Start March 2026 dispatch
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David Eisinger
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---
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title: "Dispatch #37 (March 2026)"
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date: 2026-02-07T13:11:30-05:00
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draft: false
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tags:
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- dispatch
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references:
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- title: "The Point of Pointless Corp. in the AI Age | Viget"
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url: https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age
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date: 2026-03-04T04:31:17Z
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file: www-viget-com-7crcce.txt
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---
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- New (to us) RAV4 Prime
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- Went an entire month before it needed gas
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- [Pointless][1]
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- 3D printing
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- Valentines
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- Friend visit
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- Fam visit
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- Tree work
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- Deck project
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[1]: https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age
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On my deathbed perhaps I'll regret the amount of time I spent hunting down the perfect right-angle quarter-inch TRS-to-XLR audio cable
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My life is keeping things charged
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My wife calls me "the charging fairy," flitting around the house, plugging things in
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<!--more-->
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### This Month
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* Adventure: Baltimore; Vegas
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* Project:
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* Skill:
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### Reading & Listening
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* Fiction: [_Title_][2], Author
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* Non-fiction: [_Title_][3], Author
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* Music: [_Polymood_][4], L'Eclair
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[2]: https://bookshop.org/
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[3]: https://bookshop.org/
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[4]: https://leclairband.bandcamp.com/album/polymood
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### Links
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* [Title][5]
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* [Title][6]
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* [Title][7]
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[5]: https://example.com/
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[6]: https://example.com/
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[7]: https://example.com/
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[1] Skip to Main Content
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[2] Viget
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• [3] Work
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• [4] Services
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• Open Menu
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Navigation
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[9] Viget Close
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• Practice
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• [11] Work
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• [12] Services
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We’re a full-service digital agency that’s been helping clients make lasting
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change since 1999.
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[14] Contact Us
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People
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• [15]Company
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• [16]Careers
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• [17]Code of Ethics
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• [18]Diversity & Inclusion
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More
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• [19]Pointless Corp.
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• [20]Explorations
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• [21]Code at Viget
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Featured
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[22]
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Read the Article: First Impressions of the Dia AI Browser
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Newsletter
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||||||
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First Impressions of the Dia AI Browser
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[23]
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Read the Article: The Point of Pointless Corp. in the AI Age
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Article
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The Point of Pointless Corp. in the AI Age
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The Point of Pointless Corp. in the AI Age
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[eyJidWNrZXQiOiJ2Z3QtdmlnZXRjb20tYW]
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• [24]Home
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• [25]Articles
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• [26]The Point of Pointless Corp. in the AI Age
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[27] Subscribe (opens in a new window)
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Share
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• [29] Share this page
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• [30] Share this page
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• [31] Post this page
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[32] Brian Williams
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[33]Brian Williams, Co-Founder & CEO
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Article Category: [34] #News & Culture
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Posted on February 6, 2026
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• [35]
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Share
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• [36]
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Share
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• [37]
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Post
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Breaking from client work to experiment, learn, and sharpen our judgment
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through the Pointless Corp. framework has always been one of Viget’s most
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valuable investments.
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B r e a k i n g f r o m c l i e n t w o r k t o e x p e r i m e n t , l e a r n
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, a n d s h a r p e n o u r j u d g m e n t t h r o u g h t h e P o i n t l e s
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s C o r p . f r a m e w o r k h a s a l w a y s b e e n o n e o f V i g e t ’ s
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m o s t v a l u a b l e i n v e s t m e n t s .
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Next week, we’ll run our annual [38]Pointless Palooza. As with many things in
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this age of AI, this one feels different.
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[39]Pointless Corp. is Viget’s innovation lab. Neither pointless nor a
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corporation, it’s been our [40]long-standing answer to a simple question: how
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do we make space to build things without the constraints of client work? Things
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that aren’t revenue-driven, don’t need a business plan, and don’t even have to
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work to be considered a success. It’s how we try, fail, and try again in ways
|
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that make us better.
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||||||
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That mission hasn’t changed, but the tools we have to work with certainly have.
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||||||
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[eyJidWNrZXQiOiJ2Z3QtdmlnZXRjb20tYWxsLWFzc2V]
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||||||
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In the past, Pointless projects required carefully assembled teams. We could
|
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each experiment with wearing different hats, but we still needed a project
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lead, a designer, and at least one developer. PMs and designers often had to
|
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persuade developers to join just to give the project any chance. In prior
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years, we chose dates specifically to maximize developer availability, because
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without someone writing code, nothing shipped.
