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     17 
     18 A Philosopher’s One-Word Theory to Explain Why the World Feels So Weird
     19 
     20 Once you learn what the "uni-context" is, you won't stop seeing it everywhere
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     24 [14]Derek Thompson
     25 Jul 14, 2026
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     34 [19](Table of Contents)
     35 
     36 [20] 
     37 Symmetrical abstract pattern of modern buildings
     38 [21][22]
     39 
     40 Photo by [23]Mike Hindle on [24]Unsplash
     41 
     42 Here are some questions that I consider self-evidently compelling about the
     43 modern world:
     44 
     45   • Why is the news media so interested in telling you how much the world sucks
     46     all the time?
     47 
     48   • Why are so many of us obsessed with distraction and managing our attention?
     49 
     50   • Why is it so hard to stop comparing ourselves to others?
     51 
     52   • And why does everything in art and design seem the same these days?
     53 
     54 A week ago, I didn’t think these questions were related. I’m not sure I would
     55 have told you I had a good answer to most of them. And I certainly wouldn’t
     56 have made the audacious and borderline bonkers claim that one single theory
     57 could begin to explain all of them, at once.
     58 
     59 This Substack is reader-supported. To receive new posts and support my work,
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     62 [36][                    ]
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     64 But then I had the pleasure of speaking to Agnes Callard, the University of
     65 Chicago professor, about her new theory called “the uni-context.” It’s easily
     66 one of them most interesting conversations I’ve had all year. And once you’ve
     67 heard or read it, I think you might find it hard to think about anything else.
     68 
     69 One way to prepare your mind for Callard’s theory of the uni-context is to
     70 think about the better-known concept of [38]“context collapse.” If you post
     71 something to social media, it will be simultaneously visible to your boss, your
     72 parents, your ex, and total strangers. So, while your offline life might be
     73 distinct with each of these groups—you might be differential to your boss,
     74 childish with your parents, and bawdy with your friends—all of those
     75 distinctions are flattened on the internet. That’s context collapse, and you
     76 can think of it as the answer to a question: How do informational norms change
     77 when we’re all living in the same universal room?
     78 
     79 Callard takes the idea significantly further. She asks: How do all other norms
     80 —our morals, our ethics, our sense of what is good for us and for others—change
     81 when we continually imagine ourselves to be living in a universal room with
     82 everybody else? The connections that Callard makes are consistently surprising,
     83 often quite funny, and ultimately mind-exploding.
     84 
     85 Here is our conversation, edited for clarity, brevity, and simplicity’s sake.
     86 
     87 The Uni-Context, Explained
     88 [39](Link)
     89 
     90 Derek Thompson: What is the uni-context?
     91 
     92 Agnes Callard: Let’s start with the word context. A context is a set of
     93 circumstances that tell you how you should act. For most of human history,
     94 contexts were local and multiple. If you wanted to know how you should act, you
     95 would look around. Am I in a field? Am I inside my home? Am I in the church? Am
     96 I in a bar? You would immediately get guidance by looking both at your physical
     97 environment and at the people around you and how they were acting.
     98 
     99 The uni-context is a scenario in which the ways you should act become the same
    100 across all different contexts. There’s just one set of norms you should follow
    101 all times, irrespective of context.
    102 
    103 Thompson: Is the uni-context a purely technological phenomenon?
    104 
    105 I just wrote an article about [40]what America was like in 1926, based on a
    106 social science survey called Recent Social Trends, published in 1933. The
    107 authors claim that the radio was destroying individuality, because it took
    108 people who used to be settled in rooms and it exploded their brains to become
    109 present all over the world simultaneously. Radio was demolishing the idea of a
    110 local individual, because suddenly we all became global citizens.
    111 
    112 So one story you could tell is that the last 150 years of telecommunications
    113 technology have taken “local” individuals, who occupy one room at a time, and
    114 made us into global beings who are simultaneously in every room, at once. Is
    115 the uni-context just technology or is it technology plus something else?
    116 
    117 Callard: It’s technology plus something else. What the techno-determinism angle
    118 misses is: Why did these technologies catch on in the first place? Why was
    119 radio popular? Why did we come up with new things—television, smartphones—and
    120 why did they catch on, too? Not every technology people have invented has
    121 caught on the way these forms have. They caught on in large part because of
    122 this impulse people have to live in a uni-context.
