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David Eisinger
2025-05-10 22:50:55 -04:00
parent 128c2251c2
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@@ -4,9 +4,69 @@ date: 2025-04-14T12:38:52-04:00
draft: false draft: false
tags: tags:
- dispatch - dispatch
references:
- title: "AI ambivalence | Read the Tea Leaves"
url: https://nolanlawson.com/2025/04/02/ai-ambivalence/?ck_subscriber_id=1881659020
date: 2025-05-06T18:55:42Z
file: nolanlawson-com-8xt5ob.txt
- title: "No Happy Nonsense"
url: https://nohappynonsense.net/
date: 2025-05-06T18:55:52Z
file: nohappynonsense-net-op3iiu.txt
- title: "Tomorrow might feel better - annie's blog"
url: https://anniemueller.com/posts/tomorrow-might-feel-better
date: 2025-05-06T18:55:55Z
file: anniemueller-com-pehjf6.txt
- title: "The Business of Empathy — The CEO of Kobo believes books can save us"
url: https://www.thepeakmagazine.com.sg/people/rakuten-kobo-ceo-michael-tamblyn
date: 2025-05-06T18:56:05Z
file: www-thepeakmagazine-com-sg-m9dvhh.txt
- title: "Life Cannot Be Delegated - by L. M. Sacasas"
url: https://theconvivialsociety.substack.com/p/life-cannot-be-delegated
date: 2025-05-06T18:56:24Z
file: theconvivialsociety-substack-com-h1t0g7.txt
- title: "Re-sourcing the Mind - by L. M. Sacasas"
url: https://theconvivialsociety.substack.com/p/re-sourcing-the-mind
date: 2025-05-06T18:56:32Z
file: theconvivialsociety-substack-com-yyzbwj.txt
- title: "AI as Self-Erasure | THR Web Features | Web Features | The Hedgehog Review"
url: https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure
date: 2025-05-06T18:56:35Z
file: hedgehogreview-com-5syd8y.txt
- title: "Presets & Originality"
url: https://akihikomatsumoto.com/study/preset.html
date: 2025-05-06T18:56:39Z
file: akihikomatsumoto-com-f893mi.txt
- title: "Opinion | The Tech Fantasy That Powers A.I. Is Running on Fumes - The New York Times"
url: https://www.nytimes.com/2025/03/29/opinion/ai-tech-innovation.html
date: 2025-05-06T18:57:17Z
file: www-nytimes-com-rtwan6.txt
--- ---
Some thoughts here... * Viget Week
* <https://rivermountain.org/>
* Bunch of my favorite former coworkers
* Busch Gardens
* Bike trail
* Car tire/long drive
* Lake
* Jam setup
* iPad Air
* Arturia Keystep
* [Anker Hub](https://www.amazon.com/Anker-USB-C-Multi-Function-microSD-Slots/dp/B09XDZKH5P/)
* [JBL Charge 4](https://www.amazon.com/JBL-Portable-Waterproof-Wireless-Bluetooth/dp/B07HKSN1L3/)
* Zeeon
* Neo-Soul Keys
* Claire solo weekend
* GPT Nev Dino Ranch
* Coloring book
* 3D print
* Meshy
* Craft Cloud
* Bamboo killing season
* Pollen season is over
* Bikes
* Melodics
<!--more--> <!--more-->
@@ -28,20 +88,58 @@ Some thoughts here...
### Reading & Listening ### Reading & Listening
* Fiction: [_Title_][1], Author * Fiction: [_Zeroes][1], Chuck Wendig
* Non-fiction: [_Title_][2], Author * Non-fiction: [_The Notebook_][2], Roland Allen
* Music: [_Title_][3], Author * Music: [_Twoism_][3], Boards of Canada
[1]: https://bookshop.org/ [1]: https://bookshop.org/p/books/zeroes-chuck-wendig/15541788
[2]: https://bookshop.org/ [2]: https://bookshop.org/p/books/the-notebook-a-history-of-thinking-on-paper/21106064
[3]: https://www.turntablelab.com/ [3]: https://www.turntablelab.com/products/boards-of-canada-twoism-lp
### Links ### Links
* [Title][4] * [AI ambivalence][4]
* [Title][5]
* [Title][6]
[4]: https://example.com/ > I dont have a conclusion. Really, thats my current state: ambivalence. I acknowledge that these tools are incredibly powerful, Ive even started incorporating them into my work in certain limited ways (low-stakes code like POCs and unit tests seem like an ideal use case), but I absolutely hate them. I hate the way theyve taken over the software industry, I hate how they make me feel while Im using them, and I hate the human-intelligence-insulting postulation that a glorified Excel spreadsheet can do what I can but better.
[5]: https://example.com/
[6]: https://example.com/ * [No Happy Nonsense][5]
> Hi, my name is Mike V. I write things and post them here.
* [Tomorrow might feel better - annie's blog][6]
> Anyway a good rule I read somewhere long ago is something like Never trust how you feel about your life after 9pm.
* [The Business of Empathy — The CEO of Kobo believes books can save us][7]
> Rakuten Kobos Michael Tamblyn believes that in an age of fragmented attention, books remain the deepest form of human connection.
* [Life Cannot Be Delegated - by L. M. Sacasas][8]
> Changing the filter, wiping noses, going to meetings, picking up around the house, washing dishes, checking the dipstick—don't let yourself think these are distracting you from your more serious pursuits. Such a round of chores is not a set of difficulties we hope to escape from so that we may do our practice which will put us on a path—it is our path.
* [Re-sourcing the Mind - by L. M. Sacasas][9]
> My contention, then, is that when we are confronted with the opportunity to outsource the labor of articulation, we will find that possibility more tempting to the degree that we experience a sense of incompetency and inadequacy, a sense which may have many sources, not least among which is the failure to stock our mind, heart, and imagination.
* [AI as Self-Erasure][10]
> As the father sits with pen and paper, he strives to encompass in words the elusive truth of his daughter, as seen from the unique vantage of a father, in a way fitting for this pivotal moment in the progression of her life. He may find that through the effort of articulating this relationship, it is more fully revealed to him. As Taylor says, the “right word” discloses, “brings the phenomenon properly into view for the first time. Discovery and invention are two sides of the same coin; we devise an expression which allows what we are striving to encompass to appear.”
* [Presets & Originality][11]
> To conclude from the outset, while I am involved in creating presets for commercial products, as a composer, I also use presets crafted by other sound designers without any modification. This choice is guided by a distinct aesthetic sensibility. In this essay, I aim to explore how presets are perceived from various perspectives, incorporating examples from 20th-century art, and propose an approach to them from a composer's standpoint.
* [The Tech Fantasy That Powers A.I. Is Running on Fumes - The New York Times][12]
> That is what I want to say every time someone asks me, “What about A.I.?” with the breathless anticipation of a boy who thinks this is the summer he finally gets to touch a boob. Im far from a Luddite. It is precisely because I use new technology that I know mid when I see it.
[4]: https://nolanlawson.com/2025/04/02/ai-ambivalence/?ck_subscriber_id=1881659020
[5]: https://nohappynonsense.net/
[6]: https://anniemueller.com/posts/tomorrow-might-feel-better
[7]: https://www.thepeakmagazine.com.sg/people/rakuten-kobo-ceo-michael-tamblyn
[8]: https://theconvivialsociety.substack.com/p/life-cannot-be-delegated
[9]: https://theconvivialsociety.substack.com/p/re-sourcing-the-mind
[10]: https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure
[11]: https://akihikomatsumoto.com/study/preset.html
[12]: https://www.nytimes.com/2025/03/29/opinion/ai-tech-innovation.html

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@@ -0,0 +1,809 @@
[1]≡
Akihiko Matsumoto
Presets & Originality
プリセットとオリジナリティ
In medieval composition, it was common practice to quote existing chants and
layer new melodies on top of them. Creating everything from scratch was rare
and not the mainstream approach to composition. This stands in stark contrast
to modern composition practices, where copyright laws are firmly established
and sampling is subject to restrictions. The concept of originality has
continuously evolved over time, making it one of the central themes in the
history of music.
Even in our time, the perception of what is considered creative continues to
evolve, and understanding and responding to these changes may be essential.
This text focuses on sound presets in music production and reexamines their
creative potential. Even those not involved in music production may question
the creativity of utilizing existing assets or the legacies of past creators. I
hope to offer a perspective for those who share such concerns.
To conclude from the outset, while I am involved in creating presets for
commercial products, as a composer, I also use presets crafted by other sound
designers without any modification. This choice is guided by a distinct
aesthetic sensibility. In this essay, I aim to explore how presets are
perceived from various perspectives, incorporating examples from 20th-century
art, and propose an approach to them from a composer's standpoint.
中世の作曲は既存の聖歌を引用し、その上に新たなメロディーを重ねることが一般的な
技法であり、すべてを1から作ることは珍しく、作曲行為の主流ではありませんでした。
著作権の概念が確立され、サンプリングに制約がある現代とは大きく異なる作曲の慣習
がそこにはあります。オリジナリティという概念は時代とともに変化し続けており、そ
れ自体が音楽史において重要なテーマの一つと言えるでしょう。
私たちの時代においても、何が創造的であるかの認識は時代とともに変化しており、そ
の変化を理解し、対応することが求められているのかもしれません。本テキストでは音
楽制作における音色のプリセットに焦点を当て、その創造性について再考します。音楽
制作に携わらない人でも既存のアセットや先人の遺産を利用することの創造性に対する
疑問が浮かんでいる人はいるかもしれません。そんな人たちに一つの視座を示せればと
考えております。
結論から申し上げると、私は商業的な製品のプリセット制作にも関わる一方、作曲家と
して他のサウンドデザイナーが創り出したプリセットを一切編集せずに使用することも
あり、その選択には確固たる美意識が存在します。ここではどのような意識で音色のプ
リセットを捉えているのかについて20世紀以降のアートの事例を交えながら、作曲家と
しての考え方を提案したいと思います。
Digital vs Analog
デジタルとアナログ
[mpc2000xl-min]
AKAI MPC2000XL(2001)
The terms "analog" and "digital" are commonly heard in daily life, often
evoking a dichotomy between the physical and the virtual. However, in the realm
of music, their meanings take on a slightly different nuance. In physical
products, the distinction between analog and digital is often based on the
circuit technology behind their sound generation. Even in software, some synths
replicate digital synthesis algorithms, while others emulate the behavior of
analog synths. Identifying whether a products mechanism originates from analog
or digital principles can be surprisingly complex.
What is fascinating is that sound itself is inherently analog. Even if it
undergoes digital conversion at some stage, it ultimately returns to an analog
signal—becoming sound once again. In the process of music production, analog
and digital elements intertwine at various stages, each serving its purpose in
the pursuit of sonic expression.
The difference between analog and digital synthesizers can be compared to a
gentle slope and a staircase. Analog synthesizers allow for smooth and
continuous changes in sound, making it easy to express subtle nuances. For
example, just like bending a guitar string gradually, an analog synth can
produce natural variations and delicate tonal shifts. On the other hand,
digital synthesizers change sound in distinct steps, similar to a staircase.
Each step ensures stability, allowing the sound to remain consistent. Digital
synths can store and recall sounds with precise accuracy, making it easy to
switch between different tones instantly.
Analog synthesis is ideal for creating organic fluctuations and expressive
sound movement, while digital synthesis excels in accuracy and consistency. The
advantage of digital synthesizers lies in their preset functionality, allowing
users to instantly recall and apply saved sounds efficiently.
「アナログ」と「デジタル」という言葉は日常生活の中でもよく耳にするもので、フィ
ジカルとバーチャルという対比を思い浮かべがちな二律背反の概念ですが、音楽の世界
ではその意味合いが少し異なります。フィジカルな製品の中身の回路技術的な発音方式
でアナログとデジタルが区分されたり、ソフトウェアの中でもデジタルシンセのアルゴ
リズムを模したものとアナログシンセの挙動を模したものがあり、その製品の仕組みが
アナログ由来であるのかデジタル由来であるのかを見分けるのは意外と難しいのです。
興味深いのは音そのものは本来完全にアナログであるという点です。たとえどこかの過
程でデジタルに変換されたとしても、最終的には必ずアナログ信号すなわち、音として
再現されるのです。音楽制作のプロセスでは、さまざまな段階でアナログとデジタルの
処理が適材適所で絡み合っています。
アナログシンセサイザーとデジタルシンセサイザーの違いを例えるなら、アナログはな
だらかな坂道、デジタルは階段のようなものです。アナログは音がなめらかに変化し、
途中の細かなニュアンスまで自由に表現できます。たとえば、ギターの弦をゆっくり押
し上げるような、微妙な音の揺れや変化を作り出せます。一方、デジタルシンセは階段
のように段階的にパラメータが変わります。決まったステップごとに数値が変わるため
安定した状態を保つのが得意で、音色は正確に記録・再現でき一瞬で切り替えられるの
も特徴です。
アナログは自然な音のゆらぎや繊細な変化を表現するのに向いており、デジタルは一度
作った音色を正確に再現しいつでも同じ音を呼び出せるのが強みです。デジタルシンセ
のプリセット機能を使えば、あらかじめ作った音色をボタン一つで呼び出せるため効率
的に音作りができます。
Presets
プリセット
Roland JP-8080 (1998)
Eternal Preset Pack [2]https://www.aiynzahev-sounds.com/products/
jp-8000-eternal
One of the greatest benefits that digital technology has brought to music
production is the concept of the "preset." This feature, which allows users to
instantly recall pre-designed sounds, was made possible through advancements in
digital technology.
In the era when all synthesizer circuits were built solely with analog
components, instruments with preset functionality were extremely limited.
Moreover, the rise of the internet has lowered the barrier to distributing
presets created by others. It is not uncommon for new presets to be developed
and released after 2020 for digital synthesizers that ceased production in the
1990s.
Next, let's summarize the benefits of digital synthesizers with preset sound
management.
• Instant Recall and Consistency
Digital synthesizers allow users to accurately store and recall created
sounds. Switching between tones and reusing them is effortless, making it
possible to minimize the time spent on sound design.
• Vast Sound Variations
Many digital synthesizers are designed to replicate a wide range of synth
sounds within a single unit. They typically come with a large memory
capacity, housing an extensive collection of presets. Even those without
sound design skills can instantly access well-crafted sounds, making it
easy to incorporate current trends.
• Saving Complex Settings
Digital synthesizers can store complex sound settings, including modulation
routing and effect chains. This enables users to efficiently manage
intricate sound designs that would be difficult to remember manually.
• Easy Sharing and Customization
Preset data can be saved as files and shared with others, allowing users to
exchange sounds online or customize existing presets with ease.
• A Learning Tool
Presets serve as a valuable resource for learning sound design. By
analyzing how specific tones are created, users can gain a deeper
understanding of synthesizer functionality and creative approaches.
• Sound Quality and Stability
Unlike analog components, which can be unstable, digital synthesizers
ensure that high frequencies remain intact, tuning stays precise, and
sounds remain free from unwanted noise.
