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posted Dec 29 @ 11:21 AM by [31]Jason Kottke  ·  gift link
[32]Thin Desires Are Eating Your Life. “A thick desire is one that changes you
in the process of pursuing it. A thin desire is one that doesnt.”
[33]
[thumb-4807]
[34]
Thin Desires Are Eating Your Life · joanwestenberg.com
The defining experience of our age seems to be hunger.  We're hungry for more,
but we have more than we need.  We're hungry for less, while more accumulates
and multiplies. We're hungry and we don't have words to articulate why. We're
hungry, and we're lacking and we're wanting. We are
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Jason Kottke reposted 2025-12-29T17:12:34Z
[49]@adora.io[50]Bluesky
"The business model of most consumer technology is to identify some thick
desire, find the part of it that produces a neurological reward, and then
deliver that reward without the rest of the package."
Gonna be thinking about this one for a while.
[51]https://bsky.app/profile/kottke.org/post/3mb5atkftcw2w
"The business model of most consumer technology is to identify some thick
desire, find the part of it that produces a neurological reward, and then
deliver that reward without the rest of the package." Gonna be thinking about
this one for a while. https://bsky.app/profile/kottke.org/post/3mb5atkftcw2w
[52]Reply [53]Share
C
Chris Bredesen 2025-12-29T20:31:22Z
What a superb article. Thank you for sharing!
What a superb article. Thank you for sharing!
[54]Reply [55]Share
K
Kelsey P. 2026-01-05T04:16:04Z
I think Ill be using this languaging for a while, thanks for pointing us to
it! It brings to mind that were most fulfilled when our desires meet our own
idiosyncrasies, not the fulfillment of others narratives or expectations. I
was reminded of this the hard way a couple months ago when we pivoted from our
usual family vacation style of low-dopamine, forest bathing/beach combing to
the wildly expensive (for us), social currency of Legoland. Id say it was a
thin desire on my part to avoid depriving my kids of what culturally is
relevant; it takes commitment and the courage to live your values with thick
desires!
I think Ill be using this languaging for a while, thanks for pointing us to
it! It brings to mind that were most fulfilled when our desires meet our own
idiosyncrasies, not the fulfillment of others narratives or expectations. I
was reminded of this the hard way a couple months ago when we pivoted from our
usual family vacation style of low-dopamine, forest bathing/beach combing to
the wildly expensive (for us), social currency of Legoland. Id say it was a
thin desire on my part to avoid depriving my kids of what culturally is
relevant; it takes commitment and the courage to live your values with thick
desires!
[56]Reply [57]Share
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