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Technology & Change: Field Notes From The Present Future
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[5] January 21, 2026
Velocity Is the New Authority. Heres Why
Why does everyone feel overwhelmed by information? Why does it feel impossible
to trust what passes through our streams? We tend to blame individual
publications, specific platforms, or bad actors. The real answer has less to do
with any single media entity and more with structural changes in the
information ecosystem.
I started my “information” life typing copy on an ill-tempered Remington. As
a teenage reporter, I saw newspapers being typeset, one letter at a time. It
was a messy, slow, and laborious process. So I dont carry romantic
notions about the old days. Ive been quick to embrace any technology that,
in Stephen Coveys words, helps me keep “the main thing the main thing.” The
main thing is telling a thoroughly reported, well-written story.
The early 1990s Internet, followed by blogging at the turn of the century, and
social media a decade later all helped me do that main thing. In the mid-2000s
I embraced Dave Winers mantra of “sources going direct.” As far back as
2009, I outlined the coming changes in my essays “[6]How Internet Content
Distribution and Discovery Are Changing” and “[7]Amplification and the Changing
Role of Media.”
For the past decade and a half, the whole information ecosystem has become much
larger, faster and noisier. It is hardly surprising that nothing works. And we
feel a collective sense of overwhelming disappointment. 
So, why does nothing work?
Authority used to be the organizing principle of information, and
thus the media. You earned attention by being right, by being first
in discovery, or by being big enough to be the default. That world is gone. The
new and current organizing principle of information is velocity.
What matters now is how fast something moves through the network: how quickly
it is clicked, shared, quoted, replied to, remixed, and replaced. In a system
tuned for speed, authority is ornamental. The network rewards motion first and
judgment later, if ever. Perhaps thats why you feel you cant discern between
truths, half-truths, and lies.
With so much coming at us all the time, it is difficult to give any single
story or news event much weight. More content means already
fragmented attention fractures even further.
Greenland, Iran, Venezuela, Epstein Files, Dodgers. On and on.
Networks have always shaped how societies are organized. Roman roads didnt
just make travel easier; they mapped the reach of the state and the limits of
power. Shipping routes determined where colonial empires flourished and where
they faded. In the Victorian age, the railways didnt just shorten journeys;
they rearranged British society.
They created commuting and leisure, turned market towns into suburbs,
standardized national time, and collapsed the meaning of distance. They also
reordered authority: timetables mattered as much as parliaments. What looks
like cultural choice is often the echo of infrastructure. Todays mobile,
cloud-linked world is another Victorian moment. Networks compress time and
space, then quietly train us to live at their speed.
Thats why we get all our information as memes. The meme has become
the metastory, the layer where meaning is carried. You dont need to read the
thing; you just need the gist, compressed and passed along in
a sentence, an image, or a joke. It has taken the role of the headline. The
machine accelerates this dynamic. It demands constant material; stop feeding it
and the whole structure shakes. The point of the internet now is mostly to hook
attention and push it toward commerce, to keep the engine running. Anyone can
get their cut.
Velocity has taken over.
Algorithms on YouTube, Facebook, TikTok, Instagram, and Twitter do not optimize
for truth or depth. They optimize for motion. A piece that moves fast is
considered “good.” A piece that hesitates disappears. There are almost no
second chances online because the stream does not look back. People are not
failing the platforms. People are behaving exactly as the platforms reward. We
might think we are better, but we have the same rat-reward brain.
We built machines that prize acceleration and then act puzzled that everything
feels rushed and slightly manic. The networks of the past were slower and at a
scale that was adaptable. I wrote about this years ago, and nothing since has
disproved it. So when the author of “beliefs outrun facts” says nothing works,
now you know why.
The fundamental network-level changes should give you a good idea of why we
have a growing ambivalent relationship toward media as an organized information
entity. I will get into technology media from startup perspective in a
separate piece. For now, I will stick to the broader media ecosystem.
Lets use YouTube technology reviews as a case study, because they are
universally understandable. Take the launch of a new phone: when
the embargo lifts, dozens of polished video reviews appear on YouTube. They run
about 20 minutes, share similar thumbnails, and use the same mood lighting. The
reviewers had access to the phones before everyone else, so they had time to
prepare their reviews.
In the old days, before the current phase of content abundance, folks like Walt
Mossberg, Ed Baig, David Pogue, and Steven Levy were often the first to get
Apple products for review. Sure, these folks had big platforms, but that head
start gave them a lot of clout, which meant many non-Apple
companies offered them early access to their products. I never felt cheated
or misled by their reviews, though I did notice what they omitted after using
the product for a few months.