デジタル技術が音楽制作に与えた最も大きな恩恵のひとつが、「プリセット」という概
念です。あらかじめ作られた音色を簡単に呼び出せるこの機能は、デジタル技術の進化
によって実現されました。全ての回路がアナログ素子によって構成されていた時代では
、プリセット機能を備えたシンセサイザーは非常に限られていました。さらにインター
ネットによって誰かが作ったプリセットを流通させる敷居も下がりました。1990年代に
製造が停止されたデジタルシンセサイザーのプリセットが2020年以降に新たに作られて
リリースされることも珍しくありません。
次にプリセットによって音色を管理できるデジタルシンセサイザーのメリットをまとめ
てみます。
• 即時性と再現性
デジタルシンセは作成した音色を正確に保存・呼び出し可能です。音色の切り替え
や二次利用も容易で、音作りに時間を使うことを限りなくゼロにすることも可能に
なります。
• 膨大な音色バリエーション
1台で多様なシンセのサウンドを再現できるように設計されていることが多く、通常
は大容量メモリーに支えられた大量のプリセットが内蔵されています。音色を作る
スキルがない人でもすぐに作り込まれた音を出すことが可能で流行を即座に取り入
れることも難しくありません。
• 複雑な設定の保存
モジュレーションの適用先やエフェクトの接続順など複雑な音色設定も一括して保
存できるため、自分の頭ではいつまでもどのように音が作られているのか覚えてい
ることが難しいような複雑な音作りも効率的に管理できます。
• 共有とカスタマイズのしやすさ
プリセットデータをファイルとして保存・共有できるため、オンラインで他のユー
ザーと音色を交換したり、既存のプリセットをベースに自分なりにカスタマイズす
るのも簡単です。
• 学習ツールとしての役割
プリセットは他者の音作りを学ぶ際の参考になります。特定の音色がどのように作
られているかを視覚的に分析しやすいため、シンセの使い方や発想の理解が深まり
ます。
• 音色、音質
不安定なアナログの部品による制約を受けないため音色はどこまでも高域が劣化せ
ず、チューニングも安定しノイズが無いクリーンな状態で作ることが可能です。
The Era of Presets
大プリセット時代
YAMAHA DX7
(1983)
In the 1980s, before computers became widely accessible, the wave of
digitalization in the music world had already become common, with the arrival
of digital synthesizers such as the YAMAHA FM synthesizer DX7 (1983), which led
to the creation of various presets and the sharing and exchanging of data.
One of the key turning points in transforming synthesizers from "things you
make sounds on" to "things you choose presets from" was the DX7.
The appeal of the DX7 lay in its vast array of presets, something unheard of in
the analog era. Electric pianos, organs, basses, and other sounds were widely
used in pop music, film scores, and commercial music at the time. It became an
essential tool for producers, allowing them to focus on music creation without
spending excessive time crafting sounds from scratch.
Additionally, the DX7 fostered a culture of preset sharing among users. Presets
were exchanged between DX7 owners, playing a crucial role in spreading new
sounds and ideas in music production. This culture of exchanging sounds
continues today through sample packs and software presets.
Remarkably, DX7 presets have demonstrated incredible longevity. More than 40
years after its release, these presets are still widely distributed
online—something that was impossible in the 1980s. Since 2020, new electronic
instruments such as opsix, Dexed, Plaits, and DX7V have been released, all
capable of importing and playing DX7 presets.
However, the sound of the DX7 and these modern instruments can differ
significantly due to variations in hardware algorithms, sampling rates, and
aliasing processing. This highlights the unique characteristics of different DA
converters—the components responsible for transforming digital data into analog
sound—offering a fresh perspective on how digital synthesis translates into
real-world audio.
コンピューターが民主化される以前の1980年代には音楽の世界のデジタル化の波は一般
的になっており、 YAMAHAのFMシンセサイザーのDX7(1983)に代表されるデジタルシンセ
サイザーの登場とともにさまざまなプリセットが作られ、データが共有、交換されるよ
うになっていきました。
シンセサイザーを「自分で音を作るもの」から「プリセットを選んで使うもの」へと変
化させたのはDX7が大きなきっかけの一つになりました。
DX7の魅力はアナログ時代にはありえなかったプリセットの豊富さにありました。エレク
トリックピアノ、オルガン、ベースなど当時のポップミュージックや映画音楽、商業音
楽に多く使われており音色を作ることに不必要に多すぎる時間をかけることなく制作に
使えるツールとして非常に重宝されました。
また、DX7はプリセットを他のユーザーと簡単に共有できる文化を生み出しました。プリ
セットは他のDX7ユーザーと交換され、音楽制作の現場で新しい音色やアイデアを広める
手段として重要な役割を果たしました。これは現在の音楽制作におけるサンプルパック
やソフトウェアのプリセットの交換文化にもつながっています。
なおこのDX7のプリセットは驚異的な持続を見せており、40年以上経過した現在でも当時
存在しなかったインターネット上で大量に流通しており、 opsixやdexed、plaits、DX7V
などDX7用のプリセットをインポートして音を出すことが可能な電子楽器新製品すら2020
年以降もリリースされています。しかし、DX7とこれらの機材は音に変換して奏でるハー
ドウェア部分のアルゴリズムやサンプリングレート、エイリアスの処理の方法の違いが
もあるため、それぞれ音色もかなり異なるものになります。あらためてデジタルデータ
をアナログの音に変換する部品であるDAコンバーターごとの音の個性を考えるきっかけ
になるかもしれません。
Yamaha DX7 sysex Sound patches
[3]https://yamahablackboxes.com/collection/yamaha-dx7-synthesizer/patches/
Get original DX7 patches made by Brian Eno in 1987
[4]https://cdm.link/get-original-dx7-patches-made-brian-eno-1987/
This DX7 Cartridge Does Not Exist
[5]https://www.thisdx7cartdoesnotexist.com
Roland D-50
(1987)
The Roland D-50, released in 1987, inherited the innovations of the DX7, the
pioneer of FM synthesis, while expanding the possibilities of digital sound
sources with its own unique approach. It adopted LA (Linear Arithmetic)
synthesis, using actual sound sampling for the attack portion and subtractive
synthesis for the sustain portion, significantly enhancing the expressive
capabilities of digital synthesizers. Additionally, the D-50 introduced the
groundbreaking concept of built-in effects, and its cinematic sounds created by
chorus and reverb can be considered as the foundation of cinematic soundscapes
that followed.
However, the D-50's interface was not as intuitive as those of modern
synthesizers, requiring users to navigate through complex menu hierarchies.
Like the DX7, this difficulty in creating presets made the process more
challenging than in the analog era. As a result, the D-50 presented a new way
of synthesizer use by including a vast number of refined, "ready-to-use"
presets. Iconic presets of the D-50, such as Fantasia, Soundtrack, Digital
Native Dance, Pizzagogo, and Glass Voices, were created by Eric Pershing, who
was with Roland at the time. He continues to influence the music scene today as
the head of Spectrasonics. The D-50's presets were used in numerous tracks from
the '80s, ranging from Michael Jackson to Enya, and their unique sounds became
symbolic of the era.
Using presets from the early days of digital synthesizers today allows for a
kind of perfect reproduction of sounds, offering a way to incorporate the
atmosphere of past eras into contemporary composition. This approach can be
seen as distinct from sampling, as it preserves the original character of the
sound. In such expressions, it may even be more fitting to refrain from editing
the preset sounds.
In 2017, Roland developed a new set of 64 presets with the release of the D-05
as part of their Boutique series. These presets can be imported and used in
both the older D-50 and the software version, Roland Cloud D-50. This means
that new presets for a synthesizer nearly 40 years old were created by the
original manufacturer. For example, "Neo Horizon" retains the original
architecture but brings a unique and fresh character that can be applied to
modern music.
1987年に発表されたRoland D-50は、FMシンセシスの先駆者であるDX7の革新を受け継ぎ
ながらも、独自のアプローチでデジタル音源の可能性を拡張したシンセサイザーです。
アタック部分に実際の音のサンプリングを用い、持続部分に減算合成を組み合わせたLA
Linear Arithmeticシンセシスを採用しており、その音響設計によってデジタルシン
セサイザーの表現力を飛躍的に向上させました。さらに、シンセサイザーにエフェクト
を内蔵するという画期的な試みもなされ、コーラスやリバーブによって生み出される深
みのあるシネマティックなサウンドはD-50から始まったと言っても過言ではありません
しかし、D-50のインターフェースは現在のように直感的ではなく、複雑なメニュー階層
をたどる必要がありました。これはDX7と同様に「プリセットを作ること」をアナログ時
代以上に困難にし、その結果D-50は「そのまま使える」洗練されたプリセットを数多く
搭載することでシンセサイザーの新たなあり方を提示しました。 Fantasia、Soundtrack
、Digital Native Dance、Pizzagogo、Glass Voices などD-50の象徴的なプリセットの
多くは、当時ローランドに所属していたエリック・パーシングによって制作されました
。現在、Spectrasonicsを率いる彼はその後も音楽シーンに多大な影響を与え続けていま
す。 D-50のプリセットはマイケル・ジャクソンからエンヤに至るまで数多くの80年代の
楽曲に使用されその独特な音色は時代の象徴となりました。
このような黎明期のデジタルシンセのプリセットを現在あえて使うということはある種
の音色の完全コピーが可能になる一面があり、サンプリングとも異なる過去の時代の雰
囲気の引用を作曲表現に加える選択肢を残しているとも言えるかもしれません。そのよ
うな表現においてはむしろプリセットの音を編集しないほうが適切かもしれません。
2017年、RolandはBoutiqueシリーズのD-05のリリースに伴って新規に64音色のプリセッ
トを開発しています。これは古いD-50やソフトウェア版のRoland Cloud D-50にインポー
トして使うことも可能で、40年近く前の古いシンセサイザーのための新規プリセットが
発売元のメーカーによって作られたということになります。 "Neo Horizon"などはかつ
てのアーキテクチャーが使われながらも現在の音楽に適用可能な個性と新鮮さを持って
いるのではないでしょうか。
D50 30th anniversary
[6]https://www.roland.com/global/promos/d-50_30th_anniversary/
Spectrasonics Omnisphere
(2008)
Eric Persing, a former sound designer at Roland, recognized the potential of
software and the internet in the early 1990s. Breaking away from Roland, which
was still hardware-focused at the time, he founded Spectrasonics.
In 2008, Spectrasonics released Omnisphere, a groundbreaking instrument that
combined synthesizer and sampler technologies, leaving a lasting mark on music
production. From film scores to electronic music and pop, Omnisphere became a
staple across countless genres, demonstrating its immense influence.
Omnispheres defining feature is its staggering variety of sounds—boasting over
15,000 presets—paired with exceptional sound quality. Traditionally, presets
were seen as mere "aids" to composition, but Omnisphere was designed with the
idea that presets themselves could serve as the starting point for creativity.
Its unique synthesis and sampling architecture was intended to encourage
spontaneous musical discoveries.
This innovation is rooted in Persings philosophy that "tools should enhance
the musician's creativity." By balancing an intuitive interface with deep sound
design capabilities, Omnisphere created an environment where both professionals
and amateurs could freely explore highly detailed sounds without technical
barriers. Persings impact on music extends beyond Omnisphere. While at Roland,
he played a key role in crafting the famous "Hoover" preset on the αJuno, a
sound that became synonymous with rave culture. His atmospheric presets for the
D-50 helped define an era of cinematic synth sounds, shaping the sonic
landscape for years to come.
Omnisphere proved that using presets is not a limitation of creativity but a
powerful tool for generating new ideas. Its innovation fundamentally
transformed music production and became a major benchmark in modern sound
design. Synthesizers have evolved beyond being just instruments; they have
become catalysts for new ways of thinking about music and creativity itself.
ローランドのサウンドデザイナーであったエリック・パーシングは1990年代前半に、ソ
フトウェアやインターネットの可能性に目をつけてハードウェア中心だった当時のロー
ランドからスピンオフしSpectrasonicsを立ち上げました。
Spectrasonicsが2008年に発表したOmnisphereは、シンセサイザーとサンプラーを融合さ
せた画期的な音源として、音楽制作の歴史に刻まれました。映画音楽からエレクトロニ
ックミュージック、ポップスに至るまで、あらゆるジャンルで愛用され、その影響力は
計り知れません Omnisphereの最大の特徴は、15,000種類を超えるプリセットがもたらす
圧倒的な音色の多様性と、そのクオリティにあります。
従来、プリセットは「作曲の補助」として扱われてきましたが、Omnisphereではプリセ
ットそのものが創造の出発点となることを前提に設計されています。シンセシスとサン
プリングを統合した独自のアーキテクチャは、偶発的な音楽的発見を促すことが意図さ
れています。
この革新の背景には、「ツールは音楽家の創造性を引き出すべきだ」というパーシング
の哲学があります。類を見ないほどの大量のプリセットだけでなく直感的な操作性と高
度なサウンドデザインを両立させたOmnisphereは、プロフェッショナルとアマチュアの
垣根を越え、誰もが自由に高度に作り込まれた音色で音楽を創造できる環境を生み出し
ました。
パーシングが音楽の世界にもたらした影響はOmnisphereにとどまりません。彼がローラ
ンド在籍時に手がけたαJunoの「Hoover」プリセットは、レイブカルチャーを象徴する普
遍的音色となり、D-50の幻想的なプリセットは、シネマティックなシンセサウンドの新
たな時代を切り開きました。
Omnisphereはプリセットを使うことは創造性の放棄ではなく、新たなアイデアを生み出
すための強力な手段であることを示しました。その革新性は、音楽制作のあり方を根本
から変え、現代のサウンドデザインにおける重要な指標となっています。シンセサイザ
ーは単なる楽器の延長ではなく、音楽や発想そのものの進化を促す存在へと変化してい
きました。
Eric Persing Roland History
[7]https://www.spectrasonics.net/company/other/ep-roland.php?id=9
Preset and Compromise
プリセットと妥協
[jp8080]
Have you ever experienced that the energy for making music is drained while
creating sound? With the rise of digital synthesizers in the 1980s,
high-quality presets provided by manufacturers made it easy to incorporate
professional-grade sounds into one's music, even without the knowledge or skill
to create sounds from scratch. At the same time, the act of using presets
sparked a debate on whether it could truly be considered creative. In a world
where electronic sounds could only be created by manually adjusting dials and
sliders, the ability to summon various sounds with the push of a button
dramatically changed the position of sound in music creation, shifting the
landscape for musicians. Incorporating existing sounds into a context could
also be seen as part of creativity, and even when creating unique sounds, there
is a possibility that the final musical result might not directly reflect those
efforts.
What I would like to reconsider here is whether there are truly situations in
which a musician cannot reach their ideal music unless they create every
element from scratch, given the vast array of software and presets available
today. This is not just true for presets, but also for audio samples. In
traditional Western music composition thinking, creating from scratch was
considered the ultimate form of creativity, and the act of selecting sounds was
seen as consumption. However, with the advancement of technology, the cost of
information and data has dramatically decreased, and the era has shifted. The
historical view that selecting presets was uncreative may have been due to the
limitations in options, which often led to forced compromises in arrangements.
The computer music from the era of the SC-88Pro indeed had very little freedom
in terms of sound selection, and it made me question whether there was any
creativity in making music with sounds that had to be chosen through
compromise. However, today, with software synths offering an overwhelming
number of presets, such as those found in Omnisphere, it might take years just
to explore them all. Additionally, with the use of randomization and AI, it is
now possible to instantly generate countless new sounds. Composers can focus on
choosing the optimal sounds, immediately discarding unusable ones, and
continuously experimenting with fresh new sounds. Isn't this a highly creative
process? The abundance of options has made compromises in composition
unnecessary.
