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[1]skip to main content
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[2] [logo]
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• [3]Archives
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• [4]Works
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• [5]About
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• [6]More...
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Junk Contemplations
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10 May 2025
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The coffee table is spilled with Playmobil figures, a dirty towel, a simple
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wooden dollhouse, an undressed doll, and a purple teddy bear wearing diapers
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the wrong side up sitting in an empty plastic ice cream container. To my left
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of the couch, a dolphin plush is chilling next to a pile of assorted picture
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books. To my right, an elephant plush wearing a scarf is catching some z’s. All
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of these things hurt my eyes, even though this has more or less been the state
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of stuff in our home for the past two years. I just can’t get used to it,
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something keeps on urging me to clean up, and I indeed have the feeling that
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that is exactly what I do all day long every single day—without much success.
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I make my way through the house to the new home office downstairs while kicking
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aside a few more randomly placed toys—both the toddler’s as well as the dog’s.
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After emptying and moving the IKEA BILLY bookcases, I had another cleanup cramp
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and threw a random array of mediocre books in a couple of bags to donate to the
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thrift store nearby. The shelves were roomy for exactly one week. After that,
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we had to consolidate another bookshelf, more children’s books leaked into the
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home office, and the cramp returned. It is itching badly. Yet it did not stop
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me from ordering more books.
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A month ago, I couldn’t open the drawer beneath the TV stand that stores my
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Nintendo Switch games. Oh hi cramp, how are you? Not good? No? Let’s do this
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together then! Only thirty minutes later, I had sold nine of them on Vinted, a
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European online second hand marketplace. But there be dragons! The last time I
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did something rash like that to a video game collection dear and near to my
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heart, I heavily regretted the action afterwards. You know, that GameCube Fire
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Emblem: Radiant Dawn for €10 that’s now worth €150 kind of regret.
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Back in the home office, a naked wall urged me to drive off to IKEA and get one
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of those five by five KALLAX storage shelves. Somehow, it seemed like a good
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idea. I could move my board games from the hallway to make space for more junk
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for the kids and I had more room to buy more stuff for myself! Yay! Wait a
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minute, more stuff ultimately means more cleanup itches resulting in sudden
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outbursts of throwaway-rage. It looks like all I do is pester myself by wanting
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and getting more junk which all contribute to a restless instead of a calm
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mind. Why do I do this?
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I used to think that I was pretty immune to the whole “fear of missing out”
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hype. It turns out that I’m not. I hate the philosophy of Limited Run Games,
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yet my last order probably won’t be my last (hello Gex Trilogy). I don’t like
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BoardGameGeek’s The Hotness list, constantly teasing you to go off and buy new
|
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games instead of properly learning to understand the mechanics of the ones you
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already have, yet somehow I’m easily convinced by friends influenced by the
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very same list to bring home new stuff anyway.
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The junk that hurts my eyes is not just the junk of the kids. It’s also my own.
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That is coming from a man who read and deeply respects Fumio Sasaki’s Goodbye,
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Things; is a regular listener of The Minimalists; and frequently picks a fight
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with his wife about how disorderly she dares to chuck her clothes into the
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wardrobe. Somehow, somewhere, the sense of it all seems to have gotten lost. In
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my defence: The Minimalist guys and Fumio Sasaki don’t have kids. Marie Kondo
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didn’t have any and now that she does, she’s dialling back on the cleanup
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magic. See what I did there? I tried to hide my own urge to collect junk by
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placing someone else’s junk front and centre. Oops.
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I tried to optimize the new home office space by jamming in as much as I could.
|
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But two old computers next to the modern workstation in front of a window felt
|
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too messy to comfortably be and work in so I am temporarily forced to tear down
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and store the Windows 98 Athlon and Windows XP Core2Duo setup. Not even a KVM
|
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switch would have saved the day here. Yet a new problem arose: since we have
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neither basement nor attic, we don’t even have the space to properly store
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stuff like this. And no way in hell am I going to let go of these machines.
|
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While attempting to make room in the wardrobe (simply because that’s the
|
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largest closet we have), I found an old 12" CRT tube and more old computer junk
|
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stuffed in there “just in case”. I guess these can go… Yes, that last sentence
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was typed with a sense of reluctance.
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|
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All these junk contemplations do not help in calming the spirit. If anything,
|
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that spirit is triggered and working overtime right now. More junk needs to be
|
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moved across the house because of a renovation and more runs to IKEA need to be
|
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made because of an upcoming family expansion. Yup, we made it worse.
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|
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Perhaps I need to kill off the music CD collection, even though that one is
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quite modest. That smaller case could be replaced by another BILLY extension.
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And it’s been years since I last touched that Evercade, who even has that many
|
||||
handheld gaming devices anyway? On to the get-rid-of list it goes. But wait,
|
||||
are you sure? Are you sure? [7]Are you sure?
|
||||
|
||||
Meanwhile, those empty KALLAX holes beckon: now that I do have the space to
|
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store more board games, perhaps it’s time to re-read that wanted list…
|
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|
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[8]braindump [9]stuff [10]collecting
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|
||||
You Might Also Like...
|
||||
|
||||
• [11]The Challenge Of Buying Games At Physical Stores 06 Jun 2024
|
||||
• [12]Overlooked Reasons To Still Buy Physical Media 25 Sep 2023
|
||||
• [13]Is Collecting Physical Games Worth It (Part III) 29 Oct 2022
|
||||
• [14]Double-dipping and Market Prices 05 Jul 2021
|
||||
• [15]Flea Market Season 22 Jun 2021
|
||||
|
||||
Bio and Support
|
||||
|
||||
[avatar2024]
|
||||
|
||||
I'm [16]Wouter Groeneveld, a Brain Baker, and I love the smell of freshly baked
|
||||
thoughts (and bread) in the morning. I sometimes convince others to bake their
|
||||
brain (and bread) too.
|
||||
|
||||
If you found this article amusing and/or helpful, you can support me via [17]
|
||||
PayPal or [18]Ko-Fi. I also like to hear your feedback via [19]Mastodon or
|
||||
email. Thanks!
|
||||
|
||||
JavaScript is disabled. I use it to obfuscate my e-mail, keeping spambots at
|
||||
bay.
|
||||
Reach me using: [firstname] at [this domain].
|
||||
|
||||
↑ [20]Top | [21]Archives | [22]RSS Feed | [23]bv | [24]© CC BY 4.0 License.
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||||
[25] [brainbakin]
|
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|
||||
|
||||
References:
|
||||
|
||||
[1] https://brainbaking.com/post/2025/05/junk-contemplations/#top
|
||||
[2] https://brainbaking.com/
|
||||
[3] https://brainbaking.com/archives/
|
||||
[4] https://brainbaking.com/works/
|
||||
[5] https://brainbaking.com/about
|
||||
[6] https://brainbaking.com/more
|
||||
[7] https://www.youtube.com/watch?v=yNY6ZstdUdY
|
||||
[8] https://brainbaking.com/categories/braindump
|
||||
[9] https://brainbaking.com/tags/stuff
|
||||
[10] https://brainbaking.com/tags/collecting
|
||||
[11] https://brainbaking.com/post/2024/06/the-challenge-of-buying-games-at-physical-stores/
|
||||
[12] https://brainbaking.com/post/2023/09/overlooked-reasons-to-still-buy-physical-media/
|
||||
[13] https://brainbaking.com/post/2022/10/is-collecting-physical-games-worth-it-part-iii/
|
||||
[14] https://brainbaking.com/post/2021/07/double-dipping-and-market-prices/
|
||||
[15] https://brainbaking.com/post/2021/06/flea-market-season/
|
||||
[16] https://brainbaking.com/about
|
||||
[17] https://www.paypal.com/donate/?hosted_button_id=R2WTKY7G9V2KQ
|
||||
[18] https://ko-fi.com/woutergroeneveld
|
||||
[19] https://dosgame.club/@jefklak
|
||||
[20] https://brainbaking.com/post/2025/05/junk-contemplations/#top
|
||||
[21] https://brainbaking.com/archives
|
||||
[22] https://brainbaking.com/index.xml
|
||||
[23] https://brainbaking.com/bv
|
||||
[24] https://brainbaking.com/copyright-and-tracking-policy
|
||||
[25] https://brainbaking.com/links
|
||||
2
static/archive/ckarchive-com-yhbgos.txt
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The Imperfectionist: Navigating by aliveness
|
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|
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452
static/archive/cliophate-wtf-ja3aad.txt
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[1]cliophate.wtf [2]Start Here [3]Reading [4]About Me [5]Now
|
||||
|
||||
How to think
|
||||
|
||||
When I originally saw this tweet, I chuckled.
|
||||
|
||||
[bsky-1200x]
|
||||
|
||||
Then I realized: I do the same thing, and so do the people around me. That is,
|
||||
we outsource our thinking to a machine, which can’t think in the first place
|
||||
(though that fact is a whole separate piece I am working on).
|
||||
|
||||
Since the rise of Generative AI, what I caught myself doing is using tools like
|
||||
ChatGPT or Claude to go through problems. Not as a help, but instead had it
|
||||
spit out an answer that I then (at times blindly) adopted as my own solution.
|
||||
|
||||
And going by that post above, and the anecdotal evidence I have, I am not alone
|
||||
in this.
