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+---
+title: "Dispatch #37 (March 2026)"
+date: 2026-02-07T13:11:30-05:00
+draft: false
+tags:
+- dispatch
+references:
+- title: "The Point of Pointless Corp. in the AI Age | Viget"
+  url: https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age
+  date: 2026-03-04T04:31:17Z
+  file: www-viget-com-7crcce.txt
+---
+
+- New (to us) RAV4 Prime
+  - Went an entire month before it needed gas
+- [Pointless][1]
+- 3D printing
+  - Valentines
+- Friend visit
+- Fam visit
+- Tree work
+- Deck project
+
+[1]: https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age
+
+On my deathbed perhaps I'll regret the amount of time I spent hunting down the perfect right-angle quarter-inch TRS-to-XLR audio cable
+My life is keeping things charged
+My wife calls me "the charging fairy," flitting around the house, plugging things in
+
+<!--more-->
+
+### This Month
+
+* Adventure: Baltimore; Vegas
+* Project:
+* Skill:
+
+### Reading & Listening
+
+* Fiction: [_Title_][2], Author
+* Non-fiction: [_Title_][3], Author
+* Music: [_Polymood_][4], L'Eclair
+
+[2]: https://bookshop.org/
+[3]: https://bookshop.org/
+[4]: https://leclairband.bandcamp.com/album/polymood
+
+### Links
+
+* [Title][5]
+* [Title][6]
+* [Title][7]
+
+[5]: https://example.com/
+[6]: https://example.com/
+[7]: https://example.com/
diff --git a/static/archive/www-viget-com-7crcce.txt b/static/archive/www-viget-com-7crcce.txt
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+[1] Skip to Main Content
+[2] Viget
+
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+First Impressions of the Dia AI Browser
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+[23]
+Read the Article: The Point of Pointless Corp. in the AI Age
+
+Article
+
+The Point of Pointless Corp. in the AI Age
+
+The Point of Pointless Corp. in the AI Age
+
+[eyJidWNrZXQiOiJ2Z3QtdmlnZXRjb20tYW]
+
+  • [24]Home
+  • [25]Articles
+  • [26]The Point of Pointless Corp. in the AI Age
+
+[27] Subscribe (opens in a new window)
+Share
+
+  • [29] Share this page
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+  • [31] Post this page
+
+[32] Brian Williams
+
+[33]Brian Williams, Co-Founder & CEO
+
+Article Category: [34] #News & Culture
+
+Posted on February 6, 2026
+
+  • [35]
+    Share
+  • [36]
+    Share
+  • [37]
+    Post
+
+Breaking from client work to experiment, learn, and sharpen our judgment
+through the Pointless Corp. framework has always been one of Viget’s most
+valuable investments.
+
+B r e a k i n g f r o m c l i e n t w o r k t o e x p e r i m e n t , l e a r n
+, a n d s h a r p e n o u r j u d g m e n t t h r o u g h t h e P o i n t l e s
+s C o r p . f r a m e w o r k h a s a l w a y s b e e n o n e o f V i g e t ’ s
+m o s t v a l u a b l e i n v e s t m e n t s .
+
+Next week, we’ll run our annual [38]Pointless Palooza. As with many things in
+this age of AI, this one feels different.
+
+[39]Pointless Corp. is Viget’s innovation lab. Neither pointless nor a
+corporation, it’s been our [40]long-standing answer to a simple question: how
+do we make space to build things without the constraints of client work? Things
+that aren’t revenue-driven, don’t need a business plan, and don’t even have to
+work to be considered a success. It’s how we try, fail, and try again in ways
+that make us better.
+
+That mission hasn’t changed, but the tools we have to work with certainly have.
+
+[eyJidWNrZXQiOiJ2Z3QtdmlnZXRjb20tYWxsLWFzc2V]
+
+In the past, Pointless projects required carefully assembled teams. We could
+each experiment with wearing different hats, but we still needed a project
+lead, a designer, and at least one developer. PMs and designers often had to
+persuade developers to join just to give the project any chance. In prior
+years, we chose dates specifically to maximize developer availability, because
+without someone writing code, nothing shipped.
+
+That’s no longer true.
+
+In 2026, small teams, and even individuals, can accomplish far more. Tools like
+[41]Replit, [42]Lovable, and [43]Bolt allow non-developers to build functional
+software. At a recent staff meeting, Dev Director [44]Joshua Pease walked the
+team through how to get started with these platforms, part of our now weekly AI
+show-and-tell. That kind of open knowledge-sharing is core to what makes
+Pointless Corp., and Viget more broadly, a great place to work.
+
+The skill lines are blurring in every direction. Developers can ramp up more
+quickly and work in a wider variety of tech stacks thanks to tools like [45]
+Claude Code, [46]Codex, and [47]Cursor. They can also generate interfaces,
+explore product concepts, and draft compelling copy in seconds. Designers and
+PMs can prototype real, working software. While I’m skeptical of the more
+extreme proclamations regarding AI’s impact on our industry, there’s no denying
+that this is an incredible time to be making digital products.
+
+Viget has always valued a generalist mindset. Not everyone doing everything,
+but people who understand enough of the whole system to make good decisions
+with their part. People with the taste and agency to use new tools when their
+value is clear, and with the experience and wisdom to avoid an approach that
+creates a brittle house of cards when it matters.
+
+That judgment only comes from experience, which is the real point of Pointless
+Corp.