音を作っているうちに音楽を作るエネルギーが消耗してしまうような経験はないでしょ
うか。 1980年代のデジタルシンセサイザーの台頭とともにハイクオリティーなメーカー
提供プリセットをそのまま使うことで、音を作る知識や技術がなくとも作品クオリティ
ーの音色を自分の音楽に組み込むことは容易になりました。それと同時に、はたしてプ
リセットを使う行為がクリエイティブであるのかという論争も同時に誕生することとな
りました。それまでダイアルやスライダーを操作して試行錯誤して音色を作らなければ
電子音を出すことが出来なかった世界から、ボタンひとつでさまざまな音を呼び出すこ
とが可能になり、音楽制作における音色の位置付けは音楽家にとって大きく変化してい
くことになります。既存の音をコンテクストに落とし込むことも創造性の一部と考えら
られるでしょうし、独自の音作りをしても最終的な音楽としての仕上がりには直結しな
い可能性も考えられます。
ここで改めて整理したいのは、これほど多くのソフトウェアやプリセットが存在する中
で、果たして音楽家が自分自身で全ての要素をゼロから作らなければ理想の音楽に辿り
着けない場面が本当にあるのかという問題です。プリセットのみならず、オーディオサ
ンプルにも言えることです。伝統的な西洋音楽の作曲の考え方では、ゼロから作ること
が創造の絶対であり、音を選ぶ行為は消費とみなさされていました。しかし、テクノロ
ジーの発展により、情報やデータのコストが大幅に下がり、時代は大きく変化していま
す。かつてプリセットを選ぶ行為が創造的でないとされた背景には、選択肢の限られた
環境の中で、妥協を強いられるアレンジが生じがちだったという事情もあるでしょう。
SC-88Proの時代のコンピューターミュージックは確かに音色の自由はほとんどなく、妥
協して選ぶ音色で作る音楽にはたして創造性などあるのか疑問がありました。誰かと音
色が似てしまう問題もありましたし、理想的な音色を見つけること自体困難でした。し
かし、現在ではソフトシンセのプリセット数はOmnisphereに代表されるように全てをチ
ェックするだけでも何年もかかってしまいそうなくらい膨大であり、またランダマイズ
やAIを活用すれば、瞬時に無数の新たな音色の生成も可能になっています。作曲家はそ
の中から最適なものを選ぶことに集中でき、使えない音色は即座に切り捨て、次々に新
しい音を試すことが可能です。これは十分に創造的なプロセスではないでしょうか?有
り余る選択肢はもはや作曲上の妥協を無用なものにしています。
Selection vs Creation
選択と創作
British contemporary composer Michael Finnissy (1946-) has a unique perspective
on the act of composition. He argues that composition is not an act of creating
something entirely from scratch, but rather a process of reconstructing and
editing musical experiences that have accumulated in the mind.
Finnissy takes a critical approach to traditional musical language,
particularly in his "Transcriptions" series, where he dissects and reconstructs
great works of classical music in search of new modes of expression. His work
is not mere arrangement but an in-depth exploration of the structures and
contexts embedded in the original compositions, examining how they can be
reinterpreted within the framework of contemporary music. This approach
reflects his keen interest in history, society, and the abstract elements of
music, emphasizing structure and organization rather than simply conveying
emotions or meaning.
His creative process is not about consciously building up sounds but rather
filtering and editing past musical experiences in his mind before outputting
them as notation or performance. This concept forms the foundation of his
"Transcriptions" series, which seeks to illuminate the temporal and cultural
continuity of music by reinterpreting historical works and presenting them in a
new light.
If, as Finnissy suggests, composition is not about creating something from
nothing but rather transcribing the music already present in the mind into the
real world, then a similar perspective could be applied to sound design.
Instead of synthesizing sounds entirely from scratch, one might explore
existing presets, selecting and modifying them to align with their artistic
vision. The creative process in music, then, is not merely about "invention"
but rather a continuous cycle of "selection" and "reconstruction"—a concept
that resonates deeply with Finnissys compositional philosophy.
イギリスの現代音楽作曲家、マイケル・フィニスィー Michael Finnissy (1946 -)は作
曲という行為について独自の視点を持っています。彼は、作曲とは完全にゼロから創造
する行為ではなく、頭の中に蓄積された音楽的経験を再構成し、編集するプロセスであ
ると述べています。
伝統的な音楽語法に対して批評的な視点を持ち、特に彼の「トランスクリプション」シ
リーズにおいては、過去のクラシック音楽の偉大な作品を解体し、再構築することで、
新たな表現を探求しています。彼は単なる編曲ではなく、原曲に内在する構造や文脈を
深く掘り下げ、現代の音楽的枠組みの中でどのように再表現できるかに焦点を当ててい
ます。このアプローチには、歴史や社会との関係、音楽の抽象的な側面に対する鋭い探
究心が反映されており、フィニスィーの作品は、単なる感情表現を超えて、音楽の構造
や組織そのものに光を当てるものとなっています。
彼の創作プロセスは、意識的に音を積み上げるというよりも、過去の音楽的経験が脳内
でフィルタリングされ、編集され、それが楽譜や演奏としてアウトプットされる過程で
あると考えられます。この考え方は、彼の「トランスクリプション」シリーズの根底に
もあるもので、歴史的な作品を再解釈し、新たな形で提示することによって、音楽の持
つ時間的・文化的な連続性を浮かび上がらせる試みでもあります。
もしフィニスィーが述べるように、作曲がゼロからの創造ではなく、既に頭の中に存在
している音楽を現実世界へ転写する行為なのだとすれば、音色の創造に関しても同様の
視点が持てるかもしれません。すなわち、シンセサイザーの音色を一から作るのではな
く、既存のプリセットの中から適切なものを探し出し、それを加工して自分の表現に適
した音へと変化させていくプロセスもまた、創造的な行為と捉えることができるでしょ
う。音楽における創造とは、単なる「発明」ではなく、「選択」と「再構築」の連続で
あり、それこそがフィニスィーの作曲観と共鳴する部分なのかもしれません。
Curation vs Production
キュレーションと制作
Art critic Boris Groys, in his book "Art Power" (2008), redefines the role of
the artist in contemporary art, emphasizing the dual aspects of creation and
selection. According to him, what is important in contemporary art is not only
the creation of something new but also the act of selecting existing things and
presenting them in a new context. This act of selection, as “art power,” holds
the ability to generate cultural and social meaning in addition to physical
creativity.
He states that a key feature of contemporary art is the re-contextualization of
existing cultural phenomena and materials. Artists do not create new things;
rather, they select elements that already exist in society and culture (such as
other people's works or historical symbols), and through their selection, they
assign new meanings. In doing so, art goes beyond mere visual expression and
becomes a space for social, political, and philosophical dialogue.
This approach is especially important when understanding art from a postmodern
perspective. By selecting and presenting existing things, artists can challenge
past cultural and historical contexts and add new perspectives to them. Groys
views artists not as “creators” but as cultural “curators,” believing that the
act of selection itself is a crucial process that determines the value of an
artwork. Furthermore, as contemporary art is consumed like other cultural
industries, the act of selection by the artist generates the value of the
artwork. Through this selection, artists provide the audience with new
perspectives and can change the way things are perceived.
In "Art Power", he also draws attention to Marcel Duchamp's “readymades,”
further emphasizing the creative role of selection in art. Duchamp's readymade
works, such as *Fountain*, redefined the meaning and value of art by presenting
everyday objects as art. Through this act, art was no longer about creation but
about selecting and re-presenting existing things to generate new meanings.
He argues that the act of selection in art is, in fact, a creative process, and
he extends this to the curation activities of museums and galleries. Selecting
existing objects and presenting them as art is not simply a reproduction; it is
a creative act in which new meanings are constructed through the act of
selection. The way museums and galleries choose and arrange works greatly
changes the message and interpretation given to the audience, and this
“creativity of selection” plays a vital role in maximizing the essence of the
artwork.
美術批評家のボリス・グロイスは、著書『Art Power』2008の中で現代アートにおけ
るアーティストの役割を再定義し、創造と選択の二重の側面を強調しています。彼によ
れば、現代アートにおいて重要なのは、単に新しいものを創造することだけでなく、す
でに存在するものを選び取り、それを新たな文脈で提示することです。この選択の行為
が、「アートの力」として、物理的な創造力に加えて文化的・社会的意味を生み出す力
を持つのです。
彼は、アーティストが既存の文化的事象や素材を再コンテクスト化することが現代アー
トの特徴であると述べています。アーティストは、新しいものを創り出すのではなく、
社会や文化にすでに存在しているもの(例えば、他者の作品や歴史的象徴)を選び、そ
の選択を通じて新しい意味を付与します。これにより、アートは単なる視覚的表現を超
えて、社会的、政治的、哲学的な対話の場となり得るのです。
このアプローチは、特にポストモダン的な視点からアートを理解する上で重要です。ア
ーティストが既存のものを選び、それを提示することで、過去の文化的・歴史的文脈を
問い直し、そこに新たな視点を加えることができます。グロイスは、アーティストを「
創造者」ではなく、文化的「キュレーター」として捉えており、アートにおける「選択
」こそが、作品の価値を決定する重要なプロセスであると考えています。また、現代ア
ートが他の文化産業と同様に消費される中で、アーティストが行う「選択」の行為その
ものがアート作品の価値を生み出します。この選択を通じて、アーティストは観客に新
たな視点を提供し、物事の見方を変えることができるのです。
彼は『Art Power』の中でマルセル・デュシャンの「レディメイド」に注目し、アートに
おける「選択」の創造的な役割をさらに強調しています。デュシャンの『泉』をはじめ
とするレディメイド作品は、日常的なオブジェクトをそのままアートとして展示するこ
とで、アートの意味と価値を再定義しました。この行為によって、アートは単なる創造
ではなく、既存のものを選び出し、再提示することで新たな意味を生み出す方法論が確
立されました。
彼は、は、アートにおける「選択」の行為が実際には創造的なプロセスであると論じ、
これが美術館やギャラリーのキュレーション活動にも当てはまると指摘します。既存の
オブジェクトを選び、それをアートとして展示する行為は、単なる再生産ではなく、選
択を通じて新たな意味が構築される創造的な行為です。美術館やギャラリーがどの作品
を展示するか、どのように配置するかによって、観客に与えるメッセージや解釈が大き
く変わるため、この「選択の創造性」がアート作品の本質を最大化する重要な役割を果
たしています。
Conclusion
まとめ
[DSC07143W]
As AI technology rapidly advances, it is important to reconsider what
creativity truly means. For those with experience in sound creation, the
process of crafting sound from scratch often feels like the most creative
aspect. However, this raises the question: does spending time and energy
directly correlate with creativity? If the necessary sound is achieved, does it
really matter whether we "create" or "select" the sound? I believe that if the
process of selection reflects intention and emotion, it can still be a deeply
creative act.
There is also a difference in how creativity is perceived by sound designers,
whose goal is to create sounds, and by composers and performers, whose goal is
to create music. Some find joy in making their own sounds, while others find
value in expanding their expressive range by selecting sounds created by
others. There is appeal in both the DIY approach to music and in collaborating
on a large scale to create a work.
Creativity cannot be defined in a single way, and I believe its degree and form
vary greatly. For example, I develop and release original software synthesizers
for anyone to use. From the perspective of someone who creates synthesizers, I
dont see a significant difference between crafting ones own sounds and
selecting presets made by others. Both actions take place within the framework
of a synthesizer designed by someone else, meaning that the characteristics of
the sound ultimately fall within the scope of the designers intentions.
Moreover, I feel that the impact of structuring sounds into music is far
greater than that of simply designing sounds. There are countless composers who
can create more compelling music than I can, even when using the synthesizers
and presets I have developed.
If we broaden our perspective, the person who designs the synthesizer has more
freedom to create sound than the person who creates presets. Similarly, the
creators of programming languages, the developers of computers, and, on the
grandest scale, those who created the Earth or the universe may have
immeasurable creative freedom. Our creativity is often shaped within
constraints, and its boundaries are expanded by others and by technology.
There is a perspective that the timbre in electronic music is equivalent to the
act of playing an instrument. If you think of it that way, just as there are
composers who are involved in performance and others who completely outsource
it, there are composers who create their own timbres and those who don't create
any themselves. This might not seem unusual.
As I mentioned earlier, I enjoy both creating synthesizer sounds from scratch
and showing respect for the sound designers by using their presets without
modification. I take pleasure in incorporating these presets into my music
through creative application and arrangement. Just as it feels natural to use
acoustic instruments like a violin without modifying them for personal
expression, it feels equally natural to use iconic synthesizer presets like
Korg M1s 'Universe' or Roland D-50s 'Fantasia' as they are, respecting their
historical value and enriching my music with creative arrangements.
If I were to modify these presets, the effect of referencing a sound that
anyone has heard before would be lost, and it could end up feeling like
nostalgic retro-synth use rather than a creative act. I find it creatively
stimulating to adopt sounds that defined the 80s and 90s and apply them to
genres that didnt exist back then, such as Wave or Neo Grime. In doing so, I
explore the unknown potential of these sounds. Even electronic sounds, when
they are masterpieces, may transcend time, much like how the sound of the piano
remains timeless in 2025.
AI技術が急速に進化する中、創造性とは何かを再考することが重要です。音を作る経験
がある人にとって、音を自分で作り上げる過程こそがクリエイティブだと感じることが
多いでしょう。しかし、時間と体力を費やすことが創造性に直結するのか?という疑問
も生じます。
必要な音が得られれば、音色を「作る」か「選ぶ」かの違いは重要なのでしょうか。私
は、選ぶ過程にも意図や感情が反映されるなら、それは十分にクリエイティブな行為だ
と考えます。
また、音色を作ることが目的のサウンドデザイナーと、音楽を作ることが目的の作曲家
や演奏家との創造性の捉え方の違います。自分で音を作る喜びを感じる人もいれば、他
者の音を選ぶことで表現の幅を広げる価値を見出す人もいます。DIYで音楽全般に関与す
る魅力と、大規模な協業で作品を作る魅力もあります。
創造性とは一概に定義できるものではなく、その程度や形態には多様性があると私は考
えます。たとえば、私はオリジナルのソフトウェアシンセサイザーを作って誰もが使え
るようにリリースしています。シンセサイザーを作った人間の観点から考えると、それ
に対する音色を自分で作ることと、別の誰かが作った音色を選んで使うことには大きな
違いがあるようには感じません。それはどちらも他者が設計したシンセサイザーという
枠組みの中で行われており、最終的に音の特性は設計者の範疇に収まっているからです
し、音を作ることよりもはるかにそれを音楽として構成する人の影響の方が大きいと感
じています。私が作ったシンセサイザーやプリセットを使って私よりも魅力的な音楽を
作ることができる作曲家はごまんと存在します。
視点を広げると、プリセットを作った人以上にシンセサイザーを設計した人は自由に音
を作ることができるでしょうし、プログラミング言語を作った人、さらにはコンピュー
ターを開発した人、そして最も壮大なスケールでは、この地球や宇宙を創造した存在た
ちの創造性には計り知れない自由度があるのではないかとも思えます。
私たちの創造性の範囲は、多くの場合制約の中で形作られ、他者や他の技術によってそ
の枠を広げられているということです。
電子音楽の音色は楽器の演奏に相当するという考え方もあります。そう考えれば自ら演
奏にも携わる作曲科もいれば完全に演奏はアウトソースする作曲家もいるように、自ら
音色を作る作曲家もいれば自分では一切作らない作曲家もいることは不思議には感じな
くなるかもしれません。
最初に述べたように私は自分でシンセサイザーの音色を1から作ることもあれば、そのサ
ウンドを作ったサウンドデザイナーに敬意を表して、無加工でプリセットを利用し、そ
の使い方やアレンジの工夫で楽曲に組み込むことも楽しんでいます。自分の音楽表現の
ためであってもヴァイオリンのようなアコースティック楽器は改造せずに使うことが自
然であるように、シンセサイザーにおいても、Korg M1の『Universe』やRoland D-50の
『Fantasia』などの象徴的なプリセットはエディットせずそのまま用い、音色が持つ歴
史的な価値を尊重しながらアレンジや使い方の工夫で音楽を彩っています。
プリセットに手を加えてしまうと、過去にどこかで聴いたことがある音色を引用すると
いう効果は失われてしまい、ただ使いにくいレトロなシンセサイザーを無理やり使って
いるだけの懐古主義になってしまうかもしれません。 80年代や90年代の時代を象徴した
音色を当時存在しなかったジャンルであるWaveやNeo Grimeのような音楽に採用して、そ
の音色が潜在的に持っている未知の可能性を探ることもまた創造的に感じています。
電子音であっても名作プリセットは時代を超えてずっと語り継がれていくのかもしれま
せん。 2025年に未だピアの音色が古くなっていないように。
Reference
Boris Groys. Art Power. MIT Press [8]https://mitpress.mit.edu/9780262518680/
art-power/
Curtis Roads. The Computer Music Tutorial. MIT Press [9]https://
mitpress.mit.edu/9780262680820/the-computer-music-tutorial/
Charles Dodge. Computer Music: Synthesis, Composition, and Performance.