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|
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
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|
||||
This is not thinking. Again, the machine cannot think. It can only match
|
||||
patterns and emulate writing. But thanks to increasingly sophisticated models,
|
||||
the solution the machine gives us seems like the solution we were looking for.
|
||||
|
||||
But if I am not the one thinking, and thus not the one solving the problem
|
||||
(because problem-solving is what thinking ultimately is), I have learned
|
||||
nothing. I have just taken another one's thoughts (and again, the machine
|
||||
cannot think) as my own. I see little value in this.
|
||||
|
||||
This phenomenon is, however, not a recent problem, even though Generative AI
|
||||
has exacerbated it. Outsourcing our thinking to other things, or people, is
|
||||
something humanity has been doing forever.
|
||||
|
||||
Before Generative AI, we outsourced our thinking to influencers and whatever
|
||||
the algorithmic timelines fed us. Before that, it was to politicians,
|
||||
celebrities, and other people in power. Before that, it was the churches. And
|
||||
before that, it was the shamans. (To be fair, people still do this.)
|
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|
||||
But at least in these examples, the thinker we outsource to is human. We can,
|
||||
most often, deduce what their agenda is. But what is the agenda of a machine
|
||||
that has been trained by a group of people who probably don’t even understand
|
||||
how that machine works in the first place?
|
||||
|
||||
I believe that in this age, at a time when we get inundated with information
|
||||
from all directions, the ability to think is the most important skill we have.
|
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|
||||
I expect that when, and if, the AI revolution arrives, people who have the
|
||||
ability to think are the ones who will not be left behind. Thinkers will be the
|
||||
ones who will thrive in these uncertain times.
|
||||
|
||||
And this is how to think:
|
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|
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
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|
||||
I see four parts that are necessary for thought. You need to cultivate all
|
||||
four, because one or two alone may not be enough to form your best thinking.
|
||||
|
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These are:
|
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|
||||
• Thinking in silence;
|
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• Thinking through inspiration;
|
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• Thinking by writing;
|
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• Thinking by not (actively) thinking.
|
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|
||||
Thinking in silence
|
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|
||||
AI, algorithmic timelines, and generally just the noise^[6]1 we live in, don’t
|
||||
give us the space to think. They hijack our attention and concentration.
|
||||
|
||||
This is our fault. Whenever we have the slightest moment of silence—and we call
|
||||
that boredom—we try to fill the void with whatever we can find.
|
||||
|
||||
But there is a reason you have your best thoughts under the shower, or as soon
|
||||
as your head hits the pillow. These might be the only moments you experience
|
||||
true silence and boredom.
|
||||
|
||||
When we manage to turn off the outside world, we are able to listen to our
|
||||
inner voice. That is thinking. That voice that speaks to you, at times maybe
|
||||
roughly, though that is for another essay, is what thinking is.^[7]2
|
||||
|
||||
By listening and talking to the inner voice, we can give it problems to solve.
|
||||
We can mentally go through the steps and let our minds untangle whatever we are
|
||||
currently working on. If we feed it with the correct pieces, and let it do its
|
||||
job without interruption, it’ll allow us to solve the puzzle.
|
||||
|
||||
This is hard. Thinking is an active skill (though there is a passive element to
|
||||
that, more soon) that burns a lot of energy. The brain alone consumes, on
|
||||
average, around 400 calories per day. To give you an idea: 30 minutes of
|
||||
running burns the same amount. (So feed your brain the nutrients, exercise, and
|
||||
rest it needs.)
|
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|
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━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
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|
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I am a strong believer in cultivating silence to let our minds go wild and
|
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start forming thoughts. It is not easy, though, modern civilization likes to
|
||||
flood us with distractions. Therefore, I try to find moments throughout the day
|
||||
where I embrace silence. (And I am not talking about absolute silence like you
|
||||
have in outer space. You don’t need 0 decibels; rather, what you need is to not
|
||||
have inputs. White noise is completely fine and might even be beneficial to
|
||||
some. If I struggle with sounds, I listen to a mix of white noise and
|
||||
thunderstorms.)
|
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|
||||
But embracing silence is hard for me. I struggle with this because I have the
|
||||
tendency to fill the silence with... something. Anything. Not necessarily
|
||||
because I’m afraid of the silence, but because boredom is at times painful.
|
||||
Boredom is just so... boring.
|
||||
|
||||
I’m not used to it anymore, so I have to force myself to accept it. And only
|
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then can I sit in silence and let my mind work. And every time I give it the
|
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space it needs, I am surprised by what that squishy thing in my skull is
|
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capable of.
|
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|
||||
Thinking through inspiration
|
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|
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While the building block above shows how to create space for thinking, it’s
|
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inspiration, I believe, that sparks thought in the first place.
|
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|
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Not every thought is worth something. I doubt this is a surprise to you, but if
|
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we’d follow every thought we’d ever have life would be pretty fucking weird.
|
||||
|
||||
To succeed at thinking, we need to feed our minds the necessary material to
|
||||
refine what happens up there.
|
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|
||||
This happens through a process I (and I probably stole it) call
|
||||
cross-pollination.
|
||||
|
||||
Cross-pollination is when you take a whole bunch of Lego bricks from all kinds
|
||||
of different sources to build your own castle in your mind.
|
||||
|
||||
You achieve this by consuming broadly.
|
||||
|
||||
But not all consumption is equal.
|
||||
|
||||
There is a reason everyone talks about [8]brain rot currently, because
|
||||
mindlessly scrolling through TikTok and watching people do whatever the
|
||||
algorithm gets them views, is not the type of consumption I am talking about.
|
||||
|
||||
Rather, we’re talking about content (and it can still happen on TikTok, the
|
||||
medium is NOT the problem) that challenges you.
|
||||
|
||||
For me, this content primarily exists as the written word. It is the reason [9]
|
||||
why I read as much as I do. But I also find it in blog posts like these, or
|
||||
newsletters, or at times even on text-based social media like Bluesky or
|
||||
Threads (though let me be real, this is the exception, most content on there is
|
||||
mediocre).
|
||||
|
||||
If this resonated with you, there’s more.
|
||||
Subscribe to get future posts delivered to your inbox. No spam.
|
||||
And if you want to support my writing, [10]click here.
|
||||
|
||||
You can find that content also in multimedia formats, be it podcasts, YouTube
|
||||
videos, or (good!) TikTok shorts. Or you find it as a little nugget in some
|
||||
random TV show or movie. Or while talking to other people, or observing nature.
|
||||
|
||||
What is important here is that you consume actively. Not necessarily to learn
|
||||
every time you look at something, but by spending focused time with the media.
|
||||
|
||||
And yes, for that, you need to put away your phone, turn off your gaming
|
||||
console, or whatever else you are currently doing. NO multitasking. We all know
|
||||
by now that [11]multitasking doesn’t exist. Sit with the material, consume it,
|
||||
and let it feed your thoughts with new Lego bricks.
|
||||
|
||||
One very important thing, however, is this: don’t only consume things with
|
||||
which you agree or that you already believe. All this does is feed your idiocy
|
||||
(and we are all idiots) and enforce negative cycles.
|
||||
|
||||
Consume stuff you hate. Consume what the enemy created, whoever that enemy is
|
||||
(and then ask yourself, why do you have enemies?). Consume things that are
|
||||
uncomfortable because they might show you truths you want to hide from. Consume
|
||||
broadly and widely, and outside of your comfort zone, because it gives you
|
||||
perspective and shows you things you may not have known.
|
||||
|
||||
I am not saying you need to adopt these views. Not if you fundamentally
|
||||
disagree with them, and especially not if they are just plain wrong. Bigots are
|
||||
bigots (and I believe they are bigots because they do not consume what their
|
||||
“enemies” create). But this at least shows you what not to think about.
|
||||
|
||||
This is crucial, too. This is anti-thinking, another part of having “good”
|
||||
thoughts. But how do you know what to anti-think if you don’t know what is out
|
||||
there?
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Thinking through writing
|
||||
|
||||
Yes, I am biased. But I believe that writing is the other necessary skill to
|
||||
succeed in our current times.
|
||||
|
||||
Because what writing allows is to sort and distil the thinking you do, break it
|
||||
down into pieces and recombine it with other stuff.
|
||||
|
||||
As long as the thinking just stays in your mind, I’d argue that it is
|
||||
worthless. This is especially true for ideas. Everyone has ideas. The world
|
||||
certainly does not lack ideas.
|
||||
|
||||
Ideas are not worth anything if they do not lead to future steps.
|
||||
|
||||
The first step is to write it down. Because writing is the one other magic
|
||||
trick humans possess.
|
||||
|
||||
And before you tell me that Generative AI is taking this from us: LLMs do not
|
||||
write.
|
||||
|
||||
What they do might look like writing, it might feel like writing, but it is not
|
||||
writing. Instead, GenAI outputs text, syntactically flawless text, yes, but
|
||||
devoid of any substance. The machine just breaks down writing into a
|
||||
mathematical formula^[12]3, robbing writing of all that makes it magical. (And
|
||||
a lot of us lack the necessary taste to understand that this writing is simply
|
||||
not good. Grammatically correct ≠ good.)
|
||||
|
||||
So you need to write yourself. And as the screenshot at the beginning of this
|
||||
essay ironically shows, even writing down your problem as an AI prompt
|
||||
clarifies your thought.
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
There are two ways to solve problems through writing, and I alternate between
|
||||
the two of them: they are writing slowly, and writing fast.
|
||||
|
||||
Writing slowly
|
||||
|
||||
I’d argue that to write slowly you have to write by hand. Be it on a piece of
|
||||
paper, or like I do, on [13]one of these fancy e-ink devices.
|
||||
|
||||
But through writing by hand, you are forced to slow down, simply because your
|
||||
hand cannot catch up to the speed of your thinking. And this allows you to
|
||||
“de-jumble” the mess in your head before you put it down on paper.
|
||||
|
||||
This blog post was first brainstormed on the equivalent of two sheets of A4
|
||||
paper, and what came out was basically a completely finished post that just
|
||||
needed a bit of polishing (to transform bullet points into proper prose, for
|
||||
example).
|
||||
|
||||
I write most of my blog posts this way. I also write my journal by hand every
|
||||
morning, and most of my notes are handwritten, too.
|
||||
|
||||
Again, this is to make sense of what is in my head, by giving me the space (and
|
||||
the silence, there are no inputs when I do this) to think through things.
|
||||
|
||||
(In theory, you could also use an old-school typewriter. Because if you type
|
||||
too fast on that thing, you jam the keys. This is a great analogy because if
|
||||
you write too fast by hand, you jam your brain.)
|
||||
|
||||
Writing fast
|
||||
|
||||
Another practice I follow is what I call the brain dump. This has to happen on
|
||||
a computer, either by typing if you are a fast typist or maybe by recording a
|
||||
voice note.
|
||||
|
||||
The value of the brain dump is by “emptying” your mind. The goal is not to form
|
||||
perfectly finished nuggets of thought but instead to unload all that is in your
|
||||
mind, all that is taking up your mental bandwidth.
|
||||
|
||||
Often, what comes out of a brain dump session is not truly valuable if looked
|
||||
at through a vacuum. It is important that you don’t filter and instead write
|
||||
everything down that comes up, unedited and raw.
|
||||
|
||||
When you look at this brain dump, you’ll realize that most of it is trash. That
|
||||
is ok, that is the point of the exercise. You want to get the trash out of your
|
||||
head.
|
||||
|
||||
But with a certain distance (I never read the brain dumps the day I wrote
|
||||
them), you may find certain specks of gold. Here and there, you see a nugget
|
||||
that, if you disassemble it, might lead to something. And then I’d suggest you
|
||||
take that nugget and go through it by writing by hand.