    123 
    124 Thompson: Does the uni-context flow out of this adventurousness in the human
    125 spirit to become bigger than ourselves, to be everywhere, and to know
    126 everything?
    127 
    128 Callard: Yeah, it absolutely does. There’s a conversational relationship
    129 between these technologies and a human impulse that interacts with them. They
    130 facilitate the expression of an impulse; if they didn’t, they would flop as
    131 technologies. We need to explain why they were popular; why they became the
    132 subject of obsessive use; and what their popularity reveals, as a humans’
    133 impatience with being trapped in a small world that presents itself as all of
    134 reality but you know it isn’t.
    135 
    136 There is a drive to be bigger than yourself. It leads people to adventure, but
    137 adventure just takes you to a different place. The uni-context takes you to a
    138 different set of norms, a much more radical change, a push to live in something
    139 like a fully open reality.
    140 
    141 The Uni-Context Explains … Why Everyone Talks About How Everything Sucks All
    142 the Time
    143 [41](Link)
    144 
    145 Thompson: I want to get into some implications of the uni-context. If I put on
    146 the goggles of the uni-context, what makes sense that previously did not? One
    147 of those things is the rise of negativity bias. When you go online, there’s so
    148 much emphasis on people posting about what is bad. Why would this theory
    149 explain a world in which people are more focused on bad things than good
    150 things?
    151 
    152 Callard: In general, goodness is more context-dependent than badness. There
    153 isn’t really anything that’s good all the time for everyone independent of
    154 context. Happiness depends on your context and who you are. There isn’t
    155 anything that will always make a person happy. But there are reliable ways to
    156 make people unhappy. There’s a set of evils that are close to universal: death,
    157 pain, illness, violence. Even if someone’s in very different circumstances from
    158 yours, if you see they’re being subjected to one of those, you can interpret it
    159 as suffering and understand it.
    160 
    161 So we should predict that what we see on the internet, insofar as people are
    162 trying to be legible to large groups, is that they focus their attention on
    163 things that show up to everyone. Take two strangers on the internet trying to
    164 talk to each other. What are they going to coordinate on as a topic they can
    165 both care about? It’s likely going to be something bad.
    166 
    167 Thompson: It’s almost like you’re saying the audience for the bad tends to be
    168 more global than the audience for the good.
    169 
    170 Take food. If I think chicken enchiladas are really delicious, that might be
    171 interesting to my wife or my neighbor in the context of our home. But the fact
    172 that I think chicken enchiladas are delicious is incredibly boring for posting
    173 on Twitter, a place that cuts across contexts. It’s more interesting for me to
    174 say white Americans who eat chicken enchiladas are racist against Mexican
    175 culture, because the concept of racism clicks into a global norm of badness.
    176 
    177 So when people go online, when it’s suddenly one to a million, there is an
    178 inclination to make those posts negative. Condemnation spreads further because
    179 it cuts across all these contexts. Is that a fair way of recapitulating how the
    180 uni-context would predict that modern communication would be more fixated on
    181 criticism and badness?
    182 
    183 Callard: That seems right. Let me make one corrective and add a point. You
    184 might say your chicken enchilada thing just isn’t that important or good. But
    185 let’s say something really good happened. Someone in Iran wrote an amazing
    186 poem. Even then, well, they wrote it in a language a lot of us don’t speak, and
    187 we need time to evaluate and culturally assimilate it. So even pretty
    188 significant goods are going to be throttled in their ability to reach a
    189 substantial audience. From chicken enchiladas to great works of art, we’ve got
    190 the same problem.
    191 
    192 Thompson: When we spoke on the phone about the uni-context, you told me a story
    193 about being a professor that seems like a great example of this principle. Can
    194 you tell that story?
    195 
    196 Callard: One way I illustrate the norms that are distinctively uni-contextual,
    197 and contrast them with our older multi-contextual norms, is to think about ways
    198 I might correct a student. Suppose they come late to class, or interrupt
    199 another student, or raise their hand to say something that has nothing to do
    200 with what the previous person just said. Those are all ways I can correct a
    201 student in my capacity as teacher. The other students cannot make those
    202 corrections.
