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1 [1] 2 Derek Thompson 3 4 [2]Derek Thompson 5 6 [3](Search)[4](Share Publication) 7 [5]Subscribe[6]Sign in 8 [7](close) 9 User's avatar 10 Discover more from Derek Thompson 11 A newsletter about abundance and building a better world. 12 [8][ ] 13 [9]Subscribe 14 By subscribing, you agree Substack's [10]Terms of Use, and acknowledge its [11] 15 Information Collection Notice and [12]Privacy Policy. 16 Already have an account? Sign in 17 18 A Philosopher’s One-Word Theory to Explain Why the World Feels So Weird 19 20 Once you learn what the "uni-context" is, you won't stop seeing it everywhere 21 22 [13] 23 Derek Thompson's avatar 24 [14]Derek Thompson 25 Jul 14, 2026 26 [15](Like (1,961)) 27 1,961 28 [16](View comments (24)) 29 24 30 [17] 31 457 32 [18] 33 Share 34 [19](Table of Contents) 35 36 [20] 37 Symmetrical abstract pattern of modern buildings 38 [21][22] 39 40 Photo by [23]Mike Hindle on [24]Unsplash 41 42 Here are some questions that I consider self-evidently compelling about the 43 modern world: 44 45 • Why is the news media so interested in telling you how much the world sucks 46 all the time? 47 48 • Why are so many of us obsessed with distraction and managing our attention? 49 50 • Why is it so hard to stop comparing ourselves to others? 51 52 • And why does everything in art and design seem the same these days? 53 54 A week ago, I didn’t think these questions were related. I’m not sure I would 55 have told you I had a good answer to most of them. And I certainly wouldn’t 56 have made the audacious and borderline bonkers claim that one single theory 57 could begin to explain all of them, at once. 58 59 This Substack is reader-supported. To receive new posts and support my work, 60 consider becoming a free or paid subscriber. 61 62 [36][ ] 63 [37]Subscribe 64 But then I had the pleasure of speaking to Agnes Callard, the University of 65 Chicago professor, about her new theory called “the uni-context.” It’s easily 66 one of them most interesting conversations I’ve had all year. And once you’ve 67 heard or read it, I think you might find it hard to think about anything else. 68 69 One way to prepare your mind for Callard’s theory of the uni-context is to 70 think about the better-known concept of [38]“context collapse.” If you post 71 something to social media, it will be simultaneously visible to your boss, your 72 parents, your ex, and total strangers. So, while your offline life might be 73 distinct with each of these groups—you might be differential to your boss, 74 childish with your parents, and bawdy with your friends—all of those 75 distinctions are flattened on the internet. That’s context collapse, and you 76 can think of it as the answer to a question: How do informational norms change 77 when we’re all living in the same universal room? 78 79 Callard takes the idea significantly further. She asks: How do all other norms 80 —our morals, our ethics, our sense of what is good for us and for others—change 81 when we continually imagine ourselves to be living in a universal room with 82 everybody else? The connections that Callard makes are consistently surprising, 83 often quite funny, and ultimately mind-exploding. 84 85 Here is our conversation, edited for clarity, brevity, and simplicity’s sake. 86 87 The Uni-Context, Explained 88 [39](Link) 89 90 Derek Thompson: What is the uni-context? 91 92 Agnes Callard: Let’s start with the word context. A context is a set of 93 circumstances that tell you how you should act. For most of human history, 94 contexts were local and multiple. If you wanted to know how you should act, you 95 would look around. Am I in a field? Am I inside my home? Am I in the church? Am 96 I in a bar? You would immediately get guidance by looking both at your physical 97 environment and at the people around you and how they were acting. 98 99 The uni-context is a scenario in which the ways you should act become the same 100 across all different contexts. There’s just one set of norms you should follow 101 all times, irrespective of context. 102 103 Thompson: Is the uni-context a purely technological phenomenon? 104 105 I just wrote an article about [40]what America was like in 1926, based on a 106 social science survey called Recent Social Trends, published in 1933. The 107 authors claim that the radio was destroying individuality, because it took 108 people who used to be settled in rooms and it exploded their brains to become 109 present all over the world simultaneously. Radio was demolishing the idea of a 110 local individual, because suddenly we all became global citizens. 