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Thinking by not (actively) thinking
|
||||
|
||||
Because thinking is problem-solving, in theory, the result of thought is a
|
||||
solved problem.
|
||||
|
||||
Sometimes you can’t solve the problem when you actively think about it. You
|
||||
just can’t find the solution, no matter how much time you spend on it.
|
||||
|
||||
In these cases, stop. Take some distance. Let it rest, do something completely
|
||||
different, and ignore it for a few hours or days.
|
||||
|
||||
You may have experienced this before. You struggled for hours to come up with a
|
||||
solution, kept failing, and ultimately gave up.
|
||||
|
||||
But then, in the unlikeliest of situations, you had the epiphany you waited
|
||||
for. The complete solution to your problem suddenly came up in your mind as if
|
||||
planted there by some alien life form when you were not paying attention.
|
||||
|
||||
This is thinking by not thinking. It is passive. It happens without you forcing
|
||||
it, in the subconscious, while you do other things. I don’t know why it
|
||||
happens. I don’t understand what processes run in our subconscious mind in the
|
||||
background, I only know that I’ve experienced this before.
|
||||
|
||||
As a writer, the way I use it is to never hit publish on bigger pieces (like
|
||||
this one) the day I wrote them. I often let them sit and ripen in the back of
|
||||
my mind. When I sit down with them again, I often perceive things I hadn’t
|
||||
before.
|
||||
|
||||
The same goes when I struggle to fix a problem at work. Giving myself the space
|
||||
to not think about it is apparently what I need to solve the toughest of
|
||||
problems.
|
||||
|
||||
So sometimes, don’t think. Some people seem to be really good at this.
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Tools for Thinking
|
||||
|
||||
I’m planning to expand this section into a separate post in the future, but
|
||||
here are a bunch of tools and tricks I rely on to help my thinking.
|
||||
|
||||
While the above steps are the basis needed to think in the first place, the
|
||||
tools below are what help me have “better” thoughts.
|
||||
|
||||
• Mental models: You may have heard of Pareto’s principle, aka the 80/20 rule
|
||||
, or Occam’s Razor, or Compounding. These are mental frameworks that might
|
||||
not always be true, but that allow you to see things in different lights.
|
||||
There are a lot of them. In theory, all that follows below could be
|
||||
considered a mental model.
|
||||
• First principles: Break your thoughts down to the most basic truth. Dig at
|
||||
it for as long as you can until you discover the one raw fact that must be
|
||||
true. Strip away assumptions. Build from there.
|
||||
• Socratic Questioning: Ask layered, open-ended questions to clarify, probe,
|
||||
explore and question.
|
||||
• 5 Whys: Ask why until you discover the root cause behind a problem. The
|
||||
first, second or even third level is often not the true reason a problem
|
||||
appeared.
|
||||
• Inversion: Do the opposite of what you were planning to do. Instead of
|
||||
asking how to succeed, ask yourself how to fail. Then avoid that.
|
||||
• Reverse-engineering: Start from a finished system. Deconstruct it to see
|
||||
how it was built, then replicate (and improve) it with your own toolset.
|
||||
• Feynman Technique: That’s what I am doing here. I want to learn how to
|
||||
think, so I teach it in simple terms to the reader. When I struggle to
|
||||
explain a part, I find gaps in my knowledge. I go back and improve.
|
||||
|
||||
There are many more tools in my toolset, but these are the ones I (try to) rely
|
||||
on the most. I’ll expand this into a separate post down the line, so [14]
|
||||
subscribe to the newsletter or [15]RSS feed to get notified when it goes live!
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Thinking is the most crucial skill we need to develop amidst our current,
|
||||
uncertain times. It will help us make sense of the mess of the world, and
|
||||
especially of the mess in our minds.
|
||||
|
||||
By becoming better thinkers, I’d argue we become better humans. And by becoming
|
||||
better humans, we’ll be able to make the world a better place.
|
||||
|
||||
None of this is easy. It requires a vast amount of effort from us, not only to
|
||||
take the time to think or improve our thinking, but also to reject what
|
||||
interferes with it.
|
||||
|
||||
It is probably why a lot of people will not do this. Instead, they might
|
||||
complain, shout at the clouds or simply give up. It is, after all, easier to
|
||||
feel defeatist than to struggle.
|
||||
|
||||
Those of us who hone this skill (and thinking is ultimately a skill) will learn
|
||||
a superpower that brings us ahead of the majority.
|
||||
|
||||
It’ll make us superhuman, and I strongly believe this.
|
||||
|
||||
So, go and practice thinking.
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
Some notes on AI: I bashed Generative AI, LLMs and algorithmic timelines a lot
|
||||
in this post.
|
||||
|
||||
The reason is I strongly believe we should not be offloading the skills that
|
||||
make us human to machines.
|
||||
|
||||
But I still use ChatGPT on a near-daily basis. The difference is that I (now)
|
||||
use it to complement my thinking. I use it for research (and then fact-check,
|
||||
because it still hallucinates a lot), I use it as a learning tool, or to see
|
||||
things from different angles by actively asking it to do so. It often fails,
|
||||
but sometimes it helps me.
|
||||
|
||||
Generative AI is a tool we need to learn how to use. I keep comparing LLMs to a
|
||||
friend who has a photographic memory and remembers everything. But he is also
|
||||
just plain stupid. He makes shit up. He doesn’t know what he is talking about,
|
||||
but just parrots what he learned by heart. (And memorizing ≠ understanding.)
|
||||
Sometimes he parrots something really intelligent, but that is more a
|
||||
coincidence than anything else. We just give this randomness more weight than
|
||||
we should, as we find it “magical”.
|
||||
|
||||
And as for algorithmic timelines: they are mostly shit. Their only worth is if
|
||||
you use them as a marketing tool.
|
||||
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
|
||||
1. This is not a new development, however. The Stoic philosopher Seneca, back
|
||||
in 62-64 AD, already complained about how noisy Ancient Rome was back then
|
||||
([16]On Quiet and Study). And he didn’t even have Instagram, TikTok or
|
||||
ChatGPT. [17]↩
|
||||
|
||||
2. Some people do [18]not have an inner voice. I cannot imagine what that
|
||||
would be like, as mine never shuts up. But I’d love to hear from you. [19]↩
|
||||
|
||||
3. The way LLMs “write” is by calculating what word is most likely to follow
|
||||
the preceding one. But since it was trained on gazillions of data
|
||||
(so-called tokens), it’s rather good at emulating the way humans write. But
|
||||
two things: since we’ve just argued that writing is thinking, and thinking
|
||||
is a human practice, we cannot call what the machine outputs as writing.
|
||||
These machines don’t understand meaning, they excel in (statistical)
|
||||
patterns. And second, the creators of these machines want us to believe
|
||||
that there is more magic in that output than there is. If they can sell us
|
||||
the idea that the machine has created something original by thinking, we’ll
|
||||
have more faith in these tools and thus will throw money in their
|
||||
direction. [20]And they need a shit ton of money. [21]↩
|
||||
|
||||
[22]Clarity
|
||||
This is me
|
||||
'Sup, I'm Kevin
|
||||
[23] [24] [25] [26]
|
||||
|
||||
If this resonated with you, there’s more.
|
||||
Subscribe to get future posts delivered to your inbox. No spam.
|
||||
And if you want to support my writing, [27]click here.
|
||||
|
||||
[28]Newer Post [29]Archive [30]Older Post
|
||||
|
||||
References:
|
||||
|
||||
[1] https://cliophate.wtf/
|
||||
[2] https://cliophate.wtf/start
|
||||
[3] https://cliophate.wtf/reading
|
||||
[4] https://cliophate.wtf/about
|
||||
[5] https://cliophate.wtf/now
|
||||
[6] https://cliophate.wtf/how-to-think#fn:1
|
||||
[7] https://cliophate.wtf/how-to-think#fn:2
|
||||
[8] https://www.calm.com/blog/brainrot
|
||||
[9] https://cliophate.wtf/reading
|
||||
[10] https://ko-fi.com/cliophate
|
||||
[11] https://hbr.org/2010/12/you-cant-multi-task-so-stop-tr
|
||||
[12] https://cliophate.wtf/how-to-think#fn:3
|
||||
[13] https://overkill.wtf/supernote-manta-review/
|
||||
[14] https://newslettter.cliophate.wtf/
|
||||
[15] https://cliophate.wtf/
|
||||
[16] https://www.stoics.com/seneca_epistles_book_1.html#L56
|
||||
[17] https://cliophate.wtf/how-to-think#fnref1:1
|
||||
[18] https://journals.sagepub.com/doi/10.1177/09567976241243004
|
||||
[19] https://cliophate.wtf/how-to-think#fnref1:2
|
||||
[20] https://www.wsj.com/tech/ai/sam-altman-seeks-trillions-of-dollars-to-reshape-business-of-chips-and-ai-89ab3db0
|
||||
[21] https://cliophate.wtf/how-to-think#fnref1:3
|
||||
[22] https://cliophate.wtf/archive/topic:clarity
|
||||
[23] https://bsky.app/profile/cliophate.wtf
|
||||
[24] https://threads.net/@cliophate
|
||||
[25] https://overkill.social/@cliophate
|
||||
[26] https://instagram.com/cliophate.wtf
|
||||
[27] https://ko-fi.com/cliophate
|
||||
[28] https://cliophate.wtf/taste-voice-genai
|
||||
[29] https://cliophate.wtf/archive
|
||||
[30] https://cliophate.wtf/redesign
|
||||
461
static/archive/justin-searls-co-bifdrg.txt
Normal file
461
static/archive/justin-searls-co-bifdrg.txt
Normal file
@@ -0,0 +1,461 @@
|
||||
[1]
|
||||
justin․searls․co
|
||||
[2][ ]
|
||||
[3]Posts [4]Casts [5]Links [6]Shots [7]Takes [8]Tubes [9]Clips [10]Spots [11]
|
||||
Slops [12]Mails
|
||||
[13]About [14]Search [15] Subscribe
|
||||
[16]Posts [17]Casts [18]Links [19]Shots [20]Takes [21]Tubes [22]Clips [23]Spots
|
||||
[24]Slops [25]Mails
|
||||
[26]About [27]Search [28] Subscribe
|
||||
|
||||
• [29]Work
|
||||
• [30]GitHub
|
||||
• [31]YouTube
|
||||
• [32]LinkedIn
|
||||
• [33]Instagram
|
||||
• [34]Mastodon
|
||||
• [35]Twitter
|
||||
|
||||
What follows is an issue of [36]my newsletter, Searls of Wisdom, recreated for
|
||||
you here in website form. For the full experience, subscribe and get it
|
||||
delivered to your inbox each month!
|
||||
[37][ ] [38][Sign up]
|
||||
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
|
||||
Monday, May 19, 2025 [39]
|
||||
|
||||
Searls of Wisdom for April 2025
|
||||
|
||||
Remember April? April was a month in a long line of months that left me (and,
|
||||
one presumes, a lot of people) asking themselves, "how did we end up here?"