Schirmer Books [10]https://amzn.to/463ehCu
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Topic
[11]Study / 研究, 習作, 論考 [12]
Study / 研究, 習作, 論考
[13]Diversity and Discrimination / 多様性と差別 [14]
Diversity and Discrimination / 多様性と差別
[15]Presets & Originality [16]
Presets & Originality
[17]Generation & Composition / Generation & Composition [18]
Generation & Composition / 生成と作曲
[19]Noise / ノイズ [20]
Noise / ノイズ
[21]Max/MSP / マックスエムエスピー [22]
Max/MSP / マックスエムエスピー
[23]Phasing / フェイジング [24]
Phasing / フェイジング
[25]Modular Synthe / モジュラーシンセ [26]
Modular Synthe / モジュラーシンセ
References:
[1] https://akihikomatsumoto.com/study/preset.html#
[2] https://www.aiynzahev-sounds.com/products/jp-8000-eternal
[3] https://yamahablackboxes.com/collection/yamaha-dx7-synthesizer/patches/
[4] https://cdm.link/get-original-dx7-patches-made-brian-eno-1987/
[5] https://www.thisdx7cartdoesnotexist.com/
[6] https://www.roland.com/global/promos/d-50_30th_anniversary/
[7] https://www.spectrasonics.net/company/other/ep-roland.php?id=9
[8] https://mitpress.mit.edu/9780262518680/art-power/
[9] https://mitpress.mit.edu/9780262680820/the-computer-music-tutorial/
[10] https://amzn.to/463ehCu
[11] https://akihikomatsumoto.com/study/index.html
[12] https://akihikomatsumoto.com/study/index.html
[13] https://akihikomatsumoto.com/study/diversity-discrimination.html
[14] https://akihikomatsumoto.com/study/diversity-discrimination.html
[15] https://akihikomatsumoto.com/study/preset.html.html
[16] https://akihikomatsumoto.com/study/preset.html
[17] https://akihikomatsumoto.com/study/algorithmiccomposition.html
[18] https://akihikomatsumoto.com/study/algorithmiccomposition.html
[19] https://akihikomatsumoto.com/study/noise.html
[20] https://akihikomatsumoto.com/study/noise.html
[21] https://akihikomatsumoto.com/study/maxmsp.html
[22] https://akihikomatsumoto.com/study/maxmsp.html
[23] https://akihikomatsumoto.com/study/phasing.html
[24] https://akihikomatsumoto.com/study/phasing.html
[25] https://akihikomatsumoto.com/study/modularsynth.html
[26] https://akihikomatsumoto.com/study/modularsynth.html

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[1] annie's blog
[2]annie's blog
[3]👋 Hello! [4]✍️ Guestbook [5]👊 Blog [6]🫶 Micro [7]🤌 Slash
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Tomorrow might feel better
A screenshot showing a scene from Broadchurch. Hardy (David Tennant) is asking
Miller (Olivia Colman): "How d'you do it, Miller, the whole single parent
thing?" Miller's back is to us. Hardy's face looks strained. A scene from
Broadchurch showing Miller (Olivia Colman) answering Hardy's question. Her face
is toward us, lit by the sun. She looks resigned and self-deprecating as she
says, "By constantly absorbing feelings of failure, guilt and shame."
Sometimes you just dont get to feel good about things. 
Anyway a good rule I read somewhere long ago is something like Never trust how
you feel about your life after 9pm.
Ive found it helpful to expand the rule a bit. 
Never trust how you feel about your entire life….
• when youre hungry or have eaten only crap lately.
• when youre not getting enough sleep.
• when youre in pain.
• when you just made a mistake.
• when something big is happening especially if its a bad or scary big
thing.
• when youre in an argument or fresh out of one.
• when you havent seen the sun in 24+ hours.
• when youve just gotten bad news. 
There are many more situations where this advice could be helpful. 
When something is off, imbalanced, scary, upsetting in some part of your life,
the rest of your life will tilt toward that angle. Or at least will feel like
it does.
Remembering this helps me to not take my own feelings so seriously. 
I hope today is a good day for how you feel about your life, but if its not,
tomorrow might be better.
For the record, I feel good about my life right now, this very minute. I wrote
part of this post a few days ago and another part of it a few years ago. I
survived both the years and the days. You will, too. 
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
—Charles Bukowski, The Laughing Heart
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April 7, 2025
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👋 [11]email | [12]micro.blog | [13]mastodon | [14]omg.lol 💃
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[15]PIKA
References:
[1] https://anniemueller.com/
[2] https://anniemueller.com/
[3] https://annie.omg.lol/
[4] https://anniemueller.com/guestbook
[5] https://anniemueller.com/posts
[6] https://annie.micro.blog/
[7] https://anniemueller.com/slash
[8] mailto:annie@omg.lol?subject=Re%3A%20Tomorrow%20might%20feel%20better
[9] https://anniemueller.com/posts_feed
[10] https://anniemueller.com/posts
[11] mailto:annie@omg.lol
[12] https://micro.blog/Annie
[13] https://social.lol/@annie
[14] https://annie.omg.lol/
[15] https://pika.page/?utm_source=pika_blog&utm_medium=pika_footer_branding

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IASC
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[28]THR Web Features / June 11, 2024
AI as Self-Erasure
Humanitys will to disappear is being installed in the omni-operating system.
[29]Matthew B. Crawford
( Piranka/iStock.)
[30] THR Web Features
[31]Matthew B. Crawford
Matthew B. Crawford writes the Substack [32]Archedelia and is a senior fellow
at the Institute for Advanced Studies in Culture at the University of Virginia.
His books include Why We Drive: Toward a Philosophy of the Open Road, The World
Beyond Your Head: On Becoming an Individual in an Age of Distraction, and the
best-selling Shop Class as Soulcraft: An Inquiry Into the Value of Work.
Categories
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Elevated “deaths of despair” and declining birth rates in the West must be due
to an array of factors, hard to tease apart. My hunch is that one of them is
what the sociologist Richard Sennett called “the specter of uselessness.” He
meant feeling redundant at work. But there is a deeper, existential version of
this that may arise when the world feels already occupied, so there is no place
for you to grow into and make your own.
In the normal course of human society, you are born into a culture that has
prepared the way for you. It initiates you into its language and tells a story
of where you came from. It is saturated with meaning due to a chain of
begettings that reaches back in time, each generation of which started and grew
through acts of love: at conception, and in the ongoing work of teaching,
transmission and care. The world is welcoming, in other words. It was built by
your ancestors, and they imagined you long before you arrived.^[41]11[42]xThe
“owned space” spoken of by our Nietzscheans is an inherited space, not a
conquest of individual will. They wondered what sort of work you might do,
before you knew there is such a thing as work. Your parents may have recognized
the echo of a sibling or a parent in your face as you sought the nipple. They
smiled at you.
This sense of a world handed down in love is interrupted when the basic
contours and possibilities of life appear to be ordered by impersonal forces.
Small Language Models
I was at a small dinner a few weeks ago in Grand Rapids, Michigan. Seated next
to me was a man who related that his daughter had just gotten married. As the
day approached, he had wanted to say some words at the reception, as is fitting
for the father of the bride. It can be hard to come up with the right words for
such an occasion, and he wanted to make a good showing. He said he gave a few
prompts to ChatGPT, facts about her life, and sure enough it came back with a
pretty good wedding toast. Maybe better than what he would have written. But in
the end, he didnt use it, and composed his own. This strikes me as telling,
and the intuition that stopped him from deferring to AI is worth bringing to
the surface.
To use the machine-generated speech would have been to absent himself from this
significant moment in the life of his daughter, and in his own life. It would
have been to not show up for her wedding, in some sense. I am reminded of a
passage in Tocqueville where he noticed that America seemed to be on a
trajectory that would have it erecting “an immense tutelary power” that wants
only what is best for us, and is keen to “save [us] the trouble of living.”
In Aristotelian language, human “being” is an ergon, an activity or work that
is distinctive of the peculiar sort of animals that we are, and in this the use
of language is key. There have been rare cases of anatomically normal children
who (whether by some monstrous crime or by circumstance) matured without human
society, with no initiation into a language. They grew into feral creatures,
resembling a human in form only.^[43]22[44]x “Just before dawn on January 9,
1800, a mysterious creature emerged from a forest in southern France. Although
he was human in form and walked upright, his habits were those of a young male
animal. He was wearing only a tattered shirt, but did not seem troubled by the
cold. Showing no modesty about his nakedness, he ate greedily, seizing roasted
potatoes from a hot fire. He seemed to have no language skills, only grunting
occasionally.” From the [45]jacket of The Forbidden Experiment by Roger
Shattuck.
LLMs (large language models such as ChatGPT) wont return us to a
pre-linguistic state, but they do point to a post-human one. In The Language
Animal, Charles Taylor points out that in our use of language, “we are
continuously responsive to rightness, and that is why we always recognize the
relevance of a challenge that we have misspoken.” In other words, we care.
This is because, unlike an LLM or a parrot, things have significance for us,
and we search for words that will do justice to this significance. For example,
you try to find words that are apt for a wedding toast: ideally something both
true and pleasing, maybe built around some anecdote that is emblematic of your
relationship with your daughter, hopefully funny, with just the right
touch—warm but not maudlin, suggesting the subtle and evolving currents of
affection (and maybe conflict, too) between you over the years as she has grown
into a woman. You dont want to over-share, but you want to take some risks
too, because you sense that showing faith in the love of your daughter, and in
the goodwill of your guests (some of whom you have never met) will create the
enlarged circle of intimacy and witness that you are hoping to realize on this
occasion.
As the father sits with pen and paper, he strives to encompass in words the
elusive truth of his daughter, as seen from the unique vantage of a father, in
a way fitting for this pivotal moment in the progression of her life. He may
find that through the effort of articulating this relationship, it is more
fully revealed to him. As Taylor says, the “right word” discloses, “brings the
phenomenon properly into view for the first time. Discovery and invention are
two sides of the same coin; we devise an expression which allows what we are
striving to encompass to appear.”
We do this also with respect to ourselves; we “self-articulate” as part of the
lifelong process of bringing ourselves more fully into view how I stand, the
particular shape that various universal goods have taken in my own biography,
and in my aspirations. This is a moving target. One may cringe at ones younger
self. What appeared to be an episode of courage at eighteen now strikes me as
dickishness; what seemed righteous then looks self-righteous now as I fill in
my own past with fresh articulations, corresponding to fresh intimations of the
good, the fruit of a long process of acquiring depth as a human being. Or I may
try to look back at my younger self with kindness, in the hope of overcoming
regret about the decisions I made. We do all this with words, in our internal
monologues.
What would it mean, then, to outsource a wedding toast? To use Heideggers
language, some entity has “leaped in” on my behalf and disburdened me of the
task of being human. For Heidegger, this entity is “das Man,” an anonymized
other that stands in for me, very much like Kierkegaards “the Public.” It is a
generalized consciousness—think of it as the geist of large language models.
LLMs are built on enormous data sets—essentially, all language that is
machine-scrapable from the Internet. They are tasked with answering the
question, “given the previous string of words, what word is most likely to
occur next?” They thus represent what the philosopher Talbot Brewer recently
referred to as “the statistical center of gravity” of all language (and I am
following Brewers lead in viewing LLMs through the lens of Taylors account of
language). Or rather, all language that is on the Internet. This includes the
great literature of the past, of course. But it includes a whole lot more of
the present: marketing-speak, what passes for journalism, the blather produced
by all who suffer from PowerPoint brain. But put aside the impoverished quality
of the language that these LLMs are being trained on. If we accept that the
challenge of articulating life in the first person, as it unfolds, is central
to human beings, then to allow an AI to do this on our behalf suggests
self-erasure of the human.
In a presentation in Charlottesville in April that is yet unpublished, at
University of Virginias Institute for Advanced Studies in Culture, Brewer
referred to “degenerative AI.” Because the new AIs are language machines, they
are “aimed right at our essence.” Brewer is not himself a Christian, but he
finds Christian terms apt for thinking about the problem: We are created in the
image and likeness of God, who is the Word.
Talking to an Anonymity
Self-erasure through absorption into a mass (as distinct from a community) is
not a problem created by LLMs; it was noticed by Heidegger and Kierkegaard, and
by Tocqueville before them. Around the turn of the millennium, we were
fascinated with “the wisdom of crowds” and the generative possibilities of the
hive mind. We were told that there is a superior global intelligence arising in
the Web itself. This collective mind is more meta, more synoptic and synthetic,
than any one of us, and arent these the defining features of intelligence?
[46]Writing about the Web in 2006, Jaron Lanier said that “In the last year or
two the trend has been to remove the scent of people, so as to come as close as
possible to simulating the appearance of content emerging out of the Web as if
it were speaking to us as a supernatural oracle.” He was referring to
“consensus Web filters” that assemble material from other sites that are
themselves aggregators of other sites. “We are now reading what a collectivity
algorithm derives from what other collectivity algorithms derived from what
collectives chose from what a population of mostly amateur writers wrote
anonymously.”
Lanier points out that these developments arent confined to online culture.
The elevation of the collective through the fetish of aggregation is “having a
profound influence on how decisions are made in America,” in government
agencies, corporate planning departments, and universities. He reports that, as
a consultant, he used to be asked to “test an idea or propose a new one to
solve a problem. In the last couple years Ive been asked to work quite
differently. You might find me and the other consultants filling out survey
forms or tweaking edits to a collective essay.”
Lanier suggests there are institutional reasons for the appeal of collectivism
in large organizations: “If the principle is correct, then individuals should
not be required to take on risks or responsibilities.” This is especially
attractive given that we live in times of tremendous uncertainties coupled with
infinite liability phobia, and we must function within institutions that are
loyal to no executive, much less to any lower-level member. Every individual
who is afraid to say the wrong thing within his or her organization is safer
when hiding behind a wiki or some other Meta aggregation ritual.
In his own participation in such rituals, Lanier reports that “what Ive seen
is a loss of insight and subtlety, a disregard for the nuances of considered
opinions, and an increased tendency to enshrine the official or normative
beliefs of an institution.”
At the same gathering in Charlottesville where Tal Brewer spoke of
“degenerative AI,” sociologist Joseph E. Davis pointed out that AI is rushing
into domains that have already been vacated of the full exercise of human
judgment, making the substitution less obviously a degradation. Education is
conceived as the mere exchange of information, unconditioned by relations of
authority and care between teacher and student. The practice of medicine has
been partly reduced to following guidelines that claim to advance
“evidence-based medicine” (but with outcomes that are often worse than those
produced by the judgments of experienced practitioners).^[47]33[48]xSee Justin
Mutter, “A New Stranger at the Bedside: Industrial Quality Management and the
Erosion of Clinical Judgment in American Medicine” for an [49]account of the
exponential growth of guidelines that medical practitioners must follow, and
its effect on care. Essentially, doctors have been proletarianized and are
themselves the object of minute surveillance. Their incentives are to follow
guidelines even when they know the outcome will not be good. Dating apps
render the process of selecting a mate as something machine-optimizable through
search criteria and “cross-platform integration with social media accounts” (or
something like that).
But let us go back further yet, before the rise of the Web, to see how AI
expresses (and advances) a more general tendency of the democratic social
condition. Writing in the 1840s, Kierkegaard noticed something significant
going on with the rise of the newspaper:
Nowadays one can talk with anyone, and it must be admitted that peoples
opinions are exceedingly sensible, yet the conversation leaves one with the
impression of having talked to an anonymity.... Our judgments are “so
objective, so all-inclusive, that it is a matter of complete indifference
who expresses them.... In Germany they even have phrase books for the use
of lovers, and it will end with lovers sitting together talking
anonymously. (Kierkegaard, The Present Age)
The German lovers “go meta,” as we would put it today, which is a kind of
effacing of ones own perspective as an interested party, as someone involved.
We instead think of ourselves as representatives of a general Public.