+
+Viget values perpetual professional development. We hire lifelong learners who
+want hands-on experience with real tech, not just opinions about it. It’s one
+thing to read about what’s new. It’s another to carve out focused time to try,
+break, fix, and understand it. Pointless Palooza is a company-wide time to
+spike on this kind of learning, with Pointless Projects often continuing
+throughout the year in the gaps between billable work.
+
+Stepping away from client work is expensive. But, it’s a deliberate investment.
+We’re optimistic about technology, naturally curious, and eager to explore new
+tools. We’re also balanced by pragmatic skepticism and real-world proof.
+Pointless Projects are on-the-job training for skills we quickly apply to our
+clients, with the confidence that comes from experience rather than hype.
+
+Agencies provide project variety. Every new client engagement is a fresh start.
+But client work isn’t the place to take wild swings. Learning too much on a
+client project risks overruns at best and failure at worst – outcomes we can’t
+accept.
+
+Pointless Corp. is our no-risk, all-upside experimentation zone. It’s where we
+take big steps forward in our skills, develop informed opinions about what
+actually works, and bring that perspective back to our client work. Teams
+always aim to ship something by the end of Pointless Palooza, but the real
+value is what they learn along the way.
+
+That’s still the point. And in an AI age where everything seems to be changing
+at once, learning by doing matters more than ever.
+
+[48] Brian Williams
+
+[49]Brian is Viget's co-founder and CEO. He does everything from advising our
+clients to building our conference tables with his bare hands in our Falls
+Church, VA, HQ.
+
+[50]More articles by Brian
+
+Related Articles
+
+  • [51]
+    Pointless Weekend 2016
+
+    Article
+
+    Pointless Weekend 2016
+
+    Mitch Daniels
+
+  • [52]
+
+    Article
+
+    A Pointless Weekend … Or So
+
+    Brian Williams
+
+  • [53]
+
+    Article
+
+    Building the Pointless Corp Logo with The Geometry of Design
+
+    Doug Avery
+
+The Viget Newsletter
+
+Nobody likes popups, so we waited until now to recommend our newsletter,
+featuring thoughts, opinions, and tools for building a better digital world. 
+[54]Read the current issue.
+
+[55]Subscribe Here (opens in new window)
+
+Site Footer
+
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+
+Let’s get to work
+
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+
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+
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+References:
+
+[1] https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age#content
+[2] https://www.viget.com/
+[3] https://www.viget.com/work/
+[4] https://www.viget.com/services/
+[5] https://www.viget.com/articles/
+[6] https://www.viget.com/careers/
+[7] https://www.viget.com/contact/
+[9] https://www.viget.com/
+[11] https://www.viget.com/work/
+[12] https://www.viget.com/services/
+[13] https://www.viget.com/articles/
+[14] https://www.viget.com/contact/
+[15] https://www.viget.com/about/
+[16] https://www.viget.com/careers/
+[17] https://www.viget.com/code-of-ethics/
+[18] https://www.viget.com/diversity-equity-and-inclusion/
+[19] https://pointlesscorp.com/
+[20] https://explorations.viget.com/
+[21] https://code.viget.com/
+[22] https://mailchi.mp/c911a991155d/first-impressions-of-the-dia-ai-browser
+[23] https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age/
+[24] https://www.viget.com/
+[25] https://www.viget.com/articles
+[26] https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age#hero
+[27] http://eepurl.com/gtHqsj
+[29] https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
+[30] http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
+[31] https://x.com/intent/tweet?text=Breaking%20from%20client%20work%20to%20experiment%2C%20learn%2C%20and%20sharpen%20our%20judgment%20through%20the%20Pointless%20Corp.%20framework%20has%20always%20been%20one%20of%20Viget%E2%80%99s%20most%20valuable%20investments.%20https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
+[32] https://www.viget.com/about/team/bwilliams/
+[33] https://www.viget.com/about/team/bwilliams/
+[34] https://www.viget.com/articles/?category=news-culture#results
+[35] https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
+[36] http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
+[37] https://x.com/intent/tweet?text=Breaking%20from%20client%20work%20to%20experiment%2C%20learn%2C%20and%20sharpen%20our%20judgment%20through%20the%20Pointless%20Corp.%20framework%20has%20always%20been%20one%20of%20Viget%E2%80%99s%20most%20valuable%20investments.%20https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
+[38] https://www.viget.com/articles/the-enduring-point-of-pointless-corp/
+[39] https://pointlesscorp.com/
+[40] http://viget.com/articles/introducing-pointless-corp
+[41] https://replit.com/
+[42] https://lovable.dev/
+[43] https://bolt.new/
+[44] https://www.viget.com/about/team/jpease
+[45] https://claude.com/product/claude-code
+[46] https://chatgpt.com/codex
+[47] https://cursor.com/
+[48] https://www.viget.com/about/team/bwilliams/
+[49] https://www.viget.com/about/team/bwilliams/
+[50] https://www.viget.com/about/team/bwilliams/
+[51] https://www.viget.com/articles/pointless-weekend-2016/
+[52] https://www.viget.com/articles/a-pointless-weekend-or-so/
+[53] https://www.viget.com/articles/book-review-giveaway-the-geometry-of-design/
+[54] https://www.viget.com/newsletter
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+[64] https://www.viget.com/code-of-ethics/
+[65] https://www.viget.com/diversity-equity-and-inclusion/
+[66] https://pointlesscorp.com/
+[67] https://explorations.viget.com/
+[68] https://code.viget.com/
+[69] https://www.viget.com/newsletter/
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