|
||||
Well, that's what you have this weird newsletter for. And we'll get to that, I
|
||||
promise.
|
||||
|
||||
In terms of stuff I did since last time we chatted:
|
||||
|
||||
• Cut a couple ([40]1, [41]2) good Breaking Change episodes. The content is
|
||||
questionable, but the audio quality has never been better
|
||||
• Summarized what I consider to be the [42]easiest-to-assess traits of strong
|
||||
programmers
|
||||
• Started using [43]GitHub Copilot in Agent mode, and recorded my [44]vibe
|
||||
code deflowering live on YouTube
|
||||
• [45]Made Reddit angry by using a computer to [46]generate background images
|
||||
for my house's rooms in HomeKit
|
||||
|
||||
I also started a vlog. Right now it just lives in this album in my Photos
|
||||
library, but initial reviews are unanimously positive!
|
||||
|
||||
I started a vlog
|
||||
|
||||
As I start writing this, I'm sitting on an A350 bound for Tokyo, and the flight
|
||||
attendant just announced we won't have WiFi over the Pacific, because Viasat or
|
||||
whoever hasn't launched their latest satellite yet. As a writer and programmer
|
||||
whose greatest impediment to creative output is the risk of distracting myself
|
||||
on the Internet, learning that I would be forced offline for 13 hours triggered
|
||||
a familiar relief. My body softened. Maybe I'll actually get some sleep. If I
|
||||
play my cards right, I might manage to write one whole e-mail between now and
|
||||
when I land. [Update, 19 days later: I did not.] In any case, being kicked off
|
||||
the 'Net for a few hours once in a while can be restorative.
|
||||
|
||||
In fact, as luck would have it, one answer to the question posed at the outset
|
||||
("how did we end up here?") is also, more or less, "because Internet." So
|
||||
today, let's talk a bit about the World Wide Web and how tangled in it we've
|
||||
become.
|
||||
|
||||
In a world experiencing an unprecedented degree of economic volatility,
|
||||
fifty-fifty ideological polarization, and routine technological upheaval,
|
||||
there's at least one trend line moving in a clear and consistent direction:
|
||||
[47]people [48]across [49]the [50]world [51]increasingly [52]agree [53]things
|
||||
[54]are [55]bad [56]and [57]getting [58]worse.
|
||||
|
||||
Why is this? And if everyone feels that way, why does the prospect of
|
||||
leveraging that unanimous sentiment into effecting positive change feel more
|
||||
hopeless than ever? How can it be that living standards have never been higher
|
||||
and public sentiment has never been lower?
|
||||
|
||||
The answer eludes us because it is the water we swim in. Or, rather, the [59]
|
||||
Information Superhighway we ride on.
|
||||
|
||||
People are so accustomed to today's global and instantaneous exchange of
|
||||
information that we seem to suffer a collective amnesia as to how recent an
|
||||
innovation it is. One reason it's sneaked up on us is that information is
|
||||
inherently invisible, so the most successful information technologies penetrate
|
||||
our minds with minimal disturbance to our environment. In fact, the world
|
||||
mostly looks the same as it did forty years ago. And while it would make for
|
||||
rather dull cinema to consider that Marty McFly could totally get by wearing
|
||||
his 1985 wardrobe in 2025, at least he wouldn't have to worry about whether his
|
||||
hoverboard would work over water. We may not have gotten the flying cars we
|
||||
were promised, but at least we can hang our hats on how much friction we've
|
||||
eliminated from payment processing.
|
||||
|
||||
[60]An elder millennial's history of the Information Age
|
||||
|
||||
Every year or so, I find it clarifying to take a few moments to reflect and
|
||||
look back at the progression of the Information Age over my lifetime. We've
|
||||
come a long way:
|
||||
|
||||
• Forty years ago, my parents had a black-and-white television connected via
|
||||
coax to an antenna mounted on our house's roof. I have dim memories of
|
||||
nightly news broadcasts glowing through the curved glass of Dad's
|
||||
then-massive 30" CRT television; the static causing the anchor to dance and
|
||||
flicker like a flame. We got an hour of news each night from any of three
|
||||
sources (well, four, since we were within range of Canada's CBC over VHF),
|
||||
and each covered the same mostly local, mostly mundane topics in a format
|
||||
that was mediated by longstanding journalistic norms
|
||||
• Thirty years ago, they upgraded to a color TV and basic cable service,
|
||||
which brought with it access to CNN. The news now came to us 24/7. Its
|
||||
coverage was national rather than local—blanketing dozens of media markets
|
||||
would have been cost-prohibitive—and this surely accelerated the
|
||||
nationalization of partisan politics. But CNN's novel format was dull and
|
||||
unfocused as producers struggled to figure out how to fill so much airtime.
|
||||
My family also had a 14.4 kbps dial-up modem and an America On-Line
|
||||
subscription that charged us by the minute—neither of which posed a
|
||||
problem, as there was so little to do on the World Wide Web. Still, for the
|
||||
first time, we could reach out and retrieve information on demand, even if
|
||||
it was limited to outdated and uninteresting marketing fluff hidden behind
|
||||
[61]AOL Keywords
|
||||
• Twenty years ago, our Comcast service was upgraded to include broadband
|
||||
Internet. Publications now had real websites and computers had real
|
||||
browsers. When news was breaking, I'd visit my favorite bookmarks and
|
||||
repeatedly mash F5 to receive updates. Information could finally travel
|
||||
instantly across the globe, but distribution depended on the initiative of
|
||||
individual users to search and surf for it. A smattering of self-hosted
|
||||
weblogs emerged as noteworthy upstarts, but media as actual people
|
||||
experienced it remained unchanged—monolithic outlets mediated news coverage
|
||||
at the whims of enterprising editors and eccentric billionaires, just as it
|
||||
always had
|
||||
• Ten years ago, we were all glued to our phones. Incredible as ubiquitous
|
||||
wireless connectivity was, the chief innovation of the era was the
|
||||
disintermediation of information. Legacy outlets that tossed newspapers
|
||||
onto doorsteps were quickly outflanked by social media apps that pushed
|
||||
notifications onto home screens. Whether you were pulling-to-refresh
|
||||
Facebook or Twitter or Instagram, the contours of our new information
|
||||
ecosystem began to take shape: an endless firehose of "content" from
|
||||
billions of voices. Before long, a handful of platforms achieved so-called
|
||||
"network effect" and injected themselves as the new mediator class,
|
||||
personalizing each of our feeds by cherry-picking content so as to maximize
|
||||
our engagement and their advertising revenue
|
||||
• As for today, we are witnessing the apex of the previous era and the dawn
|
||||
of the next. With each generation of mobile connectivity, we've invented
|
||||
new ways to saturate every available megabit of bandwidth and every spare
|
||||
moment of attention. Most people spend multiple hours each day lost in an
|
||||
infinite scroll of vertical video. Textual thoughtleaders have given way to
|
||||
video influencers. Active curation has succumbed to passive consumption. If
|
||||
the 2010s represented an eruption of hot takes being spewed across
|
||||
ideological lines, the magma has cooled throughout the 2020s as users have
|
||||
been sorted into like-minded pools of lackadaisical discontent. For most
|
||||
people, "news" no longer exists—people simply hear things. Who they hear
|
||||
from and about what is selected by an algorithm designed to provoke
|
||||
newly-invented emotional reactions that the market greatly values:
|
||||
unfulfillment so as to scroll past more ads, uninhibition so as to make
|
||||
more purchases, unsatisfaction so as to keep coming back. By now, most of
|
||||
us have long since traded away our capacity for emotional regulation in
|
||||
exchange for the promise we'll never experience boredom again
|
||||
• And what of tomorrow? One can only imagine what fresh hell they have in
|
||||
store for us. Will human creators be replaced by celebrity avatars? Will
|
||||
targeted display ads give rise to individualized video trailers starring
|
||||
you in a film about how an irrational mid-life car purchase will make an
|
||||
idealized version of your high school crush want to sleep with you? And who
|
||||
needs an imaginary friend when your kid could grow up with an omnipresent
|
||||
AI companion to shape their cognitive and social development—while also
|
||||
subtly influencing which brand of chips they'll buy? I'm honestly hopeful
|
||||
the answer is yes! (If only because such a future indicates we still have a
|
||||
functioning economy with access to fresh water…)
|
||||
|
||||
The timeline above might feel truthy to you. Maybe it maps to your experience
|
||||
as well. And forgive me if this all reads as obvious—you've probably also
|
||||
looked back from time to time and considered the dizzying pace at which the
|
||||
world has changed. Growing up, progress was defined by more access to more
|
||||
perspectives delivered in less time and less money. But now, with the benefit
|
||||
of hindsight, it's starting to feel that information itself has been
|
||||
transformed as well: more personal and more engaging, but ultimately less
|
||||
actionable and less satisfying.
|
||||
|
||||
[62]We don't love to win, we hate to lose
|
||||
|
||||
A line from [63]Interstellar acts as its thesis, cohering a narrative that
|
||||
extends light years and spans generations. Perhaps appropriately, it takes an
|
||||
AI to tell the human characters this:
|
||||
|
||||
Newton’s Third Law. The only way humans have figured out how to move
|
||||
forward is to leave something behind.
|
||||
|
||||
Humans are generally very sensitive to loss, and the psychological phenomenon
|
||||
known as "[64]loss aversion" describes a powerful force motivating people to
|
||||
stand athwart history and moderate the pace of change. We know it best for all
|
||||
the ways it leads humans to make irrational, unwise decisions (staying in a bad
|
||||
job too long, holding onto your worthless NFTs, refusing to cancel Netflix),
|
||||
but the reason loss aversion exists to begin with is that in nature there are
|
||||
countless more ways in which avoiding loss is adaptive behavior. I'm sure some
|
||||
ancestor of mine hundreds of thousands of years ago only survived because they
|
||||
refused to let go of a banana… loss aversion isn't all bad.
|
||||
|
||||
Anyway, loss aversion is why attempts to take away the Internet as we
|
||||
experience it today—as we saw earlier this year with TikTok and as I witnessed
|
||||
again on this plane—cause people to get upset. In January, the Internet was
|
||||
pounded with videos of 20-somethings half-jokingly [65]swearing fealty to the
|
||||
CCP to advocate for their favorite app. On today's flight, a finance bro threw
|
||||
a tantrum demanding outsized compensation for missing a full day of trading as
|
||||
he pointed to his ticket, which erroneously labeled the plane as being
|
||||
"WiFi-equipped."