111 112 So one story you could tell is that the last 150 years of telecommunications 113 technology have taken “local” individuals, who occupy one room at a time, and 114 made us into global beings who are simultaneously in every room, at once. Is 115 the uni-context just technology or is it technology plus something else? 116 117 Callard: It’s technology plus something else. What the techno-determinism angle 118 misses is: Why did these technologies catch on in the first place? Why was 119 radio popular? Why did we come up with new things—television, smartphones—and 120 why did they catch on, too? Not every technology people have invented has 121 caught on the way these forms have. They caught on in large part because of 122 this impulse people have to live in a uni-context. 123 124 Thompson: Does the uni-context flow out of this adventurousness in the human 125 spirit to become bigger than ourselves, to be everywhere, and to know 126 everything? 127 128 Callard: Yeah, it absolutely does. There’s a conversational relationship 129 between these technologies and a human impulse that interacts with them. They 130 facilitate the expression of an impulse; if they didn’t, they would flop as 131 technologies. We need to explain why they were popular; why they became the 132 subject of obsessive use; and what their popularity reveals, as a humans’ 133 impatience with being trapped in a small world that presents itself as all of 134 reality but you know it isn’t. 135 136 There is a drive to be bigger than yourself. It leads people to adventure, but 137 adventure just takes you to a different place. The uni-context takes you to a 138 different set of norms, a much more radical change, a push to live in something 139 like a fully open reality. 140 141 The Uni-Context Explains … Why Everyone Talks About How Everything Sucks All 142 the Time 143 [41](Link) 144 145 Thompson: I want to get into some implications of the uni-context. If I put on 146 the goggles of the uni-context, what makes sense that previously did not? One 147 of those things is the rise of negativity bias. When you go online, there’s so 148 much emphasis on people posting about what is bad. Why would this theory 149 explain a world in which people are more focused on bad things than good 150 things? 151 152 Callard: In general, goodness is more context-dependent than badness. There 153 isn’t really anything that’s good all the time for everyone independent of 154 context. Happiness depends on your context and who you are. There isn’t 155 anything that will always make a person happy. But there are reliable ways to 156 make people unhappy. There’s a set of evils that are close to universal: death, 157 pain, illness, violence. Even if someone’s in very different circumstances from 158 yours, if you see they’re being subjected to one of those, you can interpret it 159 as suffering and understand it. 160 161 So we should predict that what we see on the internet, insofar as people are 162 trying to be legible to large groups, is that they focus their attention on 163 things that show up to everyone. Take two strangers on the internet trying to 164 talk to each other. What are they going to coordinate on as a topic they can 165 both care about? It’s likely going to be something bad. 166 167 Thompson: It’s almost like you’re saying the audience for the bad tends to be 168 more global than the audience for the good. 169 170 Take food. If I think chicken enchiladas are really delicious, that might be 171 interesting to my wife or my neighbor in the context of our home. But the fact 172 that I think chicken enchiladas are delicious is incredibly boring for posting 173 on Twitter, a place that cuts across contexts. It’s more interesting for me to 174 say white Americans who eat chicken enchiladas are racist against Mexican 175 culture, because the concept of racism clicks into a global norm of badness. 176 177 So when people go online, when it’s suddenly one to a million, there is an 178 inclination to make those posts negative. Condemnation spreads further because 179 it cuts across all these contexts. Is that a fair way of recapitulating how the 180 uni-context would predict that modern communication would be more fixated on 181 criticism and badness? 182 183 Callard: That seems right. Let me make one corrective and add a point. You 184 might say your chicken enchilada thing just isn’t that important or good. But 185 let’s say something really good happened. Someone in Iran wrote an amazing 186 poem. Even then, well, they wrote it in a language a lot of us don’t speak, and 187 we need time to evaluate and culturally assimilate it. So even pretty 188 significant goods are going to be throttled in their ability to reach a 189 substantial audience. From chicken enchiladas to great works of art, we’ve got 190 the same problem. 191 192 Thompson: When we spoke on the phone about the uni-context, you told me a story 193 about being a professor that seems like a great example of this principle. Can 194 you tell that story? 195 196 Callard: One way I illustrate the norms that are distinctively uni-contextual, 197 and contrast them with our older multi-contextual norms, is to think about ways 198 I might correct a student. Suppose they come late to class, or interrupt 199 another student, or raise their hand to say something that has nothing to do 200 with what the previous person just said. Those are all ways I can correct a 201 student in my capacity as teacher. The other students cannot make those 202 corrections. 