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     29 [22]The New Yorker
     30 [23]Office Space
     31 
     32 The Rise and Fall of Getting Things Done
     33 
     34 How personal productivity transformed work—and failed to.
     35 [undefined]
     36 
     37 By [24]Cal Newport
     38 
     39 November 17, 2020
     40 A bunch of hands each handling a single task
     41 As the obligations of knowledge work have grown increasingly frenetic, workers
     42 have flocked to productivity tools and techniques.Illustration by Timo Lenzen
     43 Save this story
     44 Save this story
     45 
     46 In the early two-thousands, Merlin Mann, a Web designer and avowed Macintosh
     47 enthusiast, was working as a freelance project manager for software companies.
     48 He had held similar roles for years, so he knew the ins and outs of the job; he
     49 was surprised, therefore, to find that he was overwhelmed—not by the
     50 intellectual aspects of his work but by the many small administrative tasks,
     51 such as scheduling conference calls, that bubbled up from a turbulent stream of
     52 e-mail messages. “I was in this batting cage, deluged with information,” he
     53 told me recently. “I went to college. I was smart. Why was I having such a hard
     54 time?”
     55 
     56 Mann wasn’t alone in his frustration. In the nineteen-nineties, the spread of
     57 e-mail had transformed knowledge work. With nearly all friction removed from
     58 professional communication, anyone could bother anyone else at any time. Many
     59 e-mails brought obligations: to answer a question, look into a lead, arrange a
     60 meeting, or provide feedback. Work lives that had once been sequential—two or
     61 three blocks of work, broken up by meetings and phone calls—became frantic,
     62 improvisational, and impossibly overloaded. “E-mail is a ball of uncertainty
     63 that represents anxiety,” Mann said, reflecting on this period.
     64 
     65 In 2003, he came across a book that seemed to address his frustrations. It was
     66 titled “[27]Getting Things Done: The Art of Stress-Free Productivity,” and, for
     67 Mann, it changed everything. The time-management system it described, called
     68 G.T.D., had been developed by David Allen, a consultant turned entrepreneur who
     69 lived in the crunchy mountain town of Ojai, California. Allen combined ideas
     70 from Zen Buddhism with the strict organizational techniques he’d honed while
     71 advising corporate clients. He proposed a theory about how our minds work: when
     72 we try to keep track of obligations in our heads, we create “open loops” that
     73 make us anxious. That anxiety, in turn, reduces our ability to think
     74 effectively. If we could avoid worrying about what we were supposed to be
     75 doing, we could focus more fully on what we were actually doing, achieving what
     76 Allen called a “mind like water.”
     77 
     78 To maintain such a mind, one must deal with new obligations before they can
     79 become entrenched as open loops. G.T.D.’s solution is a multi-step system. It
     80 begins with what Allen describes as full capture: the idea is to maintain a set
     81 of in-boxes into which you can drop obligations as soon as they arise. One such
     82 in-box might be a physical tray on your desk; when you suddenly remember that
     83 you need to finish a task before an upcoming meeting, you can jot a reminder on
     84 a piece of paper, toss it in the tray, and, without breaking concentration,
     85 return to whatever it was you were doing. Throughout the day, you might add
     86 similar thoughts to other in-boxes, such as a list on your computer or a pocket
     87 notebook. But jotting down notes isn’t, in itself, enough to close the loops;
     88 your mind must trust that you will return to your in-boxes and process what’s
     89 inside them. Allen calls this final, crucial step regular review. During
     90 reviews, you transform your haphazard reminders into concrete “next actions,”
     91 then enter them onto a master list.
     92 
     93 This list can now provide a motive force for your efforts. In his book, Allen
     94 recommends organizing the master list into contexts, such as @phone or
     95 @computer. Moving through the day, you can simply look at the tasks listed
     96 under your current context and execute them one after another. Allen uses the
     97 analogy of cranking widgets to describe this calmly mechanical approach to
     98 work. It’s a rigorous system for the generation of serenity.
