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● ●
[1]Daring Fireball
By John Gruber
• [2]Archive
• [3]The Talk Show
• [4]Dithering
• [5]Projects
• [6]Contact
• [7]Colophon
• [8]Feeds/Social
• [9]Sponsorship
[10] Material Security
[11]Material Security:
Stop scaling headcount. Scale your workspace.
[12]The Brand Age
Paul Graham:
So when you have a world defined only by brand, its going to be a
weird, bad world.
Grahams thoughtful essay focuses on the mechanical watch industry. But I
disagree with his conclusion. I think the market for mechanical watches has
never been more fun or vibrant than it is today. The action, for me at
least, isnt with the high-end luxury Swiss brands. Its with the indies,
from companies like [13]Baltic and [14]Halios.
Its also interesting to ponder Grahams essay in the context of other
industries. I think its self evident that the entire market for
phonesthe most popular and lucrative consumer devices in the worldis
defined by a single brand, and every competitor just copies that one brand
with varying degrees of shamelessness. Thats bad and weird.
★ Monday, 30 March 2026
[15][ ] [16][Search]
[17]Display Preferences
Copyright © 20022026 The Daring Fireball Company LLC.
References:
[1] https://daringfireball.net/
[2] https://daringfireball.net/archive/
[3] https://daringfireball.net/thetalkshow/
[4] https://dithering.fm/
[5] https://daringfireball.net/projects/
[6] https://daringfireball.net/contact/
[7] https://daringfireball.net/colophon/
[8] https://daringfireball.net/feeds/
[9] https://daringfireball.net/feeds/sponsors/
[10] https://material.security/lp-cloud-office-security?utm_source=third-party&utm_medium=email&utm_campaign=20260330-daringfireball
[11] https://material.security/lp-cloud-office-security?utm_source=third-party&utm_medium=email&utm_campaign=20260330-daringfireball
[12] https://paulgraham.com/brandage.html
[13] https://baltic-watches.com/en
[14] https://halioswatches.com/
[17] https://daringfireball.net/preferences/