    203 
    204 But now imagine that a student makes a sexist or racist comment. I can correct
    205 that too, but so can another student in the class. The other students are in a
    206 totally parallel position to me when it comes to the uni-contextual norms.
    207 Those are not role-dependent.
    208 
    209 Let me add something about the idea that the audience is global. I want to
    210 distinguish between a situation in which a lot of people from a lot of cultures
    211 are accessing the same information and one in which people are accessing it
    212 from a lot of different contexts. Imagine it was just New Yorkers on the
    213 internet. Those New Yorkers would be accessing the internet from different
    214 places, in different moods, at different times of day. One might be at a bar,
    215 while another might be talking to their kids. Is there something good for all
    216 New Yorkers all the time, irrespective of their age, wherever they are, and at
    217 whatever time of day it is? No. The same point holds. They are going to focus
    218 on the negative as well.
    219 
    220 [53][                    ]
    221 [54]Subscribe
    222 The Uni-context Explains … Why Identity Has Become More Important Than
    223 Character
    224 [55](Link)
    225 
    226 Thompson: Another implication is the way the uni-context makes identity more
    227 important than character. Can you explain how, and why?
    228 
    229 Callard: First, let’s define what character is. The fact that I have to tell
    230 you is itself telling; that word is less familiar to us. Everyone knows what
    231 identity is, but we might not be sure what character is anymore. Character
    232 refers to a set of dispositions that shape how you navigate your emotional life
    233 across a variety of circumstances. A courageous person navigates their
    234 emotional life in relation to fear. You could be anger-prone, or generous. Your
    235 character is a set of dispositions that determine how you respond to a big
    236 variety of circumstances.
    237 
    238 The thing about character is that it shows up differently in different
    239 circumstances. Say I’m irascible, easily provoked to anger. Even an irascible
    240 person isn’t angry all the time. There might be circumstances where everybody
    241 gets angry, and so you can’t see my irascibility, because even though I’m
    242 angry, so is everybody else. Grasping character requires a lot of context. To
    243 understand someone’s character, you need to know them well and to have
    244 experienced them in a variety of contexts before you can generalize.
    245 
    246 With identity categories like woman, disabled, gay, Jewish, or American, the
    247 striking thing is that you are a member of those categories in every
    248 circumstance. There is no circumstance in which I stop being a woman. Identity
    249 is a hat you never take off. So identity is well suited to a uni-contextual
    250 world.
    251 
    252 Thompson: This reminds me of political discourse on the left and the right,
    253 which tends to focus on identity rather than characters. You have these debates
    254 about identities are good, which identities are powerful and oppressive, which
    255 identities are powerless and oppressed, which have protection, which have too
    256 much protection. It’s not that those categories aren’t important. They are. But
    257 I’m reflecting now on the gap between how frequently we talk about identity and
    258 how infrequently we talk about character in the national discourse.
    259 
    260 Callard: Yes, in two ways.
    261 
    262 What goes along with the identity logic of the uni-context is a specific form
    263 of ethics that dictates how we talk about identity, and it covers who’s
    264 powerful and who needs protecting, namely the ethics of inclusion. Our
    265 fundamental concern in relation to identity is that there are identities that
    266 might be excluded. Depending on where you are politically, you have your sights
    267 on different identity categories, but everybody’s worried about that. That’s a
    268 fundamental form of ethics of the uni-context, because the one thing the
    269 uni-context has to be is a space for everybody. It’s got to be inclusive in a
    270 way that earlier societies almost everywhere were not. That word, inclusion,
    271 wasn’t a thing people talked about. It comes along with the uni-context, and
    272 the way that ethics gets focused is through identity categories.
    273 
    274 And then, there’s virtue. Think about Aristotle, because he’s my prime example
    275 of a virtue ethicist. By its nature, virtue is a concept that privileges the
    276 good side rather than the bad. Aristotle’s Nicomachean Ethics tells you what it
    277 is to be courageous and wise and just and generous. There are corresponding
    278 discussions of how you might go wrong. But those are predicated on first
    279 understanding the positive value of certain kinds of behavior. So virtue ethics
    280 naturally has a positivity bias that is precisely the opposite of the bias we
    281 have now.