     99 
    100 To someone with Mann’s engineering sensibility, the precision of G.T.D. was
    101 appealing, and the method itself seemed ripe for optimization. In September,
    102 2004, Mann started a blog called 43 Folders—a reference to an organizational
    103 hack, the “tickler file,” described in Allen’s book. In an introductory post,
    104 Mann wrote, “Believe me, if you keep finding that the water of your life has
    105 somehow run onto the floor, GTD may be just the drinking glass you need to get
    106 things back together.” He published nine posts about G.T.D. during the blog’s
    107 first month. The discussion was often highly technical: in one post, he
    108 proposed the creation of a unified XML format for G.T.D. data, which would
    109 allow different apps to display the same tasks in multiple formats, including
    110 “graphical map, outline, RDF, structured text.” He told me that the writer Cory
    111 Doctorow linked to an early 43 Folders post on Doctorow’s popular nerd-culture
    112 site, Boing Boing. Traffic surged. Mann soon announced that, in just thirty
    113 days, 43 Folders had received over a hundred and fifty thousand unique
    114 visitors. (“That’s just nuts,” he wrote.) The site became so popular that Mann
    115 quit his job to work on it full time. As his influence grew, he popularized a
    116 new term for the genre that he was helping to create: “productivity pr0n,” an
    117 adaptation of the “leet speak,” or geek lingo, word for pornography. The hunger
    118 for this pr0n, he noticed, was insatiable. People were desperate to tinker with
    119 their productivity systems.
    120 
    121 What Mann and his fellow-enthusiasts were doing felt perfectly natural: they
    122 were trying to be more productive in a knowledge-work environment that seemed
    123 increasingly frenetic and harder to control. What they didn’t realize was that
    124 they were reacting to a profound shift in the workplace that had gone largely
    125 unnoticed.
    126 
    127 Before there was “personal productivity,” there was just productivity: a
    128 measure of how much a worker could produce in a fixed interval of time. At the
    129 turn of the twentieth century, Frederick Taylor and his acolytes had studied
    130 the physical movements of factory workers, looking for places to save time and
    131 reduce costs. It wasn’t immediately obvious how this industrial concept of
    132 productivity might be adapted from the assembly line to the office. A major
    133 figure in this translation was Peter Drucker, the influential business scholar
    134 who is widely regarded as the creator of modern management theory.
    135 
    136 Drucker was born in Austria in 1909. His parents, Adolph and Caroline, held
    137 evening salons that were attended by Friedrich Hayek and Joseph Schumpeter,
    138 among other economic luminaries. The intellectual energy of these salons seemed
    139 to inspire Drucker’s own productivity: he wrote thirty-nine books, the last
    140 shortly before his death, at the age of ninety-five. His career took off after
    141 the publication of his second book, “[28]The Future of Industrial Man,” in
    142 1942, when he was a thirty-three-year-old professor at Bennington College. The
    143 book asked how an “industrial society”—one unfolding within “the entirely new
    144 physical reality which Western man has created as his habitat since James Watt
    145 invented the steam engine”—might best be structured to respect human freedom
    146 and dignity. Arriving in the midst of an industrial world war, the book found a
    147 wide audience. After reading it, the management team at [29]General Motors
    148 invited Drucker to spend two years studying the operations of what was then the
    149 world’s largest corporation. The 1946 book that resulted from that engagement,
    150 “[30]Concept of the Corporation,” was one of the first to look seriously at how
    151 big organizations actually got work done. It laid the foundation for treating
    152 management as a subject that could be studied analytically.
    153 
    154 In the nineteen-fifties, the American economy began to move from manual labor
    155 toward cognitive work. Drucker helped business leaders understand this
    156 transformation. In his 1959 book, “[31]Landmarks of Tomorrow,” he coined the
    157 term “knowledge work,” and argued that autonomy would be the central feature of
    158 the new corporate world. Drucker predicted that corporate profits would depend
    159 on mental effort, and that each individual knowledge worker, possessing skills
    160 too specialized to be broken down into “repetitive, simple, mechanical motions”
    161 choreographed from above, would need to decide how to “apply his knowledge as a
    162 professional” and monitor his own productivity. “The knowledge worker cannot be
    163 supervised closely or in detail,” Drucker wrote, in “[32]The Effective
    164 Executive,” from 1967. “He must direct himself.”
    165 
    166 Drucker’s emphasis on the autonomy of knowledge workers made sense, as there
    167 was no obvious way to deconstruct the efforts required by newly important
    168 mid-century jobs—like corporate research and development or advertisement
    169 copywriting—into assembly-line-style sequences of optimized steps. But Drucker
    170 was also influenced by the politics of the [33]Cold War. He viewed creativity
    171 and innovation as key to staying ahead of the Soviets. Citing the invention of
    172 the [34]atomic bomb, he argued that scientific work of such complexity and
    173 ambiguity could not have been managed using the heavy-handed techniques of the
    174 industrial age, which he likened to the centralized planning of the Soviet
    175 economy. Future industries, he suggested, would need to operate in “local” and
    176 “decentralized” ways.
