They’re evolving, just like everything else.
    151 
    152 [25] October 10, 2024 · [26]Posts · [27][logo] Share this
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    156 I’m writing about the intersection of the internet, media, and society. [28]
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    173 [1] https://werd.io/2024/it-turns-out-im-still-excited-about-the-web#maincontent
    174 [3] https://werd.io/
    175 [5] https://about.werd.io/
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    178 [8] https://werd.io/
    179 [9] https://artisanal-artisan-3527.ck.page/56920a9da9
    180 [10] https://werd.io/profile/benwerd
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    182 [12] https://werd.io/profile/benwerd
    183 [13] https://werd.io/2024/it-turns-out-im-still-excited-about-the-web
    184 [14] https://words.werd.io/we-are-the-monkeys-of-rum-70f81d4a02df
    185 [15] https://words.werd.io/what-is-silicon-valley-87fcf49f30c8
    186 [16] https://home.cern/science/computing/birth-web/short-history-web
    187 [17] https://foundersatwork.posthaven.com/grow-the-puzzle-around-you
    188 [18] https://www.ycombinator.com/deal
    189 [19] https://compt.io/guide/total-compensation/
    190 [20] https://indieweb.org/
    191 [21] https://www.platformer.news/leaving-substack-platformer-year-four/
    192 [22] https://www.hollywoodreporter.com/business/digital/taylor-lorenz-leaves-washington-post-launch-user-mag-substack-1236011888/
    193 [23] https://socialwebfoundation.org/
    194 [24] https://joinmastodon.org/
    195 [25] https://werd.io/2024/it-turns-out-im-still-excited-about-the-web
    196 [26] https://werd.io/content/posts
    197 [27] https://shareopenly.org/share/?url=https://werd.io/2024/it-turns-out-im-still-excited-about-the-web&text=It+turns+out+I%27m+still+excited+about+the+web
    198 [28] https://newsletter.werd.io/
    199 [31] https://newsletter.werd.io/
    200 [32] mailto:[email protected]
    201 [33] https://signal.me/#eu/_ehMeopT5JeELrkt2lSk-R0V6d1AsGt_3Q98UOJhgBMTal5EGTdNIbZHB9H9CqBn
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