203 204 But now imagine that a student makes a sexist or racist comment. I can correct 205 that too, but so can another student in the class. The other students are in a 206 totally parallel position to me when it comes to the uni-contextual norms. 207 Those are not role-dependent. 208 209 Let me add something about the idea that the audience is global. I want to 210 distinguish between a situation in which a lot of people from a lot of cultures 211 are accessing the same information and one in which people are accessing it 212 from a lot of different contexts. Imagine it was just New Yorkers on the 213 internet. Those New Yorkers would be accessing the internet from different 214 places, in different moods, at different times of day. One might be at a bar, 215 while another might be talking to their kids. Is there something good for all 216 New Yorkers all the time, irrespective of their age, wherever they are, and at 217 whatever time of day it is? No. The same point holds. They are going to focus 218 on the negative as well. 219 220 [53][ ] 221 [54]Subscribe 222 The Uni-context Explains … Why Identity Has Become More Important Than 223 Character 224 [55](Link) 225 226 Thompson: Another implication is the way the uni-context makes identity more 227 important than character. Can you explain how, and why? 228 229 Callard: First, let’s define what character is. The fact that I have to tell 230 you is itself telling; that word is less familiar to us. Everyone knows what 231 identity is, but we might not be sure what character is anymore. Character 232 refers to a set of dispositions that shape how you navigate your emotional life 233 across a variety of circumstances. A courageous person navigates their 234 emotional life in relation to fear. You could be anger-prone, or generous. Your 235 character is a set of dispositions that determine how you respond to a big 236 variety of circumstances. 237 238 The thing about character is that it shows up differently in different 239 circumstances. Say I’m irascible, easily provoked to anger. Even an irascible 240 person isn’t angry all the time. There might be circumstances where everybody 241 gets angry, and so you can’t see my irascibility, because even though I’m 242 angry, so is everybody else. Grasping character requires a lot of context. To 243 understand someone’s character, you need to know them well and to have 244 experienced them in a variety of contexts before you can generalize. 245 246 With identity categories like woman, disabled, gay, Jewish, or American, the 247 striking thing is that you are a member of those categories in every 248 circumstance. There is no circumstance in which I stop being a woman. Identity 249 is a hat you never take off. So identity is well suited to a uni-contextual 250 world. 251 252 Thompson: This reminds me of political discourse on the left and the right, 253 which tends to focus on identity rather than characters. You have these debates 254 about identities are good, which identities are powerful and oppressive, which 255 identities are powerless and oppressed, which have protection, which have too 256 much protection. It’s not that those categories aren’t important. They are. But 257 I’m reflecting now on the gap between how frequently we talk about identity and 258 how infrequently we talk about character in the national discourse. 259 260 Callard: Yes, in two ways. 261 262 What goes along with the identity logic of the uni-context is a specific form 263 of ethics that dictates how we talk about identity, and it covers who’s 264 powerful and who needs protecting, namely the ethics of inclusion. Our 265 fundamental concern in relation to identity is that there are identities that 266 might be excluded. Depending on where you are politically, you have your sights 267 on different identity categories, but everybody’s worried about that. That’s a 268 fundamental form of ethics of the uni-context, because the one thing the 269 uni-context has to be is a space for everybody. It’s got to be inclusive in a 270 way that earlier societies almost everywhere were not. That word, inclusion, 271 wasn’t a thing people talked about. It comes along with the uni-context, and 272 the way that ethics gets focused is through identity categories. 