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     19 The Boox Palma is an amazing gadget I didn’t even know I wanted
     20 
     21 The Boox Palma is an amazing gadget I didn’t even know I wanted
     22 
     23 /
     24 
     25 I thought I was buying an e-reader. And I was! But the smartphone-sized device
     26 does just enough other stuff that it now goes with me everywhere.
     27 
     28 By [16]David Pierce, editor-at-large and Vergecast co-host with over a decade
     29 of experience covering consumer tech. Previously, at Protocol, The Wall Street
     30 Journal, and Wired.
     31 
     32 Jun 25, 2024, 1:30 PM UTC
     33 
     34 Share this story
     35 
     36     37     38     39 
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     42 
     43 A photo of a person using a smartphone-like device near water.
     44 Imagine the exact middle between an iPhone and a Kindle. That’s the Palma.
     45 Image: Boox
     46 
     47 There are really only three things you need to know about [22]the Boox Palma.
     48 One: it’s about the size of a smartphone. Two: it runs Android, with the Play
     49 Store. Three: it has an E Ink screen. There are other specs and features I’ll
     50 get to, but that combination — smartphone, Android, E Ink — is the Palma’s
     51 whole reason for existence.
     52 
     53 In a couple of months of using the Palma, a [23]$280 device that has been on
     54 sale since last fall, that combination has turned out to be exactly what I
     55 needed. Because it’s smartphone-sized, with a 6.1-inch screen and an overall
     56 footprint just a smidge larger than the [24]Samsung Galaxy S24 Plus, I can hold
     57 it in one hand and fit in my pocket. Because it runs Android, I can download
     58 any app I need. And because it’s E Ink, the battery lasts somewhere between
     59 four days and a week, the screen is easy to look at even in the dark, and — and
     60 this is the most important part — most apps are just awful to use.
     61 
     62 Sure, the Palma can technically download TikTok, Instagram, and YouTube. It can
     63 even, stutteringly, play videos from those apps. But because of E Ink’s low
     64 resolution, slow refresh rate, and overall black-and-white-ness, it’s a crummy
     65 enough experience that I’m never tempted to do so. Instead, I find myself doing
     66 the things the Palma’s screen is built for. This thing is first and foremost an
     67 e-reader. It’s just that, unlike all the other e-readers, this one lets you
     68 read in whatever app you like to use.
     69 
     70 If you want to hear more about our thoughts on the Palma, check out [25]this
     71 episode of The Vergecast.
     72 
     73 The first app I downloaded onto the Palma was Amazon Kindle, which is where all
     74 my digital books are. And before you’re like, dude, why didn’t you just buy a
     75 Kindle, the second app I downloaded was Readwise Reader, an app for [26]reading
     76 and organizing longform articles, PDFs, and just about anything else. Already,
     77 I’d accomplished something no other e-reader offers. Then, I downloaded a
     78 couple of news apps, Flipboard, and the note-taking app Obsidian.
     79 
     80 Two months later, those are still the apps I use most on the Palma. Boox
     81 preinstalls a few others, like a voice recorder and a music app, but I barely
     82 touched those. Who needs ‘em when I have Android! I downloaded Pocket Casts and
     83 Spotify instead, and now my Palma is my iPod in addition to being my Kindle.
     84 When I go out for coffee in the morning or to walk the dog in the afternoon,
     85 only the Palma comes with me. 
     86 
     87 An image of a woman reading on a Boox Palma in bed.An image of a woman reading
     88 on a Boox Palma in bed.
     89 An image of a woman reading on a Boox Palma in bed.An image of a woman reading
     90 on a Boox Palma in bed.
     91 The rare marketing image that actually matches how I use the device, every
     92 night before bed. Image: Boox
     93 
     94 I’ve been amazed by how much of my phone activity disappeared when I put all my
     95 listening and reading onto another device. I never noticed how often I’d dig my
     96 phone out to change songs, only to get pulled in by a Slack message or a Gmail
     97 notification. (Come to think of it, thanks to the “Notification Mute” feature
     98 in Boox’s version of Android, I don’t think I’ve gotten a single notification
     99 the whole time I’ve had this thing.) Now that I’m bringing the Palma and not my
    100 phone with me to the coffee shop, I’m getting more reading done because TikTok
    101 isn’t remotely tempting on this device. I’m actually offline most of the time
    102 — I’ll just take it off Airplane mode to sync the various apps, then shut off
    103 the connection and go back to reading. A device that is easy to have with me,
    104 that can technically do everything but only makes it easy to do the stuff I
    105 want, has been everything I wanted.
    106 
    107 “It’s just the absolute perfect amount of friction,” Craig Mod told me when I
    108 recounted my experience with the Palma. Mod — a blogger, author, and bookmaker
    109 who has been writing about digital reading for years — loves his Palma, too. He
    110 wrote [27]a blog post about it in May that got a lot of people excited about
    111 the device — he reckons he convinced at least a few hundred people to buy one.
    112 “You wouldn’t want to go surf YouTube and be like, ‘All right, let me watch
    113 MKBHD,’” he says. “But if I needed to… I could pop into that for a second.” 
    114 
    115 “It’s just the absolute perfect amount of friction”
    116 
    117 That friction is a function of the device itself: E Ink screens just don’t
    118 refresh fast enough to look good playing video. Serviceable in a pinch? Sure.