These days, things are markedly different. For YouTubers, access is the
currency of survival. Access, of course, means suggested talking points. Again,
nothing new. Whats different is that every reviewer knows that if they paint
outside the lines, theyll lose access. If you dont have the review out when
the embargo lifts, it doesnt matter if you have a better review; no one is
going to notice.
The system rewards whoever speaks first, not whoever lives with it long enough
to understand it. The “review” at launch outperforms the review written two
months later by orders of magnitude. The second, longer, more in-depth, more
honest review might as well not exist. Its not that people are less honest by
nature. Its that the structure pays a premium for compliance and levies a tax
on independence. The result is a soft capture where creators dont have to be
told what to say. The incentives do the talking.
People do what the network rewards. Writers write for the feed. Photographers
shoot for the scroll. Newsrooms frame stories as conflict because conflict
travels faster than nuance. Even our emotional lives adapt to latency and
refresh cycles. The design of the network becomes the choreography of daily
life.
In older networks, the constraints were physical. The number of train lines
limited where cities could grow. The number of printing presses limited how
many voices could speak. In our case, the constraint is temporal: how fast
something can be produced, clicked, shared, and replaced. When velocity becomes
the scarcest resource, everything orients around it. This is why its wrong to
think of “the algorithm” as some quirky technical layer that can be toggled on
and off or worked around. The algorithm is the culture. It decides what gets
amplified, who gets to make a living, and what counts as “success.”
Once velocity is the prize, quality becomes risky. Thoughtfulness takes time.
Reporting takes time. Living with a product or an idea takes time. Yet the
window for relevance keeps shrinking, and the penalty for lateness is
erasure. We get a culture optimized for first takes, not best takes. The
network doesnt ask if something is correct or durable, only if it moves. If it
moves, the system will find a way to monetize it.
The algorithm doesnt care whether something is true; it cares whether it
moves. Day-one content becomes advertising wearing the mask of criticism.
All of this folds back into a larger point. When attention is fragmented and
speed becomes the dominant value, media rearranges itself around that
reality. Not because anyone wakes up wanting to mislead people, but because the
context makes some paths survivable and others impossible.
The YouTube algorithm is the real enforcer because it rewards velocity. Get
into the algorithmic slip stream and you get the numbers and make money. So
it is no surprise that most day-one reviews are, well, anything but. This goes
back to my original premise that when velocity becomes the defining metric,
authority is displaced.
You dont need to be right; you need to be first in the feed. Generalize this
beyond YouTube tech reviews and you see the same pattern
everywhere. Im flabbergasted by how much good journalism goes unnoticed every
day. We didnt just put journalism, entertainment, politics, and
private lives on networks. We let the networks rewrite what those things are
forand how they work.
None of what I am saying is new. Decades ago the media sage Marshall McLuhan
summed it up in his timeless phrase, “The medium is the message.” The medium,
the technology or channel of communication, influences society and individuals
more profoundly than the content, altering our senses and habits and, in turn,
our perception, interaction, and culture. The only difference is that network
is like a hydra, and data is the fuel that adds velocity, the new metric of
perceived reality.
The cost of all this isnt abstract. Its the review that took three months but
no one will read. Its the investigation that required patience. Its the work
of understanding something before declaring judgment. All of it still exists,
still gets made. It just doesnt travel. And in a system where only what
travels matters, weve made expertise indistinguishable from noise.
In the age of AI, will any of this matter when our idea of information will be
entirely different?
January 21, 2026. San Francisco
Photo Courtesy of [8]Yousef Hussain via [9]Unsplash
[10]My Essays, [11]Technology
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[12] 29 comments
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[f962dea24b9cd8]
Om Malik is a San Francisco based writer, photographer and investor. [26]Read
More [27]
29 thoughts on this post
1. [141e0d] Michaela Barnes says:
[28]January 21, 2026 at 10:30 am
15 years old now, but seems relevant
[29]https://www.amazon.com/Blur-Know-Whats-Information-Overload/dp/
1608193012
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[30]Reply
1. [f962de] Om Malik says:
[31]January 21, 2026 at 10:44 am
Thank you. It seems like we are seeing a progressive degradation.
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[32]Reply
2. [bd4312] Peter says:
[33]January 21, 2026 at 11:56 am
OM,
Thoughtful and well put. Youve captured something many of us feel
instinctively but struggle to articulate that the system now rewards
speed over understanding, and motion over meaning. When velocity becomes
the metric, judgment and depth inevitably get crowded out. A sobering but
important reflection.
Best regards,
Peter
BTW, I really like your photographic style!
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[34]Reply
1. [f962de] Om Malik says:
[35]January 21, 2026 at 6:59 pm
Peter,
Thank you for the kind words on my photography. It is my sanity valve.