    282 
    283 The Uni-Context Explains … Status Anxiety, Comparison, Moneyball, and the
    284 Marketization of Everything
    285 [56](Link)
    286 
    287 Thompson: Tell me if this is a fair recapitulation of our conversation so far.
    288 
    289 For most of human history, people judged norms based on local context. A home
    290 had its own rules, a cathedral its own rules, and a classroom or bar or funeral
    291 parlor had its own rules. But now it is almost like we are constantly living in
    292 universal rooms, and the universal room we occupy is assumed to have universal
    293 values and universal norms. That has specific implications. First, rather than
    294 talk about what is good, which is context-dependent, we tend to focus about
    295 universal truths, and it’s easier to talk about universal bads than goods, so
    296 people focus on negativity. Two, character is context-dependent, so we talk
    297 less about character and more about its universalist equivalent, which is
    298 identity.
    299 
    300 There’s a third implication that we should discuss. If everyone is on the same
    301 comparable plane, the same evaluative field, then comparison itself becomes a
    302 more inextricable part of life.
    303 
    304 Callard: Exactly.
    305 
    306 Thompson: Tell me how the uni-context leads to a world of more comparison and
    307 competition.
    308 
    309 Callard: Imagine two school districts with two high schools that do things
    310 slightly differently. If you’re in district A, you go to school A, and if
    311 you’re in district B, you go to school B. There might be a lot of information
    312 about what they do, but people treat it as: I’m in this district, so I go to
    313 this school. Then they change the rule: You can go to either school no matter
    314 where you live. Suddenly there is motivation to compare. You had the
    315 information before, but no motivation to compare, because the schools were not
    316 in the same space of choice, the same evaluative field.
    317 
    318 Now they are, so you find ways to compare them: graduation rates, what colleges
    319 people get into, how many AP classes they teach. And that affects the schools.
    320 Suppose one gets less popular because it doesn’t teach many AP classes. They
    321 were offering an individualized curriculum, but now everyone’s going to the
    322 other school, so they say, “We’ve got to teach AP classes too.” The process
    323 homogenizes the two schools, so they can compete. That’s not the only possible
    324 result. They could specialize, with one becoming the school for freshman and
    325 sophomore years, the other becoming the school for junior and senior years. But
    326 if they don’t recreate a normative barrier, you get homogenization from
    327 comparison.
    328 
    329 As more things enter the same evaluative field, you make comparisons you never
    330 used to be able to make.
    331 
    332 Thompson: There are three pieces I’m trying to keep straight.
    333 
    334 One, the upstream phenomenon of the uni-context. Two, the downstream phenomenon
    335 of more fields of comparison. Three, the further downstream phenomenon of
    336 homogenization.
    337 
    338 This is where the theory really starts to sing for me, because I think about
    339 sports. As the analytics revolution came for baseball, you had all these teams
    340 in possession of the same statistics by which they could compare players.
    341 Previously, you had 30 teams using their own private scouts, so their analysis
    342 was more context-dependent. But when an easily calculable statistic like
    343 on-base percentage or WAR becomes the conventional way to evaluate whether a
    344 player is good, all the players become part of the same comparative set. You
    345 can rank them one-to-250 easily on a spreadsheet.
    346 
    347 But analytics didn’t just lead to more math, or more comparison. It led to more
    348 homogenization of strategy. One of the great critiques of baseball has been
    349 that every team essentially does the exact same thing: it’s the same strategies
    350 for pitchers; the same strategies for hitters; the three true outcomes; all the
    351 batters swinging for the fences. So you have the uni-context creating a
    352 comparative field, in this case analytics, which leads to homogenization.
    353 
    354 Callard: What you said reminded me that I have a theory of the inflection point
    355 for the uni-context. I don’t think it started five or ten years ago. The moment
    356 it really showed up was around 1910.
    357 
    358 One century ago, there were a bunch of people looking around at the world,
    359 thinking: What the hell is happening? Did culture break? A lot of those people
    360 were novelists, and they wrote a new kind of novel called the modernist novel,
    361 which is a novel about how to live in a world in which the uni-context is just
    362 coming into existence. Theorists of the time—such as Georg Simmel, Max Weber,
    363 and Martin Heidegger—they noticed something weird was going on. They tended to
    364 describe it in terms that sound almost like the opposite of the uni-context.
