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#[1]Viget Articles
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Featured
Read the Article: AI in Recruiting
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AI in Recruiting
Read the Article: The Enduring Point of Pointless Corp
Article
The Enduring Point of Pointless Corp
The Enduring Point of Pointless Corp
[22]Brian Williams
[23]Brian Williams, Co-Founder & CEO
Article Categories: [24]#News & Culture, [25]#Employee Engagement
Posted on March 24, 2023
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Pointless Corp. is the innovation lab at Viget, where we step away from
client work to make fun and useful things for everyone
“Neither pointless, nor a corporation” is how we describe Pointless
Corp. here at Viget. We founded Viget – an actual company – in 1999
during the original dot com bubble to build web products for clients.
Serving clients has always been our purpose or … point, if you will.
Over the decades, we’ve done just that, completing thousands of
projects for hundreds of clients. Never forgetting that we exist to
serve our clients has been key in our longevity.
About a decade in, we felt the urge to build and launch our own
projects. [26]Pointless Corp became the internal [27]brand we adopted
to remind ourselves that these projects can be fun and useful but don’t
replace the primary point of Viget. A line from Harry Nilsson’s The
Point! referencing the Pointless Man serves as inspiration: “a point in
every direction is the same as no point at all.” We wanted the freedom
to experiment in every direction.
So we did. Ideas and teams formed fairly randomly, and Pointless
Projects began to fill the gaps between our client work. Projects like
[28]HeyCraig (2009), which sent you an email alert based on your
Craigslist search (before Craigslist shut us down and added the
feature). Or [29]Tincan’d (2011), a simple video call platform before
Zoom or Google Meet. Or [30]BabyBookie, the baby due date office pool
app over 500,000 people have used since launch in 2012.
These projects allow our teams to work without the input (including,
ahem, revenue) of clients, so we’re more free to experiment, wear
different hats, and learn … a lot. We apply what we learn back into our
client work. Along the way, we get to know each other better, scratch
our entrepreneurial itches, and hopefully put some fun and/or useful
things out in the world for others to enjoy.
For many years, we organized an annual optional Pointless Weekend. We’d
kick off hackathon-style on a Thursday evening and wrap on a Saturday
evening with a functional product out in the wild, as I described
[31]back in 2012. It’s [32]always been an intense, enjoyable, but
rather exhausting 48 hours. Photos from [33]2011, [34]2014, and
[35]2016 bring back some great memories.
Photos of Pointless Weekend 2014
Pointless Weekend 2014 spanned three Viget offices
A couple of years ago, we shifted the schedule to start on Wednesday
and wrap on Friday. This made participation easier, allowing parents
and others with weekend commitments to join. It also allowed projects
to wrap up just in time for our Friday staff meeting. We awkwardly
called it “Pointless Week” even though it was still only two days.
New for 2023: Pointless Palooza
Two things I like: alliteration and lollapalooza (specifically circa
1992, but that’s a story for another day). So Pointless Palooza was an
obvious choice for what to call our little two day adventure. In
addition to a new name, we’re trying a few other changes this year:
Pointless Executives. Nothing injects new energy like new leadership.
We handed over the Pointless reins to two trusty execs: [36]Andrew (day
job: developer) is our Pointless CEO and [37]Aimee (day job: project
manager) is our Pointless COO. They’ve done a phenomenal job setting a
vision, planning, and leading the activities. Their enthusiasm helped
inspire more than half the company to participate with a record number
of projects and great results.
Pitching & Team Formation. Previously, project ideas were “pitched”
with a single slide and a tight 1-2 minute segment at a staff meeting.
These were fun and lighthearted, but didn’t always capture the full
vision, and teams often formed and morphed during the kickoff night.
This year, project ideas were shared more gradually via collaboration
in Slack and Notion. Project teams formed with more structure in
advance, and team members had some time before the kickoff to marinate
on the idea and get excited to build.
Even More Remote Friendly. There’s something magical about
kickoff-pizza, launch day donuts, and [38]in-person collaboration. But
there’s something even more magical about collaborating with dozens of
teammates around the country (especially when it’s supplemented by
[39]sweet swag boxes and Divvy credits for remote treats). Hybrid teams
work. We still had fun in-office connections, but most of our Pointless
Projects this year are being worked on with distributed teams, much
like our client work.
Photo of Pointless Branded Stuff 2023
Pointless Branded Stuff 2023 including a t-shirt and sticker pack --
very corporate
Some things haven’t changed from prior years. Team members are still
swapping roles – PMs writing code, designers running projects, the list
goes on – which means steep and rapid [40]learning curves. We’re still
trying out new technologies and approaches to our work, which means
unexpected blockers and great insights to share. New connections are
being formed, especially since more than half of this year’s
participants are in their first year at Viget and experiencing their
first Pointless event. Forming authentic co-worker connections isn’t
easy, and our culture is stronger today than it was at the start of the
week.
So what projects will launch? I won’t steal their thunder, but we just
wrapped the presentation portion of six Pointless Project teams at our
weekly staff meeting and it was the most we’ve laughed, cheered, and
been inspired in a long time. I expect articles will be written and
shared in the days and weeks ahead outlining the thrills (and mishaps)
of the teams this year.
Photos of Pointless Palooza 2023
Pointless Palooza 2023 was a blast!
Pointless Corp. is more than an annual palooza. We work on projects
throughout the year in the gaps between client work, weaving the
teamwork, learning, and teaching values of Viget into all that we do.
If this is the kind of work and culture you might enjoy, learn more
about [41]our culture and job openings – perhaps you’ll be able to join
next year’s Pointless Palooza. After all, inspiring people to join us
is unapologetically part of the point.
[42]Brian Williams
[43]Brian is Viget's co-founder and CEO. He does everything from
advising our clients to building our conference tables with his bare
hands in our Falls Church, VA, HQ.
[44]More articles by Brian
Related Articles
* Article
Our Pointless Logo
Brian Williams
* Article
Introducing Pointless Corp.
Brian Williams
* What’s the Point of Pointless Weekend?
Article
What’s the Point of Pointless Weekend?
Brian Williams
The Viget Newsletter
Nobody likes popups, so we waited until now to recommend our
newsletter, featuring thoughts, opinions, and tools for building a
better digital world. [45]Read the current issue.
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References
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