    177 
    178 To support his emphasis on knowledge-worker autonomy, Drucker introduced the
    179 idea of management by objectives, a process in which managers focus on setting
    180 out clear targets, but the details of how they’re accomplished are left to
    181 individuals. This idea is both extremely consequential and rarely debated. It’s
    182 why the modern office worker is inundated with quantified quarterly goals and
    183 motivating mission statements, but receives almost no guidance on how to
    184 actually organize and manage these efforts. It was thus largely owing to
    185 Drucker that, in 2004, when Merlin Mann found himself overwhelmed by his work,
    186 he took it for granted that the solution to his woes would be found in the
    187 optimization of his personal habits.
    188 
    189 As the popularity of 43 Folders grew, so did Mann’s influence in the online
    190 productivity world. One breakthrough from this period was a novel
    191 organizational device that he called “the hipster PDA.” Pre-smartphone handheld
    192 devices, such as the Palm Pilot, were often described as “personal digital
    193 assistants”; the hipster P.D.A. was proudly analog. The instructions for making
    194 one were aggressively simple: “1. Get a bunch of 3x5 inch index cards. 2. Clip
    195 them together with a binder clip. 3. There is no step 3.” The “device,” Mann
    196 suggested, was ideal for implementing G.T.D.: the top index card could serve as
    197 an in-box, where tasks could be jotted down for subsequent processing, while
    198 colored cards in the stack could act as dividers to organize tasks by project
    199 or context. A 2005 article in the Globe and Mail noted that Ian Capstick, a
    200 press secretary for Canada’s New Democratic Party, wielded a hipster P.D.A. in
    201 place of a BlackBerry.
    202 
    203 Just as G.T.D. was achieving widespread popularity, however, Mann’s zeal for
    204 his own practice began to fade. An inflection point in his writing came in
    205 2007, soon after he gave a G.T.D.-inspired speech about e-mail management to an
    206 overflow audience at Google’s Mountain View headquarters. Building on the
    207 classic productivity idea that an office worker shouldn’t touch the same piece
    208 of paper more than once, Mann outlined a new method for rapidly processing
    209 e-mails. In this system, you would read each e-mail only once, then select from
    210 a limited set of options—delete it, respond to it, defer it (by moving it into
    211 a folder of messages requiring long responses), delegate it, or “do” it (by
    212 extracting and executing the activity at its core, or capturing it for later
    213 attention in a system like G.T.D.). The goal was to apply these rules
    214 mechanically until your digital message pile was empty. Mann called his
    215 strategy Inbox Zero. After [35]Google uploaded a video of his talk to [36]
    216 YouTube, the term entered the vernacular. Editors began inquiring about book
    217 deals.
    218 
    219 Not long afterward, Mann posted a self-reflective essay on 43 Folders, in which
    220 he revealed a growing dissatisfaction with the world of personal productivity.
    221 Productivity pr0n, he suggested, was becoming a bewildering, complexifying end
    222 in itself—list-making as a “cargo cult,” system-tweaking as an addiction. “On
    223 more than a few days, I wondered what, precisely, I was trying to accomplish,”
    224 he wrote. Part of the problem was the recursive quality of his work. Refining
    225 his productivity system so that he could blog more efficiently about
    226 productivity made him feel as if he were being “tossed around by a menacing 
    227 [37]Rube Goldberg device” of his own design; at times, he said, “I thought I
    228 might be losing my mind.” He also wondered whether, on a substantive level, the
    229 approach that he’d been following was really capable of addressing his
    230 frustrations. It seemed to him that it was possible to implement many
    231 G.T.D.-inflected life hacks without feeling “more competent, stable, and
    232 alive.” He cleaned house, deleting posts. A new “About” page explained that 43
    233 Folders was no longer a productivity blog but a “website about finding the time
    234 and attention to do your best creative work.”