|
||||
|
||||
We can all relate to how it feels to have something we find precious taken away
|
||||
from us, like bananas or TikTok or WiFi. We are less attuned to, but still
|
||||
plenty capable of lashing out over, intangible potential loss—as we've seen in
|
||||
the debate over [66]net neutrality or the spectre of [67]ISP data caps. But
|
||||
when it comes to this particular discussion where the sort of philosophical
|
||||
loss being described can only be conveyed through a careful comparative
|
||||
analysis over a period of decades? We're cooked.
|
||||
|
||||
We all might harbor nostalgia for the way things were, but loss aversion can't
|
||||
help us reclaim such distant past. Any attempt to actually go back would itself
|
||||
be perceived as an unacceptable loss. Like it or not, humans are now a race of
|
||||
TikTokers—at least until some new thing outdoes TikTok in a manner that people
|
||||
like you and me will only read as depraved but in which the rest of the world
|
||||
will view as incremental progress.
|
||||
|
||||
[68]What exactly was lost?
|
||||
|
||||
Even people clamoring for a return to the pre-Internet glory days of Real
|
||||
Journalism wouldn't actually be willing to trade in their smartphones for one
|
||||
measly hour of nightly news from a handful of national broadcasters. In
|
||||
general, it's easier to wholesale vilify a new technology (video games!
|
||||
smartphones! TikTok!) than to drill into its unintended consequences while
|
||||
simultaneously acknowledging its merits. So instead of buying a dumbphone and
|
||||
moving to a cabin in the woods in the vain hope that it will transport me back
|
||||
to the 90s, it seems more useful to sit and have a think about the positive
|
||||
attributes of the long-dead media ecosystem and consider what it might look
|
||||
like to reclaim those benefits in a modern context.
|
||||
|
||||
On reflection, I can think of two important benefits of the highly-constrained
|
||||
media environment of the pre-Internet era that almost sound quaint by today's
|
||||
standards:
|
||||
|
||||
First, it turns out that a scarcity of sources—not speed or accuracy of
|
||||
reporting—is what gave news media its authority in society. For the most part,
|
||||
people walked around with a shared understanding of the world they occupied,
|
||||
accepted a broad base of agreed-upon facts, and associated the oppositional
|
||||
"other" as belonging to distinct, geographically-defined media ecosystems.
|
||||
Americans largely believed their neighbors were good people, didn't doubt the
|
||||
safety of fluoridated water, and mostly imagined their enemies as people living
|
||||
in countries that didn't air Murrow or Cronkite. This situation resulted in all
|
||||
kinds of terrible outcomes for people whose interests fell outside the narrow
|
||||
range of that day's [69]Overton window, but it did foster a sense that "we"
|
||||
were on the same "team" operated by a common government that would from time to
|
||||
time "do things." It's hard to imagine a single country for which that
|
||||
sentiment still rings true today. Fringe ideas that would have been banished to
|
||||
stuffed-and-mailed-from-home newsletters with fewer than fifty subscribers in
|
||||
the 1970s now form a latticework of overlapping constituencies necessary to
|
||||
winning any level of elected office in the United States.
|
||||
|
||||
Second, it sure feels like the scarcity of scope of available information had a
|
||||
tendency to focus society on a tractable set of clearly-defined problems. When
|
||||
engaged voters in Detroit subscribed to one of its two regional papers, the
|
||||
number of topics under debate was constrained by how many column-inches would
|
||||
fit in the "A" section of either. As a result, it was actually possible to keep
|
||||
abreast of "the issues" (arbitrary as they might be) throughout an election,
|
||||
form comprehensible opinions, and support candidates based on their positions.
|
||||
This reality began dissolving with the advent of social networks and new media,
|
||||
before disappearing entirely once algorithms started drawing from that well to
|
||||
populate everyone's feeds. Today, we doom-scroll timelines that are customized
|
||||
to our unique desires and anxieties, effectively corralling each of us into a
|
||||
community of one. The thought of plopping a half-dozen random voters into a
|
||||
focus group with the expectation their policy priorities would circumscribe a
|
||||
preordained set of traditional issues simply beggars belief. (The political
|
||||
press tends to confuse this phenomenon with polarization, but it's actually
|
||||
worse: polarized disagreement presupposes agreement on what people disagree
|
||||
about.) Hell, pluck any two people for whom a pollster would rate as
|
||||
"highly-engaged" and—forget about reading the same paper—they probably wouldn't
|
||||
have even heard of each other's self-reported #1 issue.
|
||||
|
||||
So, what did we lose by gaining infinitely-connected networking technology? We
|
||||
lost a shared sense of the world we collectively inhabit, as well as the most
|
||||
pressing issues facing it. As a result, it's no wonder that people from
|
||||
seemingly every developed country believe things are going to hell: modern
|
||||
information distribution organizes around ideological borders as opposed to
|
||||
geographic ones and is scientifically engineered to engender
|
||||
emotionally-charged, high-stakes attachment to any of a thousand disparate
|
||||
animating issues.
|
||||
|
||||
So that's neat.
|
||||
|
||||
[70]Maybe this is coming to a head
|
||||
|
||||
Intellectuals like you and I who can still be bothered to read and write text
|
||||
in excess of a thousand words have, in recent years, started to detect that
|
||||
something is amiss here. I, for one, have been worried about this shit since
|
||||
well before it was cool. The approaching endgame started to materialize with
|
||||
Facebook's [71]introduction of the News Feed in 2006 and began to feel
|
||||
locked-in with the Internet's collective [72]pivot to video in 2015. These
|
||||
moments stand out as milestones in both of two parallel timelines that have
|
||||
played out with approximately zero awareness of or interaction with one another
|
||||
(until recently):
|
||||
|
||||
1. The educated, book-reading class has tackled the changing information
|
||||
landscape with the same journalistic detachment as it would any other
|
||||
"social epidemic," like second-hand smoke or teen pregnancy. Its movement
|
||||
can be charted by a familiar progression of the sort of sleeper-hit
|
||||
nonfiction books we see written in response to any such societal issue:
|
||||
from [73]identifying the problem to [74]exhorting individual resistance to
|
||||
[75]offering parenting advice to [76]bargaining with the changing world
|
||||
before eventually [77]pathologizing its effect on children. This culminated
|
||||
in a variety of tech-skeptical [78]policy prescriptions, [79]antitrust
|
||||
suits, and [80]saber rattling by the Biden administration
|
||||
|
||||
2. While journalists merely adopted the dark, the alt-right was born in it,
|
||||
molded by it. As early as 2005, I remember memes originating on [81]4chan
|
||||
and later showing up on [82]GAF before landing on [83]IGN and ultimately
|
||||
being deposited as sediment in the collective male gamer id. Sometimes the
|
||||
meme pipeline was harmless, like when [84]"Rickrolling" emerged from
|
||||
4chan's duckroll trend in 2006, but it was just as often horrifying. I ran
|
||||
into Brianna Wu several times the year [85]Gamergate broke out, and I
|
||||
genuinely struggled to reckon with the real-world consequences she suffered
|
||||
at the hands of a few basement-dwelling edgelords. 4chan's notoriety peaked
|
||||
when it birthed [86]QAnon, but one can draw a straight line from the image
|
||||
board to any of the [87]men's rights movement, cesspool of [88]pick-up
|
||||
artists, or phenomenon of [89]incel mass shooters. By 2024, dank meme
|
||||
laundering had taken many of these deplorable positions mainstream, and a
|
||||
male-coded political constituency ("the [90]Manosphere") emerged around
|
||||
[91]Barstool Sports and [92]Joe Rogan, espousing a masculine [93]
|
||||
primitivism skeptical of effete knowledge work
|
||||
|
||||
Both tracks have seen phenomenal success in their own way.
|
||||
|
||||
The poindexter liberals in their ivory towers of intellectualism wrote a bunch
|
||||
of books about how smartphones are bad and as soon as it became about "the
|
||||
children", they inadvertently turned the Christian right against the same
|
||||
technology that had radicalized them in the first place. The streams are really
|
||||
crossing now that Republican states are climbing over each other to [94]ban
|
||||
[95]phones [96]in [97]schools and [98]social [99]media [100]accounts for
|
||||
minors.
|
||||
|
||||
Meanwhile, a handful of hentai-hoarding incels on 4chan spewing memes and
|
||||
conspiracy theories wound up getting to choose the Vice President with J.D.
|
||||
"maybe the Internet was a mistake" Vance. The lines are again blurring as
|
||||
ambitious Democrats like [101]Pete Buttigieg and [102]Josh Shapiro court The
|
||||
Male Vote by showing up on right-leaning podcasts men apparently listen to. And
|
||||
whether it's evidence of [103]horseshoe theory or a sign of a broader belief
|
||||
that technology companies are fucking up our civilization, MAGA diehards like
|
||||
Matt Gaetz [104]have found common cause with liberal firebrands like Lina Khan
|
||||
in support of breaking up the likes of Google, Meta, and Amazon.
|
||||
|
||||
Planet Earth is undeniably a bit of a shitshow at the moment, but I'm actually
|
||||
feeling optimistic that we're approaching the precipice of something that
|
||||
will—once we get to the other side of it—feel like the beginning of a sea
|
||||
change in how information is organized, constituted, and distributed. To wit:
|
||||
skepticism of information technology has materialized and matured from opposite
|
||||
ends of the political spectrum, and advocates from both sides are meeting in
|
||||
the middle with relatively boring policy prescriptions like regulating the use
|
||||
of smartphones in schools and expanding the scope of antitrust actions. Seems…
|
||||
fine, actually?
|
||||
|
||||
I don't expect any of the solutions being proposed today to, you know, work.
|
||||
But it definitely feels like we've hit a critical mass such that the changes we
|
||||
see in information technology during the next decade will look markedly
|
||||
distinct from the last four. 🤞
|
||||
|
||||
© 2025 Justin Searls. All rights reserved.