273 274 And then, there’s virtue. Think about Aristotle, because he’s my prime example 275 of a virtue ethicist. By its nature, virtue is a concept that privileges the 276 good side rather than the bad. Aristotle’s Nicomachean Ethics tells you what it 277 is to be courageous and wise and just and generous. There are corresponding 278 discussions of how you might go wrong. But those are predicated on first 279 understanding the positive value of certain kinds of behavior. So virtue ethics 280 naturally has a positivity bias that is precisely the opposite of the bias we 281 have now. 282 283 The Uni-Context Explains … Status Anxiety, Comparison, Moneyball, and the 284 Marketization of Everything 285 [56](Link) 286 287 Thompson: Tell me if this is a fair recapitulation of our conversation so far. 288 289 For most of human history, people judged norms based on local context. A home 290 had its own rules, a cathedral its own rules, and a classroom or bar or funeral 291 parlor had its own rules. But now it is almost like we are constantly living in 292 universal rooms, and the universal room we occupy is assumed to have universal 293 values and universal norms. That has specific implications. First, rather than 294 talk about what is good, which is context-dependent, we tend to focus about 295 universal truths, and it’s easier to talk about universal bads than goods, so 296 people focus on negativity. Two, character is context-dependent, so we talk 297 less about character and more about its universalist equivalent, which is 298 identity. 299 300 There’s a third implication that we should discuss. If everyone is on the same 301 comparable plane, the same evaluative field, then comparison itself becomes a 302 more inextricable part of life. 303 304 Callard: Exactly. 305 306 Thompson: Tell me how the uni-context leads to a world of more comparison and 307 competition. 308 309 Callard: Imagine two school districts with two high schools that do things 310 slightly differently. If you’re in district A, you go to school A, and if 311 you’re in district B, you go to school B. There might be a lot of information 312 about what they do, but people treat it as: I’m in this district, so I go to 313 this school. Then they change the rule: You can go to either school no matter 314 where you live. Suddenly there is motivation to compare. You had the 315 information before, but no motivation to compare, because the schools were not 316 in the same space of choice, the same evaluative field. 317 318 Now they are, so you find ways to compare them: graduation rates, what colleges 319 people get into, how many AP classes they teach. And that affects the schools. 320 Suppose one gets less popular because it doesn’t teach many AP classes. They 321 were offering an individualized curriculum, but now everyone’s going to the 322 other school, so they say, “We’ve got to teach AP classes too.” The process 323 homogenizes the two schools, so they can compete. That’s not the only possible 324 result. They could specialize, with one becoming the school for freshman and 325 sophomore years, the other becoming the school for junior and senior years. But 326 if they don’t recreate a normative barrier, you get homogenization from 327 comparison. 328 329 As more things enter the same evaluative field, you make comparisons you never 330 used to be able to make. 331 332 Thompson: There are three pieces I’m trying to keep straight. 333 334 One, the upstream phenomenon of the uni-context. Two, the downstream phenomenon 335 of more fields of comparison. Three, the further downstream phenomenon of 336 homogenization. 337 338 This is where the theory really starts to sing for me, because I think about 339 sports. As the analytics revolution came for baseball, you had all these teams 340 in possession of the same statistics by which they could compare players. 341 Previously, you had 30 teams using their own private scouts, so their analysis 342 was more context-dependent. But when an easily calculable statistic like 343 on-base percentage or WAR becomes the conventional way to evaluate whether a 344 player is good, all the players become part of the same comparative set. You 345 can rank them one-to-250 easily on a spreadsheet. 346 347 But analytics didn’t just lead to more math, or more comparison. It led to more 348 homogenization of strategy. One of the great critiques of baseball has been 349 that every team essentially does the exact same thing: it’s the same strategies 350 for pitchers; the same strategies for hitters; the three true outcomes; all the 351 batters swinging for the fences. So you have the uni-context creating a 352 comparative field, in this case analytics, which leads to homogenization. 353 354 Callard: What you said reminded me that I have a theory of the inflection point 355 for the uni-context. I don’t think it started five or ten years ago. The moment 356 it really showed up was around 1910. 357 358 One century ago, there were a bunch of people looking around at the world, 359 thinking: What the hell is happening? Did culture break? A lot of those people 360 were novelists, and they wrote a new kind of novel called the modernist novel, 361 which is a novel about how to live in a world in which the uni-context is just 362 coming into existence. Theorists of the time—such as Georg Simmel, Max Weber, 363 and Martin Heidegger—they noticed something weird was going on. They tended to 364 describe it in terms that sound almost like the opposite of the uni-context. 