[W]e think over the relationships of life in a higher relationship till in
the end the whole generation has become a representation, who
represent...it is difficult to say whom; and who think about these
relationships...for whose sake it is not easy to discover. The disobedient
youth is no longer in fear of his schoolmaster—the relation is rather one
of indifference in which schoolmaster and pupil discuss how a good school
should be run. To go to school no longer means to be in fear of the master,
or merely to learn, but rather implies being interested in the problem of
education. (Kierkegaard, The Present Age)
Kierkegaard here connects the process of becoming a third party to oneself to
the process of democratic leveling. This has the effect of effacing real human
connection.
In the end, the whole age becomes a committee. A father no longer curses
his son in anger, using all his parental authority, nor does the son defy
his father, a conflict which might end in the inwardness of forgiveness; on
the contrary, their relationship is irreproachable, for it is really in
process of ceasing to exist... (Kierkegaard, The Present Age)
For Kierkegaard, differentiating relations of authority are the incubators of
genuine attachments, and these in turn make possible moments of rebellion. It
is through the attachments and the rebellions both that we become individuals.
Fake egalitarianism provides an excuse—no, a principle!—for shrinking from this
task. As representatives of a general Public, there is no complementarity
between us, no differentiation and dependence, but instead a colorless cohesion
of interchangeable, autonomous subjects. Liberal public culture is a culture of
polite separation.
This mood of interchangeability is likely to deepen as AI saturates the world
and we are tempted to let it stand in for our own subjectivity. But, like that
father at his daughters wedding, we are still free to refuse it.
This essay first appeared on Matthew Crawfords [50]Archedelia Substack.
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[8] https://hedgehogreview.com/
[9] https://hedgehogreview.com/issues
[10] https://hedgehogreview.com/topics
[11] https://hedgehogreview.com/web-features
[12] https://hedgehogreview.com/about
[13] https://hedgehogreview.com/contact
[14] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[15] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[17] https://hedgehogreview.com/order
[19] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[20] https://hedgehogreview.com/issues
[21] https://hedgehogreview.com/topics
[22] https://hedgehogreview.com/web-features
[23] https://hedgehogreview.com/about
[24] https://hedgehogreview.com/contact
[25] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[26] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[27] https://hedgehogreview.com/order
[28] https://hedgehogreview.com/web-features/thr
[29] https://hedgehogreview.com/contributors/matthew-b-crawford
[30] https://hedgehogreview.com/web-features/thr
[31] https://hedgehogreview.com/contributors/matthew-b-crawford
[32] https://mcrawford.substack.com/
[33] https://hedgehogreview.com/web-features/categories/essays
[34] https://hedgehogreview.com/topics/work
[35] https://hedgehogreview.com/topics/technology
[36] https://hedgehogreview.com/topics/self
[37] https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fhedgehogreview.com%2Fweb-features%2Fthr%2Fposts%2Fai-as-self-erasure
[38] https://twitter.com/intent/tweet/?text=AI%20as%20Self-Erasure&url=https%3A%2F%2Fhedgehogreview.com%2Fweb-features%2Fthr%2Fposts%2Fai-as-self-erasure&via=hedgehogreview
[39] http://www.reddit.com/submit?url=https%3A%2F%2Fhedgehogreview.com%2Fweb-features%2Fthr%2Fposts%2Fai-as-self-erasure&title=AI%20as%20Self-Erasure
[40] javascript:window.print();
[41] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[42] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[43] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[44] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[45] https://books.google.com/books?id=9COPTtX16IIC&q=%22forbidden+experiment%22&pg=PP1
[46] https://www.edge.org/conversation/jaron_lanier-digital-maoism-the-hazards-of-the-new-online-collectivism?utm_source=substack&utm_medium=email
[47] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[48] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[49] https://muse.jhu.edu/pub/1/article/748875
[50] https://mcrawford.substack.com/?utm_source=global-search
[54] https://iasculture.org/
[55] http://www.virginia.edu/
[56] http://iasculture.org/about
[57] http://iasculture.org/research
[58] http://iasculture.org/scholars
[59] http://iasculture.org/events
[60] http://iasculture.org/contact
[61] https://hedgehogreview.com/issues
[62] https://hedgehogreview.com/topics
[63] https://hedgehogreview.com/blog
[64] https://hedgehogreview.com/about
[65] https://hedgehogreview.com/contact
[66] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[67] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure#
[68] https://hedgehogreview.com/order
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No Happy Nonsense
Hi, my name is Mike V. I write things and post them here. [1]More info.
a dividing line
2025/05/03: [2]Streak
2025/04/26: [3]Rolled
2025/04/19: [4]Short Order
2025/04/12: [5]Peripeteia
2025/04/05: [6]Corey, Running
2025/03/29: [7]Illegal Trash Collection
2025/03/22: [8]The New Guy
2025/03/15: [9]My Quiet Life
2025/03/08: [10]Youre Smoking a Cigarette That You Arent Supposed To
2025/03/01: [11]Plant-Based
2025/02/22: [12]The Gate
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2025/02/08: [14]From the Sky
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2025/01/25: [16]Same River Twice
2025/01/22: [17]Quick Shake Out
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2025/01/15: [19]Relaxing Morning Coffee
2025/01/11: [20]The Biggest Bag of Coffee Beans
2025/01/08: [21]Long Jump
2025/01/04: [22]The Coffin-Builder
2025/01/01: [23]Giving Thanks
2024/12/28: [24]Jalapeños
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2024/12/21: [26]Down the Street
2024/12/18: [27]Scum
2024/12/14: [28]AG2DOT2
2024/12/07: [29]Doctor Video Game Therapy
2024/11/30: [30]The You That Is You
2024/11/27: [31]Yeah, but Its a Wet, Ugly Heat
2024/11/23: [32]Without Apologies to the Cowboy
2024/11/16: [33]Antonio's
2024/11/16: [34]Buying Towels
2024/11/11: [35]Make A Wish
2024/11/09: [36]Fortune
2024/10/19: [37]Peel
2024/10/16: [38]Intrusive Thoughts
2024/10/12: [39]Its Too Sticky
2024/10/05: [40]The Friers Club
2024/09/28: [41]The Magical Rejuvenation of a Clean House
2024/09/21: [42]This Diner Needs to Be Saved
2024/09/14: [43]Staying Fresh
2024/09/07: [44]At the Police Station
2024/08/31: [45]Peeled
2024/08/24: [46]Remanence Decay
2024/08/17: [47]Bagels
More old posts coming soon
References:
[1] https://nohappynonsense.net/about.html
[2] https://nohappynonsense.net/perma/2025/streak.html
[3] https://nohappynonsense.net/perma/2025/rolled.html
[4] https://nohappynonsense.net/perma/2025/shortorder.html
[5] https://nohappynonsense.net/perma/2025/peripeteia.html
[6] https://nohappynonsense.net/perma/2025/coreyrunning.html
[7] https://nohappynonsense.net/perma/2025/trashcollection.html
[8] https://nohappynonsense.net/perma/2025/thenewguy.html
[9] https://nohappynonsense.net/perma/2025/quietlife.html
[10] https://nohappynonsense.net/perma/2025/smoking.html
[11] https://nohappynonsense.net/perma/2025/plantbased.html
[12] https://nohappynonsense.net/perma/2025/thegate.html
[13] https://nohappynonsense.net/perma/2025/planningdept.html
[14] https://nohappynonsense.net/perma/2025/fromthesky.html
[15] https://nohappynonsense.net/perma/2025/hetracks.html
[16] https://nohappynonsense.net/perma/2025/riverx2.html
[17] https://nohappynonsense.net/perma/2025/shakey.html
[18] https://nohappynonsense.net/perma/2025/station2.html
[19] https://nohappynonsense.net/perma/2025/relaxingmorningcoffer.html
[20] https://nohappynonsense.net/perma/2025/beansss.html
[21] https://nohappynonsense.net/perma/2025/longjumpy.html
[22] https://nohappynonsense.net/perma/2025/thecoffinbuilder.html
[23] https://nohappynonsense.net/perma/2025/wearegivingthanks.html
[24] https://nohappynonsense.net/perma/2024/jalapenos.html
[25] https://nohappynonsense.net/perma/2024/breadisthemethod.html
[26] https://nohappynonsense.net/perma/2024/downthestreet.html
[27] https://nohappynonsense.net/perma/2024/itsscum.html
[28] https://nohappynonsense.net/perma/2024/ag2dot2.html
[29] https://nohappynonsense.net/perma/2024/drvidya.html
[30] https://nohappynonsense.net/perma/2024/youyou.html
[31] https://nohappynonsense.net/perma/2024/wettouggo.html
[32] https://nohappynonsense.net/perma/2024/withoutapologies.html
[33] https://nohappynonsense.net/perma/2024/hisnameisantonio.html
[34] https://nohappynonsense.net/perma/2024/buyingtowels.html
[35] https://nohappynonsense.net/perma/2024/makeawish.html
[36] https://nohappynonsense.net/perma/2024/fortune.html
[37] https://nohappynonsense.net/perma/2024/peel.html
[38] https://nohappynonsense.net/perma/2024/intrusive.html
[39] https://nohappynonsense.net/perma/2024/sticky.html
[40] https://nohappynonsense.net/perma/2024/friers.html
[41] https://nohappynonsense.net/perma/2024/cleanhouse.html
[42] https://nohappynonsense.net/perma/2024/dinersaved.html
[43] https://nohappynonsense.net/perma/2024/stayingfresh.html
[44] https://nohappynonsense.net/perma/2024/station.html
[45] https://nohappynonsense.net/perma/2024/peeled.html
[46] https://nohappynonsense.net/perma/2024/remdec.html
[47] https://nohappynonsense.net/perma/2024/bagels.html

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[1]
The Convivial Society
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Life Cannot Be Delegated
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Life Cannot Be Delegated
The Convivial Society: Vol. 5, No. 15
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[10]L. M. Sacasas
Dec 29, 2024
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Welcome to the last installment of the Convivial Society for 2024. Come
January, this iteration of the newsletter will celebrate its fifth year. Its
been a joy to write, and a pleasure to connect with readers over the past five
years. Thank you all. In this short installment, I offer you a principle which
might guide our thinking about technology in the coming year, along with a
couple of year-end traditions tagged on at the end.
Cheers and happy new year,
Michael
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
A few weeks ago, I posted about how certain lines or quotations can function as
verbal amulets that we carry with us to ward off the deleterious spirits of the
age. Such words, I suggested, “might somehow shield or guide or console or
sustain the one who held them close to mind and heart.”
One such line for me, which I did not include in that earlier post, comes from
a rather well-known 1964 essay by historian and cultural critic Lewis Mumford,
[15]“Authoritarian and Democratic Technics.”[16]1 Of course, to say it is
“well-known” is a relative statement. I mean something like “well-known within
that tiny subset of people who are interested in technology and culture and who
also happen to care about what older sources might teach us about such
matters.” So, you know, not “well-known” in the sense that most people would
mean the phrase.
That said, the essay should be more widely read. Sixty years later, Mumfords
counsel and warnings appear all the more urgent. It is in this essay that
Mumford warned about the “magnificent bribe” that accounts for why “our age
surrendered so easily to the controllers, the manipulators, the conditioners of
an authoritarian technics.”
Heres how Mumford describes the bargain. Forgive the lengthy quotation, but I
think it will be worth your time if youve not encountered it before.
The bargain we are being asked to ratify takes the form of a magnificent
bribe. Under the democratic-authoritarian social contract, each member of
the community may claim every material advantage, every intellectual and
emotional stimulus he may desire, in quantities hardly available hitherto
even for a restricted minority: food, housing, swift transportation,
instantaneous communication, medical care, entertainment, education. But on
one condition: that one must not merely ask for nothing that the system
does not provide, but likewise agree to take everything offered, duly
processed and fabricated, homogenized and equalized, in the precise
quantities that the system, rather than the person, requires. Once one opts
for the system no further choice remains. In a word, if one surrenders
ones life at source, authoritarian technics will give back as much of it
as can be mechanically graded, quantitatively multiplied, collectively
manipulated and magnified.
Theres a lot to think about in those few lines. For my money, that paragraph,
written sixty years ago, tells us more about the current state of affairs than
a thousand takes we might stumble across as we browse our timelines today.
There is, for instance, just below the surface of Mumfords analysis, a
profound insight into the nature of human desire in late modern societies that
is worth teasing out at length, but Ill pass on that for the time being.[17]2
A little further on, nearing the close of the essay, Mumford tells readers that
they should not mistake his meaning. “This is not a prediction of what will
happen,” he clarifies, “but a warning against what may happen.” More than half
a century later, Im tempted to say that the warning has come perilously close
to reality and the only question now might be what comes next.
But all of this, patient reader, is prelude to sharing the line to which Ive
been alluding.
It is this: “Life cannot be delegated.”
Simply stated. Decisive. Memorable.
Heres a bit more of the immediate context:
“What I wish to do is to persuade those who are concerned with maintaining
democratic institutions to see that their constructive efforts must include
technology itself. There, too, we must return to the human center. We must
challenge this authoritarian system that has given to an under-dimensioned
ideology and technology the authority that belongs to the human
personality. I repeat: life cannot be delegated.”
I say it is simply stated, but it also invites clarifying questions. Chief
among them might be “What exactly is meant by life?” Or, “Why exactly can it
not be delegated?” And, “What counts as delegation anyway?” So lets start
there.
Whatever we take life to mean, we should immediately recognize that we are
speaking qualitatively. Mumford is telling us something about an ideal form of
life, not mere existence.[18]3 Earlier, for example, he had spoken about life
in its “fullness and wholeness.”
Mumfords claim is a provocation for us to consider what might be essential to
a life that is full and whole, one in which we might find meaning, purpose,
satisfaction, and an experience of personal integrity. This form of life cannot
be delegated because by its very nature it requires our whole-person
involvement. And by delegation, I take Mumford to mean the outsourcing of such
involvement to a technological device or system, or, alternatively, the embrace
of technologically mediated distraction and escapism in the place of such
involvement.
I also tend to read Mumfords claim through Ivan Illichs concept of thresholds
. Illich invited us to evaluate technologies and institutions by identifying
relevant thresholds, which, when crossed, rendered the technology or
institution counterproductive. This means that rather than declare a technology
or institution either good or bad by its nature, we recognize instead the
possibility that a technology or institution might serve useful ends until it
crosses certain thresholds of scale, volume, or intensity, after which it stops
serving the ends for which it was created and become, first, counterproductive
and then eventually destructive.
So, with regard to the principle that life cannot be delegated, we might
helpfully ask, “What are the thresholds of delegation beyond which what we are
left with is no longer life in its fullness and wholeness?”
This seems to be an especially relevant question as we navigate the
ever-widening field of technologies which invite us to delegate an increasing
range of tasks, activities, roles, and responsibilities. We are told, for
instance, that we are entering an age of LLM-based AI agents, which will be
able to streamline our work and simplify our lives across a wide array of
domains.
[19]
[https]
Perhaps. My point is not to rule out any such possibility.[20]4 Rather, I am
inviting us to critically consider at the outset where the thresholds of
delegation might be for each of us. And these will, in fact, vary person to
person, which is why I tend to traffic in questions rather than prescriptions.
I am convinced that these are matters of practical wisdom. No one can set out a
list of precise and universal rules applicable to every person under all
circumstances. Indeed, the temptation to wish for such is likely a symptom of
the general malaise. We must all think for ourselves, and in conversation with
each other, so that we can arrive at sound judgments under our particular
circumstances and given our particular aims.
The principle “Life cannot be delegated” is simply a guidepost.[21]5 It keeps
before us the possibility that we might, if we are not careful, delegate away a
form of life that is full and whole, rewarding and meaningful. We ought to be
especially careful in the cases where what we delegate to a device, app, agent,
or system is an aspect of how we express care, cultivate skill, relate to one
another, make moral judgments, or assume responsibility for our actions in the
world—the very things, in other words, that make life meaningful.
