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[1] Skip to Main Content
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Read the Article: The Point of Pointless Corp. in the AI Age
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The Point of Pointless Corp. in the AI Age
The Point of Pointless Corp. in the AI Age
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• [26]The Point of Pointless Corp. in the AI Age
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[32] Brian Williams
[33]Brian Williams, Co-Founder & CEO
Article Category: [34] #News & Culture
Posted on February 6, 2026
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Breaking from client work to experiment, learn, and sharpen our judgment
through the Pointless Corp. framework has always been one of Viget’s most
valuable investments.
B r e a k i n g f r o m c l i e n t w o r k t o e x p e r i m e n t , l e a r n
, a n d s h a r p e n o u r j u d g m e n t t h r o u g h t h e P o i n t l e s
s C o r p . f r a m e w o r k h a s a l w a y s b e e n o n e o f V i g e t ’ s
m o s t v a l u a b l e i n v e s t m e n t s .
Next week, we’ll run our annual [38]Pointless Palooza. As with many things in
this age of AI, this one feels different.
[39]Pointless Corp. is Viget’s innovation lab. Neither pointless nor a
corporation, it’s been our [40]long-standing answer to a simple question: how
do we make space to build things without the constraints of client work? Things
that aren’t revenue-driven, don’t need a business plan, and don’t even have to
work to be considered a success. It’s how we try, fail, and try again in ways
that make us better.
That mission hasn’t changed, but the tools we have to work with certainly have.
[eyJidWNrZXQiOiJ2Z3QtdmlnZXRjb20tYWxsLWFzc2V]
In the past, Pointless projects required carefully assembled teams. We could
each experiment with wearing different hats, but we still needed a project
lead, a designer, and at least one developer. PMs and designers often had to
persuade developers to join just to give the project any chance. In prior
years, we chose dates specifically to maximize developer availability, because
without someone writing code, nothing shipped.
That’s no longer true.
In 2026, small teams, and even individuals, can accomplish far more. Tools like
[41]Replit, [42]Lovable, and [43]Bolt allow non-developers to build functional
software. At a recent staff meeting, Dev Director [44]Joshua Pease walked the
team through how to get started with these platforms, part of our now weekly AI
show-and-tell. That kind of open knowledge-sharing is core to what makes
Pointless Corp., and Viget more broadly, a great place to work.
The skill lines are blurring in every direction. Developers can ramp up more
quickly and work in a wider variety of tech stacks thanks to tools like [45]
Claude Code, [46]Codex, and [47]Cursor. They can also generate interfaces,
explore product concepts, and draft compelling copy in seconds. Designers and
PMs can prototype real, working software. While I’m skeptical of the more
extreme proclamations regarding AI’s impact on our industry, there’s no denying
that this is an incredible time to be making digital products.
Viget has always valued a generalist mindset. Not everyone doing everything,
but people who understand enough of the whole system to make good decisions
with their part. People with the taste and agency to use new tools when their
value is clear, and with the experience and wisdom to avoid an approach that
creates a brittle house of cards when it matters.
That judgment only comes from experience, which is the real point of Pointless
Corp.
Viget values perpetual professional development. We hire lifelong learners who
want hands-on experience with real tech, not just opinions about it. It’s one
thing to read about what’s new. It’s another to carve out focused time to try,
break, fix, and understand it. Pointless Palooza is a company-wide time to
spike on this kind of learning, with Pointless Projects often continuing
throughout the year in the gaps between billable work.
Stepping away from client work is expensive. But, it’s a deliberate investment.
We’re optimistic about technology, naturally curious, and eager to explore new
tools. We’re also balanced by pragmatic skepticism and real-world proof.
Pointless Projects are on-the-job training for skills we quickly apply to our
clients, with the confidence that comes from experience rather than hype.
Agencies provide project variety. Every new client engagement is a fresh start.
But client work isn’t the place to take wild swings. Learning too much on a
client project risks overruns at best and failure at worst – outcomes we can’t
accept.
Pointless Corp. is our no-risk, all-upside experimentation zone. It’s where we
take big steps forward in our skills, develop informed opinions about what
actually works, and bring that perspective back to our client work. Teams
always aim to ship something by the end of Pointless Palooza, but the real
value is what they learn along the way.
That’s still the point. And in an AI age where everything seems to be changing
at once, learning by doing matters more than ever.
[48] Brian Williams
[49]Brian is Viget's co-founder and CEO. He does everything from advising our
clients to building our conference tables with his bare hands in our Falls
Church, VA, HQ.
[50]More articles by Brian
Related Articles
• [51]
Pointless Weekend 2016
Article
Pointless Weekend 2016
Mitch Daniels
• [52]
Article
A Pointless Weekend … Or So
Brian Williams
• [53]
Article
Building the Pointless Corp Logo with The Geometry of Design
Doug Avery
The Viget Newsletter
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[54]Read the current issue.
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[2] https://www.viget.com/
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[4] https://www.viget.com/services/
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[6] https://www.viget.com/careers/
[7] https://www.viget.com/contact/
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[14] https://www.viget.com/contact/
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[16] https://www.viget.com/careers/
[17] https://www.viget.com/code-of-ethics/
[18] https://www.viget.com/diversity-equity-and-inclusion/
[19] https://pointlesscorp.com/
[20] https://explorations.viget.com/
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[38] https://www.viget.com/articles/the-enduring-point-of-pointless-corp/
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[41] https://replit.com/
[42] https://lovable.dev/
[43] https://bolt.new/
[44] https://www.viget.com/about/team/jpease
[45] https://claude.com/product/claude-code
[46] https://chatgpt.com/codex
[47] https://cursor.com/
[48] https://www.viget.com/about/team/bwilliams/
[49] https://www.viget.com/about/team/bwilliams/
[50] https://www.viget.com/about/team/bwilliams/
[51] https://www.viget.com/articles/pointless-weekend-2016/
[52] https://www.viget.com/articles/a-pointless-weekend-or-so/
[53] https://www.viget.com/articles/book-review-giveaway-the-geometry-of-design/
[54] https://www.viget.com/newsletter
[55] http://eepurl.com/gtHqsj
[56] https://www.viget.com/contact/
[57] mailto:hello@viget.com?subject=Hello%2C%20Viget%21
[58] tel:7038910670
[59] https://www.viget.com/work/
[60] https://www.viget.com/services/
[61] https://www.viget.com/articles/
[62] https://www.viget.com/about/
[63] https://www.viget.com/careers/
[64] https://www.viget.com/code-of-ethics/
[65] https://www.viget.com/diversity-equity-and-inclusion/
[66] https://pointlesscorp.com/
[67] https://explorations.viget.com/
[68] https://code.viget.com/
[69] https://www.viget.com/newsletter/
[70] https://www.viget.com/
[71] http://x.com/viget
[72] https://github.com/vigetlabs
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