365 They described it as the fragmentation of everything. All of a sudden, they 366 said, everything is breaking apart. That was my first clue. 367 368 The reason I thought of this is that you said everything is becoming 369 homogenous, and I thought, “in a way, yes, but that’s a later effect.” The 370 first thing that happens when a bunch of stuff is unified in a single 371 evaluative field is that you feel overwhelmed by your choices. It feels like 372 stuff is fragmented, because you don’t know how to compare these things, 373 because you haven’t yet developed technologies of comparing them. 374 375 So, the early feeling of the uni-context was a feeling of the world being 376 fragmented. If you were a medieval peasant doing art, you were in art’s 377 normative world. If you were in the church, you were in the church’s normative 378 world. But in the 20th century, around World War I, you start to think: How do 379 we reconcile the schoolteacher turned murderer, the soldier? How do we think 380 about the relationship between art and religion? We’re suddenly trying to 381 compare all these different values inside a single context, and the world feels 382 dis-unified. Eventually we get technologies of commensurability. What 383 fragmentation really means—and that part was invisible to these writers—is that 384 suddenly everything is part of the same evaluative field. That’s why you 385 experience a multiplicity where you used to experience one thing at a time. 386 387 Thompson: I’m holding an essay by Georg Simmel you assigned me, [57]The 388 Metropolis and Mental Life. It was published in the early 1900s. Here’s a 389 quote: 390 391 Money takes the place of all the manifoldness of things and expresses all 392 qualitative distinctions between them in the distinction of how much. To 393 the extent that money can become a common denominator of all values, it 394 becomes the frightful leveler. All things rest on the same level and are 395 distinguished only by their amounts.” 396 397 Simmel is putting his finger on the idea that in the modern world, local norms 398 are melting, and what replaces them is the psychology of money, which I’ll 399 reframe as the psychology of markets. 400 401 What are markets very good at? Creating a single comparative field. That’s how 402 they coordinate prices, supply and demand. It’s one thing for there to be a 403 market for carrots and eggs. But in the dating world now there’s a marketplace 404 of single people. In sports, a marketplace of players who can be compared by 405 specific analytics that homogenize and flatten strategy. 406 407 So there’s a way in which your theory of the uni-context is a way of saying the 408 modern experience is the awareness that we are all participants in a global 409 marketplace in which we previously were not. When I’m posting something on 410 Twitter, I know a universe of people can see it, and I’m going to be voted up 411 and down against other people posting in those marketplaces for attention. As 412 we coexist in more marketplaces, it changes the way we think about ourselves 413 and our values. 414 415 Is this market language pulling away from your theory? 416 417 Callard: There’s something intuitive about the way you’re putting it. But you 418 have to bring in Simmel’s theory of money to understand that quote. 419 420 Simmel has a book called The Philosophy of Money in which he explains what 421 money really is, and the answer isn’t markets. That book defines money probably 422 a hundred times, but I’ll pick one: Money is abstraction in the space of value. 423 Money is abstract value. Every other value concept is somehow tied concretely 424 to objects. There’s a gradual move, as Simmel understands it, toward the 425 capacity to think more and more abstractly about value, that moves in the 426 direction of money. But it doesn’t just move in the direction of money, it 427 changes money. 428 429 In ancient societies, if something is worth a lot of money, it has to be 430 represented by a large object representing the money. Then you get fiat 431 currency. There are all kinds of changes in money that correspond to this 432 growth of the ability to abstract value. 433 434 What Simmel would say is that the fundamental change is the rise of 435 abstraction. We live our lives so abstractly now. If you want to say we’re in a 436 marketplace, that’s fine as a metaphor for the idea that we are engaged in 437 abstract value calculations that allow everything to be compared to everything 438 else. We tend to use money and markets as a metaphor for that activity, but 439 over the past hundred years even what money and markets are has been 440 transformed by this process of abstraction. The deeper thread is that we live 441 very abstractly. We manage ourselves and our experiences in very top-down ways. 442 443 The Uni-context Explains … the Attention Crisis 444 [58](Link) 445 446 Thompson: Let’s go deeper on this idea that we manage ourselves in top-down 447 ways. You think the uni-context explains our relationship to attention and 448 distraction. Explain. 