On the post, thanks for reading. I am glad it caught your attention and
you have felt this. It took me a long time to write this piece, because
I hate writing about media as often as I end up doing. 🙂 I much prefer
to write about the new and the novel.
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[36]Reply
1. [0d16e6] JT says:
[37]January 28, 2026 at 11:51 am
@Peter, Late-stage newsrooms quietly valued speed over accuracy,
even if they didnt say it outright. That was 20 years ago. I think
that spread like a virus.
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[38]Reply
3. [5911a3] Harald Striepe says:
[39]January 21, 2026 at 12:20 pm
Very poignant.
Thank you.
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[40]Reply
1. [f962de] Om Malik says:
[41]January 21, 2026 at 6:57 pm
Thank you Harald.
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[42]Reply
4. [51ebdd] SlicksSlack says:
[43]January 21, 2026 at 12:20 pm
2nd and 3rd last paragraphs are very slight rewrites of each other? Am I
missing a point there? Everything else lands with more or less nodding
agreement.
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[44]Reply
1. [f962de] Om Malik says:
[45]January 21, 2026 at 6:55 pm
I should have deleted one of them, but damn, morning without coffee
sucks. And I should not post without waiting and re-reading 🙂 Sorry
about that.
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[46]Reply
5. [23405c] Gideon Rosenblatt says:
[47]January 21, 2026 at 1:47 pm
Another thought-provoking post, Om. In one of your recent posts, you noted
that for younger segments messages are becoming preferred to the feed. How
do you think that maps to the velocity phenomenon your describing?
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[48]Reply
1. [f962de] Om Malik says:
[49]January 21, 2026 at 6:57 pm
Gideon
Thanks for the comment. I am hoping to hang out with some young people
soon and would love to update you how they think. My guess is that
“messages” is a way to slowdown things for them. But I would answer
when I am more educated myself.
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[50]Reply
6. [a702e8] [51]Parveen K Chopra says:
[52]January 21, 2026 at 2:48 pm
Last para repeated, haha
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[53]Reply
1. [f962de] Om Malik says:
[54]January 21, 2026 at 6:55 pm
Oops. Fixed. Thanks for the heads up!
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[55]Reply
7. [c68329] [56]Eric Marcoullier says:
[57]January 21, 2026 at 4:04 pm
“Show me the incentive and Ill show you the outcome.”
— Charlie Munger
All of us early folks (yay, Business 2.0; yay, IGN) really thought we were
creating a new way to expand the availability of news and information.
What we didnt realize was that when news becomes a commodity, people stop
paying and ads mean everything. We can no longer prioritize valuable
information and nuanced framing.
“If it bleeds, it leads” is an old TV adage but man does it feel relevant
today,
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[58]Reply
1. [f962de] Om Malik says:
[59]January 21, 2026 at 6:54 pm
The whole point is that we have undermined the value system around
attention. Everything is marketing. Everyone is selling. So no ones to
say anything that adds friction in the process of selling. 🙂
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[60]Reply
8. [14ad96] Bob Mason says:
[61]January 21, 2026 at 4:23 pm
This feels intimately connected to this post from Nic Carter released today
as well. And of course, I received both by way of email newsletters.
[62]https://murmurationstwo.substack.com/p/
the-for-you-page-is-killing-social
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[63]Reply
1. [f962de] Om Malik says:
[64]January 21, 2026 at 6:54 pm
Thank you Bob for sharing this.
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[65]Reply
9. [984d4e] Ike Nassi says:
[66]January 21, 2026 at 7:39 pm
Hmm…. Dont see a photo.
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[67]Reply
10. [f95f4a] MARKO BJELAC says:
[68]January 22, 2026 at 1:09 am
As often, a very interesting article.
IMHO the point a bit too much drilled in. Also, a bit defeatist.
For example,
This is why its wrong to think of “the algorithm” as some quirky
technical layer that can be toggled on and off or worked around.
I agree with the “worked around” bit but social media algorithms actually
are technical layers. They are just technology and all technology can be
turned off, but their owners do not want that. So, we can use
algorithm-free technology for getting information. I am using that as I
read your newsletter. A long time ago Ive abandoned Twitter. I still use
Linkedin for networking. Every once in a while I try to scroll Linkedins
feed but every time I do that I see low-grade info wasting my time so I
just stop.
I am a paying subscriber of one Substack. I follow several others for free.
Although these also tend to have bias as again the incentive is to get as
much subscribers as possible.
Im also subscribed to several [69]https://theconversation.com/ feeds.
These are giving me unbiased (I currently feel) reports on the state of the
world.