|
||||
|
||||
|
||||
References:
|
||||
|
||||
[1] https://justin.searls.co/
|
||||
[3] https://justin.searls.co/posts/
|
||||
[4] https://justin.searls.co/casts/
|
||||
[5] https://justin.searls.co/links/
|
||||
[6] https://justin.searls.co/shots/
|
||||
[7] https://justin.searls.co/takes/
|
||||
[8] https://justin.searls.co/tubes/
|
||||
[9] https://justin.searls.co/clips/
|
||||
[10] https://justin.searls.co/spots/
|
||||
[11] https://justin.searls.co/slops/
|
||||
[12] https://justin.searls.co/mails/
|
||||
[13] https://justin.searls.co/about/
|
||||
[14] https://justin.searls.co/search/
|
||||
[15] https://justin.searls.co/subscribe/
|
||||
[16] https://justin.searls.co/posts/
|
||||
[17] https://justin.searls.co/casts/
|
||||
[18] https://justin.searls.co/links/
|
||||
[19] https://justin.searls.co/shots/
|
||||
[20] https://justin.searls.co/takes/
|
||||
[21] https://justin.searls.co/tubes/
|
||||
[22] https://justin.searls.co/clips/
|
||||
[23] https://justin.searls.co/spots/
|
||||
[24] https://justin.searls.co/slops/
|
||||
[25] https://justin.searls.co/mails/
|
||||
[26] https://justin.searls.co/about/
|
||||
[27] https://justin.searls.co/search/
|
||||
[28] https://justin.searls.co/subscribe/
|
||||
[29] https://searls.co/
|
||||
[30] https://github.com/searls
|
||||
[31] https://youtube.com/@JustinSearls
|
||||
[32] https://linkedin.com/in/searls
|
||||
[33] https://instagram.com/searls
|
||||
[34] https://mastodon.social/@searls
|
||||
[35] https://twitter.com/searls
|
||||
[36] https://justin.searls.co/newsletter
|
||||
[39] https://justin.searls.co/mails/2025-04/
|
||||
[40] https://justin.searls.co/casts/breaking-change-v36-hedgelord/
|
||||
[41] https://justin.searls.co/casts/breaking-change-v35-gpt-casserole/
|
||||
[42] https://justin.searls.co/links/2025-04-14-the-best-programmers/
|
||||
[43] https://justin.searls.co/shots/2025-04-11-11h17m26s/
|
||||
[44] https://justin.searls.co/tubes/2025-04-19-17h46m37s/
|
||||
[45] https://justin.searls.co/takes/2025-04-14-10h39m58s/
|
||||
[46] https://justin.searls.co/shots/2025-04-13-20h54m45s/
|
||||
[47] https://www.ctvnews.ca/video/2025/01/25/canadians-believe-the-country-is-moving-in-the-wrong-direction-nanos/
|
||||
[48] https://www.ipsos.com/en-uk/pulse-check-april-2025
|
||||
[49] https://www.ipsos.com/fr-fr/ce-qui-preoccupe-les-francais
|
||||
[50] https://tg24.sky.it/mondo/2025/03/26/unione-europea-sondaggio-eurobarometro
|
||||
[51] https://www.ipsos.com/es-es/predicciones-para-el-2025
|
||||
[52] https://wpolityce.pl/polityka/725066-alarmujacy-sondaz-dla-tuska-zle-oceny-sytuacji-w-kraju
|
||||
[53] https://oglobo.globo.com/economia/noticia/2025/01/01/61percent-dos-brasileiros-acham-que-economia-esta-no-caminho-errado-aponta-datafolha.ghtml
|
||||
[54] https://www.afrobarometer.org/publication/ad816-south-africans-score-their-government-poorly-on-its-economic-performance/
|
||||
[55] https://www.afrobarometer.org/wp-content/uploads/2025/03/AD958-Nigerians-see-grim-economic-picture%5EJ-favour-reinstating-fuel-subsidy-Afrobarometer-19march25.pdf
|
||||
[56] https://www.ipsos.com/sites/default/files/ct/news/documents/2024-06/What%20Worries%20the%20World%20April2024-ja.pdf
|
||||
[57] https://www.arabbarometer.org/2025/01/the-authoritarian-impact-does-political-mitigation-really-matter-to-egyptians/
|
||||
[58] https://www.afrobarometer.org/wp-content/uploads/2025/01/AD935-Kenyans-blame-govt-economic-management-for-increasing-cost-of-living-Afrobarometer-9jan25.pdf
|
||||
[59] https://en.wikipedia.org/wiki/Information_superhighway
|
||||
[60] https://justin.searls.co/mails/2025-04/#an-elder-millennials-history-of-the-information-age
|
||||
[61] https://www.reddit.com/r/lostmedia/comments/1gck7fx/partially_lost_aol_keyword_content/
|
||||
[62] https://justin.searls.co/mails/2025-04/#we-dont-love-to-win-we-hate-to-lose
|
||||
[63] https://en.wikipedia.org/wiki/Interstellar_(film)
|
||||
[64] https://en.wikipedia.org/wiki/Loss_aversion
|
||||
[65] https://www.theverge.com/2025/1/13/24343063/tiktok-ban-goodbye-chinese-spy-trend
|
||||
[66] https://redditinc.com/blog/an-analysis-of-net-neutrality-activism-on-reddit
|
||||
[67] https://arstechnica.com/tech-policy/2024/10/please-ban-data-caps-internet-users-tell-fcc/
|
||||
[68] https://justin.searls.co/mails/2025-04/#what-exactly-was-lost
|
||||
[69] https://en.wikipedia.org/wiki/Overton_window
|
||||
[70] https://justin.searls.co/mails/2025-04/#maybe-this-is-coming-to-a-head
|
||||
[71] http://web.archive.org/web/20060911084122/http://blog.facebook.com/blog.php?post=2207967130
|
||||
[72] https://en.wikipedia.org/wiki/Pivot_to_video
|
||||
[73] https://www.amazon.com/Shallows-What-Internet-Doing-Brains/dp/0393339750
|
||||
[74] https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692
|
||||
[75] https://www.amazon.com/Tech-Wise-Family-Everyday-Putting-Technology/dp/0801018668
|
||||
[76] https://www.amazon.com/Art-Screen-Time-Balance-Digital/dp/1610396723
|
||||
[77] https://www.amazon.com/Anxious-Generation-Rewiring-Childhood-Epidemic/dp/0593655036
|
||||
[78] https://www.warner.senate.gov/public/index.cfm/2021/2/warner-hirono-klobuchar-announce-the-safe-tech-act-to-reform-section-230
|
||||
[79] https://www.reuters.com/legal/meta-will-face-antitrust-trial-over-instagram-whatsapp-acquisitions-2024-11-13/?utm_source=chatgpt.com
|
||||
[80] https://www.reuters.com/world/us/biden-raises-alarm-about-dangerous-concentration-power-among-few-wealthy-people-2025-01-16/
|
||||
[81] https://en.wikipedia.org/wiki/4chan
|
||||
[82] https://en.wikipedia.org/wiki/NeoGAF
|
||||
[83] https://en.wikipedia.org/wiki/IGN
|
||||
[84] https://en.wikipedia.org/wiki/Rickrolling
|
||||
[85] https://en.wikipedia.org/wiki/Gamergate_(harassment_campaign)
|
||||
[86] https://en.wikipedia.org/wiki/QAnon
|
||||
[87] https://en.wikipedia.org/wiki/Men%27s_rights_movement
|
||||
[88] https://en.wikipedia.org/wiki/Pickup_artist
|
||||
[89] https://en.wikipedia.org/wiki/Category:Incel-related_violence
|
||||
[90] https://en.wikipedia.org/wiki/Manosphere
|
||||
[91] https://en.wikipedia.org/wiki/Barstool_Sports
|
||||
[92] https://en.wikipedia.org/wiki/Joe_Rogan
|
||||
[93] https://en.wikipedia.org/wiki/Primitivism
|
||||
[94] https://generationfaraday.com/2025/03/17/indiana-takes-action-to-curb-cell-phone-distractions-in-classrooms/
|
||||
[95] https://thecapitolist.com/senate-bill-proposes-phone-free-school-pilot-to-assess-academic-behavioral-impact/
|
||||
[96] https://thehill.com/homenews/education/4863487-south-carolina-school-cell-phone-ban/
|
||||
[97] https://www.katc.com/vermilion-parish/louisiana-bans-cell-phones-in-schools-parents-and-school-official-weigh-in
|
||||
[98] https://www.texastribune.org/2025/04/30/texas-social-media-ban-warning-label/
|
||||
[99] https://apnews.com/article/florida-social-media-ban-desantis-fd07f61e167bd9109a83cd7355b5f164
|
||||
[100] https://www.theguardian.com/us-news/2023/mar/23/utah-social-media-access-law-minors
|
||||
[101] https://www.youtube.com/watch?v=bgx7GvYSq64
|
||||
[102] https://www.youtube.com/watch?v=ZKu58ue-i1c
|
||||
[103] https://en.wikipedia.org/wiki/Horseshoe_theory
|
||||
[104] https://www.fastcompany.com/91229051/matt-gaetz-trump-attorney-general-pick-lina-kahn-big-tech
|
||||
724
static/archive/thewalrus-ca-714tb6.txt
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724
static/archive/thewalrus-ca-714tb6.txt
Normal file
@@ -0,0 +1,724 @@
|
||||
*
|
||||
[1]Newsletters
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[2]Subscribe
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[7][ ] Search
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[10]Latest Stories [11]Business [12]Environment [13]Society [14]Politics [15]
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• [48]home
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[80]Business
|
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Moleskine Mania: How a Notebook Conquered the Digital Era
|
||||
|
||||
“Do you know there’s a section of our customer base that buys a fresh Moleskine
|
||||
every time they come into a store? We have no idea what they do with them”
|
||||
|
||||
[81]August 30, 2024August 31, 2024 - by [82]Roland Allen[83]Roland Allen
|
||||
Updated 16:06, Aug. 31, 2024 | Published 11:22, Aug. 30, 2024
|
||||
[84]A stack of filled moleskin notebooks on their sideBarry Silver / Flickr
|
||||
|
||||
In the summer of 1995, Maria Sebregondi was mulling over a knotty question,
|
||||
sailing with friends off the Tunisian coast. At thirty-six, she had already
|
||||
enjoyed a fruitful career, translating Marguerite Duras, Samuel Taylor
|
||||
Coleridge, and Vladimir Nabokov into Italian. She was particularly intrigued by
|
||||
the French pair of Georges Perec and Raymond Queneau, who wrote novels and
|
||||
poetry using formal constraints as a spur to creativity. Perec had written an
|
||||
entire novel, La disparition, without using the letter “e”; in Exercices de
|
||||
style, Queneau told the same simple story in ninety-nine versions, using a
|
||||
different prose form for each one. They called their playful genre Oulipo, an
|
||||
acronym derived from the French for “workshop of potential literature.” So
|
||||
Sebregondi was accustomed to the generation of ideas within set parameters, and
|
||||
on this particular sultry evening, she was presented with just such a
|
||||
challenge.
|
||||
|
||||
Her holidaying shipmates included Francesco Franceschi, a friend whose company
|
||||
Modo & Modo sold designer gifts, and that night, he shared a problem. His
|
||||
business depended on other people conceiving and manufacturing products for him
|
||||
to sell, which kept profit margins low. What, asked Franceschi, could Modo &
|
||||
Modo manufacture themselves and thus sell more profitably? The group exchanged
|
||||
ideas long into the night, discussing emerging trends like cellphones, email,
|
||||
and cheap flights. They decided that the consumer they wanted to target with a
|
||||
hypothetical new product belonged to this new era: creative, free spirited, and
|
||||
mobile. Sebregondi labelled their design-conscious customer the “contemporary
|
||||
nomad.” But before any of the party could work out what to manufacture for
|
||||
them, the holiday was over and she had returned home with her children to Rome.