449 450 Callard: The norm for human beings is a bottom-up management of attention. You 451 pay attention to what’s salient in your environment, and the ability to be 452 distracted from what you’re attending to is important in a creature that might 453 at any moment face a snarling animal or a fire. So the default is that you pay 454 attention to what demands your attention. 455 456 What the uni-context brings is a newfound top-down management of attention, 457 where we constantly feel that we have to make decisions about how to manage our 458 attention. We feel constantly like we’re letting ourselves get distracted, 459 which is another way of saying we are failing to manage our attention with an 460 iron enough fist. We have products to help us fight against the very objects we 461 purchase, like our phones. We’re in a war with ourselves. That war is the 462 attempt to do top-down management on an aspect of our psychology that evolved 463 to be more homeostatic, more responsive to an environment. 464 465 One illustration: There are a lot of 19th-century novels in which someone is 466 reading a novel, like Emma Bovary or Anna Karenina. It’s always a woman. This 467 woman has a turbulent emotional life, because her lover is being problematic, 468 so she gets distracted from the novel and puts it down. But a thing that never 469 happens is her saying to herself, “no, I need to get through another 20 pages.” 470 That kind of attention management—thinking, “I’m reading this book and I need 471 to focus on it!”—is just not a thing people did in the 19th century. That shows 472 you how different a creature the human of today is. 473 474 Thompson: The uni-context puts us in a universal room, where we become aware of 475 more ideas, more people, more things that we could be paying attention to but 476 aren not. Our response to this is to develop a theory of attention that treats 477 it as a resource to manage. We think, “I have to only focus on the perfect 478 things!” And this makes us obsessed with, and fearful of, distraction in a way 479 that is historically unique. 480 481 Callard: It is a mark of the top-down management of attention. The question, 482 "what should I pay attention to?” is not a function of anything about my local 483 environment. I can’t use cues in my local environment to tell me what to attend 484 to, because in pretty much every environment these days, there’s a screen. It’s 485 there no matter what. It allows me to choose. It puts me in this giant 486 evaluative field as to what I could attend to, the sufferings of people far 487 away if I chose. So I stand in this choice relation to my attention. 488 489 That was already starting to be true with radio and newspapers. The Austrian 490 writer Robert Musil, one of the prophets of the uni-context, wrote: 491 492 The probability of learning something unusual from a newspaper … is far 493 greater than that of experiencing it; in other words, it is in the realm of 494 the abstract that the more important things happen in these times, and it 495 is the unimportant that happens in real life 496 497 That’s him saying we are in some way divorced from our local context. It’s 498 become irrelevant to us. We live in an abstract space that requires us to 499 manage our attention. 500 501 Judging a World We Made 502 503 Thompson: Is the uni-context good or bad? 504 505 Callard: I don’t know. I recommended that Simmel essay for a specific reason, 506 the way it ends, where he says the metropolitan mindset is a different mood of 507 life than anything humans have known before, but we can’t judge it, because we 508 are its products. It is us. The idea that we can separate ourselves and stand 509 in some relation to it and say this is good or bad is a bit of an illusion. 510 That’s one way of thinking about this, that it’s not obvious we’re in a 511 position to judge it. My own thought is I don’t feel ready to judge it. What 512 the uni-context is, as I understand it, is an answer to the question, where are 513 we? For the past bunch of years I’ve been looking around and seeing, everything 514 is going crazy, where am I such that all this crazy stuff is happening? The 515 uni-context is a way of answering that. It makes sense that this would be 516 happening if that’s where I am. I thought I was in Chicago, sitting at my desk 517 at the university. No, the whole time I was in the uni-context. The first thing 518 we need to do is get our bearings before we start judging, because the 519 uni-context is a super judgey place. There’s a universal moralism applicable to 520 every situation, and getting pulled into that takes you away from trying to 521 understand where you are. 522 523 So What? (Or: The Abiding Hunger For ‘World Openness’) 524 [59](Link) 525 526 Thompson: I want to know what we should do about this. 527 528 A simple answer might be: When you’re having dinner with your family, you can 529 be present with your family, or you can be on your phone, which is a universal 530 room that makes you everywhere at once. So put away the phone. But that feels 531 like a cheap and predictable answer. Do you have something prescriptive that 532 isn’t just “put away the phone at family dinner?” 