    365 They described it as the fragmentation of everything. All of a sudden, they
    366 said, everything is breaking apart. That was my first clue.
    367 
    368 The reason I thought of this is that you said everything is becoming
    369 homogenous, and I thought, “in a way, yes, but that’s a later effect.” The
    370 first thing that happens when a bunch of stuff is unified in a single
    371 evaluative field is that you feel overwhelmed by your choices. It feels like
    372 stuff is fragmented, because you don’t know how to compare these things,
    373 because you haven’t yet developed technologies of comparing them.
    374 
    375 So, the early feeling of the uni-context was a feeling of the world being
    376 fragmented. If you were a medieval peasant doing art, you were in art’s
    377 normative world. If you were in the church, you were in the church’s normative
    378 world. But in the 20th century, around World War I, you start to think: How do
    379 we reconcile the schoolteacher turned murderer, the soldier? How do we think
    380 about the relationship between art and religion? We’re suddenly trying to
    381 compare all these different values inside a single context, and the world feels
    382 dis-unified. Eventually we get technologies of commensurability. What
    383 fragmentation really means—and that part was invisible to these writers—is that
    384 suddenly everything is part of the same evaluative field. That’s why you
    385 experience a multiplicity where you used to experience one thing at a time.
    386 
    387 Thompson: I’m holding an essay by Georg Simmel you assigned me, [57]The
    388 Metropolis and Mental Life. It was published in the early 1900s. Here’s a
    389 quote:
    390 
    391     Money takes the place of all the manifoldness of things and expresses all
    392     qualitative distinctions between them in the distinction of how much. To
    393     the extent that money can become a common denominator of all values, it
    394     becomes the frightful leveler. All things rest on the same level and are
    395     distinguished only by their amounts.”
    396 
    397 Simmel is putting his finger on the idea that in the modern world, local norms
    398 are melting, and what replaces them is the psychology of money, which I’ll
    399 reframe as the psychology of markets.
    400 
    401 What are markets very good at? Creating a single comparative field. That’s how
    402 they coordinate prices, supply and demand. It’s one thing for there to be a
    403 market for carrots and eggs. But in the dating world now there’s a marketplace
    404 of single people. In sports, a marketplace of players who can be compared by
    405 specific analytics that homogenize and flatten strategy.
    406 
    407 So there’s a way in which your theory of the uni-context is a way of saying the
    408 modern experience is the awareness that we are all participants in a global
    409 marketplace in which we previously were not. When I’m posting something on
    410 Twitter, I know a universe of people can see it, and I’m going to be voted up
    411 and down against other people posting in those marketplaces for attention. As
    412 we coexist in more marketplaces, it changes the way we think about ourselves
    413 and our values.
    414 
    415 Is this market language pulling away from your theory?
    416 
    417 Callard: There’s something intuitive about the way you’re putting it. But you
    418 have to bring in Simmel’s theory of money to understand that quote.
    419 
    420 Simmel has a book called The Philosophy of Money in which he explains what
    421 money really is, and the answer isn’t markets. That book defines money probably
    422 a hundred times, but I’ll pick one: Money is abstraction in the space of value.
    423 Money is abstract value. Every other value concept is somehow tied concretely
    424 to objects. There’s a gradual move, as Simmel understands it, toward the
    425 capacity to think more and more abstractly about value, that moves in the
    426 direction of money. But it doesn’t just move in the direction of money, it
    427 changes money.
    428 
    429 In ancient societies, if something is worth a lot of money, it has to be
    430 represented by a large object representing the money. Then you get fiat
    431 currency. There are all kinds of changes in money that correspond to this
    432 growth of the ability to abstract value.
    433 
    434 What Simmel would say is that the fundamental change is the rise of
    435 abstraction. We live our lives so abstractly now. If you want to say we’re in a
    436 marketplace, that’s fine as a metaphor for the idea that we are engaged in
    437 abstract value calculations that allow everything to be compared to everything
    438 else. We tend to use money and markets as a metaphor for that activity, but
    439 over the past hundred years even what money and markets are has been
    440 transformed by this process of abstraction. The deeper thread is that we live
    441 very abstractly. We manage ourselves and our experiences in very top-down ways.