    119 But not good enough to really suck you in. 
    120 
    121 Like me, Mod said the Palma’s combination of size and screen sold him on the
    122 device. “It’s perfect one-handed, it’s not heavy, it’s not going to fall on
    123 your face in a weird way,” he said. “You’ve got it in your hand with your thumb
    124 on the volume controls, and you can easily go through an article until you fall
    125 asleep.” Did I mention you can set the Palma to flip pages when you press the
    126 volume buttons? Love that. Mod called the Palma “a gentle lullaby of a reader.”
    127 
    128 Matt Martin, the CEO of calendar startup Clockwise and another new Palma owner,
    129 echoed the sentiment. “I aspire to read more,” he said. “I aspire to not spend
    130 the 30 minutes before bed on Instagram Reels.” He downloaded the New York Times
    131 app, Instapaper, Libby, and Kindle and said he’s been reading more and
    132 Reels-ing less ever since. 
    133 
    134 A Boox Palma on a stand, playing music.A Boox Palma on a stand, playing music.
    135 A Boox Palma on a stand, playing music.A Boox Palma on a stand, playing music.
    136 The Palma is definitely a reader first, but I’ve enjoyed it as a music and
    137 podcast player, too. Image: Boox
    138 
    139 “There’s the old anecdote we were all taught in Psych 101,” Martin said, “which
    140 is that physical environment matters. I think a separate device matters here:
    141 sometimes you’re reading, and you’re in a slow section, and you have that
    142 random thought, like, what was that thing I wanted to buy on Amazon? And you’re
    143 there without thinking about it.” A device like the Palma adds just enough
    144 friction to stop that train before it goes too far.
    145 
    146 Mod has enjoyed the Palma so much that he wants Boox to go even further. “I
    147 would love to have this thing as my main driver,” he said, “so much more than
    148 the dopamine casino iPhone where it’s vying for your attention every two
    149 seconds.” He also wants Boox to get rid of the camera on the back of the Palma,
    150 which, candidly, I’d completely forgotten about until he mentioned it. I
    151 suppose it’s nice to have in a pinch, but a point-and-shoot this is not. 
    152 
    153 Boox didn’t build a perfect gadget here. Not by any stretch. The plastic body
    154 is a little flimsy, the screen is set pretty far behind the bezels, everything
    155 takes a half-second longer than it should, the screen can be unresponsive at
    156 times, and I wish it would full-refresh the E Ink to remove ghosting a little
    157 more often. (There’s a dedicated button for doing that last part, though, which
    158 helps.) For a $280 e-reader, I’d expect a little more polish in both hardware
    159 and software. Worst of all, the Palma runs Android 11, which is already wildly
    160 out of date, and I’m not counting on Boox updating it soon or ever. More than
    161 likely, my Palma will just slowly stop working, app by app, over the next
    162 couple of years. That’s particularly frustrating given how simple my needs are;
    163 for playing music and reading articles, there’s no reason this shouldn’t last
    164 forever.
    165 
    166 All Boox really did was put together the right set of ingredients
    167 
    168 All Boox really did was put together the right set of ingredients — size,
    169 screen, apps — into something that feels less like a replacement for my
    170 smartphone and more like a complement to it. I keep finding small new things I
    171 like doing on the Palma rather than my phone; I have The New York Times’ games
    172 app on there now for some E Ink crosswords, and I just installed the Roku app,
    173 for instance, so now it’s a backup remote control and a place to plug in my
    174 headphones when I need to listen quietly.
    175 
    176 This year has been filled with companies trying to overhaul the way we use our
    177 gadgets. Humane, Rabbit, and others have introduced wild new kinds of devices,
    178 hoping we might find new and different things to do with them. The Palma
    179 represents a much less ambitious — but maybe much more likely — alternative: it
    180 just tweaks the smartphone formula, leaving what works but subtly changing the
    181 device’s strengths and weaknesses. It’s not as bright, not as fast, not as
    182 frictionless. Instead, it’s quiet, simple, sane. And I love it for that.
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    302 [23] https://www.amazon.com/BOOX-Palma-Mobile-ePaper-G-Sensor/dp/B0CHF746JZ/?tag=theverge02-20
    303 [24] https://www.theverge.com/24058916/samsung-galaxy-s24-plus-review-screen-battery-camera
    304 [25] https://link.chtbl.com/vergecast
    305 [26] https://www.theverge.com/24003177/readwise-reader-gta-netflix-day-one-apple-journal-installer-newsletter
    306 [27] https://craigmod.com/roden/091/
    307 [29] https://www.theverge.com/2024/7/9/24195312/microsoft-xbox-game-pass-ultimate-price-increase-standard-subscription
    308 [30] https://www.theverge.com/24194938/samsung-galaxy-ring-hands-on-price-unpacked-2024
    309 [31] https://www.theverge.com/2024/7/9/24190843/etsy-handmade-vintage-policy-change
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    320 [44] https://www.theverge.com/24185290/beats-pill-2024-bluetooth-speaker-review
    321 [45] https://www.theverge.com/24183158/final-cut-pro-for-ipad-2-final-cut-camera-review
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