As Eric commented, the incentive is the reason for this degradation, and it
didnt start with social media or the internet. If it bleeds it leads. The
core problem is financing the journalists. Journalism is a public service
and should be financed that way. Why cant it be set up that way?
Peer-reviewed like science (although that one is also being corrupted by
financial incentives).
So, looks dark but I see ways out. How to get there?
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[70]Reply
11. [795954] Menachem Sharron says:
[71]January 22, 2026 at 5:10 am
Thank you dear Om.
I enjoy reading your emails very much.
Keep going.
Rgds
Menachem Sharron
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[72]Reply
1. [f962de] Om Malik says:
[73]January 22, 2026 at 7:18 am
Thank you Menachem. Wishing you my best
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[74]Reply
12. [4d7ec0] Priya Narasimhan says:
[75]January 22, 2026 at 5:41 am
Great writing, Om! Long time reader, first time commenting…
Youve articulated what were all feeling in daily life. Ive been thinking
technology is outpacing human adaptability and when it needs intervention,
if at all…
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[76]Reply
1. [f962de] Om Malik says:
[77]January 22, 2026 at 7:21 am
Thank you Priya for reading and commenting.
We are at a point where human adaptability is going to redefine itself,
and we will perhaps in time learn how to use tools that are only
emerging that will help us figure out how to deal with so much chaos on
the information front. But that would also mean that we might need to
know what we want from our information flows. I am not sure, we are
there yet.
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[78]Reply
13. [41caa2] [79]Jamie Diamond says:
[80]January 22, 2026 at 8:38 am
As a career tech PR guy pitching countless startup stories over the years
to various waves of media over the last (Om my gosh 4 decades) Om, this
is your most cutting story for me in your vast writing history. Its not
about me being able to do my job, its not even about the future of AI and
storytelling I have four little girls that we home school and what kind
of connection will they have and what kind of culture of knowledge will
they grow up in? When the snarky/lie/click-bait meme wins the velocity
narrative race in January of 2026, whats my now 4 year old going to be
dealing with as shes read Little Women today and being surrounded by what
authority when shes 18/28/38? And to totally go off the rails, its
todays velocity authority that pits us all against one another Id cite
the book Hate Inc. as to why velocity authority focused on stirring up hate
to drive profit is completely wrong for any culture to be addicted to. Who
is creating the opposite and Ill do free PR for YOU.
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[81]Reply
14. [152fb9] Lee Doolan says:
[82]January 22, 2026 at 4:33 pm
“… The main thing is telling a thoroughly reported, well-written story….”
That is exceedingly rare nowadays.
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[83]Reply
1. [f962de] Om Malik says:
[84]January 22, 2026 at 6:28 pm
They are rare to find, but not rare as an entity
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[85]Reply
15. [178c8c] [86]Andrew McLuhan says:
[87]January 23, 2026 at 12:18 pm
“For the message of any medium or technology is the change of scale or
pace or pattern that it introduces into human affairs.” (1964)
Always nice to see someone get it.
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[88]Reply
1. [f962de] Om Malik says:
[89]January 23, 2026 at 4:13 pm
I think it helps to have been old and have read things as they were
meant to be read — in full long form. Thanks for stopping by!
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[90]Reply
16. [02174e] [91]Arix Fïen says:
[92]January 24, 2026 at 12:21 am
This really resonates with me. I keep feeling that tension between wanting
to slow down and understand something properly, and knowing the system
barely rewards that anymore. When velocity becomes the signal of value,
depth almost feels like a liability. Its sobering to see how
infrastructure quietly rewrites what authority, trust, and even “good work”
look like.
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[6] https://om.co/2009/05/17/how-internet-content-distribution-discovery-are-changing/
[7] https://om.co/2012/10/13/amplification-the-changing-role-of-media/
[8] https://unsplash.com/@usefieee?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
[9] https://unsplash.com/photos/a-blurry-photo-of-a-city-street-at-night-WmdpCOQZk4g?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText
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[12] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/#comments
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[28] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/#comment-180398
[29] https://www.amazon.com/Blur-Know-Whats-Information-Overload/dp/1608193012
[30] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/?replytocom=180398#respond
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[38] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/?replytocom=180774#respond
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[41] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/#comment-180425
[42] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/?replytocom=180425#respond
[43] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/#comment-180404
[44] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/?replytocom=180404#respond
[45] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/#comment-180423
[46] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/?replytocom=180423#respond
[47] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/#comment-180405
[48] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/?replytocom=180405#respond
[49] https://om.co/2026/01/21/velocity-is-the-new-authority-heres-why/#comment-180424
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[51] https://www.alotusinthemud.com/
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