Perhaps we are tempted to think that care, skill, judgment, and responsibility
are only of consequence when the circumstances are grave, momentous, or
otherwise obviously consequential, which means that we might miss how, in fact,
even our mundane everyday work might be exactly how we care, develop skill,
exercise judgment, and embrace responsibility. (It occurs to me just now, that
the etymology of mundane, usually given a pejorative sense in English, suggests
something that is “of this world.” It is the stuff our world is made of, to
take flight from the mundane is to take flight from the world.)
If youve been reading for a while, you know this is something Ive sought to
articulate at various points in the last few years ([22]for example). So Im
always glad to encounter someone else trying to say the same thing and saying
it well. Recently, I stumbled across this bit of wisdom from Gary Snyder[23]6:
“All of us are apprenticed to the same teacher that the religious
institutions originally worked with: reality. Reality-insight says … master
the twenty-four hours. Do it well, without self-pity. It is as hard to get
the children herded into the car pool and down the road to the bus as it is
to chant sutras in the Buddha-hall on a cold morning. One move is not
better than another, each can be quite boring, and they both have the
virtuous quality of repetition. Repetition and ritual and their good
results come in many forms. Changing the filter, wiping noses, going to
meetings, picking up around the house, washing dishes, checking the
dipstick—don't let yourself think these are distracting you from your more
serious pursuits. Such a round of chores is not a set of difficulties we
hope to escape from so that we may do our practice which will put us on a
path—it is our path.”
Ill conclude by offering you a complementary principle to Mumfords: To live
is to be implicated.
I take the language of implication, with its rich connotations, from Steven
Garber, who writes about work and vocation from a religious perspective.
Drawing on Wendell Berry and Václav Havel, Garber argues that we should seek to
live in a manner that implicates us, for loves sake, in the way the world is
and ought to be. In my view, Garbers exhortation echoes Mumfords warning but
in another key. To say that life cannot be delegated is to say that life, lived
consciously and well, will necessarily implicate us in the world. May we have
the courage to be so implicated.
[24]Share
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Years End
It is customary for me to share Richard Wilburs poem [39]“Years End” in the
last installment of the year. Enjoy.
Now winter downs the dying of the year,
And night is all a settlement of snow;
From the soft street the rooms of houses show
A gathered light, a shapen atmosphere,
Like frozen-over lakes whose ice is thin
And still allows some stirring down within.
Ive known the wind by water banks to shake
The late leaves down, which frozen where they fell
And held in ice as dancers in a spell
Fluttered all winter long into a lake;
Graved on the dark in gestures of descent,
They seemed their own most perfect monument.
There was perfection in the death of ferns
Which laid their fragile cheeks against the stone
A million years. Great mammoths overthrown
Composedly have made their long sojourns,
Like palaces of patience, in the gray
And changeless lands of ice. And at Pompeii
The little dog lay curled and did not rise
But slept the deeper as the ashes rose
And found the people incomplete, and froze
The random hands, the loose unready eyes
Of men expecting yet another sun
To do the shapely thing they had not done.
These sudden ends of time must give us pause.
We fray into the future, rarely wrought
Save in the tapestries of afterthought.
More time, more time. Barrages of applause
Come muffled from a buried radio.
The New-year bells are wrangling with the snow.
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[40]
[https]
“The Hunters in the Snow,” Pieter Bruegel the Elder (1565)
[41]1
For a more extensive consideration of this essay, see this excellent discussion
by Zachary Loeb: [42]“Authoritarian and Democratic Technics, revisited.”
[43]2
Heres another paragraph that remains timely: “The inventors of nuclear bombs,
space rockets, and computers are the pyramid builders of our own age:
psychologically inflated by a similar myth of unqualified power, boasting
through their science of their increasing omnipotence, if not omniscience,
moved by obsessions and compulsions no less irrational than those of earlier
absolute systems: particularly the notion that the system itself must be
expanded, at whatever eventual cost to life.”
[44]3
Although I am immediately tempted to add that there is no such thing as mere
existence. Existence itself is a miracle, and the recognition of this fact the
beginning of wonder and thus thought.
[45]4
Although I commend to you Rob Hornings [46]analysis: “Generative AI, [Ben]
Recht argues, always seems to provide the minimal effort path to a passing but
shitty solution, which actually seems like a fairly charitable assessment. But
it is obviously something that worker-users would employ when they dont care
about what they are asking for or how it is presented, for optimized producers
who see research as an obstacle to understanding rather than the essence of it,
for people conditioned to be absent at any presumed moment of communion.
Generative AI is the quintessence of incuriosity, perfect for those who hate
the idea of having to be interested in anything.”
[47]5
Im tentatively planning on following up with two additional posts on related
principles: Life cannot be simulated, and life cannot be accelerated. Well
see!
[48]6
In the original post, I wrote “the late Gary Snyder,” which, as more than one
attentive reader pointed out, was a grave mistake. Snyder is still with us, and
Im not sure how I got it in my head that he had passed. Snyder was the subject
of a recent [49]episode of the wonderful
[50]The Lost Prophets Podcast
. Also, I think the most recent [51]episode with
[52]Dougald Hine
is quite pertinent to the content of this post, and well worth your time.
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[64]Annie Gottlieb
[65]Dec 30
Gary Snyder is still alive!! Please take out that “late!”
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[69]Melba
[70]Dec 30
Re your 5th footnote, I would love to read those two pieces soon!
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Welcome to the Convivial Society, a newsletter exploring the relationship
between technology, culture, and the moral life. This post about LLMs, the
labor of articulation, and memory began as what I thought would be a brief
installment. As if to prove one of the core claims of the essay, that the labor
of articulation is itself generative, it grew in the writing. I hope youll
find some things of use in it.
Cheers,
Michael
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
The founding text of technology criticism is found in one of Platos
better-known dialogues, the Phaedrus.[15]1 During the course of Socratess
conversation about love and rhetoric, he recounts the legend of an Egyptian
king named Thamus and an inventor-god named Theuth. Theuth presents a number of
inventions to Thamus for his consideration, touting their benefits for the
Egyptian people. Among these was the gift of writing, but, surprisingly to
Theuth, Thamus was less than enthused about this particular invention.
Heres how the relevant portion of the dialogue goes. It begins with Theuth
declaring,“Here is an accomplishment, my lord the King, which will improve both
the wisdom and the memory of the Egyptians. I have discovered a sure receipt
for memory and wisdom.”
And here is Thamuss reply:
“Theuth, my paragon of inventors, the discoverer of an art is not the best
judge of the good or harm which will accrue to those who practice it. So it
is in this; you, who are the father of writing, have out of fondness for
your off-spring attributed to it quite the opposite of its real function.
Those who acquire it will cease to exercise their memory and become
forgetful; they will rely on writing to bring things to their remembrance
by external signs instead of by their own internal resources. What you have
discovered is a receipt for recollection, not for memory. And as for
wisdom, your pupils will have the reputation for it without the reality:
they will receive a quantity of information without proper instruction, and
in consequence be thought very knowledgeable when they are for the most
part quite ignorant. And because they are filled with the conceit of wisdom
instead of real wisdom they will be a burden to society.”
There are two typical responses to the critique of writing Plato here expresses
through Socrates. The first is to see this as the prototypical “moral panic”
about a new technology. If one takes this view, the best use of this text is to
demonstrate how all contemporary tech criticism is similarly misguided and
short-sighted. Plato was wrong about writing, thus contemporary critics who
adopt the same pattern of analysis are likewise wrong about whatever novel
technology they happen to be complaining about.[16]2
The second typical response would be, “Yep, Plato was basically right.”
In this way the passage serves as a Rorschach test for fundamental attitudes
about technology.
But there is a third way, of course. Neil Postman, for example, began his
discussion of this story by explaining the error of Thamus[17]3:
“The error is not in his claim that writing will damage memory and create
false wisdom. It is demonstrable that writing has had such an effect.
Thamus error is in his believing that writing will be a burden to society
and nothing but a burden. For all his wisdom, he fails to imagine what
writings benefits might be, which, as we know, have been considerable.”
Postman refers to Thamus as a “one-eyed prophet,” seeing only the harms and
burdens that a new technology brings. In Postmans view, however, “We are
currently surrounded by throngs of zealous Theuths, one-eyed prophets who see
only what new technologies can do and are incapable of imagining what they will
undo.”
The point, Postman argued, was to see with both eyes. To recognize both the
gains and the losses, the benefits and the burdens. Only then would we be able
to judge soundly and wisely. This is, as it turns out, easier said than done.
Cycles of hype and criti-hype tend to obscure our collective vision, and we
seem to have a predilection for one-eyed prophets.[18]4
That said, my purpose in recalling Platos critique of writing is to set up a
brief consideration of the work that large language models (LLM) like Chat GPT
or Gemini promise to do for us, which I take to be, in short, the work of
helping us say what we need to say.
Ive started with Plato because my thesis here is roughly this: the use of LLMs
is rendered plausible by the externalization and outsourcing of memory
initiated by writing.
Maybe that sounds like an inelegant way of stating something rather obvious,
but there are two claims in that thesis, the obvious one and another less
obvious, possibly more contentious claim.
First, the obvious one. LLMs work, in part, by mining massive datasets of the
written (and then digitized) word and drawing mathematical correlations among
the words in these massive datasets in order to make predictions about what
words should follow other words in a string. (There are other critical inputs,
but this is the relevant bit for now.) Frankly, it is hard not to be impressed
by what can be achieved through this method, which I have described
inadequately, to be sure. There can be errors of fact, or what are called
hallucinations, and the outputs are often soulless. Nonetheless, while
breathless agitation about super-intelligence and x-risk is, in my view,
misguided, it would be disingenuous to simply shrug a shoulder at the technical
achievement. But the key point here is that none of this would have been
possible had we not first received the gift of Theuth, the invention of
writing, which, as Plato correctly observed, amounts to the externalization of
memory.
So, then, in an obvious and uninteresting sense, externalized memory in the
form of writing can be understood as the technical precondition of LLMs. But
theres a second, I think more interesting, way of framing externalized memory
as a plausibility structure for the use of LLMs.
Im more interested in what renders the use of LLMs plausible than in what
makes them technically possible. The concept of a plausibility structure, drawn
from the sociology of religion, is meant to describe social contexts,
structures, or conditions that make it easier to hold certain beliefs.[19]5
Apart from such structures, a belief may become implausible or untenable.
Relatedly, I sometimes find it useful to ask, “What do I have to believe to
adopt this or that new technology?”[20]6 Or, to put it somewhat differently,
“What facts about my social world incline me to adopt a new technology?”
So, in the case of LLMs, we might say that the existing soulless and
bureaucratic context of much of our writing—the filling out of forms,
thoughtless school exercises, endless email—constitutes a plausibility
structure for LLMs. Under such conditions, of course, it becomes perfectly
reasonable to adopt a new technology that promised to relieve us of such tasks.
Im less interested in these cases, however, than I am in the use of LLMs to
accomplish what, for the lack of a better word, we might call more personal
tasks. Consider, for instance, the anecdote recently shared by
[21]Matthew B. Crawford
in an [22]essay for the Hedgehog Review, which explores some of the same
terrain Im traversing here. Crawford tells of a recent conversation with a
father who told him about how he had used Chat GPT to craft a toast for his
daughters wedding. Its the use of LLMs for this kind of writing that might be
worth considering a bit more deeply, especially because it's abundantly clear
that tech companies want us to use their products in this way.[23]7
Here too, of course, a relatively straightforward consideration presents
itself—writing is hard. Many people find it intimidating, perhaps especially
when youll be expressing yourself in public as in the case of a wedding toast.
As Walter Ong, among others has noted, writing is not natural. While the use of
language is natural to the human animal, the emergence of writing was not,
strictly speaking, necessary. So if writing does not come easily, why not take
up a tool that promises to do it for us, particularly in cases that call for
something more personal than inconsequential boilerplate? Part of the response
to that question involves showing what might be at stake, which I attempt to do
in the next two or three paragraphs. But then Ill also come back to why I
started with Plato and conclude by considering whether there is not also a case
of conditioned dependence stemming from our readiness to externalize our
memory.
So lets start with the observation that in these cases LLMs are more than a
tool for writing, narrowly understood, because the act of writing is also the
more basic act of articulation.[24]8 When we turn to an LLM to write for us, we
are also inviting it to undertake the more fundamental task of articulation,
and this is no small thing. Indeed, given the centrality of language to the
human condition, we should wonder about the degree to which the outsourcing of
the labor of articulation is the outsourcing of a fundamentally human activity.
To see this more clearly, consider what is entailed in the labor of
articulation, and it often is, quite literally, a laborious activity. It is not
simply the case that articulating ourselves in language is a matter of matching
a set of words to a set of internal pre-existing feelings or inchoate
impressions, as if the work of articulation left untouched and unchanged what
it was we sought to articulate. Rather, the labor of articulation itself shapes
what we think and feel. Articulation is not dictation, articulation constitutes
our perception of the world.[25]9 To search for a word is not merely to search
for a label, the search is interwoven with the very capacity to perceive and
understand the thing, idea, or feeling. It is, in fact, generative of thought
and feeling, and, ultimately, of who we understand ourselves to be. To
articulate is also to interpret, thus it also constitutes the experience of
meaning. The labor of articulation binds us to our experience and in
relationship with others. The labor of articulation always presupposes the
other, and is thus an ethical act that relies on candor, honesty, and
attention. And while it is, in part, for the sake of the other that I set out
to articulate myself, it is in this way that I also come into focus for myself.
If I might be forgiven the analogy, it is through the labor of articulation
that the self is birthed.
In the essay I mentioned above, Crawford cited remarks from the philosopher
Talbot Brewer in an unpublished paper about what he termed “degenerative AI.”
As it happens, Ive also had occasion to hear some unpublished remarks by
Brewer through a friend who attended a recent conference. One phrase in
particular caught my attention. As I understood it, Brewer argued that
dependence on LLMs took the self “out of play.” This is an evocative way of
getting at the matter. In the labor of articulation, we put ourselves in play,
with all the risks, rewards, burdens, challenges, and consolations that
entails. To outsource the labor of articulation is to sideline ourselves.
So much then for what is at stake in the outsourcing of the labor of
articulation. It was an important digression establishing the stakes, but now
lets come back to the main point. When we externalized our memory in the form
of writing, we began building the databases upon which LLMs rely. But we also,
as Plato argued, began emptying ourselves of the resources upon which the labor
of articulation works. Plato was ultimately ahead of his time. It took a good
long while for writing to be widely adopted. The residue of oral culture,
including its valorization of memory, lingered for millennia. But digital
technologies brought us across a critical threshold. The scale and ubiquity of
digital databases, the vaunted access they provide to information, the promise
of having all human knowledge at our fingertips have made it increasingly
likely that people will “rely on writing to bring things to their remembrance
by external signs instead of by their own internal resources.”
My contention, then, is that when we are confronted with the opportunity to
outsource the labor of articulation, we will find that possibility more
tempting to the degree that we experience a sense of incompetency and
inadequacy, a sense which may have many sources, not least among which is the
failure to stock our mind, heart, and imagination. There was, after all, a
reason why memory was one of the five canons of classical rhetoric.[26]10 It
was not just a matter of committing to memory what you had planned to say. It
was also a matter of having internal resources to draw on in order to say
anything at all. Of course, very few of us have any reason to see ourselves as
rhetoricians, except that there may simply be something deeply humane and
satisfying about the ability to express oneself well.[27]11
And this is to say nothing of how we might distinguish knowledge from the mere
aggregation of disparate, readily accessible facts. Others may distinguish the
two differently, but I think of knowledge as something more personal, something
that emerges within us as we take in the world from our own unique perspective
but also as members of particular communities. In doing so, we construct
relationships among the things we come to know (and not merely know about),
these relationships are shaped by our history and our desires. And this
knowledge, carried within, shapes our ongoing encounters with the world,
building a cascading experience of “understanding in light of,” a form of
poetic knowledge. But this seems hardly possible if we too readily dismiss the
need to curate our memory as carefully as we might curate our feeds.