    442 
    443 The Uni-context Explains … the Attention Crisis
    444 [58](Link)
    445 
    446 Thompson: Let’s go deeper on this idea that we manage ourselves in top-down
    447 ways. You think the uni-context explains our relationship to attention and
    448 distraction. Explain.
    449 
    450 Callard: The norm for human beings is a bottom-up management of attention. You
    451 pay attention to what’s salient in your environment, and the ability to be
    452 distracted from what you’re attending to is important in a creature that might
    453 at any moment face a snarling animal or a fire. So the default is that you pay
    454 attention to what demands your attention.
    455 
    456 What the uni-context brings is a newfound top-down management of attention,
    457 where we constantly feel that we have to make decisions about how to manage our
    458 attention. We feel constantly like we’re letting ourselves get distracted,
    459 which is another way of saying we are failing to manage our attention with an
    460 iron enough fist. We have products to help us fight against the very objects we
    461 purchase, like our phones. We’re in a war with ourselves. That war is the
    462 attempt to do top-down management on an aspect of our psychology that evolved
    463 to be more homeostatic, more responsive to an environment.
    464 
    465 One illustration: There are a lot of 19th-century novels in which someone is
    466 reading a novel, like Emma Bovary or Anna Karenina. It’s always a woman. This
    467 woman has a turbulent emotional life, because her lover is being problematic,
    468 so she gets distracted from the novel and puts it down. But a thing that never
    469 happens is her saying to herself, “no, I need to get through another 20 pages.”
    470 That kind of attention management—thinking, “I’m reading this book and I need
    471 to focus on it!”—is just not a thing people did in the 19th century. That shows
    472 you how different a creature the human of today is.
    473 
    474 Thompson: The uni-context puts us in a universal room, where we become aware of
    475 more ideas, more people, more things that we could be paying attention to but
    476 aren not. Our response to this is to develop a theory of attention that treats
    477 it as a resource to manage. We think, “I have to only focus on the perfect
    478 things!” And this makes us obsessed with, and fearful of, distraction in a way
    479 that is historically unique.
    480 
    481 Callard: It is a mark of the top-down management of attention. The question,
    482 "what should I pay attention to?” is not a function of anything about my local
    483 environment. I can’t use cues in my local environment to tell me what to attend
    484 to, because in pretty much every environment these days, there’s a screen. It’s
    485 there no matter what. It allows me to choose. It puts me in this giant
    486 evaluative field as to what I could attend to, the sufferings of people far
    487 away if I chose. So I stand in this choice relation to my attention.
    488 
    489 That was already starting to be true with radio and newspapers. The Austrian
    490 writer Robert Musil, one of the prophets of the uni-context, wrote:
    491 
    492     The probability of learning something unusual from a newspaper … is far
    493     greater than that of experiencing it; in other words, it is in the realm of
    494     the abstract that the more important things happen in these times, and it
    495     is the unimportant that happens in real life
    496 
    497 That’s him saying we are in some way divorced from our local context. It’s
    498 become irrelevant to us. We live in an abstract space that requires us to
    499 manage our attention.
    500 
    501 Judging a World We Made
    502 
    503 Thompson: Is the uni-context good or bad?
    504 
    505 Callard: I don’t know. I recommended that Simmel essay for a specific reason,
    506 the way it ends, where he says the metropolitan mindset is a different mood of
    507 life than anything humans have known before, but we can’t judge it, because we
    508 are its products. It is us. The idea that we can separate ourselves and stand
    509 in some relation to it and say this is good or bad is a bit of an illusion.
    510 That’s one way of thinking about this, that it’s not obvious we’re in a
    511 position to judge it. My own thought is I don’t feel ready to judge it. What
    512 the uni-context is, as I understand it, is an answer to the question, where are
    513 we? For the past bunch of years I’ve been looking around and seeing, everything
    514 is going crazy, where am I such that all this crazy stuff is happening? The
    515 uni-context is a way of answering that. It makes sense that this would be
    516 happening if that’s where I am. I thought I was in Chicago, sitting at my desk
    517 at the university. No, the whole time I was in the uni-context. The first thing
    518 we need to do is get our bearings before we start judging, because the
    519 uni-context is a super judgey place. There’s a universal moralism applicable to
    520 every situation, and getting pulled into that takes you away from trying to
    521 understand where you are.