|
||||
|
||||
• [85]Indigo May Have Lost the Plot
|
||||
• [86]The Case for Never Reading the Book Jacket
|
||||
• [87]How Do You Even Sell a Book Anymore?
|
||||
|
||||
The question nagged at her for weeks, and she toyed with ideas, including a
|
||||
traveller’s toolkit containing exquisitely designed pens, bags, T-shirts,
|
||||
penknives, and so on. Nothing met the requirements of Franceschi’s brief, which
|
||||
demanded a product that would be easy to produce yet offer wide commercial
|
||||
potential. Then she came across two passages in the book she was reading for
|
||||
pleasure: The Songlines by Bruce Chatwin, a global bestseller since its
|
||||
publication eight years before. In the novel, a lightly fictionalized version
|
||||
of Chatwin explores the Australian outback, coming to understand that its
|
||||
aboriginal culture offers an insight into the origins of human culture—and
|
||||
perhaps into the restlessness of human nature itself. Conspicuously “creative,
|
||||
free spirited, and mobile,” Chatwin himself seemed a perfect fit for the
|
||||
“contemporary nomad,” and two passages in his novel triggered Sebregondi’s
|
||||
memory:
|
||||
|
||||
“Do you mind if I use my notebook?” I asked.
|
||||
|
||||
“Go ahead.”
|
||||
|
||||
I pulled from my pocket a black, oilcloth-covered notebook, its pages held
|
||||
in place with an elastic band.
|
||||
|
||||
“Nice notebook,” he said.
|
||||
|
||||
“I used to get them in Paris,” I said. But now they don’t make them any
|
||||
more.”
|
||||
|
||||
“Paris?” he repeated, raising an eyebrow as if he’d never heard anything so
|
||||
pretentious.
|
||||
|
||||
Then he winked and went on talking.
|
||||
|
||||
Later in the book, Chatwin expands on the story.
|
||||
|
||||
Some months before I left for Australia, the owner of the papeterie said
|
||||
that the vrai moleskine was getting harder and harder to get. There was one
|
||||
supplier: a small family business in Tours. They were very slow in
|
||||
answering letters.
|
||||
|
||||
“I’d like to order a hundred,” I said to Madame. “A hundred will last me a
|
||||
lifetime.”
|
||||
|
||||
She promised to telephone Tours at once, that afternoon.
|
||||
|
||||
At lunchtime, I had a sobering experience. The headwaiter of Brasserie Lipp
|
||||
no longer recognised me. “Non, Monsieur, il n’y a pas de place.” At five, I
|
||||
kept my appointment with Madame. The manufacturer had died. His heirs had
|
||||
sold the business. She removed her spectacles and, almost with an air of
|
||||
mourning, said, “Le vrai moleskine n’est plus.”
|
||||
|
||||
This passage had struck many of Chatwin’s readers; its intimations of mortality
|
||||
seemed to foreshadow the author’s premature death only a year and a half after
|
||||
the publication of The Songlines. But to Sebregondi, it meant something more
|
||||
personal, because she recognized, from her time as a student in Paris, the
|
||||
notebooks Chatwin described. Indeed, she still had several. Digging them out of
|
||||
old boxes, she looked at them for the first time in years—and with new eyes.
|
||||
Why had Chatwin become so attached to this particular model that he would order
|
||||
a hundred rather than risk running out? How could such a utilitarian object
|
||||
assume such importance? Then it struck her that she might have hit upon a
|
||||
solution to Franceschi’s challenge—a simple product, easy to manufacture,
|
||||
appealing to creatives and imparting promises of travel, of glamour, of
|
||||
discovery.
|
||||
|
||||
Phone calls to France confirmed Chatwin’s account (a sensible move: Chatwin
|
||||
always preferred a good story to the literal truth), and Sebregondi’s hunch was
|
||||
confirmed by serendipitous sightings of le vrai moleskine in other contexts:
|
||||
exhibitions of Matisse’s and Picasso’s sketchbooks, a photo of Hemingway at
|
||||
work. This product, she realized, already had a pedigree. More to the point, it
|
||||
had commercial promise, for millions around the world had already read
|
||||
Chatwin’s endorsement. It even accorded with the classic principles of Italian
|
||||
design: like an espresso, a pair of Persol sunglasses, or a Prada dress, le
|
||||
moleskine was minimal, functional, and assertively black.
|
||||
|
||||
And yet, miraculously, no one made it anymore.
|
||||
|
||||
Sebregondi took the idea to Milan, where Franceschi realized that she was on to
|
||||
something. With Chatwin having already solved the thorniest problem faced by
|
||||
anyone marketing a new product (what to call the damn thing), the pair entered
|
||||
what became a two-year process of product design, which resulted in the classic
|
||||
Moleskine notebook.
|
||||
|
||||
You don’t need me to tell you what a Moleskine looks like, but you may not have
|
||||
considered how insistently its design sends messages to the contemporary nomad.
|
||||
The minimal black cover looks, at first glance, like it might be leather:
|
||||
robust but also luxurious. The non-standard dimensions, a couple of centimetres
|
||||
narrower than the familiar A5, let you slip the notebook into a jacket pocket,
|
||||
and the rounded corners—which add considerably to the production cost—help with
|
||||
this. They also stop your pages from getting dog-eared and, together with the
|
||||
elastic strap and unusually heavy cover boards, confirm that the notebook is
|
||||
ready for travel. The edges of the board sit flush with the page block,
|
||||
ensuring that your Moleskine can never be mistaken for a printed book. In use,
|
||||
it lies obediently open and flat, and the pocket glued into the back cover
|
||||
board invites you to hide souvenirs—photos, tickets stubs, the phone numbers of
|
||||
beautiful strangers. Two hundred pages suggest that you have plenty to write
|
||||
about; the paper itself, tinted to a classy ivory shade and unusually smooth to
|
||||
the touch, implies that your ideas deserve nothing but the best, and the ribbon
|
||||
marker helps you navigate your musings. Discreetly minimal it may seem, but the
|
||||
whole package is as shot through with brand messaging as anything labelled
|
||||
Nike, Mercedes, or Apple—and, like the best cues, the messaging works on a
|
||||
subconscious level.
|
||||
|
||||
But in case those cues alone were not enough, Moleskine spelled out its brand
|
||||
values in the small folded leaflet which the notebook’s new owner would
|
||||
“discover”—as Sebregondi tellingly puts it—tucked in the pocket. The leaflet’s
|
||||
copy has evolved over time, and more and more languages have been added to it,
|
||||
but the central message has changed little from the early, Italian-only,
|
||||
version:
|
||||
|
||||
The Moleskine is an exact reproduction of the legendary notebook of
|
||||
Chatwin, Hemingway, Matisse. Anonymous custodian of an extraordinary
|
||||
tradition, the Moleskine is a distillation of function and an accumulator
|
||||
of emotions that releases its charge over time. From the original notebook
|
||||
a family of essential and trusted pocket books was born. Hard cover covered
|
||||
in moleskine, elastic closure, thread binding. Internal bellowed pocket in
|
||||
cardboard and canvas. Removable leaflet with the history of Moleskine.
|
||||
Format 9 x 14 cm.
|
||||
|
||||
The leaflet opened with a lie (the new Moleskines were not “exact reproductions
|
||||
of the old”) then immediately veered toward gibberish, but that didn’t matter.
|
||||
Pound for pound, those seventy-five words proved themselves among the most
|
||||
effective pieces of commercial copywriting of all time, briskly connecting the
|
||||
product’s intangible qualities—usefulness and emotion—to its material
|
||||
specification, thereby selling both the sizzle and the steak. Sebregondi and
|
||||
Franceschi picked an astutely international selection of names to drop: an
|
||||
Englishman, an American, and a Frenchman encouraged cosmopolitan aspirations.
|
||||
“Made in China,” on the other hand, did not, so they left that bit out.
|
||||
|
||||
Modo & Modo ordered the initial production run of 3,000 notebooks in 1997, and
|
||||
the new Moleskine first went on sale in Milan, in a small bookshop on the Corso
|
||||
Buenos Aires. It sold through its consignment in days. Avoiding traditional
|
||||
stationers, the company targeted design retailers and bookstores: the strategy
|
||||
worked, and in 1998, they sold 30,000 notebooks. From 1999, they used their
|
||||
existing networks to distribute around Europe and then across the Atlantic.
|
||||
Within ten years, the American chain bookseller Barnes & Noble had become the
|
||||
brand’s largest retail partner. Just as Franceschi had hoped, the high profit
|
||||
margins transformed Modo & Modo’s fortunes. In 2006, a private equity firm
|
||||
bought him out, and sales continued to grow.
|
||||
|
||||
In 2013, the Moleskine SpA launched on the Italian stock exchange, and in 2016,
|
||||
a Belgian car distributor bought the company outright, for half a billion
|
||||
euros. Small wonder that the story is now taught in business schools as a
|
||||
textbook example of successful product design and marketing. In 2017, the story
|
||||
came full circle when Moleskine and Chatwin’s publisher struck a deal to
|
||||
publish a new edition of The Songlines, bound in the now-familiar black boards,
|
||||
complete with elastic closure, rounded corners, ribbon markers, and pocket. You
|
||||
bought it shrink-wrapped to a blank journal, embossed—in a gesture which
|
||||
Chatwin would surely have recoiled from—with the motivational boost “Enjoy your
|
||||
travel writing.”
|
||||
|
||||
Sebregondi herself stayed relentlessly on message for two decades, giving
|
||||
scores of interviews whose recurring theme was that the Moleskine was “first of
|
||||
all, an enabler for creativity.”
|
||||
|
||||
Having stayed with the business through its various incarnations, she stepped
|
||||
back in 2017 and currently gives her time to the charitable Moleskine
|
||||
Foundation, which aims to drive social change, especially in sub-Saharan Africa
|
||||
and Eastern Europe, through—naturally—creativity. She also remains involved
|
||||
with Oplepo, the Italian offshoot of Oulipo. Her most recent translation is of
|
||||
Queneau’s One Hundred Thousand Billion Poems, in which the reader randomly
|
||||
generates sonnets from the book’s thousands of rhyming lines, constraints
|
||||
proving creative.