I am reminded, too, of something the avant-garde playwright Richard Foreman
observed many years ago[28]12:
I come from a tradition of Western culture, in which the ideal (my ideal)
was the complex, dense and “cathedral-like” structure of the highly
educated and articulate personality—a man or woman who carried inside
themselves a personally constructed and unique version of the entire
heritage of the West. But today, I see within us all (myself included) the
replacement of complex inner density with a new kind of self-evolving under
the pressure of information overload and the technology of the “instantly
available.” A new self that needs to contain less and less of an inner
repertory of dense cultural inheritance—as we all become “pancake
people”—spread wide and thin as we connect with that vast network of
information accessed by the mere touch of a button.
My modest suggestion in conclusion is this: perhaps we do well to re-evaluate
how we think about memory and what I have called the labor of articulation.
New technologies challenge us. If we are up to the challenge, they give us the
opportunity to reconsider things we have taken for granted. They invite us to
rethink and recalibrate our assumptions about what it means to be human,
perhaps even to reclaim some goods we had lost sight of along the way. LLMs
confront us with just such a challenge, and in the vital realm of language no
less. If we have assented, in large measure, to the promise of outsourcing our
memory and now consequently find ourselves tempted to surrender the labor of
articulation. Perhaps the best way to respond to the challenge is to consider
how we might deliberately re-source our minds so that we might take up the
labor of articulation with confidence and enjoy its very human satisfactions
and consolations.
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[42]1
I say that somewhat facetiously. Some might take issue with the claim. Maybe
theres another earlier text that better fits the bill.
[43]2
Even if one grants that Plato was wrong about writing, this is a non-sequitur.
[44]3
In Postmans 1993 book, [45]Technopoly.
[46]4
“Criti-hype” is historian Lee Vinsels [47]term for criticism of technology
that takes the hype for granted and thus appears as an equally unhelpful
inversion of the tech boosterism.
[48]5
To the best of my knowledge, the term was coined by the late sociologist Peter
Berger.
[49]6
The relationship can be dialectical. I may adopt certain technologies and find
that their use becomes the plausibility structure for the formation of tacit
beliefs. In using the tool, I find that I come to believe something about the
world or about the self that I would not have otherwise. So it is not simply a
matter of what I had to believe to justify my use of a technology, its also a
question of what I come to believe because of my use of the technology (in
order to justify my use, for example).
[50]7
Consider the Google Gemini ad that has run during the Olympics. It features a
father using Gemini to help his daughter write a fan letter to an Olympic
athlete.
[51]Max Read
had a useful discussion of these ads in his latest [52]installment.
[53]8
I want to acknowledge that writing is a distinct use of language, one that is
already informed by a technology, the alphabet. Writing and articulation are
not necessarily co-terminous, and articulation in literate societies is already
influenced by writing.
[54]9
Some will rightly note echoes of Charles Taylors work here.
[55]10
Along with invention, arrangement, style, and delivery.
[56]11
St. Augustine, who was classically trained, wrote movingly of memory: “I come
to fields and vast palaces of memory, where are the treasures of innumerable
images of all kinds of objects brought in by sense-perception.”
[57]12
These lines were cited by cited by Nicholas Carr near the end of his 2008 [58]
essay on some of these very themes of this installment.
224
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Eric Dane Walker's avatar
[70]Eric Dane Walker
[71]Aug 1
Liked by L. M. Sacasas
I might have more to write later, but I thought I'd share a favorite quote of
mine that resonates with what you say here.
It's from Maurice Merleau-Ponty's 1945 book, Phenomenology of Perception. (I
pull the quote from p. 182 of the 1970 Colin Smith translation published by
Routledge and Kegan Paul.)
"Linguistic expression does not translate ready-made thought, but accomplishes
it."
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[75]
Heather Blankenship's avatar
[76]Heather Blankenship
[77]Aug 1
It breaks my heart to think of a father utilizing Chat GPT to create a toast
for his daughters wedding. I can understand wanting to present yourself in a
“polished” way for such a public offering, but it does feel as if the entire
point of a father personally addressing his daughter (& loved ones in
attendance) is being missed. Your “taking self out of play” is spot on. Im a
psychotherapist and was recently talking to my close friend and her husband
about challenges theyre having with their adult daughter and made some
suggestions as to ways they could begin a dialogue with her. The husband (who
is the biological dad) wanted me to write down what I had said so he could use
my wording in a letter to her. I declined, and instead wrote out general
suggestions on how to approach the situation. (For example: Let her know in no
uncertain terms your love for her and that youre hoping to cultivate harmony
in the relationship. Ask her for any unresolved questions or concerns she has
from the past that she still harbors anger or confusion about. Be willing to
apologize and acknowledge your own shortcomings. Let her know her well being
was always the goal of decisions that were made, even when the results ended up
damaging the relationships. Etc.) I also strongly encouraged him to hand write
the letter and in cursive if possible. I know its easier and speedier for most
people to use a keyboard, but is ease and speed always preferable? I have
discovered in my own life (and working with clients throughout the years) that
handwritten letters/ journals/correspondence & maybe even wedding toasts) are
more meaningful for the creator and the recipient. When writing things out
(especially in cursive) the feeling you are hoping to convey is accessed easier
AND if you start to write words that dont adequately reflect what youre
attempting to articulate, you will be aware of it immediately. Additionally,
most recipients of handwritten letters recognize the time, care and perhaps
even struggles it took to create. Im 60 years old, so probably “old school”
compared to many, but even my 12 & 10 year old niece and nephew tell me how
much they cherish the handwritten letters and cards I have given them over the
years. I know its a bit different from the father of the bride wanting to make
a good impression in a public setting, but I still believe things that come
from the head and heart without mediated by a machine, are priceless, even in
their “imperfections.” If the father had written out his toast himself, he
could present it to his daughter as a keepsake; something hes unlikely to do
if he used Chat GPT. Thank you as always for your thought provoking sharings… I
think you and I agree that technologies can be very useful, but there is always
a gain AND a loss in adopting them… perhaps humans will develop wisdom and know
when the spoken word is best, when handwritten words are called for, when a
human and keyboard is ideal, and when Chat GPT is optimum. Blessings to you and
all your readers!
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[21] https://open.substack.com/users/21075857-matthew-b-crawford?utm_source=mentions
[22] https://hedgehogreview.com/web-features/thr/posts/ai-as-self-erasure
[23] https://theconvivialsociety.substack.com/p/re-sourcing-the-mind#footnote-7-146032272
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[29] https://theconvivialsociety.substack.com/p/re-sourcing-the-mind?utm_source=substack&utm_medium=email&utm_content=share&action=share
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[44] https://theconvivialsociety.substack.com/p/re-sourcing-the-mind#footnote-anchor-3-146032272
[45] https://bookshop.org/p/books/technopoly-the-surrender-of-culture-to-technology-neil-postman/6718677?aid=101333&ean=9780679745402&listref=media-ecology&
[46] https://theconvivialsociety.substack.com/p/re-sourcing-the-mind#footnote-anchor-4-146032272
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[52] https://maxread.substack.com/p/why-is-bitcoin-even-a-campaign-issue?utm_source=post-email-title&publication_id=392873&post_id=147164386&utm_campaign=email-post-title&isFreemail=true&r=12sxx&triedRedirect=true&utm_medium=email
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[58] https://www.theatlantic.com/magazine/archive/2008/07/is-google-making-us-stupid/306868/
[60] https://substack.com/home/post/p-146032272?utm_campaign=post&utm_medium=web
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[74] https://theconvivialsociety.substack.com/p/re-sourcing-the-mind/comment/64062732
[75] https://substack.com/profile/68433168-heather-blankenship?utm_source=comment
[76] https://substack.com/profile/68433168-heather-blankenship?utm_source=substack-feed-item
[77] https://theconvivialsociety.substack.com/p/re-sourcing-the-mind/comment/64081856
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The Tech Fantasy That Powers A.I. Is Running on Fumes
March 29, 2025
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[23]Tressie McMillan Cottom
By [24]Tressie McMillan Cottom
Opinion Columnist
Behold the decade of mid tech!
That is what I want to say every time someone asks me, “What about A.I.?” with
the breathless anticipation of a boy who thinks this is the summer he finally
gets to touch a boob. Im far from a Luddite. It is precisely because I use new
technology that I know mid when I see it.
Academics are rarely good stand-ins for typical workers. But the mid technology
revolution is an exception. It has come for us first. Some of it has even come
from us, genuinely exciting academic inventions and research science that could
positively contribute to society. But what weve already seen in academia is
that the use cases for artificial intelligence across every domain of work and
life have started to get silly really fast. Most of us arent using A.I. to
[25]save lives faster and better. We are using A.I. to make mediocre
improvements, such as emailing more. Even the most enthusiastic papers about
A.I.s power to augment white-collar work have struggled to come up with
something more exciting than “A brief that once took two days to write will now
take two hours!”
Mid techs best innovation is a threat.
A.I. is one of many technologies that promise transformation through iteration
rather than disruption. Consumer automation once promised seamless checkout
experiences that empowered customers to bag our own groceries. It turns out
that checkout automation is pretty mid — cashiers are still better at managing
points of sale. A.I.-based facial recognition similarly promised a smoother,
faster way to verify who you are at places like the airport. But the T.S.A.s
adoption of the technology (complete with unresolved privacy concerns) hasnt
particularly revolutionized the airport experience or made security screening
lines shorter. Ill just say, it all feels pretty mid to me.
The economists Daron Acemoglu and Pascual Restrepo [26]call these kinds of
technological fizzles “so-so” technologies. They change some jobs. Theyre kind
of nifty for a while. Eventually they become background noise or are flat-out
annoying, say, when youre bagging two weeks worth of your own groceries.
Artificial intelligence is supposedly more radical than automation. Tech
billionaires promise us that workers who cant or wont use A.I. will be left
behind. Politicians promise to make policy that unleashes the power of A.I. to
do … something, though many of them arent exactly sure what. Consumers who
fancy themselves early adopters get a lot of mileage out of A.I.s predictive
power, but they accept a lot of bugginess and poor performance to live in the
future before everyone else.
The rest of us are using this technology for far more mundane purposes. A.I.
spits out meal plans with the right amount of macros, tells us when our
calendars are overscheduled and helps write emails that no one wants. Thats a
mid revolution of mid tasks.
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[5] https://www.nytimes.com/section/opinion
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[7] https://www.nytimes.com/
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[22] https://www.nytimes.com/2025/03/29/opinion/ai-tech-innovation.html
[23] https://www.nytimes.com/by/tressie-mcmillan-cottom
[24] https://www.nytimes.com/by/tressie-mcmillan-cottom
[25] https://www.nytimes.com/2025/03/20/well/ai-drug-repurposing.html
[26] https://mitsloan.mit.edu/ideas-made-to-matter/lure-so-so-technology-and-how-to-avoid-it
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[11]People
The Business of Empathy — The CEO of Kobo believes books can save us
Rakuten Kobos Michael Tamblyn believes that in an age of fragmented attention,
books remain the deepest form of human connection.
By [12]Zat Astha / 24 Mar 2025
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In a spacious conference room overlooking the bustling heart of Singapores
Raffles Place, Michael Tamblyn leans forward slightly, relaxed. The deep-red
carpet beneath him lends warmth to the otherwise sleek, corporate setting,
framing the scene for a conversation rich with introspection. Its perfectly
evident that hes accustomed to grappling with big questions. As the CEO of
Rakuten Kobo, a global giant in the digital reading sphere, Tamblyn navigates
daily through a paradox at the very heart of modern readership: how to draw
readers away from the addictive pull of social media and streaming platforms —
and yet simultaneously leverage those same platforms to rekindle the worlds
waning love affair with books.
“Were definitely fighting for time,” the music graduate (Tamblyn has a degree
in music composition from Wilfrid Laurier University) acknowledges, his voice
steady and earnest. The competitive landscape he describes extends far beyond
traditional rivals like Google, Apple, or Amazon. Instead, Kobo finds itself
wrestling with entities designed explicitly to monetise and fragment our focus
— platforms like YouTube, Netflix, TikTok, whose business models depend on
endless scrolling and binge-watching. “These platforms have figured out how to
put a price tag on time,” he continues. “We constantly compete for attention,
striving to remind people that books are not only a valuable part of their
lives but also an inherently interesting one.”
The irony isnt lost on him, however. As readers attention fragments, the very
platforms drawing their gaze away from books are paradoxically fuelling a
resurgence of literary enthusiasm. Enter BookTok, the wildly popular TikTok
subculture where young influencers passionately recommend, dissect, and promote
their favourite reads. “Sometimes we compete, and sometimes the social media
world actually helps us,” Tamblyn notes, a wry smile hinting at the curious
nature of this symbiosis. “People are discovering books through the same
channels that typically divert their attention away from deeper reading.” 
Indeed, ask any contemporary publisher, and theyll express gratitude for this
unexpected alliance with influencers. BookTok stars regularly catapult
overlooked novels onto bestseller lists, breathing fresh life into literary
classics and propelling unknown authors into the spotlight overnight.
But Tamblyn sees beyond temporary spikes in popularity. For him, the crucial
task is retention.  “Our job, as creators of the reading experience, is to
stretch out that captured moment as far as we possibly can,” he explains. “Once
someone has a book in front of them, everything else must fade away.”
Still, achieving this goal isnt straightforward. It requires a blend of
technological innovation, insightful marketing, and sheer enthusiasm for
storytelling. Tamblyn knows that to successfully game the ecosystem of
attention, Kobo must outsmart it.
Its why the company innovates tirelessly, from elegantly designed e-readers to
intuitive digital storefronts, all engineered to make the act of reading
seamless and captivating. Tamblyn compares these innovations to islands in a
stormy sea of digital distractions. “Were creating spaces where the world
quiets down, allowing the reader to step inside a story entirely,” he reflects.
This thoughtful integration of technology, carefully balanced with the
authentic magic of storytelling, is how Tamblyn envisions winning the attention
battle. For him, books are neither relics nor mere commodities; they are
necessary sanctuaries in a fragmented online landscape. “People genuinely crave
deeper stories,” he insists. “They want compelling characters; they want the
opportunity to step away from constant distraction.”
From small-town shelves to a global bookstore
Long before Tamblyn sat at the helm of a digital powerhouse like Rakuten Kobo,
his passion for books was sparked within the humble aisles of a small-town
bookstore in rural Canada. This modest shop was Tamblyns gateway to the wider
world. “The nearest town was a half-hour drive away,” Tamblyn recalls warmly.
“But the most interesting store for me there was the bookstore — we were lucky
to have one. I just thought it was the most fascinating place ever.”
For Tamblyn, stepping through the bookstores threshold was transformative.
Each shelf offered adventures that stretched far beyond the rural landscapes he
knew. Fantasy, history, literature, poetry — he devoured everything. Tolkiens
richly woven worlds, epic historical accounts, and lyrical explorations of
human emotion filled his imagination. “We had some good libraries where I grew
up, and some good librarians who would nudge you in different directions when
youd read too much of one thing,” he remembers fondly. “Theyd say, Maybe you
want to try this instead? I just couldnt get enough of it.”
Those early years of voracious reading did more than nourish Tamblyns
curiosity; they instilled a profound respect for the magic of books. It is
within those tales that the former CEO of supply chain agency, BookNet Canada,
wonders of endless possibilities contained within pages — something he would
later strive to replicate on a global scale with Kobo. “In some ways, Im still
that child,” Tamblyn admits, his voice tinged with genuine affection. “Every
day, I walk through the door and work with books, authors, and people who love
reading. It all comes back to that feeling — stepping into a room filled with
ideas, more than you could ever grasp.”
Established in Toronto in [19]2009, Kobo (a delightful anagram of the word
“book”) began as a modest startup with a bold vision: to revolutionise how the
world reads. Acquired in 2012 by Tokyo-based Rakuten Group, Kobo quickly grew
into a global digital bookstore powerhouse, rivalling giants such as Amazon.
Today, Kobo boasts millions of users worldwide, offering a catalogue of over
seven million eBooks and audiobooks, accessible anytime, anywhere, on nearly
any device.