    235 
    236 Mann’s posting slowed. In 2011, after a couple years of desultory writing, he
    237 published a valedictory essay titled “[38]Cranking”—a rumination on an illness
    238 of his father’s, and a description of his own struggle to write a book about
    239 Inbox Zero after becoming disenchanted with personal productivity as a concept.
    240 “I’d type and type. I’d crank and I’d crank,” he recounted. “I’m done cranking.
    241 And, I’m ready to make a change.” After noting that his editor would likely
    242 cancel his book contract, he concluded with a bittersweet sign-off: “Thanks for
    243 listening, nerds.” There have been no posts on the site for the past nine
    244 years.
    245 
    246 Even after the loss of one of its leaders, the productivity pr0n movement
    247 continued to thrive because the overload culture that had inspired it continued
    248 to worsen. G.T.D. was joined by numerous other attempts to tame excessive work
    249 obligations, from the [39]bullet-journal method, to the explosion in
    250 smartphone-based productivity apps, to my own contribution to the movement, a
    251 call to emphasize “deep” work over “shallow.” But none of these responses
    252 solved the underlying problem.
    253 
    254 The knowledge sector’s insistence that productivity is a personal issue seems
    255 to have created a so-called “tragedy of the commons” scenario, in which
    256 individuals making reasonable decisions for themselves insure a negative group
    257 outcome. An office worker’s life is dramatically easier, in the moment, if she
    258 can send messages that demand immediate responses from her colleagues, or
    259 disseminate requests and tasks to others in an ad-hoc manner. But the
    260 cumulative effect of such constant, unstructured communication is cognitively
    261 harmful: on the receiving end, the deluge of information and demands makes work
    262 unmanageable. There’s little that any one individual can do to fix the problem.
    263 A worker might send fewer e-mail requests to others, and become more structured
    264 about her work, but she’ll still receive requests from everyone else;
    265 meanwhile, if she decides to decrease the amount of time that she spends
    266 engaging with this harried digital din, she slows down other people’s work,
    267 creating frustration.
    268 
    269 In this context, the shortcomings of personal-productivity systems like G.T.D.
    270 become clear. They don’t directly address the fundamental problem: the
    271 insidiously haphazard way that work unfolds at the organizational level. They
    272 only help individuals cope with its effects. A highly optimized implementation
    273 of G.T.D. might have helped Mann organize the hundreds of tasks that arrived
    274 haphazardly in his in-box daily, but it could do nothing to reduce the quantity
    275 of these requests.
    276 
    277 There are ways to fix the destructive effects of overload culture, but such
    278 solutions would have to begin with a reëvaluation of Peter Drucker’s insistence
    279 on knowledge-worker autonomy. Productivity, we must recognize, can never be
    280 entirely personal. It must be connected to a system that we can study, analyze,
    281 and improve.
    282 
    283 One of the few academics who has seriously explored knowledge-work productivity
    284 in recent years is Tom Davenport, a professor of information technology and
    285 management at Babson College. Many organizations claim to be interested in
    286 productivity, he told me, but they almost always pursue it by introducing new
    287 technology tools—spreadsheets, network applications, Web-based collaboration
    288 software—in piecemeal fashion. The general belief is that knowledge workers
    289 will never stand for intrusions into the autonomy they’ve come to expect. The
    290 idea of large-scale interventions that might replace the mess of unstructured
    291 messaging with a more structured set of procedures is rarely considered.
    292 
    293 Although Davenport’s 2005 book, “[40]Thinking for a Living,” attempted to offer
    294 concrete advice about how knowledge-worker productivity might be improved, in
    295 many places his advice is constrained by the assumed inviolability of autonomy.
    296 In one chapter, for example, he explores the possibility of routinizing or
    297 constraining the tasks of “transaction” workers, who perform similar duties
    298 over and over, by using a diagram to communicate an optimal sequence of
    299 actions. He adds, however, that such routinization simply won’t appeal to
    300 “expert” workers, who he says are unlikely to pay attention to elaborate
    301 flowcharts suggesting when they should collaborate and when they should leave
    302 each other alone. In the end, “Thinking for a Living” failed to find an
    303 audience. “It was one of my worst-selling books,” Davenport said. He soon
    304 shifted his attention to more popular topics, such as big data and artificial
    305 intelligence.