|
||||
|
||||
I bought my first Moleskine during the early years of that boom and, a while
|
||||
later, found myself working for a book publisher keen to share in the
|
||||
Moleskine-driven growth of the upscale stationery market. Notebooks, we
|
||||
reasoned, had no words and no pictures—the tricky, expensive things that make
|
||||
“real” books so difficult to profit from. How hard could it be to cash in? So
|
||||
we created a range of notebooks, brightly designed and packed with gimmicks,
|
||||
and placed a substantial order at the printers. I was charged with visiting
|
||||
Barnes & Noble’s Fifth Avenue head office to present our wares, and I suggested
|
||||
that our colourful product could supply healthy turnover if racked alongside
|
||||
Moleskine in their stores.
|
||||
|
||||
The buyer eyed me skeptically. “Along with the Moleskines,” he said. “Do you
|
||||
know there’s a section of our customer base that buys a fresh Moleskine every
|
||||
time they come into a store? Once a week, some people. We have no idea what
|
||||
they do with them.”
|
||||
|
||||
I showed off my samples, stressing the cream paper, the ribbon markers, and the
|
||||
striking cover designs that supposedly set our brand apart. He shook his head
|
||||
and handed me a familiar black notebook in response. “See this?” he said. “We
|
||||
make them ourselves, own brand. The same size, the same number of pages. We use
|
||||
the same paper, the same boards, we make them at the same plants in China.
|
||||
They’re every bit as good as a Moleskine, and we ask half as much for them.” He
|
||||
paused for effect. “And Moleskine still outsells us. And you’re asking me to
|
||||
take shelf space away?”
|
||||
|
||||
I was learning a hard lesson about the power of the brand. Others, however,
|
||||
made a better go of it. From 2005, Leuchtturm, whose specialty had been stamp
|
||||
collectors’ albums, took on Moleskine, matching them for quality while
|
||||
offering—the vulgarity!—a range of colours; older companies like
|
||||
Clairefontaine, Rhodia, and Paperblanks refreshed their offerings. Western
|
||||
hipsters, always alert to high-end Japanese design, started to import notebooks
|
||||
from companies like Midori, Hobonichi, and Stalogy, which bested any of the
|
||||
European brands with their exquisite papers and bindings (Moleskine and
|
||||
Leuchtturm both use mainly Taiwanese paper). In the US, Field Notes struck a
|
||||
utilitarian chord with a mid-century aesthetic. All presented a fresh spin on
|
||||
the basic product, and all benefited from the product building that Moleskine
|
||||
had done. If you cared for upmarket stationery, the 2010s were a golden age.
|
||||
|
||||
At the same time, the Moleskine became a potent status symbol. Tech CEOs toted
|
||||
them, as did the designers, journalists, and writers whom Sebregondi had
|
||||
envisaged—and even more people whose aspirations perhaps outran their actual
|
||||
creativity. Spotted in your local Starbucks, these characters were easily
|
||||
mocked: the satirical website Stuff White People Like made hay with their
|
||||
accessorizing, as did the right-wing politician Karl Rove, who once told his
|
||||
audience at Yale that he knew them to be pretentious by their Moleskines. The
|
||||
mockery did nothing to hurt sales.
|
||||
|
||||
Neither did a growing interest, from psychologists and lifestyle gurus, in the
|
||||
notebook’s practical effectiveness. Sebregondi herself suggested that the
|
||||
notebook’s minimal form made it a perfect creative tool, talking of it in the
|
||||
same terms as Queneau’s deliberately constrained work: “a simple object,”
|
||||
giving her the “sense of extraordinary possibility born from small things.” The
|
||||
productivity guru David Allen recommended making lists in notebooks, as did
|
||||
neuroscientist Daniel Levitin; the journalist David Sax wrote a book, The
|
||||
Revenge of Analog, which depicted paper notebooks (along with vinyl LPs, board
|
||||
games, and film cameras) mounting a spirited resistance against digital
|
||||
replacement. It became commonplace to contrast the old technology with the new.
|
||||
The original Moleskine had launched at the same time as the Palm Pilot, the
|
||||
first hand-held digital organizer, and had, from day one, faced competition
|
||||
from increasingly powerful devices. The laptop, the BlackBerry, the iPhone, and
|
||||
the iPad all seemed to offer far greater functionality than their paper
|
||||
antecedent, but a stubborn constituency of users refused to move over into the
|
||||
digital sphere, and numerous peer-reviewed studies soon showed that their
|
||||
obduracy made sense. Something about the act of writing by hand, and the
|
||||
production of a physical object, makes the older technology more effective than
|
||||
the new. Sebregondi had, unwittingly, prompted serious inquiry into the
|
||||
workings of the human brain.
|
||||
|
||||
My own interest in notebooks had also progressed beyond the commercial. I read
|
||||
Samuel Pepys, loving the unfettered way in which he documented work, home,
|
||||
leisure, his urban environment, and his sex life; then I discovered my
|
||||
grandfather’s eye-opening pre-war diaries, just as wide ranging, although much
|
||||
briefer. So I started keeping my own journal in 2002, and each year added to a
|
||||
steadily growing heap of battered notebooks.
|
||||
|
||||
Writing a diary made me happier; keeping things-to-do lists made me more
|
||||
reliable (which, in turn, made those around me happier), and I learned never to
|
||||
go to a doctor’s appointment, or a meeting of any kind, without taking notes of
|
||||
what I heard. But there appeared to be creative benefits too. Every artist I
|
||||
met seemed to have a sketchbook to hand, as did graphic designers—and even web
|
||||
designers, whose product was entirely digital. Authors all kept notebooks, as
|
||||
did journalists, critics, and other creative types—and the more assiduously
|
||||
they used those notebooks, the better their work seemed to be. The same applied
|
||||
to my colleagues’ work: playful lists, diagrams, and sketches regularly
|
||||
disgorged surprisingly good ideas.
|
||||
|
||||
When notebooks appear on the scene, interesting things happen. To open up to
|
||||
the blank page and interact with it takes energy and sometimes a little
|
||||
courage.
|
||||
|
||||
But the rewards may surprise.
|
||||
|
||||
Excerpted from [88]The Notebook: A History of Thinking on Paper by Roland
|
||||
Allen. Copyright © Roland Allen 2024. Excerpted with permission from
|
||||
Biblioasis. No part of this excerpt may be reproduced or reprinted without
|
||||
permission in writing from the publisher.
|
||||
|
||||
[89]Roland Allen
|
||||
[90]Roland Allen
|
||||
Roland Allen lives in Brighton, England, and works in book (and notebook)
|
||||
publishing. He has written books on bicycles and bread, has kept a diary for
|
||||
decades, and enjoys stationery a little too much.
|
||||
Tagged[91]audio[92]books[93]excerpt[94]history[95]homepage
|
||||
|
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|
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[1]Opinion|There’s a Link Between Therapy Culture and Childlessness
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[2][3]
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[12]OpinionGuest Essay
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There’s a Link Between Therapy Culture and Childlessness
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[20]1651
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Michal Leibowitz
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By Michal Leibowitz
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Ms. Leibowitz is a staff editor for Times Opinion.
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• May 30, 2025
|
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|
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They mess you up, your mum and dad.
|
||||
They may not mean to, but they do.
|
||||
They fill you with the faults they had
|
||||
And add some extra, just for you.
|
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|
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How many times had I read [21]a version of these lines or heard them recited?
|
||||
The opening stanza of Philip Larkin’s poem “This Be the Verse” is a favorite of
|
||||
fictional [22]shrinks and [23]wise folk. I can say the words by heart. But it
|
||||
was only last year, my stomach already stretching with new life, that I reread
|
||||
the poem and found myself focusing on the third stanza, which offers the
|
||||
logical conclusion of the earlier two:
|
||||
|
||||
Man hands on misery to man.
|
||||
It deepens like a coastal shelf.
|
||||
Get out as early as you can,
|
||||
And don’t have any kids yourself.
|
||||
|
||||
There are few decisions more fraught for members of my generations — the cusp
|
||||
of millennial and Gen Z — than whether or not to become a parent. In 2023 the
|
||||
U.S. fertility rate fell to a record low. Some of the decline can be explained
|
||||
by [24]a delay in having children or a decrease in the number of children,
|
||||
rather than people forgoing child rearing entirely. But it still seems [25]
|
||||
increasingly likely that millennials will have the highest rate of
|
||||
childlessness of any generational cohort in American history.
|
||||
|
||||
There are plenty of plausible explanations for the trend. People aren’t having
|
||||
kids because it’s too expensive. They’re not having kids because they can’t
|
||||
find the right partner. They’re not having kids because they want to prioritize
|
||||
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|
||||
onto this broken planet is too depressing. They’re swearing off parenthood
|
||||
because of the [26]overturning of Roe v. Wade or because they’re perennially
|
||||
commitmentphobic or because popular culture has made motherhood seem [27]so
|
||||
daunting, its burdens so deeply unpleasant, that you have to have a touch of
|
||||
masochism to even consider it. Maybe women, in particular, are having fewer
|
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children simply because they can.
|
||||
|
||||
I suspect there’s some truth in all of these explanations. But I think there’s
|
||||
another reason, too, one that’s often been overlooked. Over the past few
|
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decades, Americans have redefined “harm,” “abuse,” “neglect” and “trauma,”
|
||||
expanding those categories to include emotional and relational struggles that
|
||||
were previously considered unavoidable parts of life. Adult children seem
|
||||
increasingly likely to publicly, even righteously, cut off contact with a
|
||||
parent, sometimes citing emotional, physical or sexual abuse they experienced
|
||||
in childhood and sometimes things like clashing values, [28]parental toxicity
|
||||
or feeling misunderstood or unsupported.
|
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|
||||
This cultural shift has contributed to a new, nearly impossible standard for
|
||||
parenting. Not only must parents provide shelter, food, safety and love, but
|
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we, their children, also expect them to get us started on successful careers
|
||||
and even to hold themselves accountable for our mental health and happiness
|
||||
well into our adult years.
|
||||
|
||||
So I want to suggest that there’s another reason my generation dreads
|
||||
parenthood: We’ve held our own parents to unreachable standards, standards that
|
||||
deep down, maybe, we know we ourselves would struggle to meet.
|
||||
|
||||
I: They Mess You Up
|
||||
|
||||
I turned 14 in 2010, right when self-harm rates for U.S. girls began [29]
|
||||
ticking up. I was part of a generation of teenage girls who came of age with
|
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[21] https://www.poetryfoundation.org/poems/48419/this-be-the-verse
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[25] https://www.washingtonpost.com/business/2023/11/03/millennials-only-children/
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[27] https://www.vox.com/features/23979357/millennials-motherhood-dread-parenting-birthrate-women-policy
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[28] https://www.researchgate.net/publication/277306594_Disconnection_and_Decision-making_Adult_Children_Explain_Their_Reasons_for_Estranging_from_Parents
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