[28ac5a4dc18a47567a006b09ed9f0b7b92939658b74ccebf04d827d8d3535fe0]
L-R: Serene Chong, Project Manager of Travellution Media, Ken Tan, Publisher of
Mentor Publishing,  Julian Chou, General Manager of Rakuten Kobo Asia, Denon
Lim, President and Chief Editor of Lingzi Media, Michael Tamblyn, CEO of
Rakuten Kobo, Hironori Shimada, Director of Rakuten Asia, Maureen Ho, Chief
Editor of Focus Publishing, and Min Wei Lee, Division Manager of Ingram Micro 
Photo: Rakuten Kobo
In March 2025, Kobo made a strategic leap into the burgeoning digital-reading
market in Asia by launching Kobo Plus in Singapore. This subscription-based
service gives users unlimited access to a vast library of over two million
eBooks and 300,000 audiobooks, starting from an accessible fee of just S$9.99
per month. “With Kobo Plus, were making reading more accessible and flexible
than ever, giving book lovers the freedom to explore a diverse catalogue
without limits,” Tamblyn explains.
The significance of Kobos Asian expansion isnt lost on Tamblyn. As smartphone
usage and digital content consumption surge in Asia, Kobos strategy taps
directly into a new generations appetite for affordability, accessibility, and
convenience. “eBooks have never been more popular in Singapore,” Tamblyn notes
enthusiastically, attributing this trend to evolving reading habits and a
digital-first mindset among younger readers. Kobos arrival in Singapore is
thus timely, aligning perfectly with a regional shift towards digital
storytelling.
“Everything we do, from product design to the reading experience itself, is
about creating spaces where stories flourish,” Tamblyn reflects. His voice
carries a quiet pride as he considers Kobos journey from a small Canadian
startup to an influential global brand. “Back then, I walked into a little
bookstore, in a little town, feeling Id never read everything inside it,” he
recalls. “Now, we have millions of books in numerous languages. That feeling of
endless possibility exists on a scale I could never have imagined, yet the
magic is stronger now than it ever was.”
Why we still read
In an age dominated by rapid-fire digital content and algorithm-driven
engagement, one might wonder why anyone still reaches for a book. Yet,
according to Tamblyn, the reasons for reading today have grown more profound.
“I think its still the most immersive form of media that exists. The most
beautiful pictures, the most incredible scenes, are always the ones you make in
your own mind. Nothing creates that experience better than books do.”
And despite predictions heralding the demise of reading with each passing
generation, books continue to attract fresh, eager cohorts of readers. “Every
decade, every generation, we hear that this is the generation thats going to
stop reading,” Tamblyn notes with mild amusement. “And yet every generation, we
get a new cohort of people who find books they love, that theyre just so
passionate about — even though you have the best-funded, most aggressive
companies doing everything they can to pull your focus somewhere else.”
Indeed, despite the relentless allure of visually stunning video games,
binge-worthy television series, and endless scrolls through social feeds,
readers still turn to books. Tamblyn sees this as evidence of something
uniquely human. “Even with everything the gaming industry has advanced, even
with everything the film and video industry has created, people still come back
to this very simple media,” he reflects thoughtfully. “Because theres nothing,
I think, that immerses you longer or deeper than a book does.”
Books, Tamblyn believes, not only entertain; they challenge perspectives, and
deepen our understanding of others. “Stories build empathy — we know this,” he
insists passionately. “It puts you into another persons experience. It lets
you imagine different ways of living beyond the one you have right now.”
At its heart, Tamblyn argues, reading fosters a kind of psychological and
emotional generosity thats increasingly vital in a fragmented society. “On the
non-fiction side, it lets you go deeper into an idea than a 20-second video
ever could,” he continues earnestly. “It lets you go further into an argument
or a concept than you can in 400 characters. And thats what we need more of.”
The simplicity and depth of books then become a counterpoint to todays
rapid-fire culture, where brevity often eclipses depth.
Reading as an act of resistance
[9d814a006d70691ed0d2e743251920f9c1e6f763049c4a7c610b7ea818179272]
Photo: Rakuten Kobo
When reflecting on the inherent value of books as opposed to other forms of
digital media, Tamblyn underscores the unique way reading allows sustained,
uninterrupted exploration. “Once youve decided to start reading, no one is
trying to intervene until you get to the very end of the book,” he observes,
clearly energised by this idea. He contrasts this sharply with digital medias
strategic interruptions, where attention is systematically sliced, packaged,
and sold. “There are lots of actors in the media world right now that want to
slice your focus into tiny pieces,” he says. “Books, in a way, are the opposite
of that.”
It is why Tamblyn believes that preserving books as a medium isnt just
cultural nostalgia — its a societal imperative. “The idea that we can put
ourselves into other peoples lives and understand what those lives are like,
and that we can dig deep into ideas instead of just living on their surface, is
more important now than its ever been,” he stresses. His concern is that as a
society, we must safeguard this profound form of engagement, lest we lose the
capacity for meaningful understanding altogether.
When pressed to share a recent personal reading experience that resonated
deeply, Tamblyn describes being profoundly affected by a book titled [20]
Natural History of Vacant Lots by Matthew F. Vessel and Herbert H. Wong. His
voice softens with appreciation as he recounts the narrative. “Its about these
abandoned spaces — vacant lots, places people left behind — and how nature
fights its way back into these places humans left behind,” he recalls. “There
was something about that idea that felt both stark and yet hopeful. Grounded
very much in the world were actually living in right now.” For Tamblyn, the
books power lay in its quiet authenticity, capturing the raw but hopeful
tension between humanity and nature. “Theres genuine hope in that tension — an
opportunity for growth, discovery, and renewal,” he muses. “There was just
something about the writing itself that hit me at a deeper level than most
books usually do.”
“Weve managed to hold onto this idea — that its good to gain a deeper
understanding of an idea, or to let yourself fall into a story,” Tamblyn
concludes quietly yet firmly. “We dont want people turning away from the idea
that reading is a good thing. When you can no longer put yourself in somebody
elses shoes, when you can no longer go deeply into an idea — thats when we
really start to get into trouble.”
His words resonate clearly, serving as both caution and invitation. Perhaps we
still read precisely because, deep down, we know that without stories, we risk
losing ourselves. In a world constantly shifting, polarisation grows, and
empathy seems to diminish, Tamblyn argues that books provide essential
grounding. They encourage reflection and understanding, qualities vital to
navigating modern life. And perhaps most importantly, books remind us of our
shared humanity.
Navigating a changing industry
Today, Tamblyn is acutely aware that the literary world he loves is navigating
increasingly turbulent waters. He leans back, carefully weighing his words as
he discusses the critical shifts occurring within book publishing and
bookselling — shifts that demand strategic agility from Rakuten Kobo and
vigilance from the industry at large.
“One big thing is consolidation,” Tamblyn explains. “We have fewer companies
getting bigger. Big companies are swallowing smaller ones.” He notes how this
creates a troubling uniformity in publishing: fewer editors and publishers are
left making critical decisions about which books see the light of day. “We have
five big English-language publishers (Penguin Random House, HarperCollins,
Simon & Schuster, Macmillan, and Hachette Book Group) right now, and theyre
growing by acquiring smaller publishers, each of whom might have had a very
different idea about what a book could be or the kinds of authors you should
nurture.”
Yet, even within this concern lies opportunity. Tamblyns tone shifts subtly,
becoming more hopeful as he discusses the rise of self-publishing and
independent publishing. “As the mainstream publishing world becomes more
consolidated, the independent publishing world becomes even more lively,” he
asserts. For Kobo, this energetic and expansive independent scene is
foundational. “Those two things hang in balance,” he observes. Kobos own
self-publishing platform, [21]Kobo Writing Life, provides independent authors
access to a global marketplace, bypassing traditional gatekeepers entirely.
“What we find when we go out into the self-published world is there are lots of
authors writing books people really want to read, whove never been able to get
through traditional publishing barriers,” he explains. “And now, they dont
have to. They can use platforms like ours to directly reach millions of
readers, and those readers are there, actively looking for them.”
[hqdefault]Play
But while self-publishing offers exciting prospects, it presents unique
challenges too. When asked about advice for aspiring self-published authors,
Tamblyn pauses thoughtfully. “To say youre self-publishing is really to say
youre taking on all the jobs of a publisher for yourself,” he cautions.
“Instead of just being an author whos putting a book into the world, youre
really becoming a publisher of one.” 
He stresses that independent publishing requires authors to master marketing,
audience building, and promotional strategies, tasks traditionally handled by
entire publishing teams. “Some authors love that,” Tamblyn acknowledges,
smiling. “They love the control, the direct engagement with their readership,
working with cover designers. But some just want to write. For those who just
want to write, self-publishing can feel like theyre constantly being pulled
away from the thing they love most.” Its a tension that defines the modern
publishing landscape — authors torn between autonomy and support, personal
voice versus traditional validation.
Another significant challenge Tamblyn identifies is the dominance of powerful
retailers, whose growing influence risks limiting diversity in readers
choices. “We have some very dominant companies that want to become even more
dominant,” Tamblyn explains carefully. “Considering books can be an antidote to
extremism, the last thing we want is for people to find books through just one
algorithm or search box. You dont want single points of control. You want lots
of different people selling books in lots of different ways.”
This, Tamblyn believes, is safeguarding intellectual diversity. “You never want
one single retailer deciding whether a book should find a market or reach an
audience. You need lots of people working on that all the time.” Its a
conviction that Kobo itself embodies, striving to maintain a balanced, open
digital marketplace where varied voices flourish without centralised
constraints.
Amid these industry dynamics, the perpetual battle for readers heart and mind
remains a relentless challenge. “We can never assume people will just wake up
one morning and decide to read,” Tamblyn says firmly. “Especially when there
are so many other things competing for their attention. We have to be just as
aggressive about putting books in front of people as other companies are about
pulling them away.”
For Kobo, meeting this challenge involves constant innovation. Recently, Kobo
expanded its subscription service Kobo Plus, launching it in Singapore to
capture the burgeoning Asian digital market. With subscription plans offering
unlimited access to millions of eBooks and audiobooks at affordable prices,
Kobo positions itself directly in response to evolving reader habits and
expectations. 
[hqdefault]Play
Kobos continuous technological evolution is equally central to Tamblyns
vision. Their latest range of eReaders — devices like Kobo Libra Colour, Kobo
Clara, and Kobo Sage — feature innovations such as waterproofing, ComfortLight
PRO for reduced eye strain, and intuitive page-turn buttons, all meticulously
designed to foster immersive, comfortable reading experiences. “Ultimately,
its technology in the service of reading,” Tamblyn emphasises. “Its
industrial design in the service of reading. Its software development in the
service of reading.”
Navigating the complexities of the contemporary publishing industry is
undoubtedly challenging. Yet Tamblyn seems energised by these very challenges.
Each obstacle, he implies, creates room for innovation; each limitation invites
creative solutions. And as Tamblyn surveys the complexities ahead, it becomes
clear that he views Kobo as both a participant and a proactive steward of
reading culture, committed to preserving books as accessible, vital spaces of
imagination and connection — even amidst an industry experiencing profound
transformation.
The future of words
Looking ahead into the evolving landscape of storytelling, Tamblyn sees a
future where creativity and technology will blend in ways both exhilarating and
challenging. Nowhere is this clearer — or perhaps more controversial — than in
the growing presence of artificial intelligence within the literary world.
“What AI has done for me is put a spotlight on the value of ideas and the value
of words,” Tamblyn observes, “while at the same time highlighting how some
people really just see words as raw material.”
Tamblyns perspective on AI is cautiously optimistic, yet deeply nuanced. He
readily acknowledges the flood of AI-generated content that increasingly
inundates platforms, including Kobos own self-publishing division, Kobo
Writing Life. “Were currently inundated by a river of AI-generated stuff, most
of which is terrible,” he admits laughing. For Kobo, managing this influx of
low-quality AI content has become both a logistical and philosophical
challenge. “We dont want people to have to filter through lots of bad content
to find the good,” Tamblyn continues. “That means figuring out how to detect
AI-generated content, sometimes using AI itself, which is its own challenge.”
[hqdefault]Play
Yet, for all its challenges, Tamblyn remains intrigued by the genuine
possibilities AI offers to serious writers. Far from dismissing AI entirely, he
anticipates it becoming an invaluable tool in the writers toolkit, reshaping
the creative process itself. “We also know there are authors who are going to
use AI as a tool — maybe as a research assistant, or as a way to collect and
organise thoughts so they can produce bigger, more important works more
easily,” he explains. “It might let them spend more time on the words
themselves rather than collecting all the information behind it.” Today,
Tamblyn imagines a future where AI quietly facilitates richer literary work,
streamlining cumbersome processes without diminishing the originality and depth
of human creativity. “We can safely assume thats already happening — that many
writers now have something sitting off to the side helping organise their text,
collating research, or maybe handling a passage they cant quite get right,”
Tamblyn suggests. “Throwing it into the AI to see if the alternative feels
better.”
But what about the fear that AI might eventually replace human authors
entirely? “All these various AI techniques are fundamentally predictive by
nature,” he points out. “Theyre about creating works based on the average of
all the works theyve seen before. New writing and new literature, on the other
hand, is always about stepping ahead of that — creating something youve never
seen before. Thats directly in opposition to how an LLM functions.” In this
crucial distinction, Tamblyn finds comfort — and confidence — that AI, while
powerful, ultimately complements rather than threatens authentic creativity.
“That fundamental idea of creativity is still, I think, the thing that
relegates AI to a tool rather than a replacement for real writing,” he asserts.
Still, he doesnt entirely rule out the possibility that something genuinely
groundbreaking could emerge from an AI-driven collaboration. “Any time you put
an artist in front of a new tool, theyre going to find ways to do something
interesting,” Tamblyn acknowledges. “Well end up selling it, and we probably
wont even realise it until the author puts up their hand and says, Listen,
heres how I made this.’”
Tamblyn reflects briefly, adding a practical note: the economics of
AI-generated literature remain challenging. “Oddly enough, what seems to
protect us from that right now is the cost of generating it,” he observes. “The
computing power required is so expensive, and the amount of money you can
actually make off a book is so small, that the gap is currently too wide.”
Choosing the reader, every time
As he peers further into Kobos future, Tamblyn reveals a guiding principle
that grounds every strategic decision the company makes — one anchored firmly
in his dual identity as both technologist and devoted bibliophile. “If we ever
have to make a decision — if we ever have to choose between two paths — we
always ask: whats the thing thats going to make a persons reading life
better?” he explains earnestly. “We look at that person whos really put books
at the centre of their life and choose the path that will make that persons
reading experience more enjoyable.”
Ultimately, Tamblyns vision for Kobo — and the broader literary world — is one
where technology disappears seamlessly into the reading experience, empowering
readers rather than distracting them. “We really win when the book takes over,
when the authors words take over, and all the technology and design fade
away,” he says with quiet conviction. “If we can do that, then weve done
something truly impressive.”
His optimism extends beyond the bounds of Kobo and into a broader hope for
society. Despite pervasive cynicism and an increasingly polarised digital
landscape, Tamblyn believes that humanitys inherent creative impulse remains
resilient and powerful. “We, as a species, have this impulse towards
creativity, towards goodness and kindness thats really hard to stamp out,” he
reflects. “Even though we have a media landscape encouraging us to focus
constantly on the negative, there are interesting, hopeful, optimistic things
happening all around us all the time — if we can just pay heed to them.”
Tamblyn pauses. “So much of the work now, I think, in being a conscious person
in the world, is about being disciplined about where we put our attention,
instead of just letting it be managed for us.” 
As our interview draws to a close, Tamblyns hopeful gaze turns towards a
literary future rich with possibility, tempered by thoughtful caution. The path
forward as he paints it is one of mindful innovation — of harnessing technology
without losing sight of humanity. For Michael Tamblyn, the future of words is
bright, precisely because it remains, unmistakably, human.
[25]Business Leaders
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