    522 
    523 So What? (Or: The Abiding Hunger For ‘World Openness’)
    524 [59](Link)
    525 
    526 Thompson: I want to know what we should do about this.
    527 
    528 A simple answer might be: When you’re having dinner with your family, you can
    529 be present with your family, or you can be on your phone, which is a universal
    530 room that makes you everywhere at once. So put away the phone. But that feels
    531 like a cheap and predictable answer. Do you have something prescriptive that
    532 isn’t just “put away the phone at family dinner?”
    533 
    534 Callard: The question of whether the uni-context is good or bad is loaded,
    535 because the uni-context struggles to see good things. It’s better at seeing bad
    536 things. Pretty much everyone who hears me talk about the uni-context
    537 immediately responds that it’s bad. I’ve never had anyone say, “The uni-context
    538 sounds great!”But the thing is that this supposedly bad thing is a thing we’re
    539 creating. We’re choosing it over and over again. Even me talking to you from
    540 far away about an abstract thing [is the uni-context.]
    541 
    542 The uni-context is a space of unruliness. It’s a space in which a certain thing
    543 about humanity gets expressed, namely our deep aversion to “world closure.” For
    544 almost all of human history, we have lived in closed little worlds, and those
    545 worlds presented themselves as the only world. A series of contexts presented
    546 the person with direction—here’s what you should do. What we are moving toward
    547 is a “world openness” that we hunger after, where I’m not just going to do
    548 things a certain way because that’s how we do things or where I was born.
    549 
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    585 Joe Hicks's avatar
    586 [87]Joe Hicks
    587 [88]Jul 14
    588 [89](Ellipsis)
    589 
    590 This concept carries real firepower, and is like the ultimate end of the
    591 seemingly endless debate between the universal and the contextual. Or in these
    592 new terms: uni-contextual and multi-contextual. This links up with trends
    593 between say progress/cosmopolitanism versus conservatism/traditionalism. Yet in
    594 this new paradigm every belief system is in the existential fight to become THE
    595 uni-contextual ethic.
    596 
    597 The fact that it is something that has been happening, and increasing over time
    598 makes better sense than most theories. I can't help but wonder if this is what
    599 fuels anxiety in so many people today. An individual would learn throughout
    600 their life through exposure the various multi-contextual normative norms. But
    601 then today, if you spend too much time on the internet they can be extremely
    602 versed in the uni-contextual norms yet not know a thing about the
    603 multi-contextual norms. So one could better understand the normative rules of
    604 posting for mass audience, while not knowing how to act at a bar or a social
    605 setting.
    606 
    607 This concept is so big and it's generating lots of thoughts. Great episode
    608 Derek, thanks!
    609 
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    615 Bijan Soleymani's avatar
    616 [92]Bijan Soleymani
    617 [93]Jul 14
    618 [94](Ellipsis)
    619 
    620 Typo: deferential not differential.
    621 
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    688 [23] https://unsplash.com/@mikehindle
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    690 [38] https://en.wikipedia.org/wiki/Context_collapse
    691 [40] https://www.derekthompson.org/p/america-1926-an-absurdly-deep-dive
    692 [57] https://www.blackwellpublishing.com/content/bpl_images/content_store/sample_chapter/0631225137/bridge.pdf
    693 [73] https://substack.com/profile/838539-steven-benjamin
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    695 [75] https://substack.com/profile/838037-jake
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    698 [78] https://substack.com/note/p-206842115/restacks?utm_source=substack&utm_content=facepile-restacks
    699 [86] https://substack.com/profile/20648445-joe-hicks?utm_source=comment
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    701 [88] https://www.derekthompson.org/p/a-philosophers-one-word-theory-to/comment/294408579
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    710 [103] https://substack.com/@derekthompson
    711 [108] https://www.derekthompson.org/p/this-is-how-the-ai-bubble-will-pop
    712 [109] https://www.derekthompson.org/p/this-is-how-the-ai-bubble-will-pop
    713 [110] https://substack.com/@derekthompson
    714 [115] https://www.derekthompson.org/p/the-26-most-important-ideas-for-2026
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