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That’s no longer true.
|
||||||
|
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||||||
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In 2026, small teams, and even individuals, can accomplish far more. Tools like
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[41]Replit, [42]Lovable, and [43]Bolt allow non-developers to build functional
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software. At a recent staff meeting, Dev Director [44]Joshua Pease walked the
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team through how to get started with these platforms, part of our now weekly AI
|
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show-and-tell. That kind of open knowledge-sharing is core to what makes
|
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Pointless Corp., and Viget more broadly, a great place to work.
|
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The skill lines are blurring in every direction. Developers can ramp up more
|
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quickly and work in a wider variety of tech stacks thanks to tools like [45]
|
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Claude Code, [46]Codex, and [47]Cursor. They can also generate interfaces,
|
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explore product concepts, and draft compelling copy in seconds. Designers and
|
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|
PMs can prototype real, working software. While I’m skeptical of the more
|
||||||
|
extreme proclamations regarding AI’s impact on our industry, there’s no denying
|
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that this is an incredible time to be making digital products.
|
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Viget has always valued a generalist mindset. Not everyone doing everything,
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but people who understand enough of the whole system to make good decisions
|
||||||
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with their part. People with the taste and agency to use new tools when their
|
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value is clear, and with the experience and wisdom to avoid an approach that
|
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creates a brittle house of cards when it matters.
|
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That judgment only comes from experience, which is the real point of Pointless
|
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Corp.
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Viget values perpetual professional development. We hire lifelong learners who
|
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want hands-on experience with real tech, not just opinions about it. It’s one
|
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thing to read about what’s new. It’s another to carve out focused time to try,
|
||||||
|
break, fix, and understand it. Pointless Palooza is a company-wide time to
|
||||||
|
spike on this kind of learning, with Pointless Projects often continuing
|
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throughout the year in the gaps between billable work.
|
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Stepping away from client work is expensive. But, it’s a deliberate investment.
|
||||||
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We’re optimistic about technology, naturally curious, and eager to explore new
|
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tools. We’re also balanced by pragmatic skepticism and real-world proof.
|
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Pointless Projects are on-the-job training for skills we quickly apply to our
|
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clients, with the confidence that comes from experience rather than hype.
|
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|
|
||||||
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Agencies provide project variety. Every new client engagement is a fresh start.
|
||||||
|
But client work isn’t the place to take wild swings. Learning too much on a
|
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|
client project risks overruns at best and failure at worst – outcomes we can’t
|
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|
accept.
|
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|
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Pointless Corp. is our no-risk, all-upside experimentation zone. It’s where we
|
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take big steps forward in our skills, develop informed opinions about what
|
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actually works, and bring that perspective back to our client work. Teams
|
||||||
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always aim to ship something by the end of Pointless Palooza, but the real
|
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value is what they learn along the way.
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That’s still the point. And in an AI age where everything seems to be changing
|
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at once, learning by doing matters more than ever.
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[48] Brian Williams
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[49]Brian is Viget's co-founder and CEO. He does everything from advising our
|
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clients to building our conference tables with his bare hands in our Falls
|
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Church, VA, HQ.
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[50]More articles by Brian
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Related Articles
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• [51]
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Pointless Weekend 2016
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Article
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||||||
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Pointless Weekend 2016
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Mitch Daniels
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• [52]
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Article
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A Pointless Weekend … Or So
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Brian Williams
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• [53]
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Article
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Building the Pointless Corp Logo with The Geometry of Design
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Doug Avery
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The Viget Newsletter
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Nobody likes popups, so we waited until now to recommend our newsletter,
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featuring thoughts, opinions, and tools for building a better digital world.
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[54]Read the current issue.
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[55]Subscribe Here (opens in new window)
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Have an unsolvable problem or audacious idea?
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Let’s get to work
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[56] Contact Us [57] hello@viget.com [58] 703.891.0670
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• [64]Code of Ethics
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• [65]Diversity & Inclusion
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|
||||||
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• More
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• [66]Pointless Corp.
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||||||
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• [67]Explorations
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||||||
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• [68]Code at Viget
|
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|
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Sign Up For Our Newsletter
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A curated periodical featuring thoughts, opinions, and tools for building a
|
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better digital world.
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[69] Check it out
|
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Social Links
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[70] Viget
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• [71]
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• [72]
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• [73]
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• [74]
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• [75]
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• [76]
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Viget rhymes with 'dig it'. Click here to hear how we say it.