    306 
    307 And yet, even if we accept that people don’t want to be micromanaged, it
    308 doesn’t follow that every single aspect of knowledge work must be left to the
    309 individual. If I’m a computer programmer, I might not want my project manager
    310 telling me how to solve a coding problem, but I would welcome clear-cut rules
    311 that limit the ability of other divisions to rope me into endless meetings or
    312 demand responses to never-ending urgent messages.
    313 
    314 The benefits of top-down interventions designed to protect both attention and
    315 autonomy could be significant. In an article published in 1999, Drucker noted
    316 that, in the course of the twentieth century, the productivity of the average
    317 manual laborer had increased by a factor of fifty—the result, in large part, of
    318 an obsessive focus on how to conduct this work more effectively. By some
    319 estimates, knowledge workers in North America outnumber manual workers by close
    320 to four to one—and yet, as Drucker wrote, “Work on the productivity of the
    321 knowledge worker has barely begun.”
    322 
    323 Fittingly, we can derive a clear vision of a more productive future by
    324 returning to Merlin Mann. In the final years of 43 Folders, Mann began dabbling
    325 in podcasting. After shuttering his Web site, he turned his attention more
    326 fully toward this emerging medium. Mann now hosts four regular podcasts. One
    327 show, “Roderick on the Line,” consists of “unfiltered” conversations with
    328 Mann’s friend John Roderick, the lead singer of the band the Long Winters.
    329 Another show, “Back to Work,” tackles productivity, mixing some early 43
    330 Folders-style exploration of digital tools with late 43 Folders-style
    331 digressions on the purpose of productivity. A recent episode of “Back to Work”
    332 combined a technical conversation about TaskPaper—a plain-text to-do-list
    333 software for Macs—with a metaphysical discussion about disruptions.
    334 
    335 Mann no longer uses the full G.T.D. system. He remains a fan of David Allen
    336 (“there’s a person for whom G.T.D. is a perfect fit,” he told me), but the
    337 nature of his current work doesn’t generate the overwhelming load of
    338 obligations that first drove him to the system, back in 2004. “My needs are
    339 very modest from a task-management perspective,” he said. “I have a production
    340 schedule for the podcasts; it’s that and grocery lists.” He does still use some
    341 big ideas from G.T.D., such as deploying calendar notifications to remind him
    342 to water his plants and clean his cat’s litter box. (“Why would I let that take
    343 up any part of my brain?”) However, his day is now structured in such a way
    344 that he can spend most of his time focussed on the autonomous, creative,
    345 skilled work that Drucker identified as so crucial to growing our economy.
    346 
    347 Most of us are not our own bosses, and therefore lack the ability to
    348 drastically overhaul the structure of our work obligations, but in Mann’s
    349 current setup there’s a glimpse of what might help. Imagine if, through some
    350 combination of new management thinking and technology, we could introduce
    351 processes that minimize the time required to talk about work or fight off
    352 random tasks flung our way by equally harried co-workers, and instead let us
    353 organize our days around a small number of discrete objectives. A way, that is,
    354 to preserve Drucker’s essential autonomy while sidestepping the uncontrollable
    355 overload that this autonomy can accidentally trigger. This vision is appealing,
    356 but it cannot be realized by individual actions alone. It will require
    357 management intervention.
    358 
    359 Up until now, there has been little will to instigate this shift in
    360 responsibility for productivity from the person to the organization. As
    361 Davenport discovered, most knowledge-work companies have been more focussed on
    362 keeping up with technological breakthroughs that might open up new markets. To
    363 get more done, it’s been sufficient to simply exhort employees to work harder.
    364 Laptops and smartphones helped these efforts by enabling office workers to find
    365 extra hours in the day to get things done, providing a productivity
    366 counterbalance to the inefficiencies of overload culture. And then [41]COVID-19
    367 arrived.
    368 
    369 In a remarkably short span, the spread of the coronavirus shut down offices
    370 around the world. This unexpected change amplified the inefficiencies latent in
    371 our haphazard approach to work. Many individuals responded by immersing
    372 themselves in a 43 Folders-style world of productivity hacks. As we attempt to
    373 juggle percolating crises, endless [42]Zoom calls, and, for many, the
    374 requirement to somehow integrate both child care and homeschooling into the
    375 same hours, there’s a sudden, urgent need to carefully organize tasks and
    376 intricately synchronize schedules.