533 534 Callard: The question of whether the uni-context is good or bad is loaded, 535 because the uni-context struggles to see good things. It’s better at seeing bad 536 things. Pretty much everyone who hears me talk about the uni-context 537 immediately responds that it’s bad. I’ve never had anyone say, “The uni-context 538 sounds great!”But the thing is that this supposedly bad thing is a thing we’re 539 creating. We’re choosing it over and over again. Even me talking to you from 540 far away about an abstract thing [is the uni-context.] 541 542 The uni-context is a space of unruliness. It’s a space in which a certain thing 543 about humanity gets expressed, namely our deep aversion to “world closure.” For 544 almost all of human history, we have lived in closed little worlds, and those 545 worlds presented themselves as the only world. A series of contexts presented 546 the person with direction—here’s what you should do. What we are moving toward 547 is a “world openness” that we hunger after, where I’m not just going to do 548 things a certain way because that’s how we do things or where I was born. 549 550 This Substack is reader-supported. To receive new posts and support my work, 551 consider becoming a free or paid subscriber. 552 553 [71][ ] 554 [72]Subscribe 555 [73] 556 Steven Benjamin's avatar 557 [74] 558 Tom Craven's avatar 559 [75] 560 Jake's avatar 561 [76] 562 groove organica's avatar 563 [77] 564 Terre Spencer's avatar 565 1,961 Likes∙ 566 [78]457 Restacks 567 [79](Like (1,961)) 568 1,961 569 [80](View comments (24)) 570 24 571 [81] 572 457 573 [82] 574 Share 575 576 Discussion about this post 577 578 [83]Comments[84]Restacks 579 User's avatar 580 [ ] 581 [ ] 582 [ ] 583 [85][ ] 584 [86] 585 Joe Hicks's avatar 586 [87]Joe Hicks 587 [88]Jul 14 588 [89](Ellipsis) 589 590 This concept carries real firepower, and is like the ultimate end of the 591 seemingly endless debate between the universal and the contextual. Or in these 592 new terms: uni-contextual and multi-contextual. This links up with trends 593 between say progress/cosmopolitanism versus conservatism/traditionalism. Yet in 594 this new paradigm every belief system is in the existential fight to become THE 595 uni-contextual ethic. 596 597 The fact that it is something that has been happening, and increasing over time 598 makes better sense than most theories. I can't help but wonder if this is what 599 fuels anxiety in so many people today. An individual would learn throughout 600 their life through exposure the various multi-contextual normative norms. But 601 then today, if you spend too much time on the internet they can be extremely 602 versed in the uni-contextual norms yet not know a thing about the 603 multi-contextual norms. So one could better understand the normative rules of 604 posting for mass audience, while not knowing how to act at a bar or a social 605 setting. 606 607 This concept is so big and it's generating lots of thoughts. Great episode 608 Derek, thanks! 609 610 [90] 611 Like (55) 612 Reply 613 Share 614 [91] 615 Bijan Soleymani's avatar 616 [92]Bijan Soleymani 617 [93]Jul 14 618 [94](Ellipsis) 619 620 Typo: deferential not differential. 621 622 [95] 623 Like (33) 624 Reply 625 Share 626 [96]22 more comments... 627 [97]Top[98]Latest[99]Discussions 628 [100](Search) 629 [101]The 25 Most Interesting Ideas I've Found in 2025 (So Far) 630 [102]Charts and history lessons—across culture, politics, AI, economics, 631 health, science, and the long story of progress 632 Sep 18, 2025 • [103]Derek Thompson 633 [104](Like (4,667)) 634 4,667 635 [105](View comments (19)) 636 19 637 [106] 638 552 639 [107] 640 [https] 641 [108]This Is How the AI Bubble Will Pop 642 [109]The AI infrastructure boom is the most important economic story in the 643 world. But the numbers just don't add up. 644 Oct 2, 2025 • [110]Derek Thompson 645 [111](Like (1,185)) 646 1,185 647 [112](View comments (23)) 648 23 649 [113] 650 194 651 [114] 652 [photo-1615332116901-cdde5c8abf60] 653 [115]The 26 Most Important Ideas For 2026 654 [116]Modern trends and history lessons—across culture, politics, AI, economics, 655 science, and the long story of progress. But first: an announcement! 656 Dec 10, 2025 • [117]Derek Thompson 657 [118](Like (2,507)) 658 2,507 659 [119](View comments (147)) 660 147 661 [120] 662 485 663 [121] 664 [photo-1759317128574-cc7de836c35c] 665 [122]See all 666 667 Ready for more? 668 669 [133][ ] 670 [134]Subscribe 671 © 2026 Derek Thompson · [135]Privacy ∙ [136]Terms ∙ [137]Collection notice 672 [138] Start your Substack[139]Get the app 673 [140]Substack is the home for great culture 674 675 This site requires JavaScript to run correctly. 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