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Office Locations
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• [78]Washington, DC Metro
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© 1999 – 2026 Viget Labs, LLC. [82]Terms [83]Privacy [84]MRF
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References:
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[1] https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age#content
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[2] https://www.viget.com/
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[3] https://www.viget.com/work/
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[6] https://www.viget.com/careers/
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[17] https://www.viget.com/code-of-ethics/
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[18] https://www.viget.com/diversity-equity-and-inclusion/
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[19] https://pointlesscorp.com/
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[20] https://explorations.viget.com/
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[21] https://code.viget.com/
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[22] https://mailchi.mp/c911a991155d/first-impressions-of-the-dia-ai-browser
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[23] https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age/
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[24] https://www.viget.com/
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[25] https://www.viget.com/articles
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[26] https://www.viget.com/articles/the-point-of-pointless-corp-in-the-ai-age#hero
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[27] http://eepurl.com/gtHqsj
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[29] https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
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[30] http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
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[31] https://x.com/intent/tweet?text=Breaking%20from%20client%20work%20to%20experiment%2C%20learn%2C%20and%20sharpen%20our%20judgment%20through%20the%20Pointless%20Corp.%20framework%20has%20always%20been%20one%20of%20Viget%E2%80%99s%20most%20valuable%20investments.%20https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
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[32] https://www.viget.com/about/team/bwilliams/
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[33] https://www.viget.com/about/team/bwilliams/
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[34] https://www.viget.com/articles/?category=news-culture#results
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[35] https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
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[36] http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
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[37] https://x.com/intent/tweet?text=Breaking%20from%20client%20work%20to%20experiment%2C%20learn%2C%20and%20sharpen%20our%20judgment%20through%20the%20Pointless%20Corp.%20framework%20has%20always%20been%20one%20of%20Viget%E2%80%99s%20most%20valuable%20investments.%20https%3A%2F%2Fwww.viget.com%2Farticles%2Fthe-point-of-pointless-corp-in-the-ai-age
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[38] https://www.viget.com/articles/the-enduring-point-of-pointless-corp/
|
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[39] https://pointlesscorp.com/
|
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[40] http://viget.com/articles/introducing-pointless-corp
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[41] https://replit.com/
|
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[42] https://lovable.dev/
|
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[43] https://bolt.new/
|
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[44] https://www.viget.com/about/team/jpease
|
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[45] https://claude.com/product/claude-code
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|
[46] https://chatgpt.com/codex
|
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|
[47] https://cursor.com/
|
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|
[48] https://www.viget.com/about/team/bwilliams/
|
||||||
|
[49] https://www.viget.com/about/team/bwilliams/
|
||||||
|
[50] https://www.viget.com/about/team/bwilliams/
|
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|
[51] https://www.viget.com/articles/pointless-weekend-2016/
|
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|
[52] https://www.viget.com/articles/a-pointless-weekend-or-so/
|
||||||
|
[53] https://www.viget.com/articles/book-review-giveaway-the-geometry-of-design/
|
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|
[54] https://www.viget.com/newsletter
|
||||||
|
[55] http://eepurl.com/gtHqsj
|
||||||
|
[56] https://www.viget.com/contact/
|
||||||
|
[57] mailto:hello@viget.com?subject=Hello%2C%20Viget%21
|
||||||
|
[58] tel:7038910670
|
||||||
|
[59] https://www.viget.com/work/
|
||||||
|
[60] https://www.viget.com/services/
|
||||||
|
[61] https://www.viget.com/articles/
|
||||||
|
[62] https://www.viget.com/about/
|
||||||
|
[63] https://www.viget.com/careers/
|
||||||
|
[64] https://www.viget.com/code-of-ethics/
|
||||||
|
[65] https://www.viget.com/diversity-equity-and-inclusion/
|
||||||
|
[66] https://pointlesscorp.com/
|
||||||
|
[67] https://explorations.viget.com/
|
||||||
|
[68] https://code.viget.com/
|
||||||
|
[69] https://www.viget.com/newsletter/
|
||||||
|
[70] https://www.viget.com/
|
||||||
|
[71] http://x.com/viget
|
||||||
|
[72] https://github.com/vigetlabs
|
||||||
|
[73] https://dribbble.com/viget
|
||||||
|
[74] https://www.instagram.com/viget/
|
||||||
|
[75] https://www.linkedin.com/company/viget-labs
|
||||||
|
[76] https://vimeo.com/viget/collections
|
||||||
|
[78] https://www.viget.com/dc-metro-hq/
|
||||||
|
[79] https://www.viget.com/durham/
|
||||||
|
[80] https://www.viget.com/boulder/
|
||||||
|
[81] https://www.viget.com/chattanooga/
|
||||||
|
[82] https://www.viget.com/terms-conditions/
|
||||||
|
[83] https://www.viget.com/privacy-policy/
|
||||||
|
[84] https://individual.carefirst.com/individuals-families/mandates-policies/machine-readable-file.page
|
||||||
Reference in New Issue
Block a user