    377 
    378 But it’s becoming clear that, as Mann learned, individual efforts are not
    379 enough. Although offices are now partially reopening, a significant amount of
    380 work will, for the foreseeable future, continue to be performed remotely. To
    381 survive the current crisis, knowledge-work companies may finally be forced to
    382 move past Drucker’s insistent autonomy and begin asking hard questions about
    383 how their work is actually accomplished.
    384 
    385 It seems likely that any successful effort to reform professional life must
    386 start by making it easier to figure out who is working on what, and how it’s
    387 going. Because so much of our effort in the office now unfolds in rapid
    388 exchanges of digital messages, it’s convenient to allow our in-boxes to become
    389 an informal repository for everything we need to get done. This strategy,
    390 however, obscures many of the worst aspects of overload culture. When I don’t
    391 know how much is currently on your plate, it’s easy for me to add one more
    392 thing. When I cannot see what my team is up to, I can allow accidental
    393 inequities to arise, in which the willing end up overloaded and the unwilling
    394 remain happily unbothered. (For instance, in field tests led by Linda Babcock,
    395 of Carnegie Mellon University, women were found to take on a disproportionate
    396 load of “non-promotable” service tasks, such as organizing office parties, and
    397 to be more likely than men to say yes when asked to do so, leading to their
    398 being asked more often.)
    399 
    400 Consider instead a system that externalizes work. Following the lead of
    401 software developers, we might use virtual task boards, where every task is
    402 represented by a card that specifies who is doing the work, and is pinned under
    403 a column indicating its status. With a quick glance, you can now ascertain
    404 everything going on within your team and ask meaningful questions about how
    405 much work any one person should tackle at a time. With this setup, optimization
    406 becomes possible.
    407 
    408 In software development, for example, it’s widely accepted that programmers are
    409 most effective when they work on one feature at a time, focussing in a
    410 distraction-free sprint until done. It’s conceivable that other knowledge
    411 fields might enjoy similar productivity boosts from more intentional
    412 assignments of effort. What if you began each morning with a status meeting in
    413 which your team confronts its task board? A plan could then be made about which
    414 handful of things each person would tackle that day. Instead of individuals
    415 feeling besieged and resentful—about the additional tasks that similarly
    416 overwhelmed colleagues are flinging their way—they could execute a
    417 collaborative plan designed to benefit everyone.
    418 
    419 The ability to better visualize work would also enable smarter processes. If
    420 you notice that the influx of administrative demands from other parts of your
    421 company is overwhelming you and your co-workers, you’re now motivated to seek
    422 fixes. Such optimizations are unlikely to occur when the scope of the problem
    423 is hidden among in-box detritus, and when productivity is still understood as a
    424 matter of personal will.
    425 
    426 Whether or not coronavirus-driven disruption provides the final push we need to
    427 move away from our flawed commitment to personal productivity, we can be
    428 certain that this transition will eventually happen. Even if we convince
    429 ourselves that the psychological toll of overload culture is acceptable
    430 collateral damage for a fast-paced modern world, there’s too much latent
    431 economic value at stake to keep ignoring the haphazard nature of how we
    432 currently work. It’s ironic that Drucker, the very person who extolled the
    433 potential of knowledge-worker productivity, helped plant the ideas that have
    434 since held it back. To move forward, we must step away from Drucker’s
    435 commitment to total autonomy—allowing for freedom in how we execute tasks
    436 without also allowing for chaos in how these tasks are assigned. We must, in
    437 other words, acknowledge the futility of trying to tame our frenzied work lives
    438 all on our own, and instead ask, collectively, whether there’s a better way to
    439 get things done.
    440 
    441 [43][undefined]
    442 [44]Cal Newport is a contributing writer for The New Yorker and an associate
    443 professor of computer science at Georgetown University.
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    495 Annals of Medicine
    496 [68]
    497 Will a Full-Body MRI Scan Help You or Hurt You?
    498 [69]
    499 Will a Full-Body MRI Scan Help You or Hurt You?
    500 Companies like Prenuvo and Ezra will use magnetic resonance imaging to reveal
    501 what’s inside you—for a price.
    502 
    503 By Dhruv Khullar
    504 
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