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+[1] Localghost choose a theme [2]( ) [garden-ico] garden [3]( ) [city-icon] 
+midnight city [4]( ) [sunset-ico] miami sunset minimalist [5]( ) [minimalist] 
+2003 [6]( ) [2003-icon] [7]( ) [vaporwave-] vaporwave [8]( ) [netscape-l] 1999
+
+  • [9] About
+  • [10] Blog
+  • [11] Speaking
+  • [12] Links
+  • [13] etc
+
+This website is for humans
+
+Sophie Koonin
+8 August 2025
+Tags:
+
+  • [14]ai
+  • [15]site
+
+Walking past a bus stop yesterday I saw an advert for Google’s AI search. The
+person in the ad had pointed their phone’s camera at a bowl of ramen, and the
+AI result explained how to reproduce it at home.
+
+How does it know? Because it’s trained on all the ramen recipes that multiple
+recipe authors spent hours, weeks, years perfecting. Generative AI is a blender
+chewing up other people’s hard work, outputting a sad mush that kind of
+resembles what you’re looking for, but without any of the credibility or soul.
+Magic.
+
+I subscribe to a lot of recipe websites via RSS, and look forward to new posts
+from some of my favourites like [16]Smitten Kitchen and [17]Meera Sodha because
+I know they’re going to be excellent. I trust that the recipe is tried and
+tested, and the result will be delicious. ChatGPT will give you an
+approximation of a recipe made up from the average of lots of recipes, but they
+lack the personality of each individual recipe, which will be slightly
+different to reflect the experiences and tastes of the author.
+
+There's a fair bit of talk about “[18]Google Zero” at the moment: the day when
+website traffic referred from Google finally hits zero. If the AI search result
+tells you everything you need, why would you ever visit the actual website?
+
+Well, I want you to visit my website. I want you to read an article from a
+search result, and then discover the other things I’ve written, the other
+people I link to, and explore the weird themes I’ve got. I want some of you to
+read my article then ask me to speak at your conferences. Many folks rely on ad
+impressions to support the high-quality content they’re putting out for free.
+
+I write the content on this website for people, not robots. I’m sharing my
+opinions and experiences so that you might identify with them and learn from
+them. I’m writing about things I care about because I like sharing and I like
+teaching. I spend hours writing these posts and AI spends seconds summarising
+them.
+
+I'd much rather people read the whole thing, take it in, digest it and have
+opinions right back at me. I love it when people connect with what I’m writing
+(and sometimes they email me to tell me that, which is really delightful).
+
+I don’t write these posts for VC-funded LLMs to come along and gobble up and
+produce some shitty facsimile, or summarise what I’m saying with none of the
+nuance or context on someone else's website.
+
+This website is for humans, and LLMs are not welcome here.
+
+[19] [20] Made with Eleventy
+
+© Sophie Koonin 2025
+
+[21] rss [22] mastodon [23] bluesky [24] email
+
+References:
+
+[1] https://localghost.dev/
+[9] https://localghost.dev/about
+[10] https://localghost.dev/blog
+[11] https://localghost.dev/talks
+[12] https://localghost.dev/links
+[13] https://localghost.dev/etc
+[14] https://localghost.dev/tags/ai/
+[15] https://localghost.dev/tags/site/
+[16] https://smittenkitchen.com/
+[17] https://www.theguardian.com/profile/meera-sodha
+[18] https://www.theverge.com/24167865/google-zero-search-crash-housefresh-ai-overviews-traffic-data-audience
+[19] https://neocities.org/
+[20] http://11ty.dev/
+[21] https://localghost.dev/rss
+[22] https://social.lol/@sophie
+[23] https://bsky.app/profile/localghost.dev
+[